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    Credit Card Issuance Services Market

    ID: MRFR/BFSI/22273-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    Credit Card Issuance Services Market Research Report By Card Type (Credit Cards, Debit Cards, Prepaid Cards), By Issuing Channel (Banks, Non-Banking Financial Institutions, Fintechs), By Technology (Contactless Payments, Chip-Based Cards, Mobile Payments), By Target Market (Individuals, Businesses, Government Agencies) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Credit Card Issuance Services Market Infographic
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    Credit Card Issuance Services Market Summary

    The Global Credit Card Issuance Services Market is projected to grow significantly from 592.53 USD Billion in 2024 to 1398.57 USD Billion by 2035.

    Key Market Trends & Highlights

    Credit Card Issuance Services Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 8.12 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 1398.6 USD Billion, indicating robust growth opportunities.
    • in 2024, the market is valued at 592.53 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of digital payment solutions due to increasing consumer demand for convenience is a major market driver.

    Market Size & Forecast

    2024 Market Size 592.53 (USD Billion)
    2035 Market Size 1398.57 (USD Billion)
    CAGR (2025-2035) 8.12%

    Major Players

    RuPay, JCB International, BC Card, Visa, Mastercard, Discover Financial Services, Alipay, UnionPay, WeChat Pay, Discover Network, Elo, Diners Club International, American Express, Mir, Verve

    Credit Card Issuance Services Market Trends

    The Credit Card Issuance Services Market is witnessing transformative shifts. The proliferation of digital payments has fueled the demand for frictionless and secure credit card issuance processes. Key market drivers include the rise of e-commerce, the growing preference for digital wallets, and increased consumer spending. Opportunities for growth lie in the expansion of cross-border payments, the integration of artificial intelligence (AI) and machine learning (ML) for fraud detection, and the development of personalized credit products. Additionally, the regulatory landscape is evolving, with new regulations aimed at protecting consumer data and fostering competition in the market.

    Recent trends have shown a shift towards mobile-first credit card issuance, with mobile apps and digital onboarding becoming the preferred channels. The growing popularity of contactless payments has also driven demand for EMV-enabled credit cards. Moreover, the convergence of financial services and technology is creating new opportunities for partnerships and innovation in the credit card issuance ecosystem. The growing adoption of cloud-based solutions is further streamlining processes and reducing costs for issuers.

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    The ongoing evolution of digital payment technologies appears to be reshaping the landscape of credit card issuance, fostering increased competition and innovation among financial institutions.

    U.S. Department of the Treasury

    Credit Card Issuance Services Market Drivers

    Growing E-commerce Sector

    The expansion of the e-commerce sector significantly influences the Global Credit Card Issuance Services Market Industry. As online shopping becomes increasingly prevalent, consumers are more inclined to use credit cards for their purchases due to the convenience and security they offer. In 2024, the market is poised for growth, driven by the rising number of online transactions. E-commerce platforms often incentivize credit card usage through rewards and discounts, further encouraging consumers to adopt credit cards. This trend is expected to continue, with projections indicating a compound annual growth rate of 8.12% from 2025 to 2035, reflecting the symbiotic relationship between e-commerce and credit card issuance.

    Market Growth Projections

    The Global Credit Card Issuance Services Market Industry is projected to experience substantial growth over the coming years. With an estimated market value of 592.5 USD Billion in 2024, the industry is anticipated to reach 1398.6 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 8.12% from 2025 to 2035, indicating a robust demand for credit card services. Factors contributing to this growth include rising consumer demand, technological advancements, and increased financial literacy. As the market evolves, it is likely to attract new players and foster innovation, further enhancing the competitive landscape.

    Increased Focus on Financial Literacy

    The Global Credit Card Issuance Services Market Industry is witnessing a shift towards increased financial literacy among consumers. As individuals become more educated about financial products, they are more likely to utilize credit cards responsibly. This growing awareness is fostering a more informed consumer base that understands the benefits and risks associated with credit usage. Financial institutions are responding by offering educational resources and tools to help consumers make informed decisions. This trend is likely to enhance credit card adoption rates, contributing to the overall growth of the market as consumers seek to leverage credit for their financial needs.

    Regulatory Support for Credit Accessibility

    Regulatory frameworks are crucial in shaping the Global Credit Card Issuance Services Market Industry. Governments worldwide are implementing policies aimed at enhancing credit accessibility for consumers. This regulatory support is particularly important in emerging markets, where financial inclusion remains a challenge. By promoting responsible lending practices and ensuring consumer protection, regulators are fostering an environment conducive to credit card adoption. As a result, the market is projected to grow, with an expected value of 1398.6 USD Billion by 2035. This growth indicates a positive trajectory, driven by increased access to credit facilities and a more informed consumer base.

