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MRFR OFFERINGS
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 17
1.1 EUROPE PET FOOD MARKET, BY FOOD TYPE 19
1.2 EUROPE PET FOOD MARKET, BY ANIMAL TYPE 20
1.3 EUROPE PET FOOD MARKET, BY DISTRIBUTION CHANNEL 21
1.4 EUROPE PET FOOD MARKET, BY PACKAGING TYPE 22
2 MARKET INTRODUCTION 24
2.1 DEFINITION 24
2.2 SCOPE OF THE STUDY 24
2.3 RESEARCH OBJECTIVE 24
2.4 MARKET STRUCTURE 25
3 RESEARCH METHODOLOGY 26
3.1 OVERVIEW 26
3.2 DATA FLOW 28
3.2.1 DATA MINING PROCESS 28
3.3 PURCHASED DATABASE: 29
3.4 SECONDARY SOURCES: 30
3.4.1 SECONDARY RESEARCH DATA FLOW: 30
3.5 PRIMARY RESEARCH: 31
3.5.1 PRIMARY RESEARCH DATA FLOW: 32
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 33
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 33
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 34
3.6.1 REVENUE ANALYSIS APPROACH 34
3.7 DATA FORECASTING 35
3.7.1 DATA FORECASTING TECHNIQUE 35
3.8 DATA MODELING 36
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 36
3.8.2 DATA MODELING: 37
3.9 TEAMS AND ANALYST CONTRIBUTION 38
4 MARKET DYNAMICS 39
4.1 INTRODUCTION 39
4.2 DRIVERS 41
4.2.1 INCREASING PET HUMANIZATION TRENDS AMONG EUROPEAN HOUSEHOLDS 41
4.2.2 GROWING DEMAND FOR ORGANIC AND NATURAL PET FOOD PRODUCTS 42
4.2.3 DRIVER IMPACT ANALYSIS 43
4.3 RESTRAINTS 44
4.3.1 INCREASING COST OF RAW MATERIALS IMPACTS PROFIT MARGINS SIGNIFICANTLY 44
4.3.2 EUROPE TRADE BARRIERS AND REGULATIONS INCREASE COSTS AND DELAYS 44
4.3.3 RESTRAINT IMPACT ANALYSIS 45
4.4 OPPORTUNITY 46
4.4.1 EXPANSION OF ONLINE PET FOOD RETAIL CHANNELS 46
4.4.2 INNOVATION IN PET FOOD PACKAGING AND DELIVERY SOLUTIONS 46
4.5 CHALLENGES 47
4.5.1 ADULTERATION AND FRAUD REDUCE CONSUMER TRUST IN PET FOOD BRANDS 47
4.6 STRATEGIC INSIGHTS 48
4.6.1 TECHNOLOGY UPDATE 48
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 48
4.7 REGULATORY UPDATE 49
4.8 MARKET TRENDS 49
4.9 COVID-19 IMPACT ANALYSIS 50
4.9.1 IMPACT ON OVERALL FOOD INDUSTRY 50
4.9.1.1 ECONOMIC IMPACT 50
4.9.2 IMPACT ON EUROPE PET FOOD MARKET 51
4.9.3 IMPACT ON SUPPLY CHAIN OF PET FOOD 52
4.9.4 IMPACT ON MARKET DEMAND OF PET FOOD 52
4.9.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN 52
4.9.4.2 CONSUMER SENTIMENTS 52
4.9.5 IMPACT ON PRICING OF PET FOOD 53
4.9.6 CONSUMER BEHAVIOR ANALYSIS 53
5 MARKET FACTOR ANALYSIS 55
5.1 PORTER’S FIVE FORCES MODEL 55
5.1.1 THREAT OF NEW ENTRANTS 55
5.1.2 BARGAINING POWER OF SUPPLIERS 56
5.1.3 BARGAINING POWER OF BUYERS 56
5.1.4 THREAT OF SUBSTITUTES 56
5.1.5 INTENSITY OF RIVALRY 56
5.2 VALUE CHAIN ANALYSIS 57
5.2.1 RAW MATERIAL 57
5.2.2 MANUFACTURING 58
5.2.3 PACKAGING 58
5.3 SUPPLY CHAIN ANALYSIS 59
5.3.1 PARTICIPANTS (AT DIFFERENT NODES) 59
5.3.1.1 RAW MATERIAL SUPPLIER 59
5.3.1.2 MANUFACTURERS 59
5.3.1.3 DISTRIBUTION CHANNEL 60
5.3.1.4 END USERS 60
5.3.2 INTEGRATION LEVELS 60
5.3.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) 60
5.3.3.1 QUALITY AND SAFETY STANDARDS 60
5.3.3.2 SUSTAINABILITY AND ENVIRONMENTAL IMPACT 60
5.3.3.3 SUPPLY CHAIN RESILIENCE 61
