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Data Protection Recovery Solution Market Share

ID: MRFR//4650-HCR | 100 Pages | Author: Ankit Gupta| December 2024

As with any market, data protection and recovery solution market continuously fluctuate. This is because there are several strategies used by companies to maintain a competitive advantage in the sector. Among the several approaches commonly used is known as differentiation, where companies organize to stress their special characteristics in its solutions.
This can include providing stronger encryption algorithms, increasingly fast recovery times and integration with such as emerging technologies at artificial intelligence. With a special and unique approach, companies can draw those customers who can pay for the specific functionalities in which these organizations can provide.
One other fundamental approach concern cost leadership, which is to control the best and low price but still maintaining the quality.
As the approach this attempts to target market-share via cheaper conscious customers, and companies. Effective processes, resource utilization benefits and economies of scale play important great role to gain cost leadership. In essence, the nature of this strategy is that price competitiveness becomes a driving force as companies fight for having competitive value propositions for many consumers. Besides, market share positioning also often reflects on the kind of customer segmentation.
Being able to develop markets solutions customized for specific industries or market segments of diverse customers’ needs is a benefit that allows firms to target markets more effectively. For instance, a data protection and recovery solution provider may come up with distinct sub-features for sensitive industries like healthcare organizations to conform to tough rules and regulations on information security or create several solutions that ensure small businesses maintain limited IT resources.
It is for this reason that collaborative strategies and partnerships are beginning to become a foundation for the market share positioning of this sector. Strengthening product portfolio, by cooperating with other tech providers can help businesses acquire a larger audience. However, the integration of elements such as cloud service providers, hardware manufacturers, or software developers can increase the value proposition that are associated to data protection and recovery products.
These kinds of partnership also help in widening the market coverage and sharing the innovations that each partner brings to every other one. In addition, data protection and recovery solution market leaders should be able to stay ahead of curve knowing the technological trends that lie around. The need for companies to keep their solutions up to date with the latest and most promising breakthroughs is evident when one looks at them in relation to current developments.
This may include adopting new technologies such as block chain that would result into increased security while alluding to machine learning algorithms for better data recovery practices. By staying on the screwdriver structure of innovation, corporates can become sooner rather than late industry leaders amassing clients searching for bleeding edge arrangements.
For the market share acquisition customer experience is an important factor. Such contributing customer experience elements as making interface user-friendly, offering prompt and responsive support by humans or bots, and proper training of the users not only help avoid any issues but also facilitate deeper cooperation.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 15.80% (2023-2032)

Data Protection and Recovery Solution Market Overview


The Data Protection and Recovery Solution Market is projected to grow from USD 0.13 billion in 2024 to USD 0.37 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 13.79% during the forecast period (2024 - 2032). Additionally, the market size for data protection and recovery solution was valued at USD 0.11 billion in 2023.


The dependence of organisations on enterprise software programmes, such as customer relationship management, email, and enterprise resource planning, is the main cause of the quick increase in data quantities across an enterprise. Enterprises are now required to implement effective and trustworthy data protection solutions in order to secure sensitive data as a result of the expansion in business. These market drivers will probably propel the market for data protection and recovery solutions.


Figure 1: Data Protection and Recovery Solution Market Size, 2023-2032 (USD Billion)


Data Protection and Recovery Solution Market Overview 2024


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Data Protection and Recovery Solution Market Trends


Rise of cyberattack cases is driving the market growth


The increase in cyberattacks, the growing concern about data security, and the growing drive to save operating expenses all contribute to the growth and increase in demand for data protection and recovery solutions. Cybercrime occurrences are increasing as the world adopts cloud data storage more widely. As a result, the market for data protection and recovery solutions is anticipated to expand due to rising worries about cybercrime. For instance, the FBI's Internet Crime Report 2021 states that 847,376 complaints about cybercrime were made by members of the American public in the year, a 7% rise from the previous year. Information technology, telecommunications, healthcare, e-commerce, defence, energy, and electricity are a few of the vertical industry applications for data protection and recovery integrated systems. The new generation of data protection and recovery solution for Oracle engineered systems and some of the solutions related to Oracle systems benefit greatly from Oracle optimizations solutions for data backup and recovery.


