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Electric Lawn Mower Market Research Report By Power Source (Corded Electric, Cordless Electric, Gas-Powered), By Cutting Deck Size (Less than 21 inches, 21-25 inches, 26-30 inches, Over 30 inches), By Motor Type (Brushed Motor, Brushless Motor, Induction Motor), By Features (Mulching, Bagging, Side Discharge, Self-Propulsion) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032


ID: MRFR/E&P/27917-HCR | 128 Pages | Author: Priya Nagrale| November 2024

Electric Lawn Mower Market Overview:


As per MRFR analysis, the Electric Lawn Mower Market Size was estimated at 16.4 (USD Billion) in 2022. The Electric Lawn Mower Market Industry is expected to grow from 17.23(USD Billion) in 2023 to 26.82 (USD Billion) by 2032. The Electric Lawn Mower Market CAGR (growth rate) is expected to be around 5.04% during the forecast period (2024 - 2032).


Key Electric Lawn Mower Market Trends Highlighted


Key market drivers for electric lawn mowers include rising environmental consciousness, increasing urbanization, and growing demand for cordless and easy-to-use lawn care solutions. The introduction of advanced features such as self-propelled models, robotic mowers, and connectivity options is further fueling market growth.Opportunities for exploration and capture in the electric lawn mower market lie in the expansion of smart home technologies, integration with IoT platforms, and the development of sustainable and eco-friendly models. Trends in recent times include the growing popularity of robotic mowers, which offer autonomous lawn care, and the adoption of lithium-ion batteries, which provide longer runtimes and enhanced performance. Additionally, the increasing availability of electric lawn mowers in various sizes, designs, and price ranges caters to diverse consumer needs.


Electric Lawn Mower Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Electric Lawn Mower Market Drivers


Increasing Demand for Environmentally Friendly Landscaping Practices


The growing awareness of environmental concerns has led to a surge in demand for eco-friendly gardening and landscaping practices. Electric lawn mowers, which produce zero emissions during operation, are gaining popularity as a sustainable alternative to gasoline-powered mowers. This shift towards environmentally conscious landscaping is expected to drive the growth of the Global Electric Lawn Mower Market Industry over the forecast period. Consumers are becoming increasingly aware of the environmental impact of their purchasing decisions, and this is reflected in the growing demand for sustainable products.Electric lawn mowers are seen as an environmentally friendly alternative to traditional gas-powered mowers, as they produce zero emissions during operation. This makes them an attractive option for consumers who are looking to reduce their carbon footprint. In addition to being more environmentally friendly, electric lawn mowers are also quieter than gas-powered mowers, which makes them ideal for use in residential areas. They are also easier to maintain and require less frequent servicing, which can save consumers time and money. The increasing demand for environmentally friendly landscaping practices is expected to continue to drive the growth of the Global Electric Lawn Mower Market Industry over the forecast period.As consumers become more aware of the environmental impact of their purchasing decisions, they are increasingly opting for eco-friendly products like electric lawn mowers.


Advancements in Battery Technology


The development of more powerful and efficient batteries has been a key factor in the growth of the electric lawn mower market. In the past, electric lawn mowers were limited by their short run times and inability to handle large lawns. However, advances in battery technology have overcome these limitations. Today's electric lawn mowers are equipped with lithium-ion batteries that provide longer run times and more power. This makes them a more viable option for consumers who have larger lawns or who want to mow for longer periods of time. The development of new battery technologies is expected to continue to drive the growth of the Global Electric Lawn Mower Market Industry.As batteries become more powerful and efficient, electric lawn mowers will become even more convenient and easier to use. In addition to lithium-ion batteries, other battery technologies that are being explored for use in electric lawn mowers include solid-state batteries and graphene batteries. These technologies have the potential to provide even longer run times and faster charging times, which would make electric lawn mowers even more appealing to consumers.


Government Incentives and Regulations


Government incentives and regulations are also playing a role in the growth of the electric lawn mower market. In many countries, governments are offering rebates and tax breaks to consumers who purchase electric lawn mowers. This is helping to make electric lawn mowers more affordable for consumers and is encouraging them to make the switch from gas-powered mowers. In addition to financial incentives, some governments are also implementing regulations that restrict the use of gas-powered lawn mowers in certain areas.For example, some cities have banned the use of gas-powered lawn mowers in parks and other public spaces. These regulations are helping to create a more level playing field for electric lawn mowers and are encouraging consumers to consider electric mowers as a more viable option. Government incentives and regulations are expected to continue to play a role in the growth of the Global Electric Lawn Mower Market Industry over the forecast period. As governments become more focused on reducing emissions and promoting sustainable practices, they are likely to continue to offer incentives and implement regulations that support the adoption of electric lawn mowers.


