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Commercial Refrigeration Equipment Market Share

ID: MRFR//0216-CR | 88 Pages | Author: Harshita Gorade| January 2020

Market share positioning strategies in the Commercial Refrigeration Equipment Market are crucial for companies seeking to establish a strong foothold and competitive advantage. One common approach is differentiation, where companies strive to distinguish their products from competitors. This can involve offering unique features, such as energy efficiency, advanced cooling technologies, or innovative designs that appeal to specific customer segments. By highlighting these distinctive qualities, companies can attract customers who prioritize these factors, thereby capturing a larger share of the market.


Another strategy is cost leadership, which involves offering products at lower prices compared to competitors. This approach can be particularly effective in price-sensitive markets where customers prioritize affordability. By optimizing production processes, sourcing materials efficiently, and minimizing overhead costs, companies can lower their prices while maintaining acceptable profit margins. This competitive pricing strategy can help companies attract budget-conscious customers and gain market share by undercutting competitors.


Furthermore, companies may pursue a niche market strategy, focusing on serving a specific segment of the Commercial Refrigeration Equipment Market. Instead of targeting the entire market, they concentrate on meeting the unique needs and preferences of a particular customer group. This can involve specializing in refrigeration solutions for specific industries, such as hospitality, healthcare, or food retail, and tailoring products accordingly. By catering to the specific requirements of niche markets, companies can build strong customer loyalty and command higher prices, thereby achieving a significant market share within their chosen segment.


Additionally, companies may adopt a geographical expansion strategy to increase their market share. This involves targeting new geographic regions or countries where there is untapped demand for commercial refrigeration equipment. By expanding their presence into these markets, companies can reach new customers and capture market share from competitors who have not yet established a foothold in these regions. This may require adapting products to local preferences and regulations, as well as investing in distribution networks and marketing efforts to raise brand awareness.


Moreover, partnerships and collaborations can be instrumental in enhancing market share positioning. By forming strategic alliances with complementary businesses, such as refrigeration component suppliers or maintenance service providers, companies can offer comprehensive solutions that meet a broader range of customer needs. These partnerships can also provide access to new distribution channels and customer bases, enabling companies to expand their market reach and increase their share of the Commercial Refrigeration Equipment Market.


Furthermore, innovation plays a critical role in market share positioning strategies. Companies that continuously invest in research and development to create cutting-edge refrigeration technologies and solutions can differentiate themselves from competitors and capture a larger share of the market. Whether it's developing eco-friendly refrigerants, incorporating IoT capabilities for remote monitoring and control, or improving energy efficiency, innovation allows companies to stay ahead of the curve and attract customers seeking the latest advancements in refrigeration technology.


In conclusion, market share positioning strategies in the Commercial Refrigeration Equipment Market encompass various approaches, including differentiation, cost leadership, niche market targeting, geographical expansion, partnerships, and innovation. By carefully selecting and implementing these strategies, companies can strengthen their competitive position, attract new customers, and increase their share of the market. Ultimately, the successful execution of these strategies is essential for achieving sustained growth and profitability in the dynamic and competitive Commercial Refrigeration Equipment Market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Historical Data 2018 & 2020
Forecast Period 2022-2030
Growth Rate 5.77% (2022-2030)

Global Commercial Refrigeration Equipment Market Overview


Commercial Refrigeration Equipment Market Size was valued at USD 33,947.3 Billion in 2023. The Commercial Refrigeration Equipment market industry is projected to grow from USD 35,484.1 Billion in 2024 to USD 55,433.1 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.73% during the forecast period (2024 - 2032).


The commercial refrigeration equipment market is gaining popularity due to the increased demand for the refrigeration of food and beverage products and the growing applications in chemicals and pharmaceuticals, the hospitality sector, and several others are the key market drivers enhancing market growth.


Global Commercial Refrigeration Equipment Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


The growing applications in chemicals & pharmaceuticals and the increased demand for the refrigeration of food & beverage products are considered vital parameters enhancing the performance of the global market. Furthermore, the growing demand for packaged food is also projected to positively impact the growth of the market over the coming years.



  • June 2023- A portfolio company of Wind Point Partners, Smart Care, is happy to disclose the acquisition of Richard Meek Air Conditioning, Inc., a commercial refrigeration and HVAC equipment repair and installation company. The addition of Richard Meek empowers Smart Care's presence in Texas and signifies Smart Care's fourth acquisition in the state and ninth overall since partnering with Wind Point.


