Digital Printing Packaging Market Analysis

Global Digital Printing Packaging Market Overview

The Digital Printing Packaging Market Size was valued at USD 26.19 billion in 2023. The Digital Printing Packaging industry is projected to grow from USD 28.59 Billion in 2024 to USD 61.58 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.1% during the forecast period (2024 - 2032). Increasing demand from the food & beverages and personal care industries is driving the market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst ReviewDigital Printing Packaging Market Trends

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  Increase in Consumer Shift towards Sustainability and Product Shelf-life Augment Market Growth

  
  

During the projected period, the growing customer preference for convenience and sustainability is expected to drive the growth of the Digital Printing Packaging Market. Because of changing consumer preferences brought on by busy lifestyles and smaller residential units, products that are simple to open, store, use, carry, and dispose of are in great demand. As a result, product packaging that is compatible with modern lifestyles benefits. On-the-go options with convenient packaging can be used for a variety of things. Aside from food and beverages, convenient packaging is increasingly being used for prescription and personal care items, as well as healthy products that promote active lifestyle choices. Packaging is an important factor in consumer decision-making. It influences their behavior and determines their preference for a given packaging style or design. Consumer packaged goods manufacturers are reacting to this need by expanding their offering of smaller-sized snacks. As a result, the changing consumer lifestyle and consumption patterns will have an impact on flexible printing and packaging technology across numerous end-user industries, including food and beverage, medications, and home and personal care.

Furthermore, Increased product shelf-life and cost-effectiveness are expected to drive the growth of the Digital Printing Packaging Market during the forecast period. The demand for convenient commodities has boosted the demand for flexible packaging. Flexible plastic packaging is less expensive than other types of packaging because it utilizes fewer resources and energy during the packaging process, making it more economical and taking up 35 percent less space on store shelves. According to Robbie Fantastic Flexibles, a member of the Flexible Packaging Association, the manufacture of 780 thousand flexible pouches requires 74 percent less natural gas, 64 percent less crude oil, and 87 percent less coal than the production of rigid clamshell containers. Furthermore, consumers' preferences have steadily evolved away from traditional home cooking methods and toward purchasing packaged foods is driving the growth of the Digital Printing Packaging Market revenue.

In June 2023, Primera Technology introduced its AP-CODE Lot & Date Coder for specialized digital printing equipment manufacturers. It is compatible with both new and existing installed units that include Primera’s AP360 and AP362 Label Applicators. This equipment does not need a separate power supply and provides complete order data entry via touchscreen, enabling you to configure date codes as well as lot codes quickly. The format can be stored for future use, while letters, numbers, or symbols may be included through free-formatting print fields, thus saving time during production.

Digital Printing Packaging Market Segment Insights

Digital Printing Packaging Type Insights

The Digital Printing Packaging Market segmentation, based on type, includes labels, and flexible packaging. Labels and flexible packaging are the most widely used printing systems for dynamic data marking such as barcodes, logos, product identification, inventory, and asset labeling. The digital printing packaging market was dominated by the labels segment. In terms of digital printing packaging market revenue, the flexible types of packaging printing segment are predicted to increase at the fastest CAGR throughout the projection period. Thermal transfer printing necessitates the use of a ribbon to print the image on label paper. The thermal print head heats the rear side of the ribbon, melting the ink and transferring the wax or resin onto the label surface to form a printed image. Thermal transfer printing produces graphics with higher quality and durability. It also generates labels that can survive a variety of climatic conditions, as well as labels with high scan ability, scratch resistance, and long shelf life.

May 2023SCREEN, a top manufacturer of cutting-edge inkjet digital printing equipment, today announces the impending release of the New Truepress PAC830F, its most advanced digital printing press for flexible packaging films. With the speed and print quality needed for production applications and full safety compliance for food packaging applications, the machine is poised to change the flexible packaging market.SCREEN has committed itself to creating a digital printing press that prioritizes these crucial concerns in response to the rising demand for safe and environmentally friendly packaging solutions. The new press employs water-based, food-safe inks to make sure that the digitally printed packaging not only looks excellent but also complies with the strictest safety and hygienic requirements.The CMYK and heavy white printheads of the Truepress PAC830F digital printing engine make it the perfect choice for creating commonplace flexible packaging. The machine's high level of productivity and speed of 75 m/min enable firms to easily meet consumer needs, such as quick turnaround deliveries. Flexible packaging converters wishing to increase productivity, future-proof their printing operations and remain competitive should use this cutting-edge machine.

