Digitally Printed Wallpaper Market Trends

Global Digitally Printed Wallpaper Market Overview

Digitally Printed Wallpaper Market Size was valued at USD 11.87 billion in 2023. The digitally printed wallpaper industry is projected to grow from USD 14.23 Billion in 2024 to USD 50.69 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 17.21% during the forecast period (2024 - 2032). The growing demand for personalized and customized interior décor and advancements in digital printing technology are major market drivers enhancing the growth of digitally printed wallpaper.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Digitally Printed Wallpaper Market Trends

• Growing trends in home décor to propel the market growth

The digitally printed wallpapers feature artwork and photos that complement the environment or living area. These wallpapers have various benefits, including a more vibrant, smoother finish, aesthetic value, adding value and significance, increased protection, and building addition. The present trend towards customization of digitally printed wallpapers boosts market CAGR growth. The desire for furniture, wallpapers, laminates, and other personalized interior elements has altered customer preference toward aesthetics. Due to their endurance and variety, customers commonly prefer digitally printed wallpapers to traditional paints and varnishes. As a result, interior designers frequently utilize digital wallpapers to enhance the look and feel of homes and other spaces. This is helping to fuel industry expansion.

Digital wallpapers are in high demand in the commercial sector, which includes gyms, shopping malls, spas, hospitals, showrooms, and other establishments. Moreover, due to recent improvements in digital printing, numerous organizations have embraced customized wallpapers to create business interiors that symbolize brands. Sales of digitally printed wallpaper are increasing as research shows that colorful spaces and office layouts increase efficiency and productivity. The visuals can be utilized for marketing in workplaces and commercial contexts.

Consumers' hectic lifestyles and rising stress levels in cities eventually increase demand for personalized spa services. The spa business is increasingly using digitally printed wallpapers to create a soothing ambiance and improve the appearance of the space. More than 500,000 people attend spas in the United States every day, with the number of spas reaching 21,700 in 2018. The spa industry's robust performance is an important backdrop for measuring the upward trajectory of the digitally printed wallpapers market revenue.

In March 2022, Graham & Brown Ltd collaborated with Karl Lagerfeld to launch wallpapers featuring his original prints, logos and sketches as well as those of the German designer himself.

In March 2021, Rasch GmbH & Co. KG introduced its latest range of digitally printed wallpapers, having numerous color combinations, patterns and textures to cater to various customer demands.

Digitally Printed Wallpaper Market Segment Insights

Digitally Printed Wallpaper Printing Technology Insights

Based on printing technology, the digitally printed wallpaper market segmentation includes inkjet and electrophotography. The inkjet segment dominated the market, accounting for 68% of market revenue (6.7 billion) due to its broader applicability, outstanding durability, improved picture quality, and more exact color matching. The inkjet process of developing digitally printed wallpaper has added huge value to the market. The major players are focusing on providing a personalized experience to the customers, further propelling the use of the inkjet process. Several businesses are capitalizing on emerging prospects by implementing inkjet technology for personalized prints while focusing on the customer experience. Drop-on-demand (DOD) inkjet technology enables the printer to generate ink drops to form the pattern. DOD is the leading digital technology for wallpaper printing and is also used in large printers.

March 2020, the Indian government allowed for 100% FDI through the automatic route in completed projects relating to the development and management of townships, malls/shopping complexes and commercial buildings. Over the coming years, these factors are expected to stimulate construction industry growth locally hence increasing the demand for digital printed wallpaper in the area.

Figure 1:  Digitally Printed Wallpaper Market by Printing Technology, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

The electrophotography segment is expected to grow at the fastest CAGR in the digitally printed wallpaper industry over the upcoming years. Electrophotography, or laser printing, is a popular printing technology used to produce digitally printed wallpapers due to its high speed and versatility. One of the major drivers for the electrophotography printing technology segment is its ability to deliver superior print quality with sharp images, vibrant colors, and fine details. This makes it ideal for digitally printed wallpapers, where visual appeal is crucial. Electrophotography enables the printing of high-resolution images with precise color accuracy, allowing for intricate designs and patterns to be reproduced with exceptional clarity and detail.

