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Egg Products Market Share

ID: MRFR//2572-HCR | 110 Pages | Author: Snehal Singh| November 2024

In the dynamic landscape of the Egg Products Market, companies implement various market share positioning strategies to establish a strong presence and meet consumer demands. One prominent strategy involves diversifying product offerings. By introducing a wide array of egg-based products, such as liquid eggs, pre-packaged omelets, and specialty egg blends, companies can cater to diverse consumer preferences and needs. This product diversification not only attracts a broader customer base but also allows companies to position themselves as comprehensive providers within the market.
Branding plays a pivotal role in shaping market share in the Egg Products Market. Creating a distinctive and trustworthy brand identity is essential for consumer loyalty. Companies often emphasize factors such as organic, free-range, or cage-free eggs in their branding to appeal to consumers who prioritize ethical and sustainable choices. A strong brand image not only helps in retaining existing customers but also serves as a competitive advantage in attracting new ones, contributing to overall market share growth.
Pricing strategies are integral to market positioning. Companies can opt for premium pricing by highlighting attributes such as superior quality, organic sourcing, or specialty features. Alternatively, a more budget-friendly approach may target cost-conscious consumers. Aligning pricing with perceived value allows companies to capture different market segments and expand their overall market share.
Distribution channels play a crucial role in market positioning within the Egg Products Market. Establishing efficient and widespread distribution networks ensures that products are easily accessible to consumers. Companies may strategically partner with supermarkets, grocery stores, restaurants, and online platforms to enhance their reach. The availability and visibility of products contribute to increased market share as consumers become more familiar with and loyal to a particular brand.
Innovation in processing and packaging is another avenue for market share positioning. Creative packaging solutions, such as convenient and eco-friendly options, can set a brand apart from competitors. Companies that invest in advanced processing technologies to create new and convenient egg products may capture the attention of modern, time-constrained consumers, thereby influencing market share.
Digital marketing and social media are powerful tools in the Egg Products Market for strengthening market position. Engaging content, recipe ideas, and educational campaigns can foster consumer engagement and build brand loyalty. Leveraging social media platforms allows companies to connect directly with consumers, gather feedback, and stay attuned to market trends, helping them adjust their strategies to maintain or enhance their market share.
Strategic collaborations and partnerships contribute to market share growth in the Egg Products Market. Collaborating with egg suppliers, poultry farms, or retailers can create synergies that benefit all parties involved. Shared resources, joint marketing efforts, and expanded distribution networks resulting from collaborations can significantly impact a company's market share and overall competitiveness.
Quality assurance and adherence to health and safety standards are paramount for market positioning. Consumers place a high value on the safety and quality of egg products. Companies that prioritize rigorous quality control measures and comply with regulatory standards not only build trust with consumers but also position themselves as reliable providers, which is essential for maintaining and expanding market share.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 6.52% (2023-2030)

Global Egg Products Market Overview


Egg Products Market Size was valued at USD 2.5 billion in 2023. The Egg Products industry is projected to grow from USD 2.66 Billion in 2024 to USD 3.89 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.52% during the forecast period (2023–2032). Increasing demand for high-protein diets and the growing use of eggs in the food processing industry are the key market drivers enhancing the market growth


 .Global Egg Products Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Egg Products Market Trends




  • Increasing demand for protein-rich foods to boost market growth




With the increasing awareness of the benefits of a high-protein diet, there is a growing demand for protein-rich foods, including eggs. Eggs are an excellent source of high-quality protein, containing all the essential amino acids that the body needs. As a result, the demand for egg products is increasing among health-conscious consumers who are looking for nutritious and protein-rich food options.


Eggs are rich in protein, vitamins, and minerals, and are considered to be one of the most nutritious foods. Egg products, such as egg whites and liquid eggs, are also low in calories and fat, making them a healthy and nutritious option for those looking to maintain a healthy diet. Additionally, research has shown that consuming eggs can help reduce the risk of heart disease and stroke, leading to increased demand for egg products among health-conscious consumers.


Eggs are widely used in the food processing industry for manufacturing various bakery products, confectionery, and snacks. For example, egg whites are used as a foaming agent in cakes and meringues, while egg yolks are used as an emulsifier in mayonnaise and salad dressings. Additionally, liquid eggs and egg powders are used in a variety of food applications, including sauces, soups, and processed meat products. The versatility of eggs as an ingredient has led to their increased use in the food industry, driving the demand for egg products.


Egg Products Market Segment Insights


Egg Products Type Insights


The Egg Products market segmentation, based on type, includes Egg Powder, Liquid Egg, and Frozen Egg. The frozen egg Products segment held the majority share in 2022 contribution to the Egg Products market revenue. This is primarily owing due to the increasing demand for high-protein diets, especially in developing countries. The demand for frozen egg products is also being driven by the increasing use of eggs in the food processing industry for manufacturing various bakery products, confectionery, and snacks.


Egg Products Application Insights


The Egg Products market segmentation, based on application, includes food & beverages, personal care, and others. The food & beverages segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2024-2032. This is due to the increasing demand for high-protein diets and the growing use of eggs in the food processing industry. Hence, rising applications of food & beverages for Egg Products positively impacts the market growth.


September 2021: Tyson Foods announced the launch of its Raised & Rooted brand's plant-based breakfast sausage and egg products. The products were made with pea protein and other plant-based ingredients, offering a vegan alternative to traditional breakfast sausage and eggs.


