Electric Toothbrush Market

Increasing Awareness of Oral Hygiene

In recent years, there has been a growing awareness of the importance of oral hygiene, which has been a key driver for the electric toothbrush market. Electric toothbrushes are increasingly seen as a more effective way to clean teeth, and as a result, sales of the best electric toothbrushes have been on the rise. One of the main reasons for the increase in awareness of oral hygiene is the growing number of dental problems that people are facing. Poor oral hygiene can lead to several dental problems, such as cavities, gum disease, and bad breath.

As people become more aware of these problems, they are more likely to seek out products that can help them avoid them. Electric toothbrushes are seen as a more effective way to clean teeth than best manual toothbrushes, and as a result, they are becoming more popular. Electric toothbrushes can remove more plaque and bacteria from teeth than manual toothbrushes, and they can also help to reduce gingivitis and gum disease.

Electric toothbrushes are available in a variety of styles, including kid's electric toothbrushes, adult electric toothbrushes, black electric toothbrushes, power toothbrushes, oral toothbrushes, bamboo toothbrushes, electric toothbrushes for braces, and so on. The increasing awareness of oral hygiene and the growing popularity of electric toothbrushes are both key drivers for the electric toothbrush market.

Technological innovations play a crucial role in shaping the Global Electric Toothbrush Market Industry. The introduction of smart electric toothbrushes equipped with sensors, Bluetooth connectivity, and mobile applications enhances user experience and promotes better oral care habits. These advancements not only provide real-time feedback on brushing techniques but also encourage users to maintain consistent oral hygiene routines. As technology continues to evolve, manufacturers are likely to invest in research and development, leading to the creation of more sophisticated products. This trend is expected to drive market growth, as consumers increasingly seek out high-tech solutions for their dental care needs.

The rise in disposable income across various demographics is a notable driver for the Global Electric Toothbrush Market Industry. As individuals and families experience improved financial stability, they are more inclined to invest in premium oral care products, including electric toothbrushes. This trend is particularly pronounced in emerging markets, where a growing middle class is prioritizing health and wellness. The willingness to spend on advanced dental care solutions is expected to contribute to the market's growth trajectory, with projections indicating a compound annual growth rate of 9.06% from 2025 to 2035. This economic shift underscores the potential for sustained demand in the electric toothbrush sector.

The expansion of e-commerce platforms significantly influences the Global Electric Toothbrush Market Industry. With the rise of online shopping, consumers have greater access to a variety of electric toothbrush brands and models. This convenience allows for price comparisons and informed purchasing decisions, ultimately driving sales. E-commerce platforms often provide detailed product descriptions, customer reviews, and promotional offers, which enhance consumer confidence in their purchases. As more consumers turn to online shopping for personal care products, the electric toothbrush market is likely to experience accelerated growth, aligning with the overall trend of digital transformation in retail.

The global shift towards preventive healthcare is reshaping consumer attitudes and behaviors, thereby impacting the Global Electric Toothbrush Market Industry. As individuals increasingly recognize the long-term benefits of maintaining oral health, there is a growing preference for products that facilitate preventive care. Electric toothbrushes, with their ability to provide thorough cleaning and reduce the risk of dental issues, align well with this trend. Public health initiatives promoting preventive care further bolster this demand. Consequently, the market is poised for growth as consumers prioritize products that contribute to overall health and well-being.

The increasing awareness regarding oral hygiene is a primary driver for the Global Electric Toothbrush Market Industry. As consumers become more informed about the importance of dental health, the demand for effective cleaning solutions rises. Electric toothbrushes, known for their superior plaque removal capabilities, are gaining traction. This trend is particularly evident in regions where dental health education initiatives are being implemented. For instance, countries with robust public health campaigns are witnessing a surge in electric toothbrush adoption, contributing to the market's projected growth from 4.3 USD Billion in 2024 to an anticipated 11.2 USD Billion by 2035.

