Global Fresh Strawberry Market Overview
Fresh Strawberry Market Size was estimated at 14.28 (USD Billion) in 2022. The Fresh Strawberry Industry is expected to grow from 14.73(USD Billion) in 2023 to 19.5 (USD Billion) by 2032. The Fresh Strawberry Market CAGR (growth rate) is expected to be around 3.17% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Fresh Strawberry Market Trends Highlighted
The rising demand for fresh strawberries is driven by several factors, including their nutritional value, versatility, and popularity as a snack and ingredient in food and beverages. Consumers are increasingly health-conscious, driving the demand for fresh, nutrient-rich produce like strawberries. The growing popularity of smoothies, juices, and other healthy food options has also contributed to the market's growth.
Market opportunities lie in tapping into emerging markets with a growing middle class and developing innovative products and packaging solutions. Strawberries offer opportunities for value-added processing, such as freezing, drying, and juicing, which can extend their shelf life and cater to various consumer needs.
Recent trends in the fresh strawberry market include the increasing adoption of sustainable farming practices, such as organic and hydroponic cultivation. Consumers are becoming more eco-conscious and prefer products that align with their values. There is also a trend towards convenience, with consumers opting for pre-washed, ready-to-eat strawberries. Additionally, the rise of e-commerce has created new opportunities for online retailers to reach consumers with fresh strawberries and other perishable products.
Fresh Strawberry Market Drivers
Increasing Health Consciousness
Consumers are becoming increasingly aware of the health benefits of fresh strawberries, such as their high vitamin C and antioxidant content. This is leading to a growing demand for fresh strawberries as consumers seek to improve their overall health and well-being. The Fresh Strawberry Market Industry is expected to grow at a CAGR of 3.17% from 2024 to 2032, reaching a market size of USD 19.5 billion by 2032. Rising disposable incomes and changing lifestyles are also contributing to the growth of the market.The growing popularity of fresh strawberries in various food and beverage applications is further fueling the market growth. Health consciousness is a major factor driving the growth of the fresh strawberry market. Consumers are increasingly seeking out healthier food options, and fresh strawberries are a good source of vitamins, minerals, and antioxidants. This is leading to a growing demand for fresh strawberries from both consumers and food manufacturers. In addition to their health benefits, fresh strawberries are also a versatile fruit that can be used in a variety of food and beverage applications.This is making them increasingly popular with food manufacturers and consumers alike. For example, fresh strawberries can be used in smoothies, juices, jams, jellies, and baked goods. They can also be used as a topping for desserts or as a garnish for salads. The growing popularity of fresh strawberries is also being driven by the increasing availability of these fruits in supermarkets and other retail outlets. This is making it easier for consumers to find and purchase fresh strawberries, which is further driving the growth of the market.
Growing Popularity of Organic Strawberries
One of the key drivers of the fresh strawberry market is the increasing demand for organic strawberries. Organic foods are becoming more popular among consumers, as they are considered to be healthier and safer for the environment. Organic strawberries are grown without the use of chemical pesticides or fertilizers, which makes them a safer and more sustainable option for consumers. The growing demand for organic strawberries is attributed to several factors, including increasing consumer health awareness and the availability of more organic strawberries in supermarkets. Organic strawberries are not only more nutritious for people but the environment as well, as they do not promote pollution like chemical-treated strawberries.
Expansion of the Food and Beverage Industry
Another important driver of the fresh strawberry market is the expanding food and beverage industry. The application of fresh strawberries in foods and beverage are becoming increasingly popular, resulting in increasing demand for the product. Fresh strawberries can be used in a wide range of food and beverage products. Smoothies, juices, jams, jellies, baked goods are made with fresh strawberries. In addition, they can also be used as toppings on desserts and as garnishes on salads.A key driver of the demand for fresh strawberries in foods and beverages is increased awareness and consumption of the product. There has been an increase in demand for fresh strawberries in various food and beverage products for a number of reasons. Many people consume strawberries because they are sweet, but they also contain fiber, vitamins and antioxidants to help nourish the body.
