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Driver Safety Market Share

ID: MRFR//1475-CR | 117 Pages | Author: Swapnil Palwe| August 2020

In the rapidly evolving driver safety market, different businesses use various means of positioning by market share to ensure they gain ground in competitive which helps them establish their presence. With respect to this, the most popular way is referred to as differentiation as these companies try to enact features or offer services that are distinct from their rivals. For example, one automotive manufacturer might specialize in identifying advanced driver-assistance systems (ADAS) including lane departure warning , collision avoidance systems and adaptive cruise control. Using the innovative and advanced technologies, these companies meet the need for new safety measures among consumers who prefer to use high- tech devices.
Effective focus targeting is another critical strategy of forming effective niche strategies. Businesses have observed that diverse groups of customers do differ in their needs and preferences when it comes to driving safety issues. Thus, such businesses design their products and customers’ attraction to meet the needs of specific groups. Such for instance company-based researches may be aimed at giving people new solutions – that are both affordable and handy, especially in relation to young drivers or may attempt a focus on high-end premium cars by putting safety into such luxury products. The fight-and-flu strategy gives businesses the focus their intended audience and acquire significant market share within various segments.
Price competition is also a critical aspect of market share positioning. Companies either price their products exorbitantly or set prices low, all in an attempt to attract a wide range of customers without having their business’s bottom line suffer. Other corporate entities can opt for penetration pricing where, as mentioned earlier they provide their products cheaply at introductory stages as a strategy to get into the market quickly. Some prefer to use a premium pricing strategy which requires striving for positioning their products as high quality commodity with prices being higher in order to create an ‘elusive’ image. Flipping the context on its head, companies could work out the price sensitivity of their target market and position themselves accordingly within the driver safety market.
Two key phrases are partnerships and collaboration, which have become fundamental market posturing strategies. Many companies look for cooperation with automotive, insurance or technology suppliers in order to improve their marketability. For instance, a driver safety company will have an agreement with an auto manufacturer whereby the integration of the safety solutions into new vehicles would be directly achieved by them. These partnerships not only help them in widening their product reach but also assist in building confidence on part of its customers by virtue of being associated with names which are a benchmark for automotive technologies.
Apart from collaborations, there are strategic acquisitions that contribute to market share among competitors. Companies will, therefore, either make a merger or acquisition with other companies so as to ensure that they are in the position of developing a bigger range for their products and entering new markets both domestically geographically. Lastly, effective marketing and communication strategies are essential for creating brand awareness and influencing consumer perceptions. Companies invest in marketing campaigns that highlight the unique features, benefits, and safety advantages of their products. Social media, online platforms, and traditional advertising avenues are utilized to reach a wide audience and establish a positive brand image. By building a strong brand presence, companies can influence consumer choices and reinforce their position in the driver safety market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Forecast Period   2023-2032
Growth Rate 6.29% (2023-2032)

Driver Safety Market Overview


The Driver Safety Market is projected to grow from USD 2909.9 million in 2021 to USD 5678.89 million by 2032, exhibiting a compound annual growth rate (CAGR) of 6.29% during the forecast period (2023–2032).


Market Synopsis


Global Driver Safety Market is segmented based on Type, Vehicle Type, and Region. The driver safety market is anticipated to grow significantly in the coming years owing to a rise in the number of road accidents and deaths and an increase in the sale of EV & luxury vehicles. The growth of the automotive industry and the rise in technological advancements in the automotive industry are the major factors expected to promote driver safety systems in developed countries. Internet of Things (IoT) and artificial intelligence (AI) technologies will continue to revolutionize the automotive sector in the US. Device connectivity, autonomous driving, electric powertrains, and shared mobility are also the latest trends that will lead to the demand for the driver safety system in the near future.


Regional Analysis


Based on region, the report on the global driver safety market has been segmented into North America, Europe, Asia-Pacific, and the Rest of the World.


Asia-Pacific accounted for the largest market share of 42.2% in 2019, with a market value of USD 21 billion; it is expected to register the highest CAGR of 8% during the forecast period. Asia-Pacific is expected to create a scope for the growth of the driver safety market owing to the high automobile sales in countries such as China, Japan, India, and South Korea. The driver safety market is growing with the increasing vehicle sales in this region as these systems are used in monitoring vehicle position, driver alertness, and eye-tracking for improving vehicle safety.


Europe was the second-largest market in 2019, valued at USD 3.6 billion; it is projected to exhibit a CAGR of 8%. Europe comprises Germany, France, the UK, and Italy. The European Union has introduced several norms regarding vehicle safety, which prompt the automotive OEMs and electronic component manufacturers to integrate electronics into automobiles consistently. The region hosts key electronics sensor manufacturers, such as Robert Bosch GmbH, Valeo, Infineon Technologies AG, and Continental AG, who provide electronic sensors, especially for premium vehicles.