5.3.3.4 CONSUMER TRENDS AND PREFERENCES 61
5.3.3.5 TECHNOLOGY AND INNOVATION 61
6 EUROPE PET FOOD MARKET, BY FOOD TYPE 63
6.1 INTRODUCTION 63
6.2 DRY FOOD 64
6.3 WET FOOD 64
6.4 TREATS & SNACKS 64
6.5 OTHERS 65
7 EUROPE PET FOOD MARKET, BY ANIMAL TYPE 66
7.1 INTRODUCTION 66
7.2 DOG FOOD 67
7.3 CAT FOOD 67
7.4 BIRD FOOD 68
7.5 RODENT FOOD 68
7.6 OTHERS FOOD 68
8 EUROPE PET FOOD MARKET, BY DISTRIBUTION CHANNEL 69
8.1 INTRODUCTION 69
8.2 SUPERMARKETS & HYPERMARKETS 70
8.3 SPECIALTY PET SHOPS 70
8.4 ONLINE SALES CHANNEL 71
8.5 OTHERS 71
9 EUROPE PET FOOD MARKET, BY PACKAGING TYPE 72
9.1 INTRODUCTION 72
9.2 FLEXIBLE PACKAGING (POUCHES) 73
9.3 RIGID PACKAGING 73
9.3.1 CANS 73
9.3.2 BOTTLES 74
9.3.3 TRAYS 74
9.3.4 OTHERS 74
10 EUROPE PET FOOD MARKET, BY COUNTRY 75
10.1 OVERVIEW 75
10.1.1 GERMANY 77
10.1.2 FRANCE 80
10.1.3 SPAIN 82
10.1.4 UK 84
10.1.5 ITALY 86
10.1.6 CROATIA 88
10.1.7 SLOVENIA 90
10.1.8 BOSNIA & HERZEGOVINA 92
10.1.9 SERBIA 94
10.1.10 NORTH MACEDONIA 96
10.1.11 ALBANIA 98
10.1.12 KOSOVO 100
10.1.13 ROMANIA 102
10.1.14 BULGARIA 104
10.1.15 REST OF EUROPE 106
11 COMPETITIVE LANDSCAPE 108
11.1 COMPETITIVE OVERVIEW 108
11.2 MAJOR PLAYERS IN THE EUROPE PET FOOD MARKET 109
11.3 MAJOR PLAYERS IN TERMS OF MARKET DISRUPTORS & INNOVATORS 109
11.4 COMPETITIVE BENCHMARKING 110
11.5 STRATEGIES OF MARKET LEADERS IN THE EUROPE PET FOOD MARKET 110
11.6 LEADING PLAYERS IN TERMS OF THE NUMBER OF DEVELOPMENTS IN EUROPE PET FOOD MARKET 112
11.7 KEY DEVELOPMENTS & GROWTH STRATEGIES 112
11.7.1 PRODUCT LAUNCH/PRODUCT DEVELOPMENT 112
11.7.2 EXPANSION/ACQUISITION/PARTNERSHIP 113
12 COMPANY PROFILES 114
12.1 MARS, INCORPORATED 114
12.1.1 COMPANY OVERVIEW 114
12.1.2 FINANCIAL OVERVIEW 114
12.1.3 PRODUCTS/SERVICES OFFERED 114
12.1.4 KEY DEVELOPMENTS 115
12.1.5 SWOT ANALYSIS 115
12.1.6 KEY STRATEGIES 116
12.2 NESTLE S.A. 117
12.2.1 COMPANY OVERVIEW 117
12.2.2 FINANCIAL OVERVIEW 118
12.2.3 PRODUCTS OFFERED 119
12.2.4 KEY DEVELOPMENTS 119
12.2.5 SWOT ANALYSIS 120
12.2.6 KEY STRATEGIES 120
12.3 ADM 121
12.3.1 COMPANY OVERVIEW 121
12.3.2 FINANCIAL OVERVIEW 122
12.3.3 PRODUCTS OFFERED 122
12.3.4 KEY DEVELOPMENTS 123
12.3.5 SWOT ANALYSIS 123
12.3.6 KEY STRATEGIES 124
12.4 AFFINITY PETCARE SA 125
12.4.1 COMPANY OVERVIEW 125
12.4.2 FINANCIAL OVERVIEW 125
12.4.3 PRODUCTS OFFERED 125
12.4.4 KEY DEVELOPMENTS 125
12.4.5 SWOT ANALYSIS 126
12.4.6 KEY STRATEGIES 126
12.5 CLEARLAKE CAPITAL GROUP, L.P. 127
12.5.1 COMPANY OVERVIEW 127
12.5.2 FINANCIAL OVERVIEW 127
12.5.3 PRODUCTS OFFERED 127
12.5.4 KEY DEVELOPMENTS 127
12.5.5 SWOT ANALYSIS 128
12.5.6 KEY STRATEGIES 128
12.6 COLGATE-PALMOLIVE COMPANY 129
12.6.1 COMPANY OVERVIEW 129
12.6.2 FINANCIAL OVERVIEW 130
12.6.3 PRODUCTS OFFERED 130
12.6.4 KEY DEVELOPMENTS 131
12.6.5 SWOT ANALYSIS 131
12.6.6 KEY STRATEGIES 132
12.7 GENERAL MILLS INC. 133
12.7.1 COMPANY OVERVIEW 133
12.7.2 FINANCIAL OVERVIEW 134
12.7.3 PRODUCTS/SERVICES OFFERED 134
12.7.4 KEY DEVELOPMENTS 135
12.7.5 SWOT ANALYSIS 135
12.7.6 KEY STRATEGIES 136
12.8 HERISTO AKTIENGESELLSCHAFT 137
12.8.1 COMPANY OVERVIEW 137
