Europe Pet Food Market Research Report Information By Food Type (Dry Food, Wet Food, Treats & Snacks and Others), by Animal Type (Dog Food, Cat Food, Bird Food, Rodent Food and Others), by Distribution Channel (Supermarkets & Hypermarkets, Specialty Pet Shops, Online Sales Channel and Others), by Packaging Type (Flexible Packaging (Pouches), and Rigid Packaging), and by Country (Germany, France, Spain, UK, Italy, Croatia, Slovenia, Bosnia & Herzegovina, Serbia, North Macedonia, Albania, Kosovo, Romania, Bulgaria, and Rest of Europe)- Foreca

Europe Pet Food Market Overview

Europe Pet Food Market Size was estimated at 20.35 (USD Billion) in 2023. The Europe Pet Food Market Industry is expected to grow from 20.5(USD Billion) in 2024 to 39.0 (USD Billion) by 2035. The Europe Pet Food Market CAGR (growth rate) is expected to be around 6.021% during the forecast period (2025 - 2035).

Key Europe Pet Food Market Trends Highlighted

The Europe Pet Food Market is experiencing notable trends that reflect changing consumer preferences and lifestyles. A significant driver of this market is the rising pet ownership across the continent, as more households consider pets as family members. This shift towards viewing pets as companions rather than mere animals has led to increased spending on high-quality pet food products. Consumers are increasingly looking for natural, organic ingredients in pet food, aligning with the broader trend of health and wellness. Additionally, the rise in awareness regarding the nutritional needs of pets has prompted brands to innovate and offer specialized diets, including options for different life stages and health conditions.There are some amazing business possibilities arising within the Europe Pet Food Market, specifically in the sustainability sector. Thanks to EU policies geared toward sustainability, there is an increasing need for green packaging and food sourcing. Companies that are able to meet these sustainability requirements are poised to reap the benefits of an improving eco-friendly consumer trend. The pet food industry is also benefiting from an increasing popularity of pet treat types, such as functional ones that claim to be healthier, which is regarded as a growing opportunity for market differentiation amid intense competition. Recently, there has been an increase in the shift toward digitalization and online shopping.

With busy lifestyles, many consumers are opting for online shopping for pet food, creating a need for companies to strengthen their digital presence. Subscription services for pet food are also becoming popular, offering convenience for consumers while ensuring regular supply. Overall, the Europe Pet Food Market is adapting to evolving consumer demands, focusing on quality ingredients, sustainability, and digital solutions, paving the way for a dynamic future in the pet food industry within the region.

 

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Europe Pet Food Market Drivers

Increasing Pet Ownership Rates

The trend of increasing pet ownership across Europe significantly drives the Europe Pet Food Market Industry. According to the European Pet Food Industry Federation, approximately 85 million households in the EU own at least one pet, with numbers steadily increasing. This rise can be attributed to the enhanced awareness of the emotional and physical benefits of pet ownership, which promote better mental health and companionship. Moreover, official statistics suggest that 44% of EU households had pets in 2022, reflecting a notable growth compared to previous years.The increased demand for pet food is correlated with this surge in ownership, indicating a still-growing potential for investment within the pet food sector. Consequently, established organizations like the Pet Food Manufacturers' Association are closely monitoring these trends to accommodate the expanding market needs.

Shift Towards Premium Pet Foods

A significant trend within the Europe Pet Food Market Industry is the increasing consumer preference for premium, high-quality pet foods. Recent surveys suggest that approximately 67% of European pet owners are willing to pay more for natural ingredients and transparency in sourcing. The growing awareness around pet health has led consumers to seek out nutrient-rich options, which align well with the offerings of premium brands. Furthermore, several established brands have invested in R to improve the quality of their products, further fueling this trend.According to the European Commission’s reports on consumer habits, the health trend shows that over the last five years, the market for organic pet food has seen an increase of around 23%, reinforcing the shift towards quality over quantity.

Increasing Pet Humanization

In recent years, there has been a notable trend of pet humanization in Europe, where pets are increasingly regarded as family members. A study by the European Pet Food Industry Federation shows that 76% of pet owners in Europe express willingness to invest in their pet's well-being, including diets that mirror human food trends. This emphasis on high-quality, tailored nutrition drives the demand for specialized pet foods rich in protein, vitamins, and minerals.In response, food manufacturers are innovating their product lines to align with these evolving consumer attitudes. The rise in pet humanization is encouraging premium and functional pet food segments to flourish, positioning companies that cater to this market appropriately for growth and future success.