Digitally Printed Wallpaper Substrate Insights

Based on substrate, the digitally printed wallpaper market segmentation includes vinyl, nonwoven, paper, and others. The vinyl category garnered the highest revenue (37%). The significant popularity of this product type in both the residential and commercial sectors can be ascribed to the need for vinyl-based wallpapers. The ease of use of peel-and-stick wallpaper is increasing demand for digitally printed vinyl wallpapers. These are made with an adhesive foundation and a vinyl film on top. In addition, interior designers and architects choose vinyl-based wallpapers as they can be utilized efficiently in high- and low-traffic areas. Vinyl-based wallpapers are available in multiple options and colors, with increased durability driving demand.

Digitally Printed Wallpaper End-User Insights

Based on the end-user, the digitally printed wallpaper market segmentation includes non-residential, residential, and automotive & transportation. The non-residential category generated the most income (55%). The increasing number of hotels and restaurants and the expansion of the travel and tourist industry have broadened the commercial application scope of digitally printed wallpaper. Expanding malls, retail businesses, and workplaces also fuels demand for these products. Several industry companies are producing wallpapers made from recyclable sheets to address waste disposal and environmental concerns. Several fast-food suppliers, such as McDonald's, use colorful graphics and appealing colors to revamp their storefronts to appeal to customers. Digitally printed wallpapers are commonly employed in the hospitality industry to provide a welcoming environment for customers. Rising international travelers around the world have resulted in the creation of various hospitality projects, further boosting market expansion.

Digitally Printed Wallpaper Regional Insights

By Region, the report provides market insights into Europe, North America, Asia-Pacific, and the Rest of the World. The Asia Pacific digitally printed wallpaper market accounted for USD 4.53 billion in 2022 and will likely exhibit a significant CAGR growth in the study period. Rapid urbanization, rising disposable incomes, and growing customer demand for aesthetically pleasing interior designs drive the digitally printed wallpaper industry in Asia Pacific. The growing popularity of customized wallpapers and the rising trend of house restorations and interior remodeling projects promotes demand for digitally printed wallpapers in the region. Moreover, the developing e-commerce and online retail sectors in regional countries such as China, India, and Japan provide a platform for simple accessibility and availability of digitally printed wallpapers to a broader customer base, further fueling market expansion.

Also, the major countries studied in the market report are the U.S., German, Canada, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2:  DIGITALLY PRINTED WALLPAPER MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

The European digitally printed wallpaper market accounts for the second-largest market share. Consumers in Europe increasingly seek environmentally responsible options, and digitally printed wallpapers that use eco-friendly materials, inks, and production processes are gaining traction. The rapidly growing awareness about the environmental impact of traditional wallpapers and stringent regulations and standards promoting sustainable practices is driving the demand for digitally printed wallpapers in Europe. Additionally, the increasing emphasis on interior design and home decor, coupled with the high adoption of advanced digital printing technologies in the region, propels the market growth. Further, the German digitally printed wallpaper market held the largest market share, and the U.K. digitally printed wallpaper market was the fastest-growing market in the European region.

The North America Digitally Printed Wallpaper Market is expected to grow at the fastest CAGR from 2023 to 2032, owing to the changing consumer preferences, increasing disposable incomes, and the growing trend of DIY (do-it-yourself) home decor projects. Consumers in North America are increasingly looking for unique and personalized interior designs, and digitally printed wallpapers offer a wide range of customization options. The rising demand for aesthetically appealing and visually engaging wallpapers in residential and commercial applications drives market development. Moreover, prominent players in the digitally printed wallpaper industry and advancements in digital printing technologies contribute to the region's market growth. Moreover, the U.S. digitally printed wallpaper market held the largest market share, and the Canadian digitally printed wallpaper market was the fastest-growing market in the North American region.

