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Earthmoving Equipment Market Share

ID: MRFR//1637-HCR | 111 Pages | Author: Snehal Singh| November 2024

Businesses use a variety of market share positioning techniques in the fiercely competitive earthmoving equipment sector to obtain an advantage and make a lasting impression. In order to maximize profitability and achieve steady growth, several tactics are essential. In an ever-changing business, the following are crucial elements of market share positioning strategies:
Product Differentiation: To differentiate themselves from competition, businesses concentrate on creating and providing distinctive characteristics in their earthmoving equipment. These items also tend to fetch higher pricing, which helps to increase profit margins. Technology innovation, fuel economy, and environmental sustainability are three major forces behind product diversity.
Cost Leadership: Attaining economies of scale and streamlining production processes are two ways in which certain players employ a cost leadership strategy. Competitive pricing enables businesses to draw in price-conscious clients and increase market share. This is made possible by cost-effective production. Lean manufacturing techniques and effective supply chain management are essential for cost leadership.
Geographical Expansion: Businesses frequently look into new regions in an effort to gain market share. Expanding into emerging economies or locations with substantial infrastructure development activities might bring to huge growth prospects. Effective geographic expansion requires localized marketing and a grasp of regional preferences.
Partnerships and Alliances Strategic: Working together with suppliers, other industry participants, or even governmental organizations can provide you a competitive edge. Shared resources, cooperative R&D projects, and increased market penetration are all possible outcomes of partnerships. Strategic alliances also aid in risk mitigation and the utilization of group strengths.
Customer-First Strategy: Developing a solid rapport with customers is essential to increasing market share. Providing top-notch warranty packages, training courses, and after-sales support can improve its demand. A positive brand image and customer satisfaction are correlated with the ability to understand client wants and modify products to fulfill those needs.
Digitalization and Connectivity: An increasing trend in earthmoving equipment is the use of digital technologies and connectivity features. Smart devices with IoT and telematics features can give real-time data, improving customer satisfaction and operational effectiveness. Businesses that invest in digital solutions project an image of being technologically progressive and forward-thinking.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 1.84% (2024-2032)

Global Earthmoving Equipment Market Overview


The Earthmoving Equipment Market Size was valued at USD 59.73 billion in 2023. The Earthmoving Equipment industry is projected to grow from USD 60.98 Billion in 2024 to USD 70.5322186 billion by 2032, exhibiting compound annual growth rate (CAGR) of 1.84% during the forecast period (2024 - 2032). Increased construction activities Increase industrialization, rising urbanized population, and rapidly increasing urban population demanding better infrastructure facilities are the key market drivers enhancing market growth.                          Earthmoving Equipment Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Earthmoving Equipment Market Trends




  • Growing Demand for Excavators is driving the market growth




Growth of the earthmoving equipment market CAGR is considered an ongoing trend and is expected to remain the same for the forecast period. Excavators have emerged as a key component in the earth moving equipment, capturing a significant share of the construction equipment market. Their increasing demand in mining, quarrying, and demolition operations has propelled their prominence. Modern industries worldwide seek technologically advanced and efficient equipment to enhance construction activities. Adopting upgraded excavators reduces labor costs, enables better tracking of work progress at each stage, and lowers operational expenses. These factors drive the current trends in the earthmoving equipment market and contribute to the growing preference for excavators.


Additionally, the market is witnessing a rise in the trends in construction activities followed by a rapid increase in the industrialization sector. Also, business analysts and experts suggest that there has been a huge rise in the urbanized population, which is a major factor responsible for the growing demand and supply, followed by the sales that have been anticipated for the ongoing forecast period. The target audience also demands better infrastructure facilities, providing the market with excellent opportunities for growth and expansion. Thus, driving the Earthmoving Equipment market revenue.


SiteWatch telematics platform from CASE Construction Equipment was released, including intuitive navigation with dashboard seek interface for construction & earthmoving devices in July 2020.


In March 2020 Caterpillar Incorporation rolled out its newest model of a multipurpose backhoe loader machine called the Caterpillar Backhoe Loader; it will be sold exclusively to North American and European markets only.


In March 2020 investment worth USD1.63bn was approved by the European Commission for the development of fourteen major infrastructure projects.


Earthmoving Equipment MarketSegment Insights


Earthmoving Equipment Product Insights


Based on Product, the  Earthmoving Equipment market segmentation includes Loaders, PDF excavators, construction tractors, and others. The loaders segment dominated the market because they are widely used in the construction, mining, and agriculture sectors due to their versatility and efficiency in handling materials. They can load and transport heavy materials, such as soil, gravel, and rocks, making them essential equipment in earthmoving operations.


Earthmoving Equipment Application Insights


The  Earthmoving Equipment market segmentation, based on Application, includes construction, mining, digging, and others. The construction segment holds the dominant position in the Earthmoving Equipment. This can be attributed to the sustained expansion of the construction industry, the rise in infrastructure development initiatives, and the growing demand for efficient machinery to fulfill construction requirements.