Electric Lawn Mower Market Segment Insights:


Electric Lawn Mower Market Power Source Insights


The Global Electric Lawn Mower Market is segmented by power source into Corded Electric, Cordless Electric, and Gas-Powered. Among these segments, the Cordless Electric segment is expected to hold the largest market share in 2023, owing to the increasing demand for cordless power tools due to their convenience and portability. The Corded Electric segment is expected to follow closely behind, as corded electric lawn mowers are typically more powerful and less expensive than cordless models. The Gas-Powered segment is expected to account for a smaller share of the market due to increasing environmental concerns and the rising popularity of electric lawn mowers.The Global Electric Lawn Mower Market is driven by several factors, including the growing popularity of electric lawn mowers due to their environmental friendliness and low maintenance costs, the increasing demand for cordless power tools, and the rising adoption of smart home technologies. The market growth is attributed to the increasing adoption of electric lawn mowers by homeowners and commercial users, the growing popularity of cordless power tools, and the rising demand for smart home technologies. The market is also expected to benefit from government regulations promoting the adoption of electric lawn mowers and the increasing availability of charging infrastructure.


Electric Lawn Mower Market Power Source Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Electric Lawn Mower Market Cutting Deck Size Insights


The Cutting Deck Size segment plays a crucial role in the Global Electric Lawn Mower Market, influencing market growth and revenue generation. The segment is categorized into four sub-segments: 'Less than 21 inches', '21-25 inches', '26-30 inches', and 'Over 30 inches'. The 'Less than 21 inches' sub-segment holds a dominant share in the market, primarily due to its suitability for smaller lawns and gardens. Its compact size and maneuverability make it a popular choice for homeowners with limited outdoor space. The '21-25 inches' sub-segment is gaining traction as it offers a balance between cutting width and maneuverability.It is ideal for medium-sized lawns and provides efficient coverage without compromising on agility. The '26-30 inches' sub-segment caters to larger lawns and offers increased productivity with its wider cutting path. It is suitable for commercial applications and homeowners with extensive outdoor spaces. The 'Over 30 inches' sub-segment is designed for expansive lawns and offers the highest cutting capacity. It is commonly used in professional landscaping and commercial applications where efficiency and time are critical factors. Overall, the Cutting Deck Size segment offers diverse options to meet the specific needs of homeowners and lawn care professionals.The choice of cutting deck size depends on the size and complexity of the lawn, influencing the market growth and revenue generation in the Global Electric Lawn Mower Market.


Electric Lawn Mower Market Motor Type Insights


The Global Electric Lawn Mower Market is segmented by motor type into brushed motors, brushless motors, and induction motors. Brushed motors are the most common type of motor used in electric lawn mowers, as they are relatively inexpensive to manufacture. However, they are also less efficient than brushless motors and require more maintenance. Brushless motors are more efficient than brushed motors, and they also require less maintenance. However, they are more expensive to manufacture. Induction motors are the most efficient type of motor used in electric lawn mowers, but they are also the most expensive to manufacture.In 2023, the brushed motor segment is expected to account for the largest share of the Global Electric Lawn Mower Market revenue. However, the brushless motor segment is expected to grow at the fastest rate during the forecast period, as more and more manufacturers adopt this technology. The induction motor segment is expected to account for the smallest share of the market in 2023, but it is also expected to grow at a healthy rate during the forecast period. The growth of the Global Electric Lawn Mower Market is being driven by a number of factors, including increasing consumer awareness of the environmental benefits of electric lawn mowers, rising disposable incomes, and the growing popularity of outdoor living spaces.The market is also being supported by government incentives and regulations aimed at promoting the adoption of electric lawn mowers.


Electric Lawn Mower Market Features Insights


The features segment plays a crucial role in the Global Electric Lawn Mower Market segmentation. Mulching, bagging, side discharge, and self-propulsion are key features that influence consumer purchasing decisions. Mulching mowers, which finely chop grass clippings and return them to the lawn as natural fertilizer, held a significant market share of around 35% in 2023 and are projected to maintain their dominance through 2032. Bagging mowers, with their convenience of collecting grass clippings in a bag for easy disposal, accounted for approximately 28% of the market in 2023.Side discharge mowers, which discharge clippings to the side of the lawn, captured a market share of around 22% in 2023 due to their affordability and suitability for larger lawns. Self-propulsion mowers, offering effortless mowing experience, are expected to witness a steady growth in demand, contributing to the overall market growth.


Electric Lawn Mower Market Regional Insights


The regional segmentation of the Global Electric Lawn Mower Market offers insights into the market's geographical distribution and growth patterns. North America is projected to hold a significant market share due to the increasing adoption of electric lawn mowers for residential and commercial landscaping purposes. Europe is another key region, driven by stringent environmental regulations and consumer preference for eco-friendly gardening practices. The APAC region is expected to witness substantial growth in the coming years, attributed to the rising disposable income and growing awareness about the benefits of electric lawn mowers.South America and MEA are emerging markets with potential for growth as urbanization and infrastructure development drive the demand for lawn care equipment.