Digitally Printed Wallpaper Key Market Players & Competitive Insights

Leading market players actively focus on product innovation and customization to cater to the growing demand for unique and personalized digitally printed wallpaper designs. Major players in the digitally printed wallpaper market, such as Hollywood Monster (UK), Rasch GmbH & Co. KG, A.S. Création Tapeten AG, Muraspec Decorative Solutions, Graham & Brown Ltd., Megaprints, LLC, MX Display, and The Printed Wallpaper Company, are investing heavily in research and development to improve print quality, durability, and sustainability of their products. In addition, key digitally printed wallpaper industry players are expanding their footprint through strategic acquisitions, mergers, and partnerships to strengthen their market position and widen their customer base.

Recent market developments include new product launches with innovative features, collaborations with artists and designers for exclusive collections, and partnerships with interior design firms to offer comprehensive solutions for residential and commercial spaces. They also invest in digital printing technologies, including advanced printers, inks, and substrates, to improve production efficiency and reduce costs. Furthermore, players focus on developing eco-friendly digital wallpapers with sustainable materials and water-based inks to meet the growing digitally printed wallpaper industry demand for environmentally responsible products.

Hollywood Monster is a leading company in the United Kingdom specializing in large-format printing, signs, and graphics. The company, founded in 2009, has a strong presence in the United Kingdom and services clients in various industries, including retail, events, construction, and entertainment. The services provided by Hollywood Monster include digitally printed wallpapers, banners, signs, vehicle graphics, and exhibition displays. Hollywood Monster announced the extension of its capabilities in the digitally printed wallpaper sector in January 2022. The company invests in cutting-edge printing equipment and software to increase its production capacity and provide its clients with more extensive customization possibilities.

Rasch GmbH & Co. KG is a wallpaper industry leader headquartered in Germany. Rasch, in business since 1861, has become a major participant in the market for digitally printed wallpapers. Rasch offers wallpaper products, including digitally printed wallpapers with distinctive designs, patterns, and textures. Rasch introduced their most recent line of digitally printed wallpapers in March 2021. These wallpapers feature cutting-edge designs and sophisticated printing methods. The collection offers a comprehensive range of patterns, textures, and color combinations to meet the diverse needs of customers in the digitally printed wallpaper industry.

Key Companies in the digitally printed wallpaper market include

• Flavor Paper (US)


• S. Création Tapeten (Germany)


• Muraspec Decorative Solutions (UK)


• 4walls (US)


• Hollywood Monster (UK)


• Rasch GmbH & Co. KG (Germany)


• MX Display (UK)


• Graham & Brown (UK)


• Great Wall Custom Coverings (US)


• The Printed Wallpaper Company (UK)

Digitally Printed Wallpaper Industry Developments

April 2023: Applied Coverings introduced a new service that enables customers to create custom wallpaper patterns. Customers have the chance to work together with designers from Applied Coverings to make personalized wallpaper designs that will improve the beauty of their homes.

In March 2023, Xeikon and Ahlstrom came up with an innovative peel-away surface for digital printing aimed at the sudden increase in on-demand wallpapers for home décor, fuelled by home renovation TV shows. WallStar Digital Peel & Up is meant for use with Xeikon digital color presses. The Peel & Up collection consists of PVC-free satin and matt media.

July 2023: Roland DG has acquired a controlling interest in Dimense, Veika’s state-of-the-art division dealing in digital embossing technologies. This move seeks to enhance Roland DG’s efforts toward advancing the growth of digital wallpaper manufacturing.

In January 2023, Grandeco Wallfashion Group Belgium NV released a digitally printed exclusive XL wallpaper as part of its Young Edition collection called Mural. The company uses a specially built printing press for this purpose.

In January 2023, Grandeco Wallfashion Group Belgium NV offered a digitally printed XL wallpaper from its Mural Young Edition collection through a customized printing press.

Digitally Printed Wallpaper Market Segmentation

Digitally Printed Wallpaper Printing Technology Outlook

• Inkjet


• Electrophotography

Digitally Printed Wallpaper Substrate Outlook

• Vinyl


• Nonwoven


• Paper


• Others

Digitally Printed Wallpaper End-User Outlook

• Non-Residential


• Residential


• Automotive & Transportation

Digitally Printed Wallpaper Regional Outlook

• North America
  
  
  
  • The U.S.
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • The U.K.
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America