The preference for skin lightening and color cosmetic products is on the rise, especially in Asian and Middle Eastern countries. This growing trend is driven by the increasing desire for fair complexion, particularly among the youth and women. In places like South East Asia, skincare products hold a significant share in the cosmetics market, with skin lightening products being particularly popular.
The demand for skin lightening products is rapidly increasing, showing a substantial Compound Annual Growth Rate (CAGR) that is expected to positively impact the fragrance market in the forecast period from 2017 to 2023. Fragrance plays a crucial role as one of the key ingredients in skincare products, contributing to their appeal and overall effectiveness.
In the Middle East, there is a significant opportunity for skincare products due to various factors. One such factor is the hijab law prevalent in many Middle Eastern countries, which requires women to cover their entire body in public, except for their faces. As a result, women in these countries tend to focus more on products that enhance the beauty of their faces, including skin whitening and color cosmetics. This emphasis on facial beauty products is expected to contribute to the increased demand for fragrances in the Asia and Middle East markets.
The rising popularity of skin whitening products and color cosmetics is driving the demand for fragrance in these regions. The cultural and societal preferences, along with the aspiration for fairer skin, are key factors influencing the skincare and cosmetic choices of consumers. As a result, the fragrance market is experiencing growth, as fragrances are integral components of skincare and cosmetic products.
In conclusion, the increasing affinity towards skin lightening and color cosmetic products in Asian and Middle Eastern countries is influencing the fragrance market positively. The demand for skincare products, particularly those focusing on skin lightening, is on the rise, driven by cultural preferences and societal norms. Fragrances, being essential ingredients in these products, are witnessing increased demand, contributing to the overall growth of the fragrance market in the forecast period.
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