Fresh Strawberry Market Segment Insights
Fresh Strawberry Market Cultivation Type Insights
The Fresh Strawberry Market is segmented by Cultivation Type into Greenhouse, Open Field, and Vertical Farming. Greenhouse cultivation is the most common type of strawberry cultivation, accounting for over 60% of the fresh strawberry market revenue in 2023. Greenhouse cultivation provides a controlled environment, allowing for optimal growth conditions and year-round production. This method offers protection from adverse weather conditions, pests, and diseases, resulting in higher yields and better quality strawberries. However, greenhouse cultivation requires significant investment in infrastructure and energy costs.Open field cultivation is the traditional method of strawberry cultivation, practiced in regions with favorable climates. This method involves growing strawberries directly in the soil, making it less expensive than greenhouse cultivation. However, open field cultivation is more susceptible to weather conditions, pests, and diseases, leading to lower yields and a shorter growing season. Vertical farming is an emerging trend in strawberry cultivation, particularly in urban areas with limited land availability. This method involves growing strawberries in vertical layers, utilizing artificial lighting and controlled environmental conditions.Vertical farming allows for higher yields per square foot and year-round production, but it requires significant investment in technology and infrastructure. The market growth for greenhouse cultivation is expected to continue, driven by increasing demand for year-round production and higher-quality strawberries. Open field cultivation is likely to remain prevalent in regions with suitable climates, while vertical farming is projected to gain traction in urban areas and regions with limited land availability.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Fresh Strawberry Market Variety Insights
The Albion variety comprises a fair share of the Fresh Strawberry Market revenue due to its large fruit size and extraordinary sweetness. In 2023, the market share of Albion was estimated to reach 28.3%. The Camarosa variety, which is valued at USD 937.8 million, is likely to reach USD 1,235.6 million by 2032, demonstrating a CAGR of 3.1%. Chandler, having unique characteristics and suitable for various climates, encompassed 22.1% of the Fresh Strawberry Market revenue. It is predicted to progress at a CAGR of 3.5%. The Honeoye variety, resistant to many common diseases and highly productive, is expected to reach USD 874.2 million.At the same time, Monterey can be recognized as a variety with the best characteristics in terms of earliness and an above-average shelf life. It accounted for 19.2% of the market in 2023 and is projected to grow at a rate of 2.9% from 2024 to 2032. The above-mentioned data provides detailed insights regarding the variety segmentation, which is essential for making informed decisions and planning strategies for stakeholders in the Fresh Strawberry Market.
Fresh Strawberry Market Product Form Insights
The Fresh Strawberry Market is segmented by Product Form into Fresh, Frozen, and Processed. In 2023, the Fresh segment held the largest revenue share of 65%, owing to the growing demand for fresh fruits among consumers. The Frozen segment is expected to register a significant growth rate during the forecast period, due to the increasing popularity of frozen fruits for their convenience and longer shelf life. The Processed segment is also anticipated to witness steady growth, driven by the rising demand for processed fruits in food and beverage applications.
Fresh Strawberry Market Sales Channel Insights
The Fresh Strawberry Market segmentation by Sales Channel consists of Retail Stores, Wholesale Markets, and Online Retailers. Among these, Retail Stores hold the largest market share, accounting for over 60% of the Fresh Strawberry Market revenue in 2023. This dominance is attributed to the convenience and accessibility offered by retail stores, which enables consumers to purchase fresh strawberries directly from physical locations. Wholesale Markets follow as the second-largest segment, contributing significantly to the market growth, particularly in developing regions where traditional distribution channels remain prevalent.Online Retailers have emerged as a rapidly growing segment, gaining traction due to the increasing adoption of e-commerce and the convenience of home delivery. The Fresh Strawberry Market data suggests that the Online Retailers segment is projected to exhibit the highest CAGR during the forecast period, driven by the rising popularity of online grocery shopping and the expansion of delivery services.
Fresh Strawberry Market Usage Insights
The usage segment of the Fresh Strawberry Market can be broadly divided into direct consumption, baking and desserts, preserves and jams, and juices and smoothies. Direct consumption accounts for over half of the market revenue, driven by the fruit's versatility and popularity as a fresh snack. Baking and desserts are the second largest segment, with fresh strawberries being used in a wide range of baked goods and desserts, including pies, tarts, cakes, and muffins. Preserves and jams is another significant segment, with fresh strawberries being used to make a variety of preserves, jams, and jellies.Juices and smoothies is the smallest segment, but it is growing rapidly, driven by the increasing popularity of healthy and convenient food and beverage options.
Fresh Strawberry Market Regional Insights
The Fresh Strawberry Market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America held the largest market share in 2023 and is expected to maintain its dominance throughout the forecast period. The growth in this region can be attributed to the increasing demand for fresh strawberries in the United States and Canada. Europe is the second-largest market for fresh strawberries globally. The market in this region is driven by the growing popularity of fresh strawberries in countries such as Germany, France, and the United Kingdom.APAC is the fastest-growing market for fresh strawberries. The growth in this region is driven by the increasing demand for fresh strawberries in countries such as China, India, and Japan. South America and MEA are expected to witness moderate growth in the fresh strawberry market over the forecast period. The market in these regions is driven by the growing demand for fresh strawberries in countries such as Brazil, Argentina, and Saudi Arabia.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Fresh Strawberry Market Key Players And Competitive Insights
Major players in Fresh Strawberry Market industry are constantly striving to develop new varieties, improve cultivation techniques, and optimize supply chain management to gain a competitive edge. Leading Fresh Strawberry Market players are investing heavily in research and development to create strawberries with improved flavor, shelf life, and disease resistance. The Fresh Strawberry Market development is also driven by strategic partnerships and alliances between producers, distributors, and retailers to ensure a seamless supply chain and meet evolving consumer demands. Acquisitions and mergers are also prevalent in the Fresh Strawberry Market Competitive Landscape, as companies seek to expand their market share and consolidate their position in the industry.Driscoll's, a leading company in the Fresh Strawberry Market, has established a strong brand reputation for its high-quality strawberries. The company has a vast network of growers and distribution channels, enabling it to deliver fresh strawberries to consumers worldwide. Driscoll's focuses on innovation and sustainability, investing in plant breeding programs to develop new varieties and implementing environmentally friendly farming practices. The company's commitment to quality and customer satisfaction has contributed to its success in the competitive Fresh Strawberry Market.Another key competitor in the Fresh Strawberry Market is Plant Sciences, Inc. (PSI). PSI is a leading provider of strawberry plants and technical support to growers worldwide. The company offers a wide range of strawberry varieties, including proprietary and patented cultivars, tailored to specific growing conditions and market demands. PSI also provides growers with technical assistance, training, and disease management solutions. By leveraging its expertise in plant breeding and cultivation, PSI has gained a strong position in the Fresh Strawberry Market, catering to the needs of growers and supporting the production of high-quality strawberries.