Commercial Refrigeration Equipment Market Trends




  • Growing the Food and Beverage Processing Industry to boost the market growth




The developing food and beverage processing industry in developing countries is likely to bolster the commercial refrigeration equipment market share over the forecast period. Food & beverage processing ly is regarded as a huge industry. About 90% of the food that is produced is processed in developed countries. Burgeoning demand for convenience and processed meat products have been witnessed owing to consumers’ busy lifestyles and changing habits.


Additional factors adding to the commercial refrigeration equipment industry growth include the expansion of the hospitality sector, rising preference of consumers to dine out, ongoing expansions of consumer good retail chains worldwide, innovations and advancements in magnetic refrigeration systems, evolving technologies, increasing international food trade that is increasing the need for refrigeration of processed foods, seafood, and frozen foods, changing food habits, and growing number of supermarkets, specialty food stores, and hypermarkets.


The trend to adopt eco-friendly refrigerants is growing within the Refrigeration And Freezing Equipment Market which is likely to offer robust opportunities to market players in the upcoming days. A key contribution to environmental concerns like  warming and ozone layer depletion are contributed by refrigerants because they absorb infrared radiation as well as retain the same in the atmosphere. The specialty of eco-friendly refrigerants is that there is no depletion of the ozone layer in the atmosphere, possesses low  warming potential, and do not contribute to  warming. Therefore, such factors related to hair products have enhanced the Industrial refrigeration units market CAGR across the globe in recent years.


Commercial Refrigeration Equipment Market Segment Insights



Among all the types, the Walk-in Coolers/Reach-in Coolers segment secured the leading spot across the global market for commercial refrigeration equipment in 2021, given mainly to the wide use in supermarkets, convenience stores, and restaurants for storing and displaying perishable goods, such as meat, dairy, and fruits and vegetables.



  • April 2023- Haier Appliances India targets a turnover of Rs 10,000 crore by the end of 2024 by becoming a one-stop solution for all consumer electronics and home appliances. The company assumes development of 40 percent in revenue in 2023 and 30 percent in 2024 to meet its target. 


Among all the application areas, the supermarket segment secured the leading spot across the global market for commercial refrigeration equipment in 2021, mainly due to changing consumer preferences for convenience, increased disposable income, and urbanization.



Commercial Refrigeration Equipment Type Insights


The Commercial Refrigeration Equipment market segmentation, based on type, includes Display Cases, Walk-in Coolers/Reach-in Coolers and Beverage Refrigeration. The Walk-in Coolers/Reach-in Coolers segment held the majority share in 2021 of the  Cold storage equipment market revenue. Walk-in coolers and reach-in coolers are widely used in supermarkets, convenience stores, and restaurants for storing and displaying perishable goods, such as meat, dairy, and fruits and vegetables. These coolers are also used in commercial kitchens for storing ingredients and preparing food. The increasing popularity of frozen food and the growing demand for convenience and ready-to-eat food products are also driving the growth of the walk-in coolers and reach-in coolers segment.


Commercial Refrigeration Equipment Application Insights


Based on application, the Commercial Refrigeration Equipment market segmentation includes Supermarkets, hypermarkets, and others. The rise in urbanization, increase in disposable income, and changing consumer preferences for convenience and ready-to-eat food products are also driving the growth of the supermarket segment. These all factors for Commercial Refrigeration Equipment positively impact the market growth.


Figure 2:  Commercial Refrigeration Equipment Market, by Application, 2021 & 2030 (USD Billion)Commercial Refrigeration Equipment Market, by Application, 2021 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Commercial Refrigeration Equipment Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific Commercial Refrigeration Equipment market is expected to hold the second-largest market share. It is predicted to touch USD 3,534.1 million at an 8.24% CAGR by 2025. Increasing adoption in local retail chains in India, Japan, and China, massive urbanization coupled with recent developments in the food & beverage industry. 