    Rising Consumer Demand for Credit Facilities

    The Global Credit Card Issuance Services Market Industry experiences a notable surge in consumer demand for credit facilities. As individuals increasingly seek flexible payment options, credit cards have become a preferred choice for many. In 2024, the market is valued at 592.5 USD Billion, reflecting a growing inclination towards credit usage. This trend is particularly evident among younger demographics, who favor digital transactions and online shopping. The convenience and rewards associated with credit cards further enhance their appeal, suggesting that the market will continue to expand as consumer preferences evolve. Financial institutions are likely to respond by innovating their offerings to attract this burgeoning customer base.

    Technological Advancements in Payment Systems

    Technological advancements play a pivotal role in shaping the Global Credit Card Issuance Services Market Industry. Innovations such as contactless payments, mobile wallets, and enhanced security measures have transformed the way consumers interact with credit cards. In 2024, the integration of advanced technologies is expected to drive market growth, as consumers increasingly prioritize secure and efficient payment methods. The rise of fintech companies has also contributed to this trend, offering streamlined services that appeal to tech-savvy users. As these technologies continue to evolve, they are likely to attract more users, thereby expanding the market significantly over the coming years.

    Market Segment Insights

    Credit Card Issuance Services Market Card Type Insights

    The Credit Card Issuance Services Market is segmented by Card Type into Credit Cards, Debit Cards, and Prepaid Cards. Among these, Credit Cards held the largest market share in 2023, accounting for over 60% of the Credit Card Issuance Services Market revenue. The dominance of Credit Cards can be attributed to their widespread acceptance, convenience, and rewards programs. Debit Cards are expected to witness the fastest growth during the forecast period, owing to the increasing adoption of digital payments and the growing popularity of contactless.

    Prepaid Cards are also gaining traction, particularly in emerging markets, due to their ease of use and accessibility for unbanked populations. The Credit Card Issuance Services Market is driven by several factors, including the rising adoption of digital payments, the increasing number of online transactions, and the growing popularity of e-commerce. Additionally, the expansion of the middle class in emerging markets is creating a significant growth opportunity for the market. However, the market is also facing challenges, such as the increasing competition from alternative payment methods and the stringent regulatory landscape.

    Despite these challenges, the Credit Card Issuance Services Market is expected to continue growing at a steady pace in the coming years. The market is projected to reach a valuation of USD 23.5 billion by 2027, exhibiting a CAGR of 5.2% during the forecast period. The growth of the market will be supported by the increasing adoption of digital payments, the expanding e-commerce industry, and the growing middle class in emerging markets.

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Credit Card Issuance Services Market Issuing Channel Insights

    By Issuing Channel of the Credit Card Issuance Services Market, the market is divided into Banks, Non-Banking Financial Institutions, and Fintechs. The most prevalent channel is Banks, with over 60% of the market revenue in the year 2023. The reasons that enable them to maintain their position are their large customer base, adequate infrastructure, and compliance with numerous regulations. Non-Banking Financial Institutions, such as credit unions and credit card companies, have a substantial market share because they focus on customer segments.

    Fintechs, with their advanced digital technologies and flexibility of operations, are becoming an increasingly common option, especially in developing countries, reaching more than one-tenth of the market share in the year 2032. Their opportunities comprise better user-specific services and lower operational costs. They are continuously gaining popularity and are forecasted to reach a market valuation of about USD 23.5 billion by the year 2032, growing at CAGR at a value of 4.5%.

    Credit Card Issuance Services Market Technology Insights

    The technology segment is a key driver of growth in the Credit Card Issuance Services Market. Contactless payments, chip-based cards, and mobile payments are gaining popularity due to their convenience and security features. In 2023, the contactless payments market was valued at USD 12.45 billion and is projected to reach USD 25.37 billion by 2030, exhibiting a CAGR of 9.4%. Chip-based cards are also witnessing significant growth, with the market expected to reach USD 18.44 billion by 2023. These technologies are expected to continue to drive growth in the Credit Card Issuance Services Market in the coming years.

    Credit Card Issuance Services Market Target Market Insights

    The target market for credit card issuance services encompasses individuals, businesses, and government agencies. Individuals are the primary users of credit cards for personal expenses and financial management. Businesses utilize credit cards for various purposes, such as procurement, travel, and employee expenses. Government agencies also issue credit cards for official use and procurement. The segmentation of the market into these distinct groups enables tailored offerings and marketing strategies to meet the specific needs of each segment.

