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There is an ongoing shift in European Sustainable Packaging Market’s market dynamics due to escalating environmental concerns and sustainability pressure. Accordingly, there has been an increasing demand for green packaging solutions across this region as developers seek to reduce material used for packing their products by consumers thereby limiting ecological impacts associated with such materials.
Consumer awareness has been rising regarding the environmental implications of conventional packaging materials. This is one of the key market dynamics that are shaping the industry today. A change in mindset by consumers is necessitating the need for businesses to adopt sustainable packaging as consumer requirements keep on changing.
Additionally, government regulations and initiatives have a significant impact on European sustainable packaging landscape. Several authorities are putting in place stricter guidelines and standards to encourage green materials for packing while discouraging non-recyclable plastics and single-use plastics. The regulatory environment demands therefore necessitate companies to reconsider their approaches towards packaging into more sustainable ones that can allow them to be within these new guidelines.
Moreover, Europe Sustainable Packaging Market experiences increased innovation due to better advanced sustainable solutions developed by companies. Packaging firms spend huge amounts of money on research and development activities aimed at producing goods that conform with environmental norms but also provide viable alternatives to traditional packages that are not expensive. Such innovations result in a variety of different types of sustainable product lines meant for use in different industries geared towards competition leading.
The dynamics of the industry now require collaboration and partnerships among competitors. To achieve sustainability goals across their supply chain, businesses recognize collaboration as an essential factor between all sections concerned; raw material suppliers, packaging manufacturers, brands and retailers creating closed loop system like circular economy principles within it into the packaging industry developing a more environmentally friendly method out of waste generation which maximizes material reuse while minimizing any kind of wastage.
Besides customer centricity among European markets sustainability alignment has also played an important role in market dynamics especially for those businesses whose main focus is sustainability based on growing demand by customers who are increasingly demanding for ‘green’ products. In addition, brand reputation enhancement in the market is one way through which organizations may respond to their customers’ needs through engaging themselves into sustainable practices. It is becoming clear that corporates are starting to appreciate investing in this practice because it will eventually bring economic merits to the firm in a long run.
Europe Sustainable Packaging Market Highlights:
Europe Sustainable Packaging Market Overview
Europe Sustainable Packaging Market Size was valued at USD 62.9 Billion in 2022. The sustainable packaging industry is projected to grow from USD 68.1 Billion in 2023 to USD 127.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2023 - 2032). Growing globalization, urbanization, and modernity are what are causing the market value to increase. The market will continue to increase in value due to a number of market drivers, including the increasing degree of environmental pollution, the growing demand for convenient parking options, and a surge in manufacturing activity.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Sustainable Packaging Market Trends
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Growing initiatives by government is driving market growth
Europe's need for eco-friendly packaging has surged due to strict government policies prohibiting the use of single-use plastics and growing consciousness of sustainability. A key element propelling the expansion of the sustainable packaging market CAGR in Europe is government measures to promote the adoption of sustainable packaging solutions. Green procurement laws are being enforced by the government on a larger scale. These policies mandate that public agencies give priority to sustainable products and services when making purchase decisions. In the public sector, this is fueling demand for environmentally friendly packaging options. Eco-labeling programs are being implemented by several governments to inform customers about how products and packaging affect the environment. This is fueling the market for packaging that bears the eco-friendly label. Moreover, companies are encouraged to lessen their carbon footprint by governments imposing levies on carbon emissions. It is anticipated that each of these variables would present the major companies involved in the sustainable packaging market with substantial growth prospects.
In addition, the quantity of waste that ends up in landfills and the ocean is decreased by the natural breakdown of biodegradable packaging materials. Biodegradable packaging is more sustainable as a result of reduced carbon emissions and environmental pollutants. Furthermore, there is a greater need for sustainable packaging options due to companies' and consumers' growing environmental consciousness. Because they are composed of renewable resources and can be recycled or composted, biodegradable packaging materials are in higher demand due to their perceived environmental friendliness. Moreover, Vegware, a UK-based company, specializes in creating biodegradable and reusable food packaging solutions. Vegware offers low-carbon, recyclable, plant-based, and renewable materials for their packaging alternatives. A heated cup with two layers of plant-based materials and an eco-embossed design was recently introduced by the company. Thus, driving the sustainable packaging market revenue.