12.8.2 FINANCIAL OVERVIEW 137
12.8.3 PRODUCTS OFFERED 137
12.8.4 KEY DEVELOPMENTS 137
12.8.5 SWOT ANALYSIS 138
12.8.6 KEY STRATEGIES 138
12.9 SCHELL & KAMPETER INC. 139
12.9.1 COMPANY OVERVIEW 139
12.9.2 FINANCIAL OVERVIEW 139
12.9.3 PRODUCTS OFFERED 139
12.9.4 KEY DEVELOPMENTS 139
12.9.5 SWOT ANALYSIS 140
12.9.6 KEY STRATEGIES 140
12.10 VIRBAC 141
12.10.1 COMPANY OVERVIEW 141
12.10.2 FINANCIAL OVERVIEW 142
12.10.3 PRODUCTS OFFERED 142
12.10.4 KEY DEVELOPMENTS 143
12.10.5 SWOT ANALYSIS 143
12.10.6 KEY STRATEGIES 144
13 APPENDIX 145
13.1 REFERENCES 145
LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 37
TABLE 2 EUROPE PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 63
TABLE 3 EUROPE PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 66
TABLE 4 EUROPE PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 69
TABLE 5 EUROPE PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 72
TABLE 6 EUROPE PET FOOD MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 76
TABLE 7 GERMANY PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 78
TABLE 8 GERMANY PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 78
TABLE 9 GERMANY PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 79
TABLE 10 GERMANY PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 79
TABLE 11 FRANCE PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 80
TABLE 12 FRANCE PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 80
TABLE 13 FRANCE PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 81
TABLE 14 FRANCE PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 81
TABLE 15 SPAIN PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 82
TABLE 16 SPAIN PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 82
TABLE 17 SPAIN PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 83
TABLE 18 SPAIN PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 83
TABLE 19 UK PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 84
TABLE 20 UK PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 84
TABLE 21 UK PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 85
TABLE 22 UK PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 85
TABLE 23 ITALY PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 86
TABLE 24 ITALY PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 86
TABLE 25 ITALY PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 87
TABLE 26 ITALY PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 87
TABLE 27 CROATIA PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 88
TABLE 28 CROATIA PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 88
TABLE 29 CROATIA PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 89
TABLE 30 CROATIA PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 89
TABLE 31 SLOVENIA PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 90
TABLE 32 SLOVENIA PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 90
TABLE 33 SLOVENIA PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 91
TABLE 34 SLOVENIA PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 91
