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Europe has been witnessing rapid growth in sustainable packaging market over the recent years as a result of growing environmental concerns and preference for greener alternatives. European consumers have become more informed about the impact that packaging materials have on environment, thus shifting their preferences towards sustainable options. The uptake of sustainable packaging is not only driven by consumer demand but is also facilitated by strict legislations and policies meant to reduce carbon footprints and embrace circular economies.
There is a dominant trend in Europe where recyclable materials are increasingly being used for packaging; this marks one of the prominent shifts in markets of this region. Among the ways that industries can minimize environmental impacts associated with product packing include use of recycled plastics, papers or degradable materials. This has been necessitated by concerns on plastic pollution and exhaustion of natural resources. Governments and industry players need to develop regulations that will promote recycling of packing material as a means of enhancing sustainability within the packaging industry.
Another important shift is towards minimalism and lightweightness in package design. Brand packaging strategies are changing to reduce more material volume that are not needed and simplify sizes of packages. This helps in reducing waste as well as cutting down transport costs and carbon emissions where relevant. Minimalist packing products have gained popularity among European customers who now prefer them, thus transitioning to sustainable and efficient packaging designs.
In addition, there has been an increased attention on Extended Producer Responsibility (EPR) regarding European sustainable packaging. EPR means that those putting packages into circulation should take responsibility for their treatment until end-of-life including collection, recycling and final disposal. Consequently, companies using this approach must think about how they can keep these packagings away from landfills after their useful life ends so that such materials enter closed-loop systems where they are either remanufactured or recycled thus reducing overall environmental impact.
Also, innovative forms of bio-degradable packing options have continued gaining favor throughout Europe. The market has seen growth in biobased plastics as well as compostable packs whose use is alternative to traditional methods which cause pollution to the environment. This supports other broader objectives set within Europe for a greener package environment.
Furthermore, besides materials, technologic advancements too played key roles in the new trends seen within the market space. Digitalization plus smart packaging solutions have become quite popular thereby providing superior supply chain management & traceability capabilities while improving consumer engagement with their product and service offerings. Smart packaging technologies not only make the entire packing process effective but also cut waste through right size inventory management that avoids wasteful over-packaging.
On the whole, market trends in Europe’s sustainable packaging show collaborative efforts involving consumers, business enterprises and regulators to bring about a more environmentally friendly packaging system . Consequently, there is a likelihood that European markets will record more innovations and growth in eco-friendly practices as awareness increases while sustainability becomes part of key decisions made by companies hence further reinforcing its position towards a green and sustainable future.
Europe Sustainable Packaging Market Highlights:
Europe Sustainable Packaging Market Overview
Europe Sustainable Packaging Market Size was valued at USD 62.9 Billion in 2022. The sustainable packaging industry is projected to grow from USD 68.1 Billion in 2023 to USD 127.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2023 - 2032). Growing globalization, urbanization, and modernity are what are causing the market value to increase. The market will continue to increase in value due to a number of market drivers, including the increasing degree of environmental pollution, the growing demand for convenient parking options, and a surge in manufacturing activity.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Sustainable Packaging Market Trends
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Growing initiatives by government is driving market growth
Europe's need for eco-friendly packaging has surged due to strict government policies prohibiting the use of single-use plastics and growing consciousness of sustainability. A key element propelling the expansion of the sustainable packaging market CAGR in Europe is government measures to promote the adoption of sustainable packaging solutions. Green procurement laws are being enforced by the government on a larger scale. These policies mandate that public agencies give priority to sustainable products and services when making purchase decisions. In the public sector, this is fueling demand for environmentally friendly packaging options. Eco-labeling programs are being implemented by several governments to inform customers about how products and packaging affect the environment. This is fueling the market for packaging that bears the eco-friendly label. Moreover, companies are encouraged to lessen their carbon footprint by governments imposing levies on carbon emissions. It is anticipated that each of these variables would present the major companies involved in the sustainable packaging market with substantial growth prospects.
In addition, the quantity of waste that ends up in landfills and the ocean is decreased by the natural breakdown of biodegradable packaging materials. Biodegradable packaging is more sustainable as a result of reduced carbon emissions and environmental pollutants. Furthermore, there is a greater need for sustainable packaging options due to companies' and consumers' growing environmental consciousness. Because they are composed of renewable resources and can be recycled or composted, biodegradable packaging materials are in higher demand due to their perceived environmental friendliness. Moreover, Vegware, a UK-based company, specializes in creating biodegradable and reusable food packaging solutions. Vegware offers low-carbon, recyclable, plant-based, and renewable materials for their packaging alternatives. A heated cup with two layers of plant-based materials and an eco-embossed design was recently introduced by the company. Thus, driving the sustainable packaging market revenue.
