Digitally Printed Wallpaper Market

• Growing trends in home décor to propel the market growth

The digitally printed wallpapers feature artwork and photos that complement the environment or living area. These wallpapers have various benefits, including a more vibrant, smoother finish, aesthetic value, adding value and significance, increased protection, and building addition. The present trend towards customization of digitally printed wallpapers boosts market CAGR growth. The desire for furniture, wallpapers, laminates, and other personalized interior elements has altered customer preference toward aesthetics. Due to their endurance and variety, customers commonly prefer digitally printed wallpapers to traditional paints and varnishes.

As a result, interior designers frequently utilize digital wallpapers to enhance the look and feel of homes and other spaces. This is helping to fuel industry expansion.

Digital wallpapers are in high demand in the commercial sector, which includes gyms, shopping malls, spas, hospitals, showrooms, and other establishments. Moreover, due to recent improvements in digital printing, numerous organizations have embraced customized wallpapers to create business interiors that symbolize brands. Sales of digitally printed wallpaper are increasing as research shows that colorful spaces and office layouts increase efficiency and productivity. The visuals can be utilized for marketing in workplaces and commercial contexts.

Consumers' hectic lifestyles and rising stress levels in cities eventually increase demand for personalized spa services. The spa business is increasingly using digitally printed wallpapers to create a soothing ambiance and improve the appearance of the space. More than 500,000 people attend spas in the United States every day, with the number of spas reaching 21,700 in 2018. The spa industry's robust performance is an important backdrop for measuring the upward trajectory of the digitally printed wallpapers market revenue.

In March 2022, Graham & Brown Ltd collaborated with Karl Lagerfeld to launch wallpapers featuring his original prints, logos and sketches as well as those of the German designer himself.

In March 2021, Rasch GmbH & Co. KG introduced its latest range of digitally printed wallpapers, having numerous color combinations, patterns and textures to cater to various customer demands.

The Global Digitally Printed Wallpaper Market Industry is poised for remarkable growth, with projections indicating a rise from 14.2 USD Billion in 2024 to 81.6 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate (CAGR) of 17.21% from 2025 to 2035. Such figures suggest a robust expansion driven by various factors, including technological advancements, customization trends, and sustainability initiatives. The market's potential is further enhanced by the increasing adoption of e-commerce platforms, which facilitate broader consumer access to innovative wallpaper solutions.

The Global Digitally Printed Wallpaper Market Industry experiences a notable surge in demand for customization. Consumers increasingly seek personalized designs that reflect their unique tastes and preferences. This trend is particularly evident in residential spaces, where homeowners desire wallpapers that resonate with their individual styles. The ability to print bespoke designs on demand allows manufacturers to cater to this growing need, thereby enhancing customer satisfaction. As a result, the market is projected to reach 14.2 USD Billion in 2024, indicating a robust growth trajectory driven by customization trends.

The expansion of e-commerce platforms significantly impacts the Global Digitally Printed Wallpaper Market Industry. Online shopping offers consumers a convenient way to explore a vast array of wallpaper designs and styles from the comfort of their homes. This accessibility is particularly appealing to younger demographics who prefer digital shopping experiences. As e-commerce continues to grow, it enables manufacturers to reach a global audience, thereby driving sales and market penetration. The increasing reliance on online platforms is likely to facilitate the market's growth, contributing to the projected CAGR of 17.21% from 2025 to 2035.

Sustainability trends play a pivotal role in shaping the Global Digitally Printed Wallpaper Market Industry. As environmental awareness increases, consumers are gravitating towards eco-friendly wallpaper options made from sustainable materials. Manufacturers are responding by developing wallpapers that utilize recyclable materials and non-toxic inks, aligning with the growing demand for sustainable home decor solutions. This shift not only appeals to environmentally conscious consumers but also positions companies favorably in a competitive market. The emphasis on sustainability is expected to contribute to the market's growth, as it aligns with broader trends in eco-friendly living.

Technological advancements in printing techniques significantly influence the Global Digitally Printed Wallpaper Market Industry. Innovations such as eco-solvent inks and advanced digital printing technologies enhance the quality and durability of wallpapers. These advancements not only improve the aesthetic appeal but also reduce production costs, making digitally printed wallpapers more accessible to a broader audience. As manufacturers adopt cutting-edge technologies, the market is poised for substantial growth, with projections indicating a rise to 81.6 USD Billion by 2035. This evolution in printing technology is likely to attract new players and expand market reach.

