Dried Fruit Market Share Analysis
The global trend toward healthier and more sustainable lifestyles has significantly influenced consumer preferences, leading to a notable inclination toward organic products. Organic foods, characterized by their production without the use of synthetic substances such as pesticides and fertilizers, have gained immense popularity as consumers become more conscious of the impact of their food choices on personal health and the environment. This shift in consumer behavior is a driving force behind the surge in sales of organic food products, including the versatile and nutrient-rich option of organic raisins.
Health consciousness is a key factor propelling the demand for organic food in the market. Consumers are increasingly seeking products that align with their desire for wholesome, chemical-free options. This trend has been particularly prominent in developed countries, where individuals are more informed about the potential health benefits of choosing organic over conventional products. According to an analysis by the Market Research Future (MRFR), the global organic products market reached a valuation of USD 104.6 billion in 2018, showcasing a notable compound annual growth rate (CAGR) of approximately 7.5% from 2008 to 2018.
The demand for organic products is not uniform across the globe, with variations in preferences and market dynamics. The Soil Association Limited's data reveals a compelling snapshot of the global organic products market. In 2017, the United States accounted for a substantial 46% of global sales of organic products, underscoring the significant consumer demand for natural and organic options in North America. Germany followed with 11%, and France contributed 8%, further emphasizing the strong foothold of organic products in European markets. This data highlights the growing consumer awareness and preference for organic choices in these regions.
The United Kingdom, in particular, has witnessed a remarkable surge in organic agricultural practices. The organic agricultural land in the UK increased from 4,827,000 hectares in 2016 to 4,848,000 hectares in 2017, representing a noteworthy year-on-year growth of over 29.4% in the conversion of conventional land to organic land. This trend signifies a proactive response to the increasing demand for organic products within the country, reflecting both consumer preferences and a commitment to sustainable and eco-friendly agricultural practices.
While North America and Europe have been at the forefront of the organic movement, the adoption of organic food products is gaining momentum in other regions, including Asia-Pacific and the Middle East & Africa. The shift toward organic options is not limited to specific geographical boundaries but is becoming a global phenomenon. As consumers across diverse cultures become more attuned to the benefits of organic living, market players are presented with lucrative opportunities to integrate organic raisins into their portfolios or expand their distribution networks.
These promising growth statistics pave the way for strategic decisions by market players. Incorporating organic raisins into product portfolios allows for alignment with evolving consumer preferences and the capitalization on the growing demand for organic products worldwide. Additionally, expanding the distribution of organic raisins into untapped markets presents an avenue for market players to establish a strong presence and cater to the rising demand for organic options in regions beyond the traditional strongholds of North America and Europe.