Figure 1:  Egg Products Market, by Application, 2024 & 2032 (USD Billion)


Egg Products Market, by Application, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Egg Products Regional Insights


By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia Pacific Egg Products market accounted for USD 1.14 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period due to the rising demand for protein-rich foods and changing dietary habits. In countries such as China and India, there is a strong preference for whole eggs and egg-based snacks, such as boiled eggs and egg rolls. Liquid egg products are also gaining popularity, particularly in the foodservice industry. However, cultural and religious practices in some countries limit the consumption of eggs. Moreover, China Egg Products market held the largest market share, and the India Egg Products market was the fastest growing market in the Asia-Pacific region.


Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2:  EGG PRODUCTS MARKET SHARE BY REGION 2022 (%)EGG PRODUCTS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Egg Products market accounts for the second-largest market share due to the preference for organic and free-range eggs. The market is driven by the increasing demand for healthy and natural foods, and the growing popularity of high-protein diets. In recent years, there has been increasing demand for organic and free-range eggs, as well as for egg products with added functional ingredients, such as omega-3 fatty acids. Further, the Germany Egg Products market held the largest market share, and the UK Egg Products market was the fastest growing market in the European region.


The North America Egg Products Market is expected to grow at the fastest CAGR from 2024 to 2032 due to the strong demand for liquid egg products, particularly in the foodservice and restaurant industries. The North America Egg Products market is driven by the high demand for processed egg products such as liquid eggs, egg whites, and egg powders. The convenience and versatility of liquid eggs, which can be used in a wide range of dishes. There is also growing interest in organic and cage-free eggs, as consumers become more concerned about animal welfare and the environmental impact of food production.


Egg Products Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Egg Products market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Egg Products industry must offer cost-effective products to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the Egg Products industry to benefit clients and expand the market sector is to manufacture healthy products. In recent years, Egg Products industry has provided innovative products with some of the most significant benefits. The Egg Products market major player such as The Kraft Heinz Company (US), Rembrandt Enterprises Inc. (US), Tyson Foods Inc. (US), SKM Egg Products Export (India), Michael Foods Inc. (US), Daiya Foods Inc. (Canada), Andros (France) and others are working to expand the market demand by investing in research and development activities.


Tyson Foods Inc. is a multinational corporation based in the United States that specializes in producing and distributing food products. The company operates in four main business segments: beef, pork, chicken, and prepared foods. Some of its well-known brands include Tyson, Hillshire Farm, and Jimmy Dean. In addition to its meat-based products, Tyson Foods also produces and markets a variety of egg products, including liquid eggs, frozen eggs, and hard-boiled eggs. In October 2021, Tyson Foods announced that it would be investing $48 million to expand its egg processing facility in Dardanelle, Arkansas. The expansion is expected to increase the facility's production capacity by 50%, allowing it to produce more liquid and frozen egg products for customers in the foodservice and hospitality industries.


Rembrandt Enterprises Inc. is a leading egg products company based in the United States. The company produces and markets a wide range of egg products, including liquid eggs, egg whites, egg yolks, and hard-cooked eggs, among others. Rembrandt Enterprises supplies these products to food manufacturers, foodservice operators, and retail customers in the US and internationally. In March 2022, egg products company Rembrandt Foods announced its acquisition of Hi-Tech Foods, a manufacturer of precooked egg products based in Georgia, USA. The acquisition aimed to expand Rembrandt Foods' product portfolio and strengthen its position in the US egg products market.


Key Companies in the Egg Products market includes



  • The Kraft Heinz Company (US)

  • Rembrandt Enterprises Inc. (US)

  • Tyson Foods Inc. (US)

  • SKM Egg Products Export (India)

  • Michael Foods Inc. (US)

  • Daiya Foods Inc. (Canada)

  • Andros (France)


Egg Products Industry Developments


January 2020: Nestle launched a plant-based egg product under its Garden Gourmet brand in Europe. The product, called Garden Gourmet Incredible Egg, is made from natural ingredients such as vegetable protein, starch, and fibers and is designed to mimic the taste and texture of real eggs.


September 2020: Eurovo Group, a leading egg products company in Europe, acquired UK-based manufacturer and supplier of egg products, James A. Smith & Sons Ltd. The acquisition aimed to strengthen Eurovo Group's position in the UK egg products market and expand its product portfolio.


February 2019: Cargill announced a partnership with Techstars to launch a startup accelerator program focused on animal health and agriculture. The program included a focus on innovative egg production technologies and solutions.


May 2019: Hormel Foods announced the acquisition of the Egg Innovations brand, a producer of cage-free and organic eggs. The acquisition was seen as part of Hormel's strategy to expand its portfolio of natural and organic food products.


March 2021: The Happy Egg Co. announced a partnership with the American Society for the Prevention of Cruelty to Animals (ASPCA) to promote higher animal welfare standards in the egg industry. The partnership included a commitment to improving the living conditions and welfare of hens used in egg production.


November 2021: Hilltop Holdings announced the acquisition of EggLife Foods, a producer of egg-based wraps made from cage-free eggs. The acquisition was seen as part of Hilltop's strategy to expand its portfolio of natural and organic food products.


Egg Products Market Segmentation


Egg Products Type Outlook



  • Egg Powder

  • Liquid Egg

  • Frozen Egg


Egg Products Application Outlook



  • Food & Beverages

  • Personal Care

  • Others


Egg Products Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America




 

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