Increased investment in interior design services positively influences the Global Digitally Printed Wallpaper Market Industry. As consumers prioritize home aesthetics, there is a growing willingness to invest in professional interior design services that incorporate unique wallpaper solutions. This trend is particularly pronounced in urban areas where space optimization and design innovation are paramount. Interior designers increasingly recommend digitally printed wallpapers for their versatility and customization options, further driving demand. This heightened focus on interior design is expected to bolster the market, aligning with the overall growth trajectory of the industry.

By Region, the report provides market insights into Europe, North America, Asia-Pacific, and the Rest of the World. The Asia Pacific digitally printed wallpaper market accounted for USD 4.53 billion in 2022 and will likely exhibit a significant CAGR growth in the study period. Rapid urbanization, rising disposable incomes, and growing customer demand for aesthetically pleasing interior designs drive the digitally printed wallpaper industry in Asia Pacific. The growing popularity of customized wallpapers and the rising trend of house restorations and interior remodeling projects promotes demand for digitally printed wallpapers in the region.

Moreover, the developing e-commerce and online retail sectors in regional countries such as China, India, and Japan provide a platform for simple accessibility and availability of digitally printed wallpapers to a broader customer base, further fueling market expansion.

Also, the major countries studied in the market report are the U.S., German, Canada, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2:  DIGITALLY PRINTED WALLPAPER MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

The European digitally printed wallpaper market accounts for the second-largest market share. Consumers in Europe increasingly seek environmentally responsible options, and digitally printed wallpapers that use eco-friendly materials, inks, and production processes are gaining traction. The rapidly growing awareness about the environmental impact of traditional wallpapers and stringent regulations and standards promoting sustainable practices is driving the demand for digitally printed wallpapers in Europe. Additionally, the increasing emphasis on interior design and home decor, coupled with the high adoption of advanced digital printing technologies in the region, propels the market growth.

Further, the German digitally printed wallpaper market held the largest market share, and the U.K. digitally printed wallpaper market was the fastest-growing market in the European region.

The North America Digitally Printed Wallpaper Market is expected to grow at the fastest CAGR from 2023 to 2032, owing to the changing consumer preferences, increasing disposable incomes, and the growing trend of DIY (do-it-yourself) home decor projects. Consumers in North America are increasingly looking for unique and personalized interior designs, and digitally printed wallpapers offer a wide range of customization options. The rising demand for aesthetically appealing and visually engaging wallpapers in residential and commercial applications drives market development.

Moreover, prominent players in the digitally printed wallpaper industry and advancements in digital printing technologies contribute to the region's market growth. Moreover, the U.S. digitally printed wallpaper market held the largest market share, and the Canadian digitally printed wallpaper market was the fastest-growing market in the North American region.

Leading market players actively focus on product innovation and customization to cater to the growing demand for unique and personalized digitally printed wallpaper designs. Major players in the digitally printed wallpaper market, such as Hollywood Monster (UK), Rasch GmbH & Co. KG, A.S. Création Tapeten AG, Muraspec Decorative Solutions, Graham & Brown Ltd., Megaprints, LLC, MX Display, and The Printed Wallpaper Company, are investing heavily in research and development to improve print quality, durability, and sustainability of their products.

In addition, key digitally printed wallpaper industry players are expanding their footprint through strategic acquisitions, mergers, and partnerships to strengthen their market position and widen their customer base.

Recent market developments include new product launches with innovative features, collaborations with artists and designers for exclusive collections, and partnerships with interior design firms to offer comprehensive solutions for residential and commercial spaces. They also invest in digital printing technologies, including advanced printers, inks, and substrates, to improve production efficiency and reduce costs. Furthermore, players focus on developing eco-friendly digital wallpapers with sustainable materials and water-based inks to meet the growing digitally printed wallpaper industry demand for environmentally responsible products.

Hollywood Monster is a leading company in the United Kingdom specializing in large-format printing, signs, and graphics. The company, founded in 2009, has a strong presence in the United Kingdom and services clients in various industries, including retail, events, construction, and entertainment. The services provided by Hollywood Monster include digitally printed wallpapers, banners, signs, vehicle graphics, and exhibition displays. Hollywood Monster announced the extension of its capabilities in the digitally printed wallpaper sector in January 2022. The company invests in cutting-edge printing equipment and software to increase its production capacity and provide its clients with more extensive customization possibilities.

Rasch GmbH & Co. KG is a wallpaper industry leader headquartered in Germany. Rasch, in business since 1861, has become a major participant in the market for digitally printed wallpapers. Rasch offers wallpaper products, including digitally printed wallpapers with distinctive designs, patterns, and textures. Rasch introduced their most recent line of digitally printed wallpapers in March 2021. These wallpapers feature cutting-edge designs and sophisticated printing methods. The collection offers a comprehensive range of patterns, textures, and color combinations to meet the diverse needs of customers in the digitally printed wallpaper industry.