Fresh Pet Food Market Overview
As per MRFR analysis, the Fresh Pet Food Market Size was estimated at 48.38 (USD Billion) in 2022. The Fresh Pet Food Market Industry is expected to grow from 53.18(USD Billion) in 2023 to 124.5 (USD Billion) by 2032. The Fresh Pet Food Market CAGR (growth rate) is expected to be around 9.91% during the forecast period (2024 - 2032).
Key Fresh Pet Food Market Trends Highlighted
The global fresh pet food market is driven by several key factors, including the growing awareness of pet nutrition, the humanization of pets, and the increasing demand for natural and organic pet food. The market is also benefiting from the rising popularity of pet adoption and the increasing number of pet owners who are willing to spend more on their furry companions.
Opportunities for growth in the fresh pet food market include the expansion of the premium pet food segment, the development of new and innovative products, and the growth of online pet food sales.Recent trends in the fresh pet food market include the increasing demand for fresh and frozen pet food, the growing popularity of home-cooked pet food, and the development of new pet food delivery services.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Fresh Pet Food Market Drivers
Rising Awareness of Pet Health and Nutrition
Pet owners are becoming increasingly aware of the importance of providing their pets with healthy and nutritious food. This is due to a number of factors, including the growing number of pet owners who are concerned about the quality of pet food on the market, the increasing prevalence of pet obesity and other health problems, and the growing availability of information about pet nutrition. As a result, pet owners are demanding pet food that is made with high-quality ingredients, is free from harmful additives, and is tailored to the specific needs of their pets.The Global Fresh Pet Food Market Industry is expected to benefit from this trend, as fresh pet food is seen as a healthier and more natural option than traditional pet food.
Growing Demand for Convenient Pet Food Options
There is a growing demand for convenient ways of feeding pets inherent in trends that include the increase in the number of pet owners working away from home, their increase in urban areas, and the popularity of pet keeping among the millennium age group. With this trend in mind, pet food manufacturers are constantly developing new and innovative pet food products that are easy to use. The Global Fresh Pet Food Market Industry is expected to benefit from the development as fresh foods is among the most convenient ways of feeding of all pet foods.
Increasing Number of Pet Households
The count of pet households is rising worldwide. The reasons behind this jump are the varying trend towards keeping pets, the enlargement of urban population and later marriage for many. This contributes to the increase in pet food demand. The Global Fresh Pet Food Market Industry is expected to be supported by this trend because fresh food is known to be healthy and nutritious.
Fresh Pet Food Market Segment Insights
Fresh Pet Food Market Pet Type Insights
Segmentation by pet type exposes disparate market dynamics. Dogs command the highest market share and will continue to do so for the forecast period due to increased ownership and disposable income and per capita expenditure on pets, all of which contribute to a high demand for fresh, premium and nutritionally adequate pet food. Cats come second and will remain to be due to increased ownership and awareness of nutritional needs. The availability of specialized food for cats that contributes to their overall well-being, such as dental chews and hairball control, is a key driver of this market.Birds, fish, rabbit, and small rodent owners all prioritize the provision of fresh and healthy pet food that caters to the specific nutritional needs of the animals. The bird food market is expanding over the reviewed period as consumers continue to seek high-quality food that mimics the diet of birds in the wild. The fish owners’ market is experiencing growth because of an increasing demand for fresh food as opposed to the more traditional flake or pellet diets. Small rodent and rabbit food market is expanding because owners pay increased attention to the dietary options that will meet the specific nutritional needs of small rodents and rabbits.In conclusion, the driving forces of the global fresh pet food market are the trend toward pet humanization coupled with a higher degree of consumer awareness, leading to efforts by market players to resort to customization, sustainability, and innovative ingredients.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Fresh Pet Food Market Product Form Insights
The Global Fresh Pet Food Market is classified into product form, which includes freshly cooked, frozen, canned, dry, treats, and supplements. The market for freshly cooked pet food is expected to witness the highest growth. This segment was valued at USD 10 billion in 2023 and will reach USD 20 billion by 2032, expanding at a CAGR of 8.5%. The increased demand for convenient and healthier pet food has led to such robust growth in this segment. In addition, the increased adoption of pets and pet humanization is also influencing this growth. The frozen and canned pet food segments are also expected to be the expanding at steady rates since they carry a longer shelf life and are easy to store.The dry pet food segment will show substantial market share and the treats and supplements segments will display moderate growth, influenced by the increasing concerns over the health and well-being of pets.
