Flavour Market Analysis

Growing Demand for Clean Label Products: There is a noticeable increase in the demand for clean label products due to rising health concerns among consumers. Clean label means providing clear information about the ingredients in a food product. In some places, it also refers to food additives added in their natural form without any harmful chemicals. The growing desire for natural and organic food has contributed to the demand for clean label products, driven by consumers wanting to avoid the risk of foodborne diseases. Clean label practices also educate consumers about the traceability of food throughout the production and distribution in the supply chain. In the European Union, clean label specifically relates to the flavorings added to food. The increasing interest and willingness of consumers to pay for natural and healthy products are significant factors driving the demand for clean label flavors, making it a major driver in the flavor market.

Rising Demand for Convenience Food & Beverages: The busy lifestyles of the working-class population have led to a higher demand for "on-the-go" convenience food. The trend of consuming convenient food started in Western regions and quickly spread to other areas. Looking at the progress of Asian countries and the growing purchasing power of consumers, the convenience trend is expected to remain significant. Consumers choose convenience foods because they are easy to use and offer nutritional value, safety, variety, and product appeal. Due to changing lifestyles, people spend less time planning and cooking meals at home, considering home cooking as time-consuming and exhausting. Flavors play a crucial role in packaged food to maintain the authentic qualities of the food. The deterioration of the sensory properties of food can make it stale and unappealing. To preserve quality, manufacturers focus on adding quality additives to food products, and flavors play a major role in achieving this goal.