Electric Lawn Mower Market Regional Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Electric Lawn Mower Market Key Players And Competitive Insights:


Major players in the Electric Lawn Mower Market have been focusing on expanding their product portfolios, adopting innovative technologies, and enhancing their distribution networks to capture a larger market share. The Electric Lawn Mower Market industry is highly fragmented, with several key players competing for market dominance. Leading Electric Lawn Mower Market players are investing heavily in research and development to create advanced products that meet the evolving needs of customers. They are also forming strategic partnerships with other companies to expand their product offerings and increase their presence in the global market. The competitive landscape of the Electric Lawn Mower Market is expected to change significantly in the coming years as new technologies emerge and existing players strengthen their positions.The Toro Company is a leading manufacturer of outdoor power equipment, including electric lawn mowers. The company has a strong global presence and offers a wide range of electric lawn mowers to meet the needs of different customers. Toro's electric lawn mowers are known for their durability, performance, and ease of use. The company has a strong focus on innovation and invests heavily in research and development to create advanced products. Toro also has a well-established distribution network and provides excellent customer service.Greenworks Tools is another major player in the Electric Lawn Mower Market industry. The company offers a wide range of electric lawn mowers, including corded, cordless, and robotic models. Greenworks's electric lawn mowers are known for their affordability, performance, and ease of use. The company has a strong focus on sustainability and is committed to reducing its environmental impact. Greenworks has a well-established distribution network and provides excellent customer service.


Key Companies in the Electric Lawn Mower Market Include:



  • TroyBilt

  • Honda Power Equipment

  • Black+Decker

  • MTD Products

  • Stihl

  • Hyundai Power Products

  • Bosch

  • Worx

  • Snapper

  • Greenworks

  • Ryobi

  • Craftsman

  • Toro

  • Ego Power+

  • Makit a


Electric Lawn Mower Market Industry Developments


The global electric lawn mower market is projected to reach USD 26.82 billion by 2032, exhibiting a CAGR of 5.04% during the forecast period (2024-2032). Rising environmental consciousness, coupled with government initiatives promoting sustainable gardening practices, is driving market growth. Advancements in battery technology, enabling longer runtimes and faster charging times, are further boosting demand. The increasing popularity of smart home devices is integrating electric lawn mowers with home automation systems, offering remote control and automated scheduling capabilities. Key players such as Husqvarna, Honda, and Greenworks are investing in product innovation to meet evolving consumer preferences. Recent developments include the launch of robotic electric lawn mowers, featuring autonomous navigation and obstacle avoidance, catering to the growing demand for convenience and labor-saving solutions.


Electric Lawn Mower Market Segmentation Insights



  • Electric Lawn Mower Market Power Source Outlook

  • Corded Electric

  • Cordless Electric

  • Gas-Powered

  • Electric Lawn Mower Market Cutting Deck Size Outlook

  • Less than 21 inches

  • 21-25 inches

  • 26-30 inches

  • Over 30 inches

  • Electric Lawn Mower Market Motor Type Outlook

  • Brushed Motor

  • Brushless Motor

  • Induction Motor

  • Electric Lawn Mower Market Features Outlook

  • Mulching

  • Bagging

  • Side Discharge

  • Self-Propulsion

  • Electric Lawn Mower Market Regional Outlook

  • North America

  • Europe

  • South America

  • Asia Pacific

  • Middle East and Africa

Report Attribute/Metric Details
Market Size 2022 16.4(USD Billion)
Market Size 2023 17.23(USD Billion)
Market Size 2032 26.82(USD Billion)
Compound Annual Growth Rate (CAGR) 5.04% (2024 - 2032)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2023
Market Forecast Period 2024 - 2032
Historical Data 2019 - 2023
Market Forecast Units USD Billion
Key Companies Profiled TroyBilt, Honda Power Equipment, Black+Decker, MTD Products, Stihl, Hyundai Power Products, Bosch, Worx, Snapper, Greenworks, Ryobi, Craftsman, Toro, Ego Power+, Makit a
Segments Covered Power Source, Cutting Deck Size, Motor Type, Features, Regional
Key Market Opportunities Cordless models, growing environmental awareness, rising disposable income, smart lawn mowers, autonomous lawn mowers
Key Market Dynamics Market Growth Technological Advancements Environmental Concerns Rising Consumer Awareness Popularity of Cordless Models
Countries Covered North America, Europe, APAC, South America, MEA


Frequently Asked Questions (FAQ) :

The Global Electric Lawn Mower Market is expected to be valued at around 17.23 Billion USD in 2023.

The Global Electric Lawn Mower Market is projected to grow at a CAGR of 5.04% from 2024 to 2032.

North America is expected to hold the largest market share in the Global Electric Lawn Mower Market in 2023.

Electric Lawn Mowers are primarily used for residential lawn care and commercial landscaping.

Some of the key competitors in the Global Electric Lawn Mower Market include The Toro Company, Husqvarna, Deere & Company, and Honda.

The growth of the Global Electric Lawn Mower Market is driven by factors such as increasing environmental consciousness, rising disposable income, and technological advancements.

The major challenges faced by the Global Electric Lawn Mower Market include high initial cost, limited runtime, and lack of charging infrastructure.

Key trends expected to shape the future of the Global Electric Lawn Mower Market include the adoption of robotic lawn mowers, advancements in battery technology, and the integration of smart features.

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