North America Electric Toothbrush Market Research Report By Type (Rechargeable, Battery), By End User (Adults, Children) and By Regional (US, Canada)-Forecast to 2035

North America Electric Toothbrush Market Overview

As per MRFR analysis, the North America Electric Toothbrush Market Size was estimated at 1.08 (USD Billion) in 2023. The North America Electric Toothbrush Market Industry is expected to grow from 1.15(USD Billion) in 2024 to 2.79 (USD Billion) by 2035. The North America Electric Toothbrush Market CAGR (growth rate) is expected to be around 8.391% during the forecast period (2025 - 2035).

Key North America Electric Toothbrush Market Trends Highlighted

The North America Electric Toothbrush Market is driven by the increasing awareness about oral hygiene, which is greatly propelling growth. Patients who are proactive about their dental health tend to prefer electric toothbrushes over manual ones as they are more efficient at cleaning. The development of technology has given birth to smart electric toothbrushes that sync with mobile devices and offer feedback on brushing techniques. Such technologies are undoubtedly a significant market mover, adding value to a population eager to improve their dental care routines through innovation.

Recently, there has been a shift geared towards sustainable products, which give manufacturers the chance to create eco-friendly electric toothbrushes. North American consumers are becoming more concerned about the environment, which is prompting brands to use biodegradable materials and recyclable packages. This development is in line with calls for more sustainable solutions within the region and encourages innovative efforts while considering what consumers need. In addition, new silicone rubber handles with advanced ergonomic design for comfortable gripping are replacing conventional plastic handles which are becoming more popular for providing enhanced control when brushing, smooth surfaces and promoting better oral hygiene.

The increasing number of older people who may need expert dental care is a great opportunity for customized electric toothbrushes. Blended with the innovation of technologies and environmental awareness, these trends will certainly dominate the future of the North America Electric Toothbrush Market.

North America Electric Toothbrush Market Drivers

Growing Awareness of Oral Hygiene

In North America, the increasing awareness of the importance of oral hygiene is a crucial driver for the North America Electric Toothbrush Market Industry. According to the American Dental Association (ADA), approximately 47% of adults aged 30 years and older have some form of periodontal disease, where proper oral care is essential to mitigate further health issues. This rising awareness is driving consumers to invest in electric toothbrushes, which are often recommended by dental professionals due to their superior plaque removal capabilities compared to manual toothbrushes.

Organizations like the ADA emphasize regular dental check-ups and the use of advanced dental care tools, including electric toothbrushes, as effective measures to maintain oral health. As more consumers seek to prevent dental issues through better oral care practices, the demand for electric toothbrushes is expected to rise significantly, creating a strong growth trajectory for the market.

Technological Advancements in Electric Toothbrushes

The North America Electric Toothbrush Market Industry is propelled forward by rapid technological advancements in electric toothbrushes. Manufacturers are constantly innovating, with features such as smart sensors, Bluetooth connectivity, timer functions, and various cleaning modes. A report by Consumer Technology Association indicates that nearly 25% of U.S. households have adopted smart home devices, reflecting an increasing consumer preference for tech-enhanced products.

Major brands, such as Philips Sonicare and Oral-B, are at the forefront of this innovation, promoting health-centric features that resonate with tech-savvy consumers. As these advanced features become increasingly common, electric toothbrushes are likely to see higher adoption rates, driving market growth in North America.

Rising Disposable Income and Spending on Health Products

As disposable income levels rise in North America, consumers are more inclined to spend on premium health products, including electric toothbrushes. According to the U.S. Bureau of Economic Analysis, personal income in the United States has seen a steady rise, with real disposable personal income increasing by approximately 4% over the past year. This economic growth allows consumers to prioritize health and wellness through purchases of high-quality electric toothbrushes, which are often seen as long-term investments in dental health.

Consequently, the trend of increased spending on personal care and health products significantly contributes to the positive outlook of the North America Electric Toothbrush Market.