Additionally, the reliance of both small and large businesses on the business software used by organisations, such as enterprise resource planning and customer relationship management. Enterprises now need to function effectively and be dependable when it comes to data protection solutions that give security and secret information due to the organization's rapid size expansion. The ability to store information in the cloud has increased with the amount of irrelevant data. Since its operating costs are lower, it increases opportunities and reliability as well as the convenient and prompt backup that originates from the host and ends up in the target system.


However, this market has adopted tremendous growth due to the rise in flexibility and homogeneity. The industry grows as new approaches to disaster management in the cloud are used, coupled with the provision of some backup solutions. In addition to that, the cloud offers endless storage options, storage capacities, and end-to-end encryption capabilities to ensure security and make it simple to backup data related to corporate assets. The organization's efforts to train professionals and lessen compatibility concerns are being reduced by some developments in these technologies, such as the usage of enhanced user surfaces and some management interfaces.


Furthermore, data protection and recovery solutions are made possible by the increased security concerns brought on by an employee utilizing a personal device for work. Consequently, it is anticipated to accelerate the expansion of the market for data protection and recovery solutions. For instance, more than 80% of businesses have BYOD rules of some sort, and it is believed that about 70% of employees use their own devices at work. Thus, driving the data protection and recovery solution market revenue.


Data Protection and Recovery Solution Market Segment Insights


Data Protection and Recovery Solution Component Insights


The data protection and recovery solution market segmentation, based on component includes Solution and Services. The services segment dominated the market. A significant demand for professional services is anticipated throughout the forecast period as a result of the expanding usage of data protection and recovery solutions.


Data Protection and Recovery Solution Deployment Insights


The data protection and recovery solution market segmentation, based on deployment, includes On-Premise and Cloud. The cloud category generated the most income. The expansion is explained by the rise in demand for better management, flexibility, and data accessibility. Regardless of location, cloud deployment saves time by omitting several processes between restoration and access to information. Additionally, it has the capacity to manage huge information sets and provides a facility for remotely and affordably storing sizable amounts of data.


Data Protection and Recovery Organization Size Insights


The data protection and recovery solution market segmentation, based on organization size includes Small and Medium and Large. The small and medium segment dominated the market. The prospect of cyberattacks and data breaches is driving SME clients to install security technologies to ensure the security of crucial information. Small and medium-sized businesses are worried about properly managing and protecting their data. This can be due to the growing requirement for SMEs to implement cutting-edge tools and solutions to fulfil the expanding demand for information security.


Figure 2: Data Protection and Recovery Solution Market, by Distribution channel, 2022 & 2032 (USD Billion)


Data Protection and Recovery Solution Market, by Distribution channel


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Data Protection and Recovery Vertical Insights


The data protection and recovery solution market segmentation, based on type includes BFSI, Healthcare, IT & Telecommunication and Retail. The healthcare segment dominated the market. This can be attributable to the increased emphasis healthcare practitioners are placing on improving patient care, fulfilling regulatory requirements, and managing enormous amounts of information at once. The demand for enterprise data protection systems is accelerating due to rising amounts of electronic healthcare records. While guaranteeing the confidentiality and privacy of a patient's sensitive personal health information, these products assist healthcare organisations in scaling their infrastructure cost-effectively.