Figure1: Earthmoving Equipment Market, by Application,2022&2032(USD billion)                              Earthmoving Equipment Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Earthmoving Equipment Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Earthmoving Equipment market area will dominate owing to increased construction activities. The Increase in industrialization, the rising urbanized population, and the rapidly increasing urban population demanding better infrastructure facilities will boost the market growth in this Region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2:EARTHMOVING EQUIPMENT MARKET SHARE BY REGION 2022 (%)EARTHMOVING EQUIPMENT MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's Earthmoving Equipment market accounts for the second-largest market share owing to the Increase in machinery equipment across the Region. Further, the German Earthmoving Equipment market had the largest market share, and the Earthmoving Equipment market in the UK exhibited the highest growth rate among European countries. This can be attributed to various factors such as increasing construction activities, infrastructure development projects, and advancements in the overall construction industry in the Region.


The Asia-Pacific Earthmoving Equipment market is expected to grow at the fastest CAGR from 2023 to 2032.The rapid expansion of the construction and mining industries in the Region has been a key driver for market growth. Moreover, China’s Earthmoving Equipment market held the largest market share, and the IndianEarthmoving Equipment market was the fastest-growing market in the Asia-Pacific region.


Earthmoving Equipment Key Market Players& Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the earthmoving equipment market grow even more. Market participants are also undertaking various strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Earthmoving Equipment industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the  Earthmoving Equipment industry to benefit clients and increase the market sector. In recent years, the Earthmoving Equipment industry has offered some of the most significant advantages to medicine. Major players in the Earthmoving Equipment market, including Bobcat Company (U.S.), Atlas Copco (Nacka), Bharat Earth Movers Limited (India), Ingersoll Rand Inc. (Republic of Ireland), Case Construction Equipment (Netherlands), New Holland Construction (Italy), Track Marshall. (U.K.), Hitachi Construction Machinery Co., Ltd. (Japan)., and others are attempting to increase market demand by investing in research and development operations.


Liebherr, a multinational equipment manufacturer headquartered in Switzerland, has expanded its product range by introducing the T 274. This impressive haul truck weighs 305 tonnes and offers exceptional performance, including short cycle durations, high output rates, low fuel consumption, and cost-effective operation per ton. With its origins in Germany, Liebherr continues to innovate and provide reliable machinery solutions to the market.


Komatsu Ltd., a leading Japanese multinational corporation, specializes in manufacturing construction, mining, forestry, military equipment, diesel engines, and various industrial machinery. Their latest addition, the Komatsu PC5500-11, is a powerful and durable excavator designed for enhanced productivity and precision. Weighing between 533-552 metric tons (588-608 short tons) depending on the configuration, this twin-engine excavator demonstrates exceptional strength and incorporates modern technology. It is designed to handle heavy-duty construction tasks and is well-suited for vehicles weighing 150-240 short tons.


Key Companies in the Earthmoving Equipment Market Include



  • Bobcat Company (U.S.)

  • Volvo Construction Equipment (Belgium)

  • Atlas Copco (Nacka)

  • Bharat Earth Movers Limited (India)

  • The Liebherr Group (Bulle)

  • Ingersoll Rand Inc. (Republic of Ireland)

  • Hitachi Construction Machinery Co., Ltd. (Japan)

  • Case Construction Equipment (Netherlands)

  • Track Marshall. (UK)

  • New Holland Construction (Italy)


Earthmoving Equipment Industry Developments


Volvo CE launched L120 Electric heavy-duty earthmoving machines in June 2024, able to lift 6 tonnes. This included mobile charging units that charge construction equipment when the power grid is not available.


FuelPro Trailers, a top dealer of diesel fuel and service trailers, added to their fuel trailer family the economical 500-gallon Fuelpro 500 in May 2024. These fuel trailers enable onsite refueling for farmers, contractors or other equipment users.


In May 2024, Volvo CE introduced the new range of one hundred twenty tons excavators: EC210, EC230, EC370, EC400 and EC500, together with a few ECR145 short swing crawler excavators which have been improved on performance safety as well as operator features.


The collaboration between Volvo Group and Heidelberg Materials, announced by Volvo Group in June 2023. To reduce carbon emissions in the construction industry through research and innovation into loading and hauling requirements using electric vehicles and associated solutions


Doosan Corporation launched the DX27Z-7 Stage V mini-excavator (2.8 tons) and DX35Z-7 Stage V mini-excavator (3.9 tons) in April 2022, which have greater operating ranges than previous versions or competition but also greater lifting capacities and digging forces.


Earthmoving Equipment Market Segmentation


Earthmoving Equipment Product Outlook



  • Loaders

  • Excavators

  • construction tractors

  • others


Earthmoving Equipment Application Outlook



  • Construction

  • Mining

  • digging

  • others


Earthmoving Equipment Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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