Digital Printing Packaging Technology Insights

The Digital Printing Packaging Market segmentation, based on technology, includes Inkjet, and Electrophotography. The inkjet printing segment dominated the market in terms of printing technology and is predicted to have the greatest CAGR going forward. Due to its ability to generate short print runs profitably, digital printing is becoming increasingly popular for packaging. Printing on demand prevents unwanted material from being produced as a result of changes in packaging and graphic design, which reduces waste. A significant advancement in inkjet and electrophotography printing technology suggests that digital printing is becoming one of the most accessible and affordable ways to print. Hence, the rising demand for digital printing packaging positively impacts market growth.

Figure 2: Digital Printing Packaging Market, by Technology, 2021 & 2030Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Digital Printing Packaging Application Insights

The Digital Printing Packaging Market data has been bifurcated by Application into boxes, cans, and bottles. According to market studies, consumers care a lot about the digital printing of pouches packaging and the design of the boxes. Over 70% of customers think that digital printing packaging design has an impact on their purchasing decisions, according to a recent survey by the Paper and Packaging Board and IPSOS. Printing packaging is crucial because a lot depends on it. The type of box, the placement of the logo, and the printing method used all have an impact on the final product which propels the digital printing packaging market growth.

Digital Printing Packaging End User Insights

The Digital Printing Packaging Market data has been bifurcated by End Users into Food & Beverages, Personal Care, Pharmaceuticals, Electronics Goods, And Others. During the projected period, the food and beverage industry is anticipated to increase at the fastest rate. The broad range of items and shorter shelf life of goods is what drives the consumer goods market's expansion. One of the main factors promoting the usage of digital solutions in the food and beverage sector is the emphasis on product differentiation. Digital technology is applied in the food and beverage sector as a tool to enhance innovation, sustainability, and personalization.

March 2023 To increase its support for new entrants in the beverage business, Ardagh Metal Packaging (AMP) has bought the majority of the shares in the digital can printing company NOMOQ. Larger producers can test new products, carry out momentary event-based marketing campaigns, or conduct limited editions without being constrained by batch size thanks to NOMOQ, which also supports quickly expanding market entrants. Ardagh will be better able to support early-growth customers in the European market and expand its offering to current customers thanks to NOMOQ's commitment to producing excellent packaging for customers of all sizes.The goal of NOMOQ is to transform cans into "stand-out works of art." The company says it can do this because of its graphic capabilities, which include millions of colors and tints as well as different finishes including matte, glossy, and selective shine.

Digital Printing Packaging Regional Insights

By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. In the market for digitally printed packaging, North America commands the biggest market share. In 2022, the region is anticipated to grow at a rate of around 27%. Due to the high revenues, North America controls the digital printing market for packaging. Additionally, the emergence of significant key players will support the expansion of the digital printing for packaging market in the region during the course of the projection year. Additionally, it is projected that in the upcoming years, a rise in the demand for environmentally friendly printing would fuel the expansion of the digital printing for packaging market in the region.

The market for digitally printed packaging is predicted to expand significantly in Europe and account for 21% of demand by 2022. The paper, carton, and flexible packaging industries have all experienced a fast expansion in Europe. Additionally, improvements in metal printing have encouraged regional expansion.

Asia-Pacific is predicted to grow with lucrative growth potential for the digital printing packaging market, with a considerable share of 18% expected in 2022. The region's cosmetic sector is expanding due to a growth in the number of working women, greater expenditure by the general public on cosmetic products, and an increase in the region's young population.

Further, the major countries studied are the U.S, Canada, France, UK, Italy, Spain, Japan, India, Australia, South Korea, and Brazil.

Figure 3: DIGITAL PRINTING PACKAGING MARKET SHARE BY REGION 2021 & 2030 (%)

Further, the UK Digital Printing Packaging Market was the fastest-growing market in the European region.

The Asia-Pacific Digital Printing Packaging Market is expected to grow at a significant CAGR from 2022 to 2030. This is due to the region's growing food and beverage, and pharmaceutical industries. Moreover, the China Digital Printing Packaging Market held the largest market share, and the India Digital Printing Packaging Market was the fastest-growing market in the Asia-Pacific region.

