Europe Pet Food Market Research Report Information By Food Type (Dry Food, Wet Food, Treats & Snacks and Others), by Animal Type (Dog Food, Cat Food, Bird Food, Rodent Food and Others), by Distribution Channel (Supermarkets & Hypermarkets, Specialty Pet Shops, Online Sales Channel and Others), by Packaging Type (Flexible Packaging (Pouches), and Rigid Packaging), and by Country (Germany, France, Spain, UK, Italy, Croatia, Slovenia, Bosnia & Herzegovina, Serbia, North Macedonia, Albania, Kosovo, Romania, Bulgaria, and Rest of Europe)- Foreca

Europe Pet Food Market Overview

Europe Pet Food Market Size was valued at USD 31,186.48 million in 2023. The Pet Food industry is projected to grow from 2024 to USD 51,365.49 million by 2032, exhibiting a compound annual growth rate (CAGR) of 5.75% during the forecast period (2024 - 2032). The Europe Pet Food market has witnessed a transformative shift in recent years, driven significantly by increasing pet humanization trends among European households, and growing demand for organic and natural pet food products.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Pet Food Market Trends

Growing Focus on Wellness and Health of Pets

An important development in the European pet food industry is the growing focus on wellness and health. Premium and specialty pet foods are in high demand as pet owners become more health-conscious about their pet’s diets. The goal to improve the quality of life for pets and a growing awareness of pet health issues are the driving forces behind this trend. Because of these consumers are becoming more and more interested in natural and organic ingredients as well as food items that address health issues like grain-free diets hypoallergenic options and formulas that support digestive or joint health. The rise in functional pet foods which are made to address health issues is another indication of the trend toward health and wellness. Added vitamins minerals and other healthy ingredients are frequently included in these products with the goal of enhancing pets’ general health. Businesses are spending more money on R&D to produce cutting-edge goods that provide health advantages beyond simple nourishment. In the European pet food industry sustainability is starting to take center stage. Pet food products made from sustainable ingredients are in high demand as consumers concerns about the environmental impact of their purchases grow. This covers the utilization of ingredients that are sourced ethically less wasteful packaging and environmentally friendly production techniques. In response companies are emphasizing their dedication to sustainability by means of transparent certifications and labeling.

The ethical treatment of animals is a component of the sustainability movement as well. To avoid purchasing pet food that involves factory farming or other unethical practices many European consumers are gravitating toward brands that uphold strict standards for animal welfare. This movement is impacting the market by pushing businesses to use more compassionate procedures and provide goods that reflect the values of consumers in terms of environmental protection and animal welfare. The pet food market in Europe is changing because of technological advancements. The variety and quality of pet food on the market is increasing due to innovations in product formulation production methods and ingredient sourcing. For instance, the development of novel ingredients like lab-grown meat or insect protein is made possible by the application of biotechnology and advanced processing technologies. These ingredients are becoming more and more popular as sustainable substitutes for conventional animal proteins.

Technologies are also helping to enhance the processes used in the production of pet food. Production is being streamlined efficiency is being increased and consistent product quality is being ensured through automation and data analytics. In addition to helping to create novel products these developments also support the increasing need for premium individualized pet food solutions. One important trend affecting the pet food market in Europe is the growth of e-commerce. Because they are convenient and provide access to a large selection of products, online shopping platforms are becoming more and more popular for buying pet food. The availability of home delivery services, the desire for convenience and shifting consumer preferences are the main factors driving the growth of e-commerce. Because of this trend traditional retailers are being forced to modify their business strategies to increase their online presence and incorporate digital channels into their marketing plans. By using digital marketing and focused promotions to draw clients’ e-commerce platforms also give specialty and niche pet food brands the chance to reach a wider audience. European pet food markets are becoming more competitive because of the growth of internet shopping. Customers are willing to pay more for high-quality premium products which makes the premiumization trend in the European pet food market noteworthy. Better nutrition and the idea that healthier ingredients make pets healthier are the driving forces behind this trend. Improved nutritional profiles, higher meat content and organic ingredients are common characteristics of premium pet food products. Companies are taking advantage of this trend by providing a selection of high-end options that satisfy various dietary requirements and preferences. In addition to the focus on quality transparency and the advantages of cutting-edge formulations, the premiumization trend is also evident in the packaging and marketing of pet food goods. As consumers continue to be more concerned with giving their pets the best care possible this trend is predicted to continue.

