The driver safety industry is an innovative topic that has significantly contributed to the improvements of traffic accidents reduction and generally safer roads. The various factors are necessary for market dynamics in one particular sectors, and they embrace the constant attempts to meet inconsistencies of driver’s safety. It is also the rising need for awareness towards road safety, by consumers and organizations to drive this market. With the increase of road crashes across the world, there has been a constant request for advanced safety systems to reduce risks and ensure overall security on the streets.
Advancement in technology also plays a very important role in the driving force for this sector especially that technological innovations have continued to grow throughout. ADAS have become the standard systems in vehicles that create the ability to control various aspects of vehicle functions while bringing together even more features. Such systems that include the use of collision avoidance systems, lane departure warning, and adaptive cruise control are important because they help drivers make safer decisions hence better reducing in the occurrence of accidents. The market continues to boom as technology innovations in sensor, artificial intelligence along with the same were manifested by technologies for connectivity.
Regulatory actions and directives also contribute significantly to the dynamics of driving in regard to safety market. Regulations enforced in the worldwide governments along with their strictness improve to enforce the safety technologies adopted in cars. This is inclusive of the prerequisites necessitating functionalities such as automatic emergency braking system, electronic stability control and tyre pressure monitoring systems. This leads to more and more automotive manufacturers establishing these safety features in their vehicles, which increases the whole demand for driver safety system.
The second driver enabling factor of driving market dynamics is due to the growing automotive technologies featuring electric and autonomous cars. With these cutting edge technologies catching on, there arises an essential need for safety systems that are directly designed to overcome the peculiarities of electric and autonomous vehicles. Mainly, the importance to make human drivers and passengers fulfilling the safety standards and pedestrians coexisting with autonomous cars dictates a demand for more advanced driver’s security technology.
Competitive patterns are the other element of nature that governs driver safety market landscape. Evident from this is following intense competition among the major players in the industry, there are continued innovations and upgrades on safety while technologies. Companies are racing against each other to offer best solutions that then become an industry standard, everyone tries to improve or invent something that will make them stand out. Market dynamics are further influenced by the economic landscape and consumer preferences. The willingness of consumers to invest in driver safety solutions is often tied to economic conditions and disposable income. As the overall awareness of the benefits of driver safety solutions increases, consumer preferences shift towards vehicles equipped with advanced safety features, thereby driving market growth.
The Driver Safety Market is projected to grow from USD 2909.9 million in 2021 to USD 5678.89 million by 2032, exhibiting a compound annual growth rate (CAGR) of 6.29% during the forecast period (2023–2032).
Global Driver Safety Market is segmented based on Type, Vehicle Type, and Region. The driver safety market is anticipated to grow significantly in the coming years owing to a rise in the number of road accidents and deaths and an increase in the sale of EV & luxury vehicles. The growth of the automotive industry and the rise in technological advancements in the automotive industry are the major factors expected to promote driver safety systems in developed countries. Internet of Things (IoT) and artificial intelligence (AI) technologies will continue to revolutionize the automotive sector in the US. Device connectivity, autonomous driving, electric powertrains, and shared mobility are also the latest trends that will lead to the demand for the driver safety system in the near future.
Based on region, the report on the global driver safety market has been segmented into North America, Europe, Asia-Pacific, and the Rest of the World.
Asia-Pacific accounted for the largest market share of 42.2% in 2019, with a market value of USD 21 billion; it is expected to register the highest CAGR of 8% during the forecast period. Asia-Pacific is expected to create a scope for the growth of the driver safety market owing to the high automobile sales in countries such as China, Japan, India, and South Korea. The driver safety market is growing with the increasing vehicle sales in this region as these systems are used in monitoring vehicle position, driver alertness, and eye-tracking for improving vehicle safety.
Europe was the second-largest market in 2019, valued at USD 3.6 billion; it is projected to exhibit a CAGR of 8%. Europe comprises Germany, France, the UK, and Italy. The European Union has introduced several norms regarding vehicle safety, which prompt the automotive OEMs and electronic component manufacturers to integrate electronics into automobiles consistently. The region hosts key electronics sensor manufacturers, such as Robert Bosch GmbH, Valeo, Infineon Technologies AG, and Continental AG, who provide electronic sensors, especially for premium vehicles.
