The commercial printing market is subject to a multitude of market trends that influence its trajectory and shape the industry's future. One prominent trend is the increasing demand for personalized and customized printing solutions. As businesses recognize the importance of tailored marketing materials, commercial printers are witnessing a surge in requests for unique and personalized prints, ranging from packaging to promotional items. This trend reflects a shift towards more targeted and engaging communication strategies in the commercial printing sector.
Sustainability has emerged as a pivotal market trend, driven by growing environmental consciousness. Customers and businesses are placing a premium on eco-friendly printing practices, leading to the adoption of sustainable materials, water-based inks, and energy-efficient printing processes. Commercial printers are responding to this trend by integrating environmentally friendly practices into their operations, not only to meet customer expectations but also to align with global efforts towards sustainability.
Digital transformation continues to be a significant trend shaping the commercial printing market. The advent of digital printing technologies has revolutionized the industry, offering quicker turnaround times, cost-effective short-run printing, and enhanced flexibility in terms of design and customization. As a result, traditional offset printing is gradually being complemented, and in some cases replaced, by digital alternatives, reflecting the industry's adaptation to the digital age.
E-commerce growth is driving the demand for packaging materials, marking another influential trend in the commercial printing market. The rise of online shopping has led to an increased need for eye-catching and informative packaging, contributing to the expansion of the commercial printing sector. Printers are leveraging this trend by offering innovative packaging solutions that not only protect products but also serve as a key component of brand identity in the competitive e-commerce landscape.
The integration of augmented reality (AR) and interactive print is a rising trend in commercial printing. Print materials are no longer confined to static images and text; instead, they become interactive experiences through the use of AR technology. This trend adds a layer of engagement and interactivity to printed materials, providing businesses with new opportunities to connect with their audience and enhance the overall impact of their printed collateral.
Cross-media marketing is another notable trend influencing the commercial printing industry. Businesses are increasingly adopting integrated marketing strategies that combine both print and digital channels. This trend reflects the acknowledgment that a cohesive and synchronized approach across various media platforms can amplify the effectiveness of marketing campaigns. Commercial printers are adapting to this trend by offering integrated services that span both traditional and digital channels.
The demand for specialty printing services is on the rise as businesses seek unique and eye-catching ways to stand out in a crowded market. Specialty finishes, such as embossing, foil stamping, and varnishing, are gaining popularity for their ability to add a tactile and premium feel to printed materials. This trend highlights the importance of differentiation and creativity in commercial printing to meet the evolving aesthetic preferences of clients.
Automation and artificial intelligence (AI) are becoming integral to the commercial printing landscape. Automation streamlines production processes, reduces errors, and enhances overall efficiency. AI is being used for predictive maintenance, quality control, and data analysis, providing commercial printers with valuable insights to optimize their operations. These technological trends signify a move towards a more automated and data-driven approach in the commercial printing industry.
Commercial Printing Market Size was valued at USD 495.2 Billion in 2022. The Commercial Printing market is projected to grow from USD 511.0 Billion in 2023 to USD 657.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.20% during the forecast period (2023 - 2032). The growing need from businesses and organizations for promotional items like brochures and pamphlets, as well as the advancement of printing technology, are the key market drivers enhancing the market growth.
Services: Secondary Research, Primary Research, MRFR Database and Analyst Review
The demand for commercial printing services is rising as businesses and industries need more promotional materials like brochures and booklets. Advertising is among the most effective marketing strategies. The development of technology, which includes quicker presses and new colour and toner technologies, makes it feasible to produce goods of higher quality and with greater efficiency. Technical developments in printing techniques also show how efficient and cost-effective bulk printing is. Cost-effectiveness can somewhat make up for the limitations that digital media have on printing services.
The e-commerce industry's explosive demand for packaging and labeling is a major factor in the target market's expansion. To improve the packaging, e-commerce merchants like Amazon, eBay, and Target are implementing cutting-edge production techniques like additive manufacturing and AI-powered design tools. Retail, warehousing, and logistics market participants are making investments in hybrid print technology. Hybrid technology enables the benefits of both analogue and digital technologies to be combined. To do this, the dependability and efficiency of flexographic printing are merged with the artistic possibilities of digital technology.
Despite the increasing use of digital media for book publishing and advertising, commercial printing is still vital since printed goods and publications offer a unique experience. It cannot be compared to anything on the internet. Regular readers choose printed magazines and books over internet ones because physical books enrich the experience. Print books also provide users advantages like simpler reading.
In the United States, print book sales climbed by about 68 million USD in 2021. The market is developing as a result of consumers' increasing preference for print-on-demand. The print-on-demand (POD) order delivery technique prints the products as soon as the customer places the purchase. POD enables customers to receive unique designs for a variety of products. The preference of consumers for customization and personalization is rising, which helps the target market expand.
Today's corporations place an increasing emphasis on sustainability. Commercial inkjet devices are becoming more popular because they consume less energy, generate less carbon dioxide, and are thought to contribute to cleaner air because they don't release toner dust. Many businesses are spending money on inkjet printers to expand their product lines, personalize packaging and marketing, help customers promote their brands, and adjust to seasonal demand. For instance, DS Smith Iberia in Lisbon, Portugal, installed the EFI Nozomi C18000 Plus six-color single pass-LED inkjet printer in 2021. The Nozomi's productivity is anticipated to speed up time to market and provide printing quality comparable to offset printing without the use of litho lamination. Thus, driving the Commercial Printing market revenue.