E-commerce Growth in Pet Food Sales

The digital transformation significantly impacts the way pet food products are marketed and sold, driving growth in the Europe Pet Food Market Industry. As of 2023, it was reported that e-commerce sales for pet food in Europe grew by over 30% year-on-year, reflecting a substantial shift in consumer purchasing behavior. The COVID-19 pandemic accelerated this transition, with more pet owners opting for the convenience of online shopping. Major retail platforms have started to prioritize pet food categories alongside new entrants in the market focused on online sales.Additionally, various wellness-focused brands have turned to e-commerce to reach a broader audience, enhancing brand loyalty and engagement through direct-to-consumer models.

Europe Pet Food Market Segment Insights:

Pet Food Market Pet Type Outlook Insights

The Europe Pet Food Market has exhibited robust growth, particularly distinguished by its 'Pet Type Outlook' segmentation, which is crucial for understanding consumer preferences and dynamics in the market. This segmentation identifies four primary pet categories: Cat, Dog, Fish, and Others. Cats have gained tremendous popularity in Europe, driven by the growing trend of indoor pet ownership, and as a result, cat food sales have been substantial, reflecting the consumers' increasing willingness to invest in high-quality nutrition for indoor cats.In contrast, the dog segment remains equally significant, appealing to families and individuals seeking companionship, leading to a diverse range of products catering to various breeds, life stages, and dietary needs. This category's growth is supported by pet humanization trends, where dog owners align their pets' diets with human health trends and natural ingredients, thus influencing purchasing decisions. The fish segment, while smaller, caters to specialized markets, including aquarists, who prefer high-nutrient formulations that enhance fish health and sight, showcasing a dedicated niche that also represents a growing trend in pet ownership.Additionally, the 'Others' category encompasses various pets, including birds, reptiles, and small mammals, which indicates a broad spectrum of pet types that diversify the market profile. As the Europe Pet Food Market evolves, stakeholders are increasingly focusing on sustainability, premium and natural product offerings, and personalized nutrition, all of which further enrich the segmentation dynamics. Environmental concerns are prompting consumers to seek eco-friendly packaging and sustainably sourced ingredients, reflecting a conscious shift in consumer buying behavior.Overall, the segmentation under the Pet Type Outlook provides critical insights that help in understanding market dynamics, consumer behavior, and the overall health of the Europe Pet Food Market, positioning it as a burgeoning industry in the region.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Pet Food Market Product Type Outlook Insights

The Europe Pet Food Market exhibits a diverse Product Type Outlook that significantly shapes its dynamics and revenue streams. In this arena, dry food stands out as a dominant choice for pet owners, largely due to its convenience and longer shelf life, which appeal to dog and cat owners alike. Wet Food, often perceived as a premium option, offers enhanced palatability and hydration, making it especially attractive for both picky eaters and pet health-conscious owners. Additionally, Snacks Treats have gained remarkable traction, driven by humanization trends, where pets are increasingly viewed as family members.These products cater to pet owners looking to indulge their pets with healthy and enjoyable options. The rising focus on premium, organic, and functional pet food products within these categories reflects changing consumer preferences and presents significant growth opportunities. Enhanced distribution channels and marketing strategies are also expected to further solidify the distinct positions of these product types within the Europe Pet Food Market segmentation, contributing positively to market growth in the coming years.

Pet Food Market Distribution Channel Outlook Insights

The Distribution Channel Outlook for the Europe Pet Food Market shows a diverse landscape shaped by evolving consumer preferences and shopping habits. The market primarily comprises Store-Based and Non-Store-Based channels, each contributing uniquely to the segment's overall dynamics. Store-Based channels, which include supermarkets and pet specialty stores, have historically dominated the distribution landscape due to their ability to offer a wide range of products and facilitate in-person customer interactions. In contrast, Non-Store-Based channels, including online retailers, have seen accelerated growth, driven by advancements in e-commerce and the increasing convenience it offers pet owners.The shift towards online shopping is particularly significant as consumers increasingly prioritize convenience and accessible product information. The Europe Pet Food Market revenue is being bolstered by trends such as premiumization, where consumers are willing to pay more for high-quality or specialized pet foods. As the market continues to evolve, both distribution channels will likely face growth opportunities and challenges, with health and wellness trends for pets driving innovation and competition across the board. The integration of technology and cross-channel strategies will also play an essential role in shaping the future of distribution within this sector, presenting both opportunities and hurdles for businesses adapting to changing market demands.