Fresh Pet Food Market Ingredient Type Insights
The Global Fresh Pet Food Market segmentation by Ingredient Type includes Meat-based, Plant-based, Grain-free, Organic, Natural, and Hypoallergenic. The Meat-based segment holds a significant share due to the high protein content and palatability of meat ingredients. The Plant-based segment is projected to witness substantial growth due to the rising vegan and vegetarian population. The Grain-free segment targets pet owners with grain allergies or sensitivities. The Organic and Natural segments cater to consumers seeking healthier and more sustainable pet food options.The Hypoallergenic segment addresses the needs of pets with specific allergies or sensitivities. This growth is attributed to the increasing pet ownership, rising disposable income, and growing awareness of pet health and nutrition.
Fresh Pet Food Market Distribution Channel Insights
The distribution channel segment plays a crucial role in shaping the dynamics of the Global Fresh Pet Food Market. 'Pet stores' hold a significant market share, offering a wide assortment of fresh pet food products and personalized advice from in-store experts. 'Supermarkets' cater to a large consumer base, providing convenience and accessibility. 'Online retailers', driven by the e-commerce boom, offer a vast selection and doorstep delivery, capturing a growing share of the market. 'Vet clinics' serve as trusted sources of pet care products, leveraging their established relationships with pet owners.'Subscription services', gaining popularity, provide regular deliveries of curated fresh pet food meals, offering convenience and tailored nutrition. Each distribution channel caters to specific consumer preferences and needs, influencing the market segmentation and growth strategies of fresh pet food manufacturers.
Fresh Pet Food Market Regional Insights
The regional segmentation of the Global Fresh Pet Food Market offers valuable insights into the market's geographic distribution and growth dynamics. North America is projected to dominate the market in 2024, driven by rising pet ownership, increasing disposable income, and growing awareness of pet health and nutrition. Europe is another significant region, with a mature market and a strong demand for premium pet food products. The Asia-Pacific region is expected to witness substantial growth, fueled by rising pet adoption rates and the emergence of a middle class with disposable income.South America and the Middle East and Africa (MEA) are also expected to contribute to the market's growth, albeit at a slower pace.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Fresh Pet Food Market Key Players And Competitive Insights
Major players in Fresh Pet Food Market industry are constantly striving to gain a competitive edge by introducing innovative products, expanding their geographical presence, and forming strategic partnerships. Leading Fresh Pet Food Market players are investing heavily in research and development to create new and improved products that meet the evolving needs of pet owners. The Fresh Pet Food Market development of new product lines, such as grain-free and organic pet food, is a key trend in the industry. Additionally, the growing popularity of online pet food retailers is intensifying competition in the Fresh Pet Food Market Competitive Landscape.Mars, Incorporated is a leading company in the Fresh Pet Food Market industry. The company offers a wide range of fresh pet food products under the Pedigree, Whiskas, and Sheba brands. Mars, Incorporated has a strong global presence and benefits from its extensive distribution network. The company is focused on providing high-quality pet food products that meet the nutritional needs of pets. Mars, Incorporated is also actively involved in pet adoption and welfare programs.Nestlé Purina PetCare is a major competitor in the Fresh Pet Food Market industry. The company offers a diverse portfolio of fresh pet food products under the Purina Pro Plan, Purina ONE, and Fancy Feast brands. Nestlé Purina PetCare has a strong presence in North America, Europe, and Asia. The company is focused on providing innovative pet food products that support the health and well-being of pets. Nestlé Purina PetCare is also committed to sustainability and has set ambitious environmental goals for its operations.