North America Electric Toothbrush Market Segment Insights

Electric Toothbrush Market Type Insights

The North America Electric Toothbrush Market is multifaceted, particularly emphasizing the Type segmentation, which primarily consists of Rechargeable and Battery-powered toothbrushes. As consumer awareness of oral hygiene evolves, the demand for electric toothbrushes has significantly increased, reflecting a growing focus on health and wellness across the region. Rechargeable toothbrushes have emerged as a preferred choice among consumers due to their convenience and efficiency, often featuring advanced technology such as timers, pressure sensors, and Bluetooth connectivity that provide enhanced user experience and tracking capabilities.

This segment's importance lies in its ability to cater to environmentally conscious consumers who prefer reusable products over disposables, contributing to a sustainable lifestyle. Conversely, Battery-powered toothbrushes remain prominent due to their affordability and ease of use, especially in markets with a diverse demographic profile, where budget constraints may limit access to more advanced options. These models provide a viable alternative for consumers seeking effective oral care solutions without the upfront investment required for rechargeable variants.

Additionally, the presence of numerous brands and models in the market drives competition, leading to innovative product features designed to meet the preferences of various consumer segments. As health consciousness continues to rise, both segments are poised for growth, highlighting the dynamic nature of the North America Electric Toothbrush Market and its commitment to enhancing oral hygiene practices. This evolution is reflected in the North America Electric Toothbrush Market data, where trends show an increasing shift towards electric models, with a notable emphasis on technological advancements that are attracting a broader consumer base.

Ultimately, the electronic toothbrushes segment's growth is underpinned by ongoing advancements and a heightened understanding of dental health, making it a vital area of focus for the industry and stakeholders involved.

Electric Toothbrush Market End User Insights

The End User segment of the North America Electric Toothbrush Market is primarily classified into Adults and Children, reflecting vital consumer preferences and health awareness trends within the region. Adults tend to seek advanced oral care options that integrate technology for better efficiency, emphasizing features like timers, pressure sensors, and varying cleaning modes to promote oral hygiene. The increasing prevalence of dental issues among adults further propels the demand for electric toothbrushes, which are often perceived as more effective than manual brushing.

Meanwhile, the Children segment holds significant importance, driven by parental initiative to instill healthy oral hygiene habits from a young age. This segment fosters brand loyalty early on, as parents are inclined to purchase products that not only cater to children's dental needs but also engage them through fun designs and functionalities. Additionally, the introduction of user-friendly features aimed at children supports the North America Electric Toothbrush Market growth by making the daily routine enjoyable while ensuring effective cleaning.

Both segments exhibit distinct characteristics and show resilient market potential as they evolve in response to advancements in dental care technology and changing consumer behaviors.

Electric Toothbrush Market Regional Insights

The North America Electric Toothbrush Market has witnessed notable growth, propelled by increasing health awareness and technological advancements in oral care products. The market segmentation reflects a strong presence in both the United States and Canada, with the United States significantly dominating in market share owing to its larger consumer base and higher adoption rates of advanced dental technologies. Consumers in the US are increasingly favoring smart electric toothbrushes, driven by features such as timers, pressure sensors, and smartphone connectivity, which enhance the brushing experience.

In Canada, the growing trend of preventive dental care is leading to an uptick in demand for electric toothbrushes, creating opportunities for innovative product launches. Both regions prioritize oral health and are influenced by factors such as the rising prevalence of dental diseases and an increasing number of dental care awareness campaigns. The North America Electric Toothbrush Market is expected to benefit from trends in sustainable product development, with an increase in eco-friendly electric toothbrush options appealing to environmentally conscious consumers.

As such, the market continues to evolve, capitalizing on both health trends and consumer preferences in oral hygiene.

North America Electric Toothbrush Market Key Players and Competitive Insights

The North America Electric Toothbrush Market is witnessing an evolving competitive landscape characterized by technological advancements, strategic partnerships, and a shift in consumer preferences towards superior oral care solutions. As the demand for electric toothbrushes increases due to their efficacy in promoting dental health and hygiene, companies are vying for market share through innovation and marketing strategies.

The market is fragmented, with numerous players aiming to capture segments such as premium, mid-range, and budget electric toothbrushes. Brands are increasingly focusing on enhancing product features, such as smart connectivity and personalized brushing experiences, which are significant differentiators in capturing consumer interest and loyalty in this competitive space.