Key Companies in the Fresh Strawberry Market Include
- Fresh Del Monte Produce
- Reiter Affiliated Companies
- Berries Paradise
- Plant Sciences, Inc.
- Stambaugh Produce
- Munger Farms
- Wish Farms
- Sweet Berry
- Mastronardi Produce
- Naturipe Farms
- All Favor Fresh
- Euroberry
- Driscoll's
- Marchant Son
- UNIVEG
Fresh Strawberry Market Industry Developments
The fresh strawberry market is projected to grow from USD 14.73 billion in 2023 to USD 19.5 billion by 2032, at a CAGR of 3.17%. Increasing health consciousness and rising disposable income are key factors driving market growth. North America and Europe are the largest markets, accounting for over 60% of revenue. Asia-Pacific is expected to witness the highest growth over the forecast period due to increasing urbanization and changing lifestyles. Key players in the market include Driscoll's, Fresh Del Monte, and UNIVEG. Recent news developments include UNIVEG's acquisition of Dutch strawberry grower The Greenery in 2023, and Driscoll's partnership with Apeel Sciences to extend the shelf life of strawberries.
Fresh Strawberry Market Segmentation Insights
- Fresh Strawberry Market Cultivation Type Outlook
- Greenhouse
- Open Field
- Vertical Farming
- Fresh Strawberry Market Variety Outlook
- Albion
- Camarosa
- Chandler
- Honeoye
- Monterey
- Fresh Strawberry Market Product Form Outlook
- Fresh Strawberry Market Sales Channel Outlook
- Retail Stores
- Wholesale Markets
- Online Retailers
- Fresh Strawberry Market Usage Outlook
- Direct Consumption
- Baking and Desserts
- Preserves and Jams
- Juices and Smoothies
- Fresh Strawberry Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
14.28(USD Billion) |
| Market Size 2023 |
14.73(USD Billion) |
| Market Size 2032 |
19.5(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
3.17% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Fresh Del Monte Produce, Reiter Affiliated Companies, Berries Paradise, Plant Sciences, Inc., Stambaugh Produce, Munger Farms, Wish Farms, Sweet Berry, Mastronardi Produce, Naturipe Farms, All Favor Fresh, Euroberry, Driscoll's, J. Marchant Son, UNIVEG |
| Segments Covered |
Cultivation Type, Variety, Product Form, Sales Channel, Usage, Regional |
| Key Market Opportunities |
Organic strawberry cultivation Value-added strawberry products Increasing demand in emerging markets Health-conscious consumers Technological advancements in cultivation and processing |
| Key Market Dynamics |
Rising health consciousness Increasing consumer demand Technological advancements Growing urbanization Expanding retail channels |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The fresh strawberry market is expected to reach USD 14.73 billion in 2023 and is projected to grow at a CAGR of 3.17% from 2024 to 2032, reaching a total market size of USD 19.5 billion by 2032.
The key regions in the fresh strawberry market are North America, Europe, Asia-Pacific, and the Rest of the World. North America is the largest market for fresh strawberries, followed by Europe and Asia-Pacific.
Fresh strawberries are primarily consumed as a fresh fruit. However, they are also used in a variety of processed products, such as jams, jellies, preserves, and juices.
Some of the key competitors in the fresh strawberry market include Driscoll's, Dole Food Company, and Naturipe Farms.
Key trends in the fresh strawberry market include the increasing demand for organic and sustainably grown strawberries, the rising popularity of value-added strawberry products, and the growing adoption of e-commerce for strawberry sales.
Key challenges facing the fresh strawberry market include the high cost of production, the short shelf life of strawberries, and the increasing competition from other berries.
Key opportunities for the fresh strawberry market include the growing demand for healthy and convenient snacks, the increasing popularity of strawberries in foodservice applications, and the expanding market for processed strawberry products.
Key factors driving the growth of the fresh strawberry market include the rising health consciousness among consumers, the increasing demand for convenient and healthy snacks, and the growing popularity of strawberries in foodservice applications.
Key restraints on the growth of the fresh strawberry market include the high cost of production, the short shelf life of strawberries, and the increasing competition from other berries.