Sustainable Packaging Market Segment Insights
Sustainable Packaging Material Type Insights
The Europe Sustainable Packaging market segmentation, based on material type includes paper & paperboard, plastic, metal, glass, fabric, and wood. The paper & paperboard segment dominated the market mostly due to consumers' growing inclination for pouches, paper bags, and other types of packaging. A growing number of apparel companies, packaged food product manufacturers, and other end users are emphasizing the need for sustainable packaging in light of growing environmental concerns.
Sustainable Packaging Packaging Type Insights
The Europe Sustainable Packaging market segmentation, based on packaging type, includes bags & sacks, trays & clamshells, cartons & boxes, cans, bottles & jars, films & wraps, pouches & sachets, drums, IBC, vials & ampoules, tapes & labels, and others (jerry cans, bowls, cutlery etc.). The pouches & sachets category generated the most income. Comparing pouches and sachets to more conventional packaging formats like bottles or cans, less material is often used, which lowers resource use and waste. Sustainable packaging, such as sachets and pouches, is also in greater demand as businesses and customers grow more ecologically concerned. This area is essential to the cause of encouraging environmentally friendly packaging options and cutting down on plastic waste.
Sustainable Packaging Distribution Channel Insights
The Europe Sustainable Packaging market segmentation, based on distribution channel, includes Manufacturer (Direct Sales), Distributors, and Retailers. The manufacturer (direct sales) category generated the most income. Manufacturers who sell their goods directly to consumers are classified as "Manufacturer (Direct Sales)" in the sustainable packaging industry. These producers create and supply eco-friendly packaging materials or goods straight to companies and customers, cutting out middlemen like wholesalers or retailers. They are essential in meeting the growing need for packaging options that are environmentally responsible by offering eco-friendly options.
Figure 1: Europe Sustainable Packaging Market, by Applications, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Sustainable Packaging End Use Insights
The Europe Sustainable Packaging market segmentation, based on end use, includes Food, Beverages, Cosmetics & Personal Care, Chemical, Healthcare, Agriculture, and Other Industrial. The food category generated the most income. Whether by adding recycled material to their current packaging or by developing brand-new packaging solutions made completely of recycled materials, several businesses are employing recycled plastics in their packaging. The food industry is also seeing an increase in the use of reusable packaging.
Sustainable Packaging Regional Insights
During the projected period, Europe is anticipated to become the market with the largest revenue contribution in the sustainable packaging sector. The market for sustainable packaging in Europe is expanding quickly due to rising consumer demand for green packaging options as well as legislative initiatives to cut waste and promote sustainability. Paper and cardboard are two of the most environmentally friendly packaging materials used in Europe; many businesses also use recycled materials in their packaging to lessen their environmental effect. The market for compostable and biodegradable plastics, which are composed primarily of plant-based elements and decompose more quickly in the environment, is also expanding. Moreover, with a significant presence throughout Europe, Smurfit Kappa is a top manufacturer of paper-based packaging solutions. The business provides a selection of environmentally friendly packaging choices, such as biodegradable and recycled paperboard.
Figure 2: EUROPE SUSTAINABLE PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Sustainable Packaging Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the sustainable packaging market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, sustainable packaging industry must offer cost-effective items.
Key Companies in the sustainable packaging market include
- Be Green Packaging
- Amcor
- Evergreen Packaging
- Mondi
- Tetra Laval
- Sonoco Products Company
- TetraPack International Company
- DS Smith
- Nampak
- Sealed Air Cor
Sustainable Packaging Market Segmentation
Sustainable Packaging Material Type Outlook
- Paper & Paperborard
- Plastic
- Metal
- Glass
- Fabric
- Wood
Sustainable Packaging Packaging Type Outlook
- Bags & Sacks
- Trays & Clamshells
- Cartons & Boxes
- Cans
- Bottles & Jars
- Films & Wraps
- Pouches & Sachets
- Drums
- IBC
- Vials & Ampoules
- Tapes & Labels
- Others (Jerry Cans, Bowls, Cutlery etc.)
Sustainable Packaging Distribution Channel Outlook
- Manufacturer (Direct Sales)
- Distributors
- Retailers
Sustainable Packaging End Use Outlook
- Food
- Beverages
- Cosmetics & Personal Care
- Chemical
- Healthcare
- Agriculture
- Other Industrial
Sustainable Packaging Regional Outlook
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Sweden
- Denmark
- Luxembourg
- Norway
- Austria
- Rest of Europe
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