Europe Pet Food Market Key Players and Competitive Insights:

The Europe Pet Food Market is characterized by a dynamic landscape influenced by changing consumer preferences, increasing pet ownership, and a growing trend towards premium and organic products. The competitive environment is robust, with a range of established brands and newer entrants vying for market share. Key players in this sector are focusing on innovative product formulations, enhanced nutritional profiles, and sustainable packaging solutions to meet the ever-evolving demands of pet owners. Additionally, the rise of e-commerce as a distribution channel has transformed how pet food is marketed and sold. Brands are increasingly under pressure to not only cater to the nutritional needs of pets but also to align their operations with the broader ethical and environmental concerns of consumers. This competitive scenario highlights the importance of branding, innovation, and customer engagement as critical factors in achieving success in the European market.Royal Canin has established a significant presence within the Europe Pet Food Market, recognized for its commitment to specialized nutrition tailored to specific breeds and health conditions. The brand leverages extensive research and development capabilities to create products that cater to the unique dietary needs of pets, thereby cementing its authority in the premium pet food sector. Royal Canin's strengths lie in its strong brand reputation, innovative approach to product formulation, and focus on scientific evidence, enabling the company to connect effectively with pet owners looking for high-quality nutrition for their animals. Additionally, the company emphasizes education and support for pet owners through various initiatives, enhancing customer loyalty and building a community around its brand.Forthglade is another noteworthy player within the Europe Pet Food Market, known for its commitment to natural dog food products made using high-quality ingredients. The company places a special emphasis on grain-free options and minimally processed recipes, catering to a growing segment of health-conscious pet owners. Forthglade has positioned itself strongly within the premium segment by offering a range of wet and dry food products that prioritize the nutritional needs of dogs. The brand is well-regarded for its transparency regarding ingredient sourcing, which resonates with consumers seeking wholesome options. Recent growth initiatives have included expanding their product range and enhancing market presence through strategic partnerships and distribution agreements. These factors, along with an increasing focus on sustainability in packaging and operational practices, contribute to Forthglade's strengths in the competitive landscape of the European pet food market.

Key Companies in the Europe Pet Food Market Include:

• Royal Canin


• Forthglade


• Eukanuba


• Nestle Purina Petcare


• Whiskas


• Mars Petcare


• Pets at Home


• Blue Buffalo


• Sysco Corporation


• PetSmart


• Lily's Kitchen


• Orijen


• Acana


• Hill's Pet Nutrition


• Spectrum Brands

Europe Pet Food Market Industry Developments

The Europe Pet Food Market has recently seen heightened activity and growth amid changing consumer preferences and increasing pet ownership. Significant players such as Royal Canin and Nestle Purina Petcare are focusing on sustainability and natural ingredients, reflecting a broader trend towards health-conscious pet food products. In March 2023, Eukanuba announced the expansion of its premium range in response to the demand for high-quality nutrition. Additionally, Whiskas launched a new line of wet food in January 2023, aiming to cater to the growing preference for varied dining options among pets. Mars Petcare has been actively investing in technology to enhance product quality and traceability, which is indicative of a shift towards more transparent supply chains. Acquisition and merger activities have also been notable; in July 2023, Pets at Home acquired a local competitor to boost its market presence. Growth in the market is accompanying an upward trend in valuation, with companies like Hill's Pet Nutrition and Blue Buffalo registering significant revenue increases attributed to premiumization strategies. Over the past few years, these developments, coupled with escalating consumer interest, have substantially impacted the European pet food landscape.

Europe Pet Food Market Segmentation Insights

Pet Food MarketPet Type OutlookOutlook

• Cat


• Dog


• Fish


• Others

Pet Food MarketProduct Type OutlookOutlook

• Dry Food


• Wet Food


• SnacksTreats

Pet Food MarketDistribution Channel OutlookOutlook

• Store-Based


• Non-Store-Based

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	20.35(USD Billion)
MARKET SIZE 2024	20.5(USD Billion)
MARKET SIZE 2035	39.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	6.021% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Royal Canin, Forthglade, Eukanuba, Nestle Purina Petcare, Whiskas, Mars Petcare, Pets at Home, Blue Buffalo, Sysco Corporation, PetSmart, Lily's Kitchen, Orijen, Acana, Hill's Pet Nutrition, Spectrum Brands
SEGMENTS COVERED	Pet Type Outlook, Product Type Outlook, Distribution Channel Outlook
KEY MARKET OPPORTUNITIES	Premium natural pet food demand, Growth in online pet food sales, Increase in pet humanization trend, Focus on sustainable packaging solutions, Rise in health-conscious pet diets
KEY MARKET DYNAMICS	health and wellness focus, premiumization trend, convenience and portability demand, sustainability awareness, increasing pet ownership
COUNTRIES COVERED	Germany, UK, France, Russia, Italy, Spain, Rest of Europe