Dried Fruit Market

Growing Popularity of Nutritious Snacks to Drive Dry Fruits Market Growth

The rising health consciousness among consumers in both developed and developing markets across the world has increased the consumption of dried nuts and fruits. The product contains high levels of unsaturated fats, proteins, vitamins, and fibers. The emerging trend for protein-rich diets has significantly increased the demand for dehydrated fruits among young adults. The increased awareness regarding obesity and lifestyle-related disorders has boosted the popularity of healthy snacks among consumers. Dry fruit-containing snack bars, breakfast cereals, and bakery products are gaining popularity in the retail

The health benefits of dehydrated fruits boost their consumption as a snack and as a raw ingredient in gluten-free and vegan bakery and confectionery products. Development across the food packaging industry has enabled manufacturers and processors to sell dehydrated fruits in small, portable, and ready-to-eat packaging. The increasing investment by manufacturers to extend product shelf life contributes to market growth.

Additionally, The growing popularity of natural and minimally processed organic food products is considerably driving the industry’s growth in developed markets. The demand for small-sized mixed dried nuts and fruit packs, snack bars and breakfast bars infused with whole or minimally processed dried nuts and fruits, and breakfast cereals like muesli and granola that utilize organic dehydrated fruits as key ingredients are increasing among North American and European consumers. Organic and clean-label dried nuts and fruit are perceived to be safer as compared to conventional ones.

Ready-to-eat dry fruit snacks are becoming popular as they are easy to carry and suffice daily nutrition needs.

The Global Dried Fruits Market Industry is projected to experience substantial growth in the coming years. With a market value expected to reach 7.21 USD Billion in 2024, the industry is poised for a remarkable expansion, potentially reaching 20.5 USD Billion by 2035. This growth corresponds to a compound annual growth rate (CAGR) of 9.94% from 2025 to 2035. Such projections indicate a robust demand for dried fruits, driven by various factors including health trends, convenience, and culinary versatility. As the market evolves, stakeholders may need to adapt their strategies to capitalize on these growth opportunities.

The convenience and portability of dried fruits significantly contribute to their popularity in the Global Dried Fruits Market Industry. As busy lifestyles become more prevalent, consumers increasingly seek snacks that are easy to carry and consume on-the-go. Dried fruits, which require no preparation and have a long shelf life, fit this need perfectly. This trend is particularly pronounced among working professionals and students who prefer quick, nutritious snacks. The market's growth trajectory suggests that by 2035, it could reach 20.5 USD Billion, driven by the demand for convenient food options. This shift indicates a potential for innovation in packaging and product offerings to cater to this consumer preference.

The increasing awareness of health and wellness among consumers appears to be a primary driver for the Global Dried Fruits Market Industry. As individuals seek healthier snacking alternatives, dried fruits are often perceived as nutritious options rich in vitamins, minerals, and antioxidants. This trend is particularly evident in regions such as North America and Europe, where consumers are more inclined to choose natural snacks over processed ones. The market is projected to reach 7.21 USD Billion in 2024, reflecting this shift towards healthier eating habits. Consequently, the demand for dried fruits is likely to grow, as they align with the health-centric lifestyle that many consumers are adopting.

The versatility of dried fruits in various culinary applications serves as a significant driver for the Global Dried Fruits Market Industry. These fruits can be incorporated into a wide range of dishes, from salads and baked goods to savory meals and snacks. This adaptability appeals to both home cooks and professional chefs, fostering a growing interest in dried fruits. For instance, dried cranberries and apricots are often used in salads and desserts, while raisins are popular in savory dishes. As culinary trends evolve, the demand for diverse and innovative uses of dried fruits is likely to increase, further propelling market growth.

The expansion of distribution channels plays a crucial role in enhancing the accessibility of dried fruits within the Global Dried Fruits Market Industry. Retailers are increasingly recognizing the potential of dried fruits, leading to their presence in supermarkets, health food stores, and online platforms. This broadening of availability allows consumers to easily purchase dried fruits, contributing to increased sales. The rise of e-commerce has particularly transformed how consumers access these products, with online grocery shopping becoming more prevalent. As distribution networks continue to expand, the market is expected to benefit from improved consumer access, which may drive growth in the coming years.