    Get more detailed insights about Credit Card Issuance Services Market

    Regional Insights

    The regional segmentation of the Credit Card Issuance Services Market offers valuable insights into the market's geographical distribution and growth patterns. North America has been a dominant player in the market, accounting for a significant share of Credit Card Issuance Services Market revenue in 2023. The region's developed financial infrastructure, high credit card penetration, and presence of major industry participants have contributed to its strong performance. Europe follows North America as a key regional market, driven by factors such as increasing card usage, favorable regulatory policies, and a growing e-commerce sector.

    The Asia-Pacific (APAC) region is projected to exhibit the highest growth potential in the coming years, owing to rising disposable incomes, expanding middle class, and increasing adoption of digital payments. South America, the Middle East, and Africa (MEA) regions are also expected to witness steady growth in the credit card issuance services market, which will be supported by improving economic conditions and increasing financial inclusion initiatives.

    Credit Card Issuance Services Market Regional Insights

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Key Players and Competitive Insights

    There is high competition in the market for Credit Card Issuance Services. The major players in the industry develop and implement various strategies and activities that allow them to expand their service portfolio, invest in technologies, and form alliances with other financial institutions. As a result, the quality of services available in the market improves constantly. In addition, the leading companies routinely select their target markets to promote to their selected groups of customers, which can include high-net-worth individuals, start-ups, small businesses, and others.

    The analysis of the firm’s gender allows them to define their competitiveness, the strengths, and limitations of their activities compared to others. One of the firms leading in Credit Card Issuance is Visa. The company has a strong brand, a presence, and a wide range of offerings. As a result of the firm’s innovations, its consumers can use a wide range of Visa cards, including contactless, wallet, and loyalty products. In addition, the firm has a widespread network of issuing banks and merchants that accept its cards.

    Visa is positioned as a firm that pays a lot of attention to security and fraud prevention. A competitor to Visa in the market of Credit Card Issuance Services is Mastercard. It also boasts a strong brand and presence in both developed and emerging markets. The cards offered by the firm are oriented towards various customer groups and are acutely focused on digital. Mastercard develops a variety of payments together with tech firms, conducts big data analytics, and then provides information to the firm's customers. The firm should also be considered strong and competitive in the market.

    Key Companies in the Credit Card Issuance Services Market market include

    Industry Developments

    • Q2 2024: Visa launches new AI-powered credit card issuance platform for banks Visa announced the rollout of an AI-driven platform designed to streamline credit card issuance for partner banks, aiming to reduce approval times and enhance fraud detection.
    • Q2 2024: Apple and Goldman Sachs expand Apple Card to new international markets Apple and Goldman Sachs revealed the expansion of the Apple Card to select European countries, marking the product’s first major move outside the United States.
    • Q3 2024: Mastercard and HSBC announce partnership to launch digital-first credit cards in Southeast Asia Mastercard and HSBC entered a strategic partnership to issue digital-first credit cards across several Southeast Asian markets, focusing on mobile onboarding and instant issuance.
    • Q3 2024: Barclays acquires fintech startup CreditMint to boost card issuance technology Barclays completed the acquisition of CreditMint, a London-based fintech specializing in cloud-based credit card issuance solutions, to accelerate its digital transformation.
    • Q4 2024: American Express appoints new head of global card issuance American Express named Priya Nair as the new global head of card issuance, tasking her with driving innovation and growth in the company’s credit card business.
    • Q4 2024: Chase launches co-branded credit card with Uber in the US JPMorgan Chase and Uber introduced a new co-branded credit card, offering enhanced rewards for ride-sharing and food delivery, targeting urban consumers.
    • Q1 2025: Discover Financial Services opens new credit card operations center in Texas Discover inaugurated a new operations facility in Dallas, Texas, to support its growing credit card issuance and customer service operations.
    • Q1 2025: Capital One wins exclusive contract to issue credit cards for major US airline Capital One secured an exclusive multi-year agreement to become the primary credit card issuer for a leading US airline, expanding its travel rewards portfolio.
    • Q2 2025: Wells Fargo launches eco-friendly credit card made from recycled materials Wells Fargo introduced a new credit card product featuring a physical card made entirely from recycled plastics, as part of its sustainability initiatives.
    • Q2 2025: Synchrony Financial acquires digital card issuance platform Cardify Synchrony Financial completed the acquisition of Cardify, a fintech company specializing in digital credit card issuance, to enhance its digital product offerings.
    • Q3 2025: U.S. Bank launches instant virtual credit card issuance for small businesses U.S. Bank announced a new service allowing small business customers to receive and use virtual credit cards instantly upon approval, streamlining access to credit.
    • Q3 2025: Citi unveils biometric authentication for new credit card applications Citi launched a biometric authentication feature for its credit card application process, enabling customers to verify their identity using facial recognition or fingerprints.