Sustainable Packaging Market Segment Insights
Sustainable Packaging Material Type Insights
The Europe Sustainable Packaging market segmentation, based on material type includes paper & paperboard, plastic, metal, glass, fabric, and wood. The paper & paperboard segment dominated the market mostly due to consumers' growing inclination for pouches, paper bags, and other types of packaging. A growing number of apparel companies, packaged food product manufacturers, and other end users are emphasizing the need for sustainable packaging in light of growing environmental concerns.
Sustainable Packaging Packaging Type Insights
The Europe Sustainable Packaging market segmentation, based on packaging type, includes bags & sacks, trays & clamshells, cartons & boxes, cans, bottles & jars, films & wraps, pouches & sachets, drums, IBC, vials & ampoules, tapes & labels, and others (jerry cans, bowls, cutlery etc.). The pouches & sachets category generated the most income. Comparing pouches and sachets to more conventional packaging formats like bottles or cans, less material is often used, which lowers resource use and waste. Sustainable packaging, such as sachets and pouches, is also in greater demand as businesses and customers grow more ecologically concerned. This area is essential to the cause of encouraging environmentally friendly packaging options and cutting down on plastic waste.
Sustainable Packaging Distribution Channel Insights
The Europe Sustainable Packaging market segmentation, based on distribution channel, includes Manufacturer (Direct Sales), Distributors, and Retailers. The manufacturer (direct sales) category generated the most income. Manufacturers who sell their goods directly to consumers are classified as "Manufacturer (Direct Sales)" in the sustainable packaging industry. These producers create and supply eco-friendly packaging materials or goods straight to companies and customers, cutting out middlemen like wholesalers or retailers. They are essential in meeting the growing need for packaging options that are environmentally responsible by offering eco-friendly options.
Figure 1: Europe Sustainable Packaging Market, by Applications, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Sustainable Packaging End Use Insights
The Europe Sustainable Packaging market segmentation, based on end use, includes Food, Beverages, Cosmetics & Personal Care, Chemical, Healthcare, Agriculture, and Other Industrial. The food category generated the most income. Whether by adding recycled material to their current packaging or by developing brand-new packaging solutions made completely of recycled materials, several businesses are employing recycled plastics in their packaging. The food industry is also seeing an increase in the use of reusable packaging.
Sustainable Packaging Regional Insights
During the projected period, Europe is anticipated to become the market with the largest revenue contribution in the sustainable packaging sector. The market for sustainable packaging in Europe is expanding quickly due to rising consumer demand for green packaging options as well as legislative initiatives to cut waste and promote sustainability. Paper and cardboard are two of the most environmentally friendly packaging materials used in Europe; many businesses also use recycled materials in their packaging to lessen their environmental effect. The market for compostable and biodegradable plastics, which are composed primarily of plant-based elements and decompose more quickly in the environment, is also expanding. Moreover, with a significant presence throughout Europe, Smurfit Kappa is a top manufacturer of paper-based packaging solutions. The business provides a selection of environmentally friendly packaging choices, such as biodegradable and recycled paperboard.
Figure 2: EUROPE SUSTAINABLE PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Sustainable Packaging Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the sustainable packaging market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, sustainable packaging industry must offer cost-effective items.
Key Companies in the sustainable packaging market include
- Be Green Packaging
- Amcor
- Evergreen Packaging
- Mondi
- Tetra Laval
- Sonoco Products Company
- TetraPack International Company
- DS Smith
- Nampak
- Sealed Air Cor
Sustainable Packaging Market Segmentation
Sustainable Packaging Material Type Outlook
- Paper & Paperborard
- Plastic
- Metal
- Glass
- Fabric
- Wood
Sustainable Packaging Packaging Type Outlook
- Bags & Sacks
- Trays & Clamshells
- Cartons & Boxes
- Cans
- Bottles & Jars
- Films & Wraps
- Pouches & Sachets
- Drums
- IBC
- Vials & Ampoules
- Tapes & Labels
- Others (Jerry Cans, Bowls, Cutlery etc.)
Sustainable Packaging Distribution Channel Outlook
- Manufacturer (Direct Sales)
- Distributors
- Retailers
Sustainable Packaging End Use Outlook
- Food
- Beverages
- Cosmetics & Personal Care
- Chemical
- Healthcare
- Agriculture
- Other Industrial
Sustainable Packaging Regional Outlook
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Sweden
- Denmark
- Luxembourg
- Norway
- Austria
- Rest of Europe
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