The growing demand for organic products is emerging as a significant driver in the Global Dried Fruits Market Industry. Consumers are increasingly seeking organic dried fruits, which are perceived as healthier and more environmentally friendly. This trend is particularly strong among health-conscious consumers who prioritize organic certifications and sustainable farming practices. As a result, producers are adapting their offerings to meet this demand, leading to an increase in the availability of organic dried fruits. This shift may contribute to the overall market growth, as consumers are willing to pay a premium for organic options, thereby enhancing profitability for producers.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Europe is the leading region attributable to the rising awareness about the popularity of on-the-go nutrition and the positive health effects of functional foods. Rising awareness of healthy food consumption in the U.K., Germany, France, and Italy has increased their nuts and dried fruits consumption. Rising investments by key giants in developing innovative dehydrated fruit product portfolios further contribute to the market’s growth.

Figure 3: DRIED FRUITS MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

The rising demand for dried grapes, table dates, and dried apricots from developed Europe and North American markets for their further processing into value-added products such as healthy baked goods, confectionery, and snacks is further driving the market growth in the region. Moreover, the rising interest in dried nut and fruit snacks and bakery products among young adults in the Middle East and Africa contributes to the region's market growth.

Asia Pacific is the fastest-growing region for this market owing to the flexible income options available for the locals in the region. The growing ability of customers to afford healthy food and the growing awareness regarding the nutritional attributes of dehydrated fruits has increased their demand among millennials. The highest market growth occurs in countries including China, India, and Viet Nam, all of which are experiencing rapid economic development.

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Dried Fruits market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Dried Fruits industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Dried Fruits. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Dried Fruits industry must offer affordable products.

Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Dried Fruits industry to benefit customers and expand the market sector. The Dried Fruits market has recently given medicine some of the most important advantages. Major hair care product market players, including National Raisin Company (US), Kiantama Oy (Finland), Red River Foods Incorporated (US), Traina Foods (US), Sunbeam Foods Pty Ltd (Australia), and others, are attempting to increase market demand by funding R&D initiatives.

National Raisin Company has the most technologically advanced dried fruit factory in the world. That’s right, the world. And we don’t just invest in the technology; we invest in the integration and function of it. This means strategically adapting our process when needed and ensuring the skill level of our technicians always surpasses the equipment.

Also, Kiantama is a Finnish family-owned company founded in 1973, specializing in the processing of wild berries. We produce and develop high-quality berry products and raw materials for the food, health supplement, and cosmetics industries. All of our products are available also in organic quality. Our consumer brand is called Biokia. They are portfolio is comprehensive and includes the following product groups: Frozen IQF, Berry juice concentrates, NFC-juices, Syrups, and Purées as well as Dried berries, Sugar infused berries, and Berry powders.

Bolas Agro Private Limited, India's top dry fruit and nut company, will build 20 additional retail locations in Bengaluru in 2023, increasing its presence in Karnataka. At a ceremony in Jayanagar today, Jagannath V. Pai, Chairman of the Pai Group of Hotels, officially opened the stores.  The opening of the stores is consistent with Bola's goal to providing each customer with high-quality goods. The shops are made to provide customers with a tailored shopping experience and premium nuts at factory-direct costs. By doing this, it supports India's efforts to promote healthy nutrition.

Following the launch of its prebiotic- and probiotic-fortified goods, Turkey-based organic snack company Sunny Fruit is concentrating on expanding its functional dried fruit portfolio in 2023 with the goal of entering the China market.

Sunny Fruit, a brand of K.F.C. GIDA A., a large Turkish food manufacturing company, is well known for its organic dried fruits.

Natural Products Expo West, the world's largest trade show for natural, organic, and healthy products, will take place from March 7–11, 2023, in Anaheim, California. Dole Packaged Foods, LLC will present a new lineup of fruit-forward product innovations across its portfolio, including Snacks, Beverages, Ingredients, and Frozen Treats. To meet consumers' demands for more healthful options, Dole is expanding its portfolio of wholesome, delectable products, as well as branching out into new categories like Dry Snacks and launching a new brand, the Secret Nature of Fruit®, with products in the Supplement and Probiotic Sodas sectors.

In 2022, the food business will place a strong emphasis on waste minimization, high-quality food production, and extended shelf life. This may be affected by the UN's warning that there may not be enough food available to feed the growing world population, which is expected to reach 9.6 billion people by 2050. According to data from Foodbank, over 45% of the fruits and vegetables grown worldwide are wasted almost every year. The world economy suffers a $990 billion annual loss due to this food loss.