    Future Outlook

    Credit Card Issuance Services Market Future Outlook

    The Credit Card Issuance Services Market is projected to grow at an 8.12% CAGR from 2025 to 2035, driven by digital transformation, increased consumer demand, and enhanced security measures.

    New opportunities lie in:

    • Leverage AI-driven analytics for personalized credit offerings.
    • Expand into emerging markets with tailored credit products.
    • Invest in blockchain technology for secure transaction processing.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer preferences and technological advancements.

    Market Segmentation

    Credit Card Issuance Services Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Credit Card Issuance Services Market Card Type Outlook

    • Credit Cards
    • Debit Cards
    • Prepaid Cards

    Credit Card Issuance Services Market Technology Outlook

    • Contactless Payments
    • Chip-Based Cards
    • Mobile Payments

    Credit Card Issuance Services Market Target Market Outlook

    • Individuals
    • Businesses
    • Government Agencie

    Credit Card Issuance Services Market Issuing Channel Outlook

    • Banks
    • Non-Banking Financial Institutions
    • Fintechs

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 592.52 Billion
    Market Size 2025 USD 640.64 Billion
    Market Size 2035 1398.57 (USD Billion)
    Compound Annual Growth Rate (CAGR) 8.12% (2025 - 2035)
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2020-2023
    Market Forecast Units USD Billion
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Key Companies Profiled RuPay, JCB International, BC Card, Visa, Mastercard, Discover Financial Services, Alipay, UnionPay, WeChat Pay, Discover Network, Elo, Diners Club International, American Express, Mir, Verve
    Segments Covered Card Type, Issuing Channel, Technology, Target Market, Regional
    Key Market Opportunities Growth in e-commerce.Adoption of mobile payments.Increased demand for customized credit card offerings.Emerging markets expansion.Rise of digital wallets.
    Key Market Dynamics A rise in digital payments.Growing adoption of mobile banking.Increase in e-commerce transactions.Expansion of contactless payments.Intensifying competition from fintech companies.
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the expected market size of the Credit Card Issuance Services Market in 2024?

    The Credit Card Issuance Services Market is projected to be valued at USD 592.53 billion in 2024.

    What is the projected CAGR of the Credit Card Issuance Services Market from 2025 to 2035?

    The Credit Card Issuance Services Market is anticipated to grow at a compound annual growth rate (CAGR of 8.12% from 2025 to 2035.

    What is the expected market size of the Credit Card Issuance Services Market in 2035?

    The Credit Card Issuance Services Market is estimated to reach a valuation of USD 1398.57 billion by 2035.

    What are the key factors driving the growth of the Credit Card Issuance Services Market?

    The growth of the Credit Card Issuance Services Market is primarily attributed to factors such as the increasing adoption of digital payments, the rising preference for credit cards over cash, and the growing e-commerce industry.

    Which region is expected to hold the largest market share in the Credit Card Issuance Services Market?

    North America region is expected to account for the largest market share in the Credit Card Issuance Services Market, owing to the increasing penetration of credit cards and the growing middle class population in countries such as China and India.

    Who are the key competitors in the Credit Card Issuance Services Market?

    Major players in the Credit Card Issuance Services Market include Visa, Mastercard, American Express, Discover Financial Services, and JCB International.

    What are the major applications of Credit Card Issuance Services?

    Credit Card Issuance Services are primarily used for making purchases, withdrawing cash, and managing personal finances.

    What are the challenges faced by the Credit Card Issuance Services Market?

    The Credit Card Issuance Services Market faces challenges such as increasing competition from alternative payment methods, regulatory changes, and fraud concerns.

    What are the opportunities for growth in the Credit Card Issuance Services Market?

    Opportunities for growth in the Credit Card Issuance Services Market include the increasing adoption of mobile payments, the expansion of e-commerce, and the growing demand for personalized financial services.

    What are the latest trends in the Credit Card Issuance Services Market?

    Key trends in the Credit Card Issuance Services Market include the integration of artificial intelligence and machine learning for fraud detection and risk management, the development of contactless and mobile payment technologies, and the growing focus on customer experience.

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