TABLE 35 BOSNIA & HERZEGOVINA PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 92
TABLE 36 BOSNIA & HERZEGOVINA PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 92
TABLE 37 BOSNIA & HERZEGOVINA PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 93
TABLE 38 BOSNIA & HERZEGOVINA PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 93
TABLE 39 SERBIA PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 94
TABLE 40 SERBIA PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 94
TABLE 41 SERBIA PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 95
TABLE 42 SERBIA PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 95
TABLE 43 NORTH MACEDONIA PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 96
TABLE 44 NORTH MACEDONIA PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 96
TABLE 45 NORTH MACEDONIA PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 97
TABLE 46 NORTH MACEDONIA PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 97
TABLE 47 ALBANIA PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 98
TABLE 48 ALBANIA PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 98
TABLE 49 ALBANIA PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 99
TABLE 50 ALBANIA PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 99
TABLE 51 KOSOVO PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 100
TABLE 52 KOSOVO PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 100
TABLE 53 KOSOVO PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 101
TABLE 54 KOSOVO PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 101
TABLE 55 ROMANIA PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 102
TABLE 56 ROMANIA PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 102
TABLE 57 ROMANIA PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 103
TABLE 58 ROMANIA PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 103
TABLE 59 BULGARIA PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 104
TABLE 60 BULGARIA PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 104
TABLE 61 BULGARIA PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 105
TABLE 62 BULGARIA PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 105
TABLE 63 REST OF EUROPE PET FOOD MARKET, BY FOOD TYPE, 2018-2032 (USD MILLION) 106
TABLE 64 REST OF EUROPE PET FOOD MARKET, BY ANIMAL TYPE, 2018-2032 (USD MILLION) 106
TABLE 65 REST OF EUROPE PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 107
TABLE 66 REST OF EUROPE PET FOOD MARKET, BY PACKAGING TYPE, 2018-2032 (USD MILLION) 107
TABLE 67 MAJOR PLAYERS IN TERMS OF MARKET DISRUPTORS & INNOVATORS 109
TABLE 68 THE MOST ACTIVE PLAYERS IN THE EUROPE PET FOOD MARKET 112
TABLE 69 PRODUCT LAUNCH/PRODUCT DEVELOPMENT 112
TABLE 70 EXPANSION/ACQUISITION/ PARTNERSHIP 113
TABLE 71 MARS, INCORPORATED: PRODUCTS/SERVICES OFFERED 114
TABLE 72 MARS, INCORPORATED: KEY DEVELOPMENTS 115
TABLE 73 NESTLE S.A.: PRODUCTS OFFERED 119
TABLE 74 NESTLE S.A.: KEY DEVELOPMENTS 119
TABLE 75 ADM: PRODUCTS OFFERED 122
TABLE 76 ADM: KEY DEVELOPMENTS 123