Key Competitors


Global Driver Safety Market is characterized by the presence of many local, regional, and global vendors. The market is highly competitive, with all the players continually competing to gain a larger market share. High competition, rapid advances in technology, frequent changes in government policies, and stringent environmental regulations are some of the critical factors that could restrain the market growth. The key players of the global driver safety market are Denso Corporation (Japan), Robert Bosch GmbH (Germany), Continental AG (Germany), Magna International Inc. (Canada), and Infineon Technologies AG (Germany).


Industry Update


Infineon Technologies AG has developed the XENSIV BGT60ATR24C radar for in-cabin monitoring solutions. It has also partnered with Caaresys and bitsensing for enabling advanced signals and processing visual architecture.


Global Driver Safety Market, By Region, 2019


Driver Safety Market


Source: MRFR Analysis


Market Segmentation



  • By Type- Lane Departure Warning Steering Sensor, Electronic Stability Control, Driver Alertness Detection System, Pressure/Angle Steering Sensor, Vehicle-To-Vehicle Communication, Eye-Tracking/Blink-Monitoring, and Others

  • By Vehicle Type- Passenger Cars and Commercial Vehicles


Key Questions Addressed by the Report



  • Who are the major market giants operating in the global driver safety market?

  • Which type of segment of the driver safety market is observing the fastest growth?

  • Which is the leading region of the driver safety market?

  • What is the prominent vehicle type of the global driver safety market?

  • What is the primary driving factor of the global driver safety market?


Driver safety systems are the systems that help drivers with tasks such as monitoring, warning, braking, and steering. These systems provide a two-second warning to drivers when an obstacle approaches. It keeps them alert to hazards such as pedestrians, lane changes, and short braking distances to avoid road accidents.


Stringent regulations from the government regarding driver’s safety and growing concerns regarding road accidents have surged the demand for driver safety technologies. Increasing road accident has made the manufacturer work on automotive safety & technologies to prevent accidents. The introduction of new technologies, such as driver alertness detection system and electronic stability control (ESC), has contributed to the growth of the driver safety market. These technologies tackled the safety issues and various causes such as driver’s distraction due to tiredness and drowsiness and have helped to lower down the road accidents in recent times.


Segmentation


Global Driver Safety Market is segmented based on Type, Vehicle Type and Region.


The Type Segment is bifurcated into lane departure warning steering sensor, electronic stability control, driver alertness detection system, pressure/angle steering sensor, vehicle-to-vehicle communication, eye-tracking/blink-monitoring, and others. Driver safety systems are active safety systems that help prevent accidents and crash by offering warnings or by providing additional assistance to the driver in the steering/control of the vehicle. Improving road safety standards/supporting legislation and consumer awareness in emerging markets are increasing the demand for driver safety systems in passenger and commercial vehicles.


Based on vehicle type, the global driver safety market is segmented into passenger cars and commercial vehicles. The increasing demand to improve vehicle efficiency and the incorporation of safety features in both passenger and commercial vehicles are likely to drive the need for driver safety systems in the global market. Passenger cars are used to carry passengers rather than goods. There is an increase in the demand for passenger cars owing to the increase in population, high purchasing power, and favorable regulations.


Recent Development


March 2024: The Franklin Fire Department has started installing the HAAS Alerting System on its vehicles. The system alerts motorists when an emergency vehicle is approaching or nears an emergency scene ahead. It was activated in certain frontline apparatus last week and more apparatus will be brought online soon, according to Fire Chief Glenn Johnson.


When an FFD vehicle’s emergency lights are turned on, HAAS works by notifying motorists within a roughly 30-second radius based on location and timing that they need to slow down or move over for nearby emergency vehicles. It’s compatible with navigation apps such as Waze and Apple Maps, as well as vehicles that have the Emergency Vehicle Alert System feature, including 2018 and newer models of Jeep, Ram, Chrysler, and Dodge.


Tennessee state law requires drivers to slow down or move over for emergency and utility service vehicles if it is safe to do so. This alert gives them more time to comply with that.”It will probably warn them before they see or hear the fire truck,” Johnson said. He added that this is important because today’s vehicles are very well insulated against outside noise. The department hopes this technology can help prevent accidents involving their apparatuses and cut down on response times; they receive thousands of calls each year.In 2023, it responded to over 11K calls — including nearly 600 wrecks. “We’ve had several close calls over the years,” Johnson said about drivers not moving over while his crews work on the roadway. In 2017, Ladder 3 was struck while working an injury crash on I-65.


According to HAAS, its system has been installed across about 3,600 fleets nationwide spanning public safety applications; work zones; tow trucks; DOT trucks; infrastructure maintenance/service providers; telecom/utility fleets; solid waste/recycling/refuse fleets; school buses; and other public transportation vehicles. Fire departments using the system range from the FDNY to smaller, rural volunteer departments.

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