Europe Pure Nicotine Market

• The growing interest in pure nicotine among the young people who are trying to quit is driving the market growth.

The industry will increase as a result of young people who are trying to stop becoming more interested in pure nicotine and as a result of consumers becoming more interested in non-lung-exposed alternatives. A total of 1,018 smokers in the United States were polled regarding their knowledge of pure nicotine, and according to the Rutgers study report published in March 2022, 29% of smokers were aware of these products, 6% had tried them, and 17% were interested in doing so. The market benefited from the COVID-19 pandemic.

Retailers anticipate strong market growth for the category of tobacco-free products because consumers are increasingly concerned about their health in light of COVID-19 risk factors. Pure nicotine is well accepted by consumers. Additionally, people who want to switch to safer alternatives to smoking now have convenience thanks to the increasing prevalence of online sellers for such products. These elements supported the industry's increase in pure nicotine sales in 2020 and are anticipated to support continued strong growth over the projection period. Customers are increasingly looking for products that are risk-free and unaffected by smoke or inhalation.

Due to rising consumer interest in smokeless and tobacco-free options, the pure nicotine market has seen tremendous expansion in recent years. Growing knowledge of the negative effects of tobacco smoke and its connection to various cancers has an impact on this tendency. Customers can satisfy their nicotine cravings smokelessly with pure nicotine, without the dangers of inhaling secondhand smoke or burning tobacco.

This shift in consumer preferences towards nicotine delivery systems that may be less harmful is representative of a wider pattern where people are looking for alternatives to traditional tobacco products in an effort to lower their exposure to known carcinogens. Sales of tobacco-free alternatives are also boosted by the drop of daily cigarette smokers. Additionally, the Swedish Match AB report states that shipment of its ZYN nicotine pouches brand increased to 173.9 million cans in 2021 from 114.1 million cans in 2020.

Additionally, it is a more affordable option than the conventional approach. Since they are typically less expensive, pure nicotine products are a more viable option for people looking for an affordable way to take nicotine. For those seeking for a more affordable choice who routinely use nicotine, this price difference can be very important. Pure nicotine can save money in various ways in addition to being less expensive than conventional tobacco products. For instance, traditional tobacco products frequently necessitate extra expenses like lighters, ashtrays, and equipment upkeep for smoking. Thus, driving the Pure Nicotine market revenue.

The major countries studied in the market report are Germany, France, the UK, Italy, and Spain.

By region, the study provides the market insights into Europe. Germany Pure Nicotine market accounted for the healthy market share in 2022. The growing preference for oral tobacco-free products versus combustible cigarettes is driving the regional market. To meet the growing demand for nicotine pouches, producers are also making investments in Europe. According to Swedish Match, there are currently an estimated 1.3 million consumers of these goods in Sweden (combined daily/occasional users), with women making up roughly 25% of this market.

Figure 2: Europe Pure Nicotine Market, by region, 2022 & 2032 (USD Billion)

Secondary Research, Primary Research, MRFR Database and Analyst Review

The desire to stop or cut back on smoking, as well as growing consumer awareness of substitute nicotine products, have all contributed to the enormous expansion of the U.K. pure nicotine market in recent years. The preference for oral tobacco-free goods over incendiary cigarettes has contributed to the expansion of the European market. To meet the growing demand for nicotine pouches, producers are also making investments in Europe.

Pure nicotine is becoming increasingly popular among German customers as a potential safer substitute for conventional tobacco products. A rising number of products on the market now have the "nicotine-free" or "lower level of harmful substance" labels, reflecting the industry's increased focus on health and wellness issues. For their oral smokeless product portfolios, key manufacturers in the area continued to broaden their regional and retail footprints, frequently in conjunction with promotional discount operations. differing countries around the world have differing levels of regulation for pure nicotine.

In some cases, nations have less stringent laws governing nicotine pouches than they do for conventional tobacco products. Further, the German Pure Nicotine market held the largest market share, and the U.K Pure Nicotine market was the fastest growing market in the European region

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Pure Nicotine market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Pure Nicotine industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Europe Pure Nicotine industry to benefit clients and increase the market sector. In recent years, the Pure Nicotine industry has offered some of the most significant advantages to medicine. Major players in the Pure Nicotine market, including Chemnovatic, Contraf Nicotex Tobacco (CNT), Nicobrand, Alchem, PurNic, BGP Europe AG, Golden Leaf, Nicxium, and Solace Technologies, are attempting to increase market demand by investing in research and development operations.

The manufacturer and distributor of cigarettes, tobacco-related goods, and other goods containing nicotine is Philip Morris International Inc. (PMI). Additionally, it provides wellness and healthcare items, combustible tobacco products including e-vapor, heat-not-burn, and oral nicotine, as well as consumer accessories like lighters and matches. Marlboro, L&M, Chesterfield, Bond Street, Lark, Muratti, Next, Philip Morris, Merit, and Parliament are just a few of the high-end, mid-range, and low-end brands that the corporation sells.

Additionally, it owns a number of regional brands, such as Optima in Russia, Morven in Pakistan, Fortune and Jackpot in the Philippines, and Dji Sam Soe and Sampoerna A in Indonesia. PMI creates and markets goods with lower risks. In addition to the Americas, Asia-Pacific, Europe, the Middle East, and Africa, the corporation also conducts business in these regions. The US state of New York is home to PMI's main office. Philip Morris International made the decision to quit smoking in February 2022. It thinks that using smoke-free tobacco is a far healthier alternative than using tobacco products.

It intends to replace all cigarettes with tobacco products that don't promote smoking.

British American Tobacco plc (BAT) manufactures, markets, and distributes cigarettes, tobacco and nicotine products, vapour and tobacco heating goods, as well as other items associated with tobacco. The company's product line includes vapour, snus, moist snuff and fine-cut tobacco. Pall Mall, Viceroy, Newport, Vype, glo, Dunhill, Lucky Strike, Natural American Spirit, Kool, Kent, Rothmans, Kodiak, and Camel are just a few of the brands under which it promotes these goods. An vast network of retailers, wholesalers, and exclusive distributors is the company's target market for these products. It conducts business across the Americas, the Middle East, Africa, Asia-Pacific, and Europe.

Greater London is home to BAT's corporate headquarters in the UK. At its facility in Pecs, Hungary, British American Tobacco upgraded its nicotine pouch production line in 2020. The aim of BAT to provide the consumer with a wider option of potentially less dangerous products aligns nicely with the expansion of the manufacture of such items that contain no tobacco.