Key Companies in the Fresh Pet Food Market Include
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Mars, Incorporated
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Smucker's
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IAMS
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Hill's Pet Nutrition
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Blue Buffalo
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Ollie
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Royal Canin
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JustFoodForDogs
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Nestle Purina PetCare
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Nom Nom
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Open Farm
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Chewy
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Merrick Pet Care
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Wellness Pet Food
Fresh Pet Food Market Industry Developments
The global fresh pet food market is projected to reach USD 124.5 billion by 2032, exhibiting a CAGR of 9.91% from 2024 to 2032. Growing pet humanization, increasing awareness about pet health and nutrition, and rising disposable income are driving market expansion. Key trends include premiumization, e-commerce penetration, and the emergence of personalized pet food. Major players are investing in innovation, sustainability, and geographic expansion. Recent news includes Nestle Purina's launch of a new line of fresh pet food and JustFoodForDogs' partnership with Chewy to expand its distribution network.
Fresh Pet Food Market Segmentation Insights
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Fresh Pet Food Market Pet Type Outlook
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Dogs
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Cats
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Birds
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Fish
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Rabbits
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Small rodents
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Fresh Pet Food Market Product Form Outlook
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Freshly cooked
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Frozen
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Canned
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Dry
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Treats
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Supplements
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Fresh Pet Food Market Ingredient Type Outlook
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Meat-based
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Plant-based
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Grain-free
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Organic
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Natural
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Hypoallergenic
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Fresh Pet Food Market Distribution Channel Outlook
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Pet stores
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Supermarkets
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Online retailers
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Vet clinics
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Subscription services
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Fresh Pet Food Market Regional Outlook
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North America
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Europe
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South America
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Asia Pacific
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Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
48.38(USD Billion) |
| Market Size 2023 |
53.18(USD Billion) |
| Market Size 2032 |
124.5(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
9.91% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Mars, Incorporated ,Smucker's ,IAMS ,Hill's Pet Nutrition ,Blue Buffalo ,Ollie ,Royal Canin ,JustFoodForDogs ,Nestle Purina PetCare ,Nom Nom ,Open Farm ,Chewy ,Merrick Pet Care ,Wellness Pet Food |
| Segments Covered |
Pet Type ,Product Form ,Ingredient Type ,Distribution Channel ,Regional |
| Key Market Opportunities |
1 Growing demand for premium pet food2 Increasing humanization of pets3 Shift towards healthier pet diets4 Expansion of ecommerce platforms5 Rising disposable income of pet owners |
| Key Market Dynamics |
Rising pet ownership Growing demand for natural and organic pet food Increasing pet healthcare awareness Innovation in pet food packaging Expansion of ecommerce channels |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The global fresh pet food market is expected to reach USD 124.5 billion by 2032, exhibiting a CAGR of 9.91% during the forecast period (2023-2032).
The primary factors driving the growth of the global fresh pet food market include the increasing awareness of pet health and well-being, the growing trend of humanization of pets, and the rising disposable income of pet owners.
North America is expected to account for the largest market share in the global fresh pet food market throughout the forecast period, owing to the high pet ownership rates, the presence of major pet food manufacturers, and the increasing popularity of premium pet food products.
Fresh pet food is primarily used for feeding cats and dogs, with a growing demand for fresh food options for other companion animals such as rabbits, ferrets, and reptiles.
Some of the key competitors in the global fresh pet food market include Mars, Inc., Nestle Purina PetCare, J.M. Smucker Company, The Honest Kitchen, and Freshpet.
The challenges faced by the fresh pet food market include the high cost of production and distribution, the limited shelf life of fresh products, and the stringent regulatory requirements for pet food safety.
Opportunities for growth in the fresh pet food market include the increasing demand for premium pet food products, the growing popularity of online pet food retailers, and the expansion of the pet food market in emerging economies.
Key trends shaping the fresh pet food market include the increasing adoption of grain-free and limited-ingredient diets, the growing demand for personalized pet food products, and the rise of sustainable pet food packaging.
The regulatory landscape of the fresh pet food market varies by country, with different regulations governing the production, distribution, and labeling of fresh pet food products.
The future outlook for the global fresh pet food market is positive, with continued growth expected over the next decade. Factors such as the rising awareness of pet health, the increasing disposable income of pet owners, and the growing popularity of premium pet food products are expected to drive market growth.