SmileDirectClub, known for offering direct-to-consumer dental care solutions, has a notable presence within the North American Electric Toothbrush Market primarily through its innovative approach toward oral hygiene products. The company's strengths lie in its unique business model that combines convenience and affordability, making dental care more accessible to the average consumer. This strategic positioning allows SmileDirectClub to engage effectively with tech-savvy customers who value ease of use.

Additionally, the brand's reputation for promoting oral health awareness complements its product offerings, as it markets electric toothbrushes that integrate modern technology to enhance user experience. By leveraging its established network and customer base, SmileDirectClub continues to strengthen its foothold in the North American market, capitalizing on the growing trend towards proactive dental care.

Philips stands out as a leading competitor in the North America Electric Toothbrush Market, recognized for its comprehensive range of high-quality oral hygiene products. The company has built a strong brand reputation through its flagship electric toothbrush lines that emphasize advanced features such as smart sensors, timer alerts, and specialized brushing modes.

Philips invests significantly in research and development to enhance its product offerings, ensuring they cater to diverse consumer needs, which further solidifies its market presence. The company actively pursues mergers and acquisitions to bolster its technological capabilities and expand its product portfolio. This strategic approach enables Philips to remain a formidable player in the competitive electric toothbrush landscape, focusing on innovation, consumer education, and maintaining a strong retail network that caters to a wide range of consumers within North America.

Key Companies in the North America Electric Toothbrush Market Include

• SmileDirectClub


• Philips


• ColgatePalmolive


• Quip


• Procter and Gamble


• Target


• Waterpik


• Braun


• Himaya


• Omron


• OralB


• Foreo


• Panasonic


• Walmart

North America Electric Toothbrush Market Industry Developments

Recent developments in the North America Electric Toothbrush Market indicate ongoing innovation and competitive strategies among key players, including SmileDirectClub, Philips, Colgate-Palmolive, Quip, Procter and Gamble, Target, Waterpik, Braun, Himaya, Omron, OralB, Foreo, and Panasonic. Notably, in August 2023, Philips announced enhanced features in their smart toothbrush technology, emphasizing improved oral care monitoring through connected applications. Meanwhile, Colgate-Palmolive has been expanding its range with eco-friendly options, reflecting growing consumer demand for sustainable products.

Current affairs show significant market growth, with the electric toothbrush segment projected to reach a valuation of approximately USD 2 billion by the end of 2024, primarily driven by an increase in consumer awareness regarding oral health and technological advancements.

In terms of mergers and acquisitions, there are no recent notable activities reported in the sector involving the specified companies. Over the past few years, brands have increased investments in product development and marketing strategies, with Quip securing additional funding in March 2022 to expand its subscription model for oral care products. This landscape highlights a dynamic and evolving market environment in North America.

Electric Toothbrush Market Segmentation Insights

• Electric Toothbrush Market Type Outlook
  
  
  
  • Rechargeable
  
  
  • Battery
  
  
  
  

• Electric Toothbrush Market End User Outlook
  
  
  
  • Adults
  
  
  • Children
  
  
  
  

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  Electric Toothbrush Market Regional Outlook

  
  
  
  
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    US

    
    
  
  
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    Canada

    
    
  
  
  
  

Report Attribute/Metric	Details
Market Size 2023	1.08(USD Billion)
Market Size 2024	1.15(USD Billion)
Market Size 2035	2.79(USD Billion)
Compound Annual Growth Rate (CAGR)	8.391% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	SmileDirectClub, Philips, ColgatePalmolive, Quip, Procter and Gamble, Target, Waterpik, Braun, Himaya, Omron, OralB, Foreo, Panasonic, Walmart
Segments Covered	Type, End User, Regional
Key Market Opportunities	Increased consumer health awareness, Technological advancements in features, Collaborations with dental professionals, Growing demand for smart devices, Expansion in eco-friendly products
Key Market Dynamics	growing consumer awareness, technological advancements, increasing oral health concerns, demand for customization, rise in e-commerce sales
Countries Covered	US, Canada