Data Protection and Recovery solution Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American data protection and recovery solution market area will dominate this market. This is a result of the rise in hacking and data loss occurrences, which is pushing businesses to use security software. The United States' power infrastructure, oil and gas pipelines, and water pipelines have all been hacked by foreigners on many occasions in recent years, according to reports. In order to guarantee data protection and stop cyberattacks, a robust security strategy was developed as a result.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: DATA PROTECTION AND RECOVERY SOLUTION MARKET SHARE BY REGION 2022 (USD Billion)


DATA PROTECTION AND RECOVERY SOLUTION MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe data protection and recovery solution market accounts for the second-largest market share because there is a lot of awareness and a lot of desire for implementation. The region's data centre market has had solid growth as a result of the rise in SMEs. Additionally, as a result of all the advancements and the growing amount of data being saved online, this area has seen a surge in cybercrimes and data breaches. This is anticipated to accelerate the market's expansion in the area. Further, the German data protection and recovery solution market held the largest market share, and the UK data protection and recovery solution market was the fastest growing market in the European region


The Asia-Pacific Data protection and recovery solution Market is expected to grow at the fastest CAGR from 2023 to 2032 due to the growing use of hosted and managed services in developing countries like Australia, China, and India. The increased danger of information loss and unauthorized access posed by these services is anticipated to increase demand for security products. Moreover, China’s data protection and recovery solution market held the largest market share, and the Indian data protection and recovery solution market was the fastest growing market in the Asia-Pacific region.


Data Protection and Recovery Solution Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the data protection and recovery solution market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, data protection and recovery solution industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the data protection and recovery solution industry to benefit clients and increase the market sector. In recent years, the data protection and recovery solution industry has offered some of the most significant advantages to market. Major players in the data protection and recovery solution market attempting to increase market demand by investing in research and development operations include IBM (U.S), Oracle (U.S), Hewlett Packard (U.S), Veeam Software (U.S), Commvault (U.S), McAfee (U.S), Symantec (U.S), CA Technologies (U.S), Acronis International GmbH (Switzerland) and NetApp (U.S).


IT security solutions are offered by McAfee Corp, a division of Advent International Corp, to a number of industrial clients. It offers services for personal data cleanup, identity monitoring, free antivirus trial, security freeze, virtual private network protection, free antivirus trial, identity theft coverage and restoration, web protection, protection score, free antivirus trial password manager, and parental controls. It creates a seamless and comprehensive digital moat by incorporating device security, privacy and secure Wi-Fi, online protection, and identity protection.


Acronis International GmbH (Acronis) is an information technology firm that offers solutions for data protection and disaster recovery. The business provides secure file-sharing solutions, system setup, and backup software for physical, virtual, and cloud servers. Its offerings also include backup advanced for vCloud, cyber protect, files cloud, cloud storage, notary cloud, cyberinfrastructure, cyberappliance, cloud security, cloud manager, cloud migration, and cyber fit score. Businesses large and small, as well as consumers, are served by Acronis.


Key Companies in the data protection and recovery solution market include




  • IBM (U.S)




  • Oracle (U.S)




  • Hewlett Packard (U.S)




  • Veeam Software (U.S)




  • Commvault (U.S)




  • McAfee (U.S)




  • Symantec (U.S)




  • CA Technologies (U.S)




  • Acronis International GmbH (Switzerland)




  • NetApp (U.S)




Data Protection and Recovery Solution Industry Developments


June 2022: Acronis International GmbH.- launched a cutting-edge Data Loss Prevention (DLP) system to stop catastrophic data leaks with a swift and creative solution.


February 2022: In order to create a basis for autonomous data management, Veritas Technologies LLC- announced the release of NetBackup 10, which is driven by its Cloud Scale Technology.


Data Protection and Recovery Solution Market Segmentation


Data Protection and Recovery Solution Component Outlook (USD Billion, 2018-2032)




  • Solution




  • Services




Data Protection and Recovery Solution Deployment Outlook (USD Billion, 2018-2032)




  • On-Premise




  • Cloud




Data Protection and Recovery Solution Organization Size Outlook (USD Billion, 2018-2032)




  • Small and Medium




  • Large




Data Protection and Recovery Solution Vertical Outlook (USD Billion, 2018-2032)




  • BFSI




  • Healthcare




  • IT & Telecommunication




  • Retail




Data Protection and Recovery Solution Regional Outlook (USD Billion, 2018-2032)




  • North America






  • US




  • Canada






  • Europe






  • Germany




  • France




  • UK




  • Italy




  • Spain




  • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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