TABLE 77 AFFINITY PETCARE SA: PRODUCTS OFFERED 125
TABLE 78 AFFINITY PETCARE SA: KEY DEVELOPMENTS 125
TABLE 79 CLEARLAKE CAPITAL GROUP, L.P.: PRODUCTS OFFERED 127
TABLE 80 COLGATE-PALMOLIVE COMPANY: PRODUCTS OFFERED 130
TABLE 81 COLGATE-PALMOLIVE COMPANY: KEY DEVELOPMENTS 131
TABLE 82 GENERAL MILLS INC.: PRODUCTS/SERVICES OFFERED 134
TABLE 83 GENERAL MILLS INC.: KEY DEVELOPMENTS 135
TABLE 84 HERISTO AKTIENGESELLSCHAFT: PRODUCTS OFFERED 137
TABLE 85 SCHELL & KAMPETER INC.: PRODUCTS OFFERED 139
TABLE 86 VIRBAC: PRODUCTS OFFERED 142
TABLE 87 VIRBAC: KEY DEVELOPMENTS 143
LIST OF FIGURES
FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS 18
FIGURE 2 EUROPE PET FOOD MARKET ANALYSIS BY FOOD TYPE 19
FIGURE 3 EUROPE PET FOOD MARKET ANALYSIS BY ANIMAL TYPE 20
FIGURE 4 EUROPE PET FOOD MARKET ANALYSIS BY DISTRIBUTION CHANNEL 21
FIGURE 5 EUROPE PET FOOD MARKET ANALYSIS BY PACKAGING TYPE 22
FIGURE 6 EUROPE PET FOOD MARKET: STRUCTURE 25
FIGURE 7 MARKET DYNAMICS: EUROPE PET FOOD MARKET 40
FIGURE 8 PET POPULATION IN EUROPE: 2021 VS 2022 41
FIGURE 9 DRIVER IMPACT ANALYSIS: EUROPE PET FOOD MARKET 43
FIGURE 10 RESTRAINT IMPACT ANALYSIS: EUROPE PET FOOD MARKET 45
FIGURE 11 PORTER’S FIVE FORCES ANALYSIS: EUROPE PET FOOD MARKET 55
FIGURE 12 VALUE CHAIN ANALYSIS: EUROPE PET FOOD MARKET 57
FIGURE 13 SUPPLY CHAIN ANALYSIS: EUROPE PET FOOD MARKET 59
FIGURE 14 EUROPE PET FOOD MARKET, BY FOOD TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 63
FIGURE 15 EUROPE PET FOOD MARKET, BY FOOD TYPE, 2023 (% SHARE) 64
FIGURE 16 EUROPE PET FOOD MARKET, BY ANIMAL TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 66
FIGURE 17 EUROPE PET FOOD MARKET, BY ANIMAL TYPE, 2023 (% SHARE) 67
FIGURE 18 EUROPE PET FOOD MARKET, BY DISTRIBUTION CHANNEL, SEGMENT ATTRACTIVENESS ANALYSIS 69
FIGURE 19 EUROPE PET FOOD MARKET, BY DISTRIBUTION CHANNEL, 2023 (% SHARE) 70
FIGURE 20 EUROPE PET FOOD MARKET, BY PACKAGING TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 72
FIGURE 21 EUROPE PET FOOD MARKET, BY PACKAGING TYPE, 2023 (% SHARE) 73
FIGURE 22 EUROPE MARKET: COMPARATIVE ANALYSIS 77
FIGURE 23 EUROPE PET FOOD MARKET, BY COUNTRY, 2023 (% SHARE) 77
FIGURE 24 MAJOR PLAYERS IN THE EUROPE PET FOOD MARKET: MARKET SHARE 2023 109
FIGURE 25 BENCHMARKING OF MAJOR COMPETITORS 110
FIGURE 26 MARS, INCORPORATED: SWOT ANALYSIS 115
FIGURE 27 NESTLE S.A.: FINANCIAL OVERVIEW SNAPSHOT 118
FIGURE 28 NESTLE S.A.: SWOT ANALYSIS 120
FIGURE 29 ADM: FINANCIAL OVERVIEW SNAPSHOT 122
FIGURE 30 ADM: SWOT ANALYSIS 123
FIGURE 31 AFFINITY PETCARE SA: SWOT ANALYSIS 126
FIGURE 32 CLEARLAKE CAPITAL GROUP, L.P.: SWOT ANALYSIS 128
FIGURE 33 COLGATE-PALMOLIVE COMPANY: FINANCIAL OVERVIEW SNAPSHOT 130
FIGURE 34 COLGATE-PALMOLIVE COMPANY: SWOT ANALYSIS 131
FIGURE 35 GENERAL MILLS INC.: FINANCIAL OVERVIEW SNAPSHOT 134
FIGURE 36 GENERAL MILLS INC.: SWOT ANALYSIS 135
FIGURE 37 HERISTO AKTIENGESELLSCHAFT: SWOT ANALYSIS 138
FIGURE 38 SCHELL & KAMPETER INC.: SWOT ANALYSIS 140
FIGURE 39 VIRBAC: FINANCIAL OVERVIEW SNAPSHOT 142
FIGURE 40 VIRBAC: SWOT ANALYSIS 143