Global Driver Safety Market is characterized by the presence of many local, regional, and global vendors. The market is highly competitive, with all the players continually competing to gain a larger market share. High competition, rapid advances in technology, frequent changes in government policies, and stringent environmental regulations are some of the critical factors that could restrain the market growth. The key players of the global driver safety market are Denso Corporation (Japan), Robert Bosch GmbH (Germany), Continental AG (Germany), Magna International Inc. (Canada), and Infineon Technologies AG (Germany).
Infineon Technologies AG has developed the XENSIV BGT60ATR24C radar for in-cabin monitoring solutions. It has also partnered with Caaresys and bitsensing for enabling advanced signals and processing visual architecture.
Global Driver Safety Market, By Region, 2019
Source: MRFR Analysis
Driver safety systems are the systems that help drivers with tasks such as monitoring, warning, braking, and steering. These systems provide a two-second warning to drivers when an obstacle approaches. It keeps them alert to hazards such as pedestrians, lane changes, and short braking distances to avoid road accidents.
Stringent regulations from the government regarding driver’s safety and growing concerns regarding road accidents have surged the demand for driver safety technologies. Increasing road accident has made the manufacturer work on automotive safety & technologies to prevent accidents. The introduction of new technologies, such as driver alertness detection system and electronic stability control (ESC), has contributed to the growth of the driver safety market. These technologies tackled the safety issues and various causes such as driver’s distraction due to tiredness and drowsiness and have helped to lower down the road accidents in recent times.
Global Driver Safety Market is segmented based on Type, Vehicle Type and Region.
The Type Segment is bifurcated into lane departure warning steering sensor, electronic stability control, driver alertness detection system, pressure/angle steering sensor, vehicle-to-vehicle communication, eye-tracking/blink-monitoring, and others. Driver safety systems are active safety systems that help prevent accidents and crash by offering warnings or by providing additional assistance to the driver in the steering/control of the vehicle. Improving road safety standards/supporting legislation and consumer awareness in emerging markets are increasing the demand for driver safety systems in passenger and commercial vehicles.
Based on vehicle type, the global driver safety market is segmented into passenger cars and commercial vehicles. The increasing demand to improve vehicle efficiency and the incorporation of safety features in both passenger and commercial vehicles are likely to drive the need for driver safety systems in the global market. Passenger cars are used to carry passengers rather than goods. There is an increase in the demand for passenger cars owing to the increase in population, high purchasing power, and favorable regulations.
March 2024: The Franklin Fire Department has started installing the HAAS Alerting System on its vehicles. The system alerts motorists when an emergency vehicle is approaching or nears an emergency scene ahead. It was activated in certain frontline apparatus last week and more apparatus will be brought online soon, according to Fire Chief Glenn Johnson.
When an FFD vehicle’s emergency lights are turned on, HAAS works by notifying motorists within a roughly 30-second radius based on location and timing that they need to slow down or move over for nearby emergency vehicles. It’s compatible with navigation apps such as Waze and Apple Maps, as well as vehicles that have the Emergency Vehicle Alert System feature, including 2018 and newer models of Jeep, Ram, Chrysler, and Dodge.
Tennessee state law requires drivers to slow down or move over for emergency and utility service vehicles if it is safe to do so. This alert gives them more time to comply with that.”It will probably warn them before they see or hear the fire truck,” Johnson said. He added that this is important because today’s vehicles are very well insulated against outside noise. The department hopes this technology can help prevent accidents involving their apparatuses and cut down on response times; they receive thousands of calls each year.In 2023, it responded to over 11K calls — including nearly 600 wrecks. “We’ve had several close calls over the years,” Johnson said about drivers not moving over while his crews work on the roadway. In 2017, Ladder 3 was struck while working an injury crash on I-65.
According to HAAS, its system has been installed across about 3,600 fleets nationwide spanning public safety applications; work zones; tow trucks; DOT trucks; infrastructure maintenance/service providers; telecom/utility fleets; solid waste/recycling/refuse fleets; school buses; and other public transportation vehicles. Fire departments using the system range from the FDNY to smaller, rural volunteer departments.
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