Pet Food Market Segment Insights

Pet Food by Food Type Insights

Based on food type, the Europe Pet Food market has been segmented into Dry Food, Wet Food, Treats & Snacks and Others. The Dry Food segment dominated the market with a value of 12,889.38 million in 2023 and is expected to reach USD 21,518.95 million by 2032. Particularly for dogs and cats’ dry food sometimes referred to as kibble is one of the most popular product categories in the European pet food market. Due to its extended shelf-life affordability and ease of use this category is very popular. For pet owners with hectic schedules dry food is a practical choice because it is easy to store and can be left out for extended periods of time without going bad. Furthermore, it frequently consists of a well-balanced diet that supports a pet’s health by providing important proteins fibers vitamins and minerals.

Figure 1: Europe Pet Food Market, by food type, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Pet Food Animal Type Insights

Based on animal type, the Europe Pet Food market has been segmented into Dog Food, Cat Food, Bird Food, Rodent Food and Others. The cat segment dominated the market with a value of USD 10,997.71 million in 2023 and is expected to reach USD 17,569.39 million by 2032. Another major segment in the European pet food market is the cat food sector. After dogs cats are the second most popular pets and there is a growing need for specialty cat food. With a growing focus on formulas designed to satisfy the nutritional requirements of cats this category covers dry food wet food and treats. For example, there is a growing market for cat foods that offer health advantages like those that support digestive weight-control and urinary tract health. Pet owners who want to give their cats a diet more in line with their natural prey-based nutrition are increasingly choosing grain-free high-protein cat foods. The rising trend of cat ownership especially in urban areas where cats are preferred for their independence and suitability for apartment living is what is fueling the growth of the cat food market. Similar to dog food premium and organic products are becoming more and more popular in the cat food market where companies are starting to offer gourmet selections and specialized diets.

Figure 2: Europe Pet Food Market, by animal type, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Pet Food Distribution Channel Insights

Based on Distribution Channel, the Europe Pet Food market has been segmented into Supermarkets & Hypermarkets, Specialty Pet Shops, Online Sales Channel and Others. The Specialty Pet Shops segment dominated the market with a value of USD 12,371.43 million in 2023 and is expected to reach USD 19,715.49 million by 2032. Pet owners can enjoy a distinctive shopping experience at specialty pet stores which offer a range of pet-related products such as food accessories grooming supplies and other necessities. These establishments are especially regarded for their proficiency as evidenced by the skilled personnel who offer thorough counsel and suggestions catered to individual pet requirements. Specialty pet stores are the first choice for affluent customers searching for premium specialty or veterinarian-approved pet food as pet humanization trends continue to rise and pet owners seek premium organic or specialized dietary products.

Figure 3: Europe Pet Food Market, by distribution channel, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Pet Food Packaging Type Insights

Based on Packaging Type, the Europe Pet Food market has been segmented into Flexible Packaging (Pouches), and Rigid Packaging. The Flexible Packaging (Pouches) segment dominated the market with a value of USD 16,370.06 million in 2023 and is expected to reach USD 27,352.28 million by 2032. Flexible packaging mostly pouches is a popular option in the pet food industry in Europe because of its portability, ease of storage and lightweight design. As an airtight and moisture-proof barrier that maintains freshness and lengthens shelf-life pouches are commonly used for wet pet food snacks and treats. Flexible packaging is becoming more and more popular because it is convenient to open reseal and discard which meets consumer demand for useful portable packaging options. In comparison to rigid packaging this format is also more environmentally friendly because it typically uses less material and because of its lighter weight incurs lower transportation costs. Apart from their practicality pouches also present noteworthy benefits in branding and marketing since their generous surface area facilitates imaginative designs and unambiguous product details.

Figure 4: Europe Pet Food Market, by packaging type, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Pet Food Country Insights