By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. Europe electric toothbrush market accounts for the largest market share USD 1,473.4 million in 2021 and is expected to exhibit an 8.33% CAGR due to the availability of cutting-edge treatment facilities, government backing for the growth of the healthcare industry, an ageing population, and an increase the need for a better cleaning experience and the desire for healthier teeth and gums.

Further, the Germany electric toothbrush market held the largest market share, and the UK electric toothbrush market was the fastest growing market in the European region.

Further, the major countries studied are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3:  ELECTRIC TOOTHBRUSH MARKET SHARE BY REGION 2021 (%)Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

North America Electric Toothbrush market accounted for second-largest market share during the study period. This is due in part to the expansion of product portfolios by key manufacturers of electric toothbrushes. Additionally, technological innovation is expected to positively influence the growth of the electric toothbrush market in the region. Further, the U.S electric toothbrush market held the largest market share, and the Canada electric toothbrush market was the fastest growing market in the European region.

The Asia-Pacific electric toothbrush market is expected to grow at a CAGR of 9.88% from 2022 to 2030. This is due to increasing per capita disposable income and the growth of middle-income groups in emerging economies. Moreover, China electric toothbrush market held the largest market share, and the India electric toothbrush market was the fastest growing market in the Asia-Pacific region.

For instance, India electric toothbrush market is the favored destination for market players due to the popularity of electric toothbrushes greatly growing. Prior to 2019, battery operated toothbrushes were the standard upgrade choice for people who desired better oral hygiene since their oscillating and vibrating heads helped to clear plaque more efficiently. However, because of their rising price and improved usefulness, Indian customers are adopting electronic toothbrushes at a faster rate. For instance, according to information made public by India Today in June 2020, Xiaomi announced the release of its T100 electric toothbrush in India.

This device has minimal noise, a glossy design, and a battery life of 30 days. Thus, Asia- Over the projected period of 2022-2030, Pacific is expected to increase at the fastest pace.

Major market players are spending a lot of money on R&D to increase their product lines, which will help the electric toothbrush market grow even more. Additionally, market players are launching new products, entering into contracts, acquiring companies, increasing investments, and collaborating with other organizations in order to expand their presence. To grow and remain in a market that is becoming more and more competitive, electric toothbrush competitors must provide affordable products.

One of the primary business strategies adopted by manufacturers in the electric toothbrush industry to benefit clients and expand the electric toothbrush market sector is to manufacture locally to reduce operating costs. In recent years, the electric toothbrush has provided medical effects with some of the most significant benefits.

In 2023, the first electric toothbrush with an aluminium handle will be introduced by Perfora, the top oral care brand in India with a digitally native heritage. When compared to other electric toothbrushes on the market, this game-changing toothbrush uses 70% less plastic, setting a new bar for sustainability and environmental awareness. In keeping with their goal to lowering plastic waste, Perfora now offers the stylish and environmentally friendly Truthbrush 2.0 electric toothbrush.

Etekcity, the leading smart health and wellness brand of Vesync Co., will introduce its first-ever Sonic Electric Toothbrush in 2023. Etekcity is known for its award-winning and best-selling home electronics, health and fitness scales, outdoor recreation equipment, and easy-to-use smart devices. This versatile, cost-effective product features five various brushing modes, a high performance design, and practical, user-friendly accessories like a travel case, a brush cover, and eight brush heads.

Quip revealed the release of its most recent invention in 2022, the first-ever Rechargeable Electric Toothbrush, a game-changing toothbrush that can be charged for up to three months1. The new device includes the same svelte design that customers have come to love and expect from Quip, a changeable brush head that has been approved by the American Dental Association (ADA), timed sonic bristle vibrations, and optional smart features that encourage and reward better brushing habits.

The Oclean X Pro Elite electric toothbrush, which heralds the arrival of extremely intelligent electric toothbrushes, is scheduled to go on sale in 2021.