Digital Printing Packaging Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Digital Printing Packaging Market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Digital Printing for food Packaging industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the Digital Printing Packaging industry to benefit clients and expand the Digital Printing Packaging market sector is to manufacture locally to reduce operating costs.

THIMM Packaging Group sold its Puebla, Mexico, production facility to the Tri-Wall group to assure an adequate supply of single and recyclable multi-material wrappers to its North American customer base. Furthermore, the corporation intends to concentrate its efforts on strengthening its European domestic industries.

Afinia, labelled X350 Digital Roll to Roll Press, was just launched in April 2024. This release came after extensive development that concentrated on refined enhancements meant to effectively meet customer requirements. The X350 is designed to bridge the gap between desktop label printers and high-end piezo head-driven digital inkjet presses, offering a cost-effective solution without the six-figure price tag. Through this development period, many improvements were made and field tested to ensure the reliability and quality of the X350 for our customers.

During its annual press event held at Bobst Packaging Centre in Lausanne, Switzerland, it announced a range of new machines with regards to printing converting, services, and performance to enable converters and brand owners to take a big step towards digitalizing the packaging supply chain. In addition, Bobst hopes to realize its vision of a fully digital packaging supply chain by launching Bobst Connect, which is a cloud-based digital platform targeted at improving and enhancing packaging productivity. Tool Management launch, according to Bobst, offers users unprecedented control over TooLink-equipped dies integrating tool makers, tracking tool performance, feedback, maintenance, etc.).

List of the Key Companies in the Digital Printing Packaging Market include

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  Sun Automation

  
  


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  Cenveo

  
  


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  Mark Andy

  
  


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  Dainippon Screen Graphics

  
  


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  Landa Digital Printing

  
  


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  EC Labels

  
  


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  Graphix Labels and Packaging

  
  


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  Hymmen

  
  


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  Edwards Label

  
  


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  Krones

  
  


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  INX International

  
  


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  WS Packaging Group

  
  


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  Quantum Print and Packaging

  
  


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  Minolta

  
  


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  Traco Manufacturing

  
  


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  Hinterkopf

  
  


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  CCL Healthcare

  
  


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  Cyan Tec

  
  

Digital Printing Packaging Industry Developments

October 2020: Hewlett Packard (HP Inc.), a US-based information technology corporation, announced the launch of a number of innovative printing solutions for use in the healthcare industry. It has the potential to reduce the spread of hospital-acquired illnesses.

April 2020: The SONORA NX2 Process Free Plate was introduced by Kodak to give more efficient printing options to Japanese newspapers and media outlets. The SONORA NX-2 Plate is designed to save printing time and expenses which helps to foster the Digital Printing Packaging industry.

Digital Printing Packaging Market Segmentation

Digital Printing Packaging Type Outlook

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  Labels

  
  


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  Flexible Packaging

  
  

Digital Printing Packaging Technology Outlook

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  Inkjet

  
  


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  Electrophotography

  
  

Digital Printing Packaging Application Outlook

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  Boxes

  
  


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  Cans

  
  


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  Bottles

  
  

Digital Printing Packaging End Use Outlook

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  Food & Beverages

  
  


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  Personal care

  
  


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  Pharmaceuticals

  
  


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  Electronics Goods

  
  


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  Others

  
  

Digital Printing Packaging Regional Outlook

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  North America

  
  

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    US

    
    
  
  
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    Canada

    
    
  
  
  
  

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  Europe

  
  

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    Germany

    
    
  
  
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    France

    
    
  
  
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    UK

    
    
  
  
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    Italy

    
    
  
  
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    Spain

    
    
  
  
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    Rest of Europe

    
    
  
  
  
  

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  Asia-Pacific

  
  
  
  
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    China

    
    
  
  
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    Japan

    
    
  
  
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    India

    
    
  
  
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    South Korea

    
    
  
  
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    Rest of Asia-Pacific

    
    
  
  
  
  


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  Latin America

  
  
  
  
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    Brazil

    
    
  
  
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    Mexico

    
    
  
  
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    Argentina

    
    
  
  
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    Rest of Latin America

    
    
  
  
  
  


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  Middle East & Africa

  
  
  
  
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    South Africa

    
    
  
  
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    GCC Countries

    
    
  
  
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    Rest of Middle East