Increasing use in food retail industries, the need to avoid bacterial disease owing to unhygienic food, increasing consumption of instant food products, growing need for frozen and processed foods in urban areas, growing population, rising economic conditions like growing disposable incomes and rising GDP are adding to the  Commercial refrigerators market growth in the region. Besides, growth in the manufacturing sector, increasing spending on public and private infrastructure development, rapid urbanization, and growing population are adding to the  commercial refrigeration equipment industry growth in the region.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil


Figure 3:  COMMERCIAL REFRIGERATION EQUIPMENT MARKET SHARE BY REGION 2021 (%)COMMERCIAL REFRIGERATION EQUIPMENT MARKET SHARE BY REGION 2021Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe’s Commercial Refrigeration Equipment industry is predicted to have notable growth. It is predicted to touch USD 2,143.3 million at a 5.57% CAGR by 2025. Organized food and grocery retail industry, growing hypermarkets and supermarkets and food retail chains, expansion of grocery retail chains, developing food and beverage industry owing to the presence of top food and beverage manufacturing companies, rapidly growing hospitality industry in Germany, UK, and France, and strict food safety regulations by the government to keep food products hazard-free are adding to the  Commercial Refrigeration System Market growth in the region. Further, the Germany Commercial Refrigeration Equipment market held the largest market share, and the UK Commercial Refrigeration Equipment market was the fastest-growing market in the European region.


North America, Commercial Refrigeration Equipment market, is expected to be the largest market. North America will lead the market over the forecast period. It is predicted to touch USD 3,426.0 million at a 6.02% CAGR by 2025. The presence of noteworthy distribution channels for all retailer categories, high adoption rates of commercial refrigeration equipment, eco-friendly and energy-efficiency refrigerant regulation in Canada, and consumers’ increased purchasing power are fueling the growth of this Commercial Refrigeration System Market in the region. Moreover, the U.S. Commercial Refrigeration Equipment industry held the largest market share, and the Canada Commercial Refrigeration Equipment market was the fastest-growing market in the north america region.


Commercial Refrigeration Equipment Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Commercial Refrigeration Equipment market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Commercial Refrigeration Equipment industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Commercial Refrigeration Equipment. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their  presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Commercial Refrigeration Equipment industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the  Commercial Refrigeration Equipment industry to benefit customers and expand the market sector. The Refrigeration And Freezing Equipment Market has recently given medicine some of the most important advantages. Major Commercial Refrigeration Equipment market players, including Williams Refrigeration, EPTA, Rockwell Industries Limited, Voltas, Inc., Kysor Warren, A Dover Company, Hillphoenix, Hussmann Corporation, The Kelvin Group, AHT Cooling Systems GmbH, Enex Technologies, United Technologies Corporation, and others, are attempting to increase market demand by funding R&D initiatives.


Voltas Limited is a multinational company based in India that specializes in air conditioning and engineering solutions. The company was founded in 1954 and is a part of the Tata Group, one of India's largest conglomerates. Voltas offers a wide range of products and services, including air conditioners, chillers, commercial refrigeration, and engineering solutions for various industries such as hospitality, healthcare, and retail. The company operates in over 50 countries and has a strong presence in India, the Middle East, Africa, and South Asia.


Rockwell Industries Limited is a publicly traded Indian company that specializes in the manufacturing and distribution of automotive and industrial components. The company was founded in the early 1990s and is based in Ludhiana, Punjab. Rockwell Industries is a leading manufacturer of transmission gears, differential gears, and synchronizer rings for the automotive industry. The company also manufactures and supplies industrial gears, gearboxes, and power transmission products for various industrial sectors such as cement, sugar, and steel. Rockwell Industries has a strong presence in the Indian market and exports its products to over 50 countries worldwide.


Key Companies in the Commercial Refrigeration Equipment market includes



  • Williams Refrigeration

  • EPTA

  • Rockwell Industries Limited

  • Voltas, Inc.

  • Kysor Warren

  • A Dover Company

  • Hillphoenix

  • The kelvin group

  • Hussmann Corporation

  • Enex Technologies

  • AHT Cooling Systems GmbH

  • United Technologies Corporation among others


Commercial Refrigeration Equipment Industry Developments


October 2022: Enex Technologies has announced the acquisitions of Samifi France, an industrial refrigeration company, and Morgana, a heat exchanger manufacturer.
February 2022: the Kelvin Group announced the acquisition of the refrigeration design and services.


Commercial Refrigeration Equipment Market Segmentation


Commercial Refrigeration Equipment Type Outlook



  • Display Cases

  • Walk-in Coolers/Reach-in Coolers

  • Beverage Refrigeration


Commercial Refrigeration Equipment Application Outlook



  • Supermarkets

  • Hypermarkets

  • Others


Commercial Refrigeration Equipment Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America




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