The Commercial Printing Market segmentation, based on printing technology, includes digital printing, lithography printing, flexographic, screen printing, gravure printing, and others. In 2022, the digital printing segment represented the greatest revenue share. The paper and package printing industries have quickly embraced inkjet and laser printing solutions because of how affordable and adaptable the technology is. The use of Internet of Things (IoT) and artificial intelligence (AI) based technologies is also anticipated to propel the category. Digital printing is widely utilized in printing operations because it provides cheaper costs for color prints and a higher rate of return on investment.
The Commercial Printing Market segmentation, based on application, includes packaging, advertising, and publishing. Packaging segment dominated the Commercial Printing Market in 2022. The packaging industry encompasses labeling, tagging, and the printing of flexible packaging. It has been claimed that commercial printers are adopting digital technologies to improve the print quality of packaging. Quick response (QR) codes are also increasingly printed on product packaging; when scanned with a smartphone, they provide further information such as product details and promotional content.
Figure 1: Commercial Printing Market, by Application, 2022 & 2032 (USD Billion)
Services: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Commercial Printing Market dominated this market in 2022 (45.80%). The increasing need for commercial printing for marketing, packaging, labeling, and advertising purposes is to blame for the regional boom. Additionally, it is projected that the presence of important firms in the area, like Quad/Graphics Inc., Acme Printing, Cenevo, and RR Donnelley, will further spur the industry's expansion. Further, the U.S. Commercial Printing market held the largest market share, and the Canada Commercial Printing market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: COMMERCIAL PRINTING MARKET SHARE BY REGION 2022 (USD Billion)
Services: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Commercial Printing market accounted for the healthy market share in 2022. The development of the printing industry in the region is being fueled by elements like the emergence of new technology, shifting lifestyles, an increase in e-commerce, and urbanisation. Further, the German Commercial Printing market held the largest market share, and the U.K Commercial Printing market was the fastest growing market in the European region
The Asia Pacific Commercial Printing market is expected to register significant growth from 2023 to 2032. Advancements in the print sector, such as digital technologies, notably in China and India, are mostly to blame for the regional expansion. Due of these advancements' high-speed capabilities, conventional printers have been supplanted with high-tech commercial printers. Along with helping the target market, the region's e-commerce expansion and retail sector organisation offer tremendous possibilities for package growth. Moreover, China’s Commercial Printing market held the largest market share, and the Indian Commercial Printing market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Commercial Printing market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Commercial Printing industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Commercial Printing industry to benefit clients and increase the market sector. In recent years, the Commercial Printing industry has offered some of the most significant advantages to medicine. Major players in the Commercial Printing market, including Quad/Graphics Inc., Acme Printing, Cenveo, RR Donnelley, Transcontinental Inc., LSC Communications US, LLC., Gorham Printing, Inc., Dai Nippon Printing, The Magazine Printing Company, Quebecor World Inc., HH Global, and Cimpress PLC, are attempting to increase market demand by investing in research and development operations.
RR Donnelley & Sons Co (RR Donnelley), a division of Chatham Asset Management LLC, is a comprehensive communication provider that helps its clientele effectively communicate by handling all aspects of their content's development, management, production, distribution, and processing. Direct mail, product customization, multichannel execution, data analytics, financial printing, forms and labels, and logistics are just some of the services provided by this firm. Healthcare, insurance, advertising, publishing, consumer packaged goods, retail, technology, and finance are just some of the industries that can benefit from RR Donnelley's wares. The parent corporation and its subsidiaries run businesses in Asia, Europe, and the Americas. RR Donnelley's main office is located in the Windy City. R.R. Donnelley (RRD) introduced Helium in May 2022 as an editorial solution for businesses needing assistance with copywriting, content optimisation, and project management.
As a global provider of print and related multichannel solutions for marketers and publishers, Quad/Graphics Inc (Quad/Graphics) is an industry leader. Customer Insights and Analytics, Media Services, Campaign Planning, Creative Services, Technology Services, Content Workflow Services, Printing, Broadcasting, Digital, In-Store, Packaging, Sourcing and Procurement, Print and Paper Management, Marketing Outsourcing, and Production Service Outsourcing are all products and services offered by the company. In addition to consumer packaged products, Quad/Graphics serves the financial services, healthcare, insurance, publishing, and retail sectors with its services and solutions. It operates print shops in the Americas, Europe, Asia, and the Pacific Rim. The main office for Quad/Graphics is in the town of Sussex, Wisconsin. LSC Communications US, LLC was acquired by Quad/Graphics in October of 2018. Quad was able to put its attention and resources towards its 3.0 strategy for growth thanks to this purchase.
July 2022 Toppan received recognition for its outstanding Environmental, Social, and Governance (ESG) performance and was given consideration in numerous top indices. FTSE Russell developed the FTSE4Good Index Series, FTSE Blossom Japan Index, and FTSE Blossom Japan Sector Relative Index. The MSCI Japan Empowering Women Index (WIN) was developed by MSCI Inc., and the S&P/JPX Carbon Efficient Index was developed in partnership with the Japan Exchange Group.
May 2022 Helium, an editorial solution service offering access to skilled copywriters, content strategists, and project managers, was introduced by RRD. This solution might provide marketers with a centralised access point to hundreds of content generation subject matter experts.
May 2022 According to a press release from Siegwerk, SICURA Litho Pack ECO, a new UV offset ink for non-food paper and board applications, has more than 40% renewable and vegetable-based materials.
© 2024 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)