By Country, the study segments the market into Germany, France, Spain, UK, Italy, Croatia, Slovenia, Bosnia & Herzegovina, Serbia, North Macedonia, Albania, Kosovo, Romania, Bulgaria, and Rest of Europe. The Rest of Europe segment dominated the market with a value of USD 7,442.53 million in 2023 and is expected to reach USD 13284.41 million by 2032. Countries in this segment might include nations like Portugal, Greece, Austria, Belgium, the Netherlands, Poland, Hungary, and the Nordic regions, among others. Each of these countries presents distinct opportunities and challenges for the pet food industry due to differences in pet ownership trends, disposable income, consumer preferences, and regulatory environments. In countries such as the Netherlands and Belgium, where disposable income is relatively higher, pet food demand is driven by premium and organic pet food products. The health-conscious consumer base in these regions tends to prioritize natural and high-quality ingredients in their pet food purchases, aligning with the broader trend of humanization of pets, where owners treat their pets as family members. These markets are also adopting sustainable pet food packaging solutions, reflecting the growing environmental consciousness among European consumers. However, despite this preference for premium products, there remains a sizable market for budget and mid-range pet food, especially in households with multiple pets. On the other hand, Eastern European countries like Poland and Hungary, which fall into the Rest of Europe category, are experiencing robust growth in the pet food sector, largely due to the rising number of pet adoptions and an expanding middle class. While premium pet food options are gaining traction, most consumers in these markets still opt for affordable and local brands, driven by price sensitivity. Nonetheless, urbanization and an increasing focus on pet health are expected to propel demand for specialized and health-focused pet food products in these countries over the coming years. The Rest of Europe segment is therefore highly diverse, encompassing both mature markets with a preference for premium products and emerging markets where growth is being driven by affordability and accessibility.

Figure 5: Europe Pet Food Market, by country, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Pet Food Key Market Players & Competitive Insights

In the European pet food market, key players are engaged in a competitive landscape characterized by diverse strategies and market positions. Nestlé S.A. stands out with its extensive portfolio of premium and specialized pet food brands, leveraging its strong distribution network and innovation capabilities. Mars, Incorporated, is another major contender, known for its wide range of popular brands and robust market presence, supported by significant investment in research and development to cater to evolving consumer preferences. ADM adds value through its focus on ingredient innovation and supply chain efficiency, providing critical raw materials and solutions for pet food manufacturers.

Colgate-Palmolive Company contributes to the market with its pet nutrition offerings, emphasizing the health and wellness benefits of its products. General Mills Inc. competes with its strategic focus on expanding its pet food range through acquisitions and partnerships. Virbac, known for its veterinary expertise, positions itself with products targeting pet health and medical needs. Affinity Petcare SA maintains a competitive edge through its emphasis on quality and tailored nutrition solutions, while Heristo aktiengesellschaft leverages its strong regional presence to offer a variety of pet food products. Schell & Kampeter Inc. differentiates itself with a commitment to high-quality, sustainable pet food ingredients, catering to niche markets within Europe. Lastly, Clearlake Capital Group, L.P. influences the market through its investments in pet food companies, driving growth and innovation by supporting operational improvements and strategic expansions. Collectively, these companies shape the competitive dynamics of the European pet food market through their diverse strategies and specializations.

Key Companies in the Pet Food market include

• Mars, Incorporated (US)


• Nestle S.A. (Switzerland)


• ADM (US)


• Affinity Petcare SA (Spain)


• Clearlake Capital Group, L.P. (US)


• Colgate-Palmolive Company (US)


• General Mills Inc. (US)


• Heristo aktiengesellschaft (Germany)


• Schell & Kampeter Inc. (US)


• Virbac (France)

Pet Food Industry Developments

September 2024: Virbac has announced plans to invest between €40 million and €50 million (approximately $42.3 million to $52.9 million) to establish a new pet food manufacturing facility in Saint-Gilles, Occitania, France. This expansion is part of the company's strategy to ramp up production capacities in response to the increasing demand for pet food in Europe.

May 2024: Mars, Incorporated has officially commenced operations at its new pet food manufacturing facility in Tianjin, China. This state-of-the-art facility represents one of Mars' largest investments in the region, totalling nearly 1 billion RMB (approximately $137.7 million USD).

Pet Food Market Segmentation

Pet Food by Food Type Outlook

• Dry Food


• Wet Food


• Treats & Snacks


• Others

Pet Food Animal Type Outlook

• Dog Food


• Cat Food


• Bird Food


• Rodent Food


• Others

Pet Food Distribution Channel Outlook

• Supermarkets & Hypermarkets


• Specialty Pet Shops


• Online Sales Channel


• Others

Pet Food Packaging Type Outlook

• Flexible Packaging (Pouches)


• Rigid Packaging

Pet Food Country Outlook

• 
  

  Europe

  
  


• 
  

  Germany

  
  


• 
  

  France

  
  


• 
  

  Spain

  
  


• 
  

  UK

  
  


• 
  

  Italy

  
  


• 
  

  Croatia

  
  


• 
  

  Slovenia

  
  


• 
  

  Bosnia & Herzegovina

  
  


• 
  

  Serbia

  
  


• 
  

  North Macedonia

  
  


• 
  

  Albania

  
  


• 
  

  Kosovo

  
  


• 
  

  Romania

  
  


• 
  

  Bulgaria

  
  


• 
  

  Rest of Europe