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Codeless Testing Market Research Report By Application (Web Applications, Mobile Applications, Desktop Applications, Embedded Systems, APIs), By Testing Type (Functional Testing, Performance Testing, Security Testing, Accessibility Testing, Usability Testing), By Deployment Model (On-Premise, Cloud-Based, Hybrid), By Enterprise Size (Small and Medium-Sized Enterprises (SMEs), Large Enterprises), By Industry Vertical (IT and Telecom, Healthcare, Banking and Finance, Manufacturing, Retail) and By Regional (North America, Europe, South Americ


ID: MRFR/ICT/24765-HCR | 128 Pages | Author: Aarti Dhapte| September 2024

Codeless Testing Market Overview


As per MRFR analysis, the Codeless Testing Market Size was estimated at 4.03 (USD Billion) in 2022. The Codeless Testing Market Industry is expected to grow from 4.85(USD Billion) in 2023 to 26.01 (USD Billion) by 2032. The Codeless Testing Market CAGR (growth rate) is expected to be around 20.51% during the forecast period (2024 - 2032).


Key Codeless Testing Market Trends Highlighted


Key market drivers for codeless testing include the need for faster and more efficient testing, the shortage of skilled testers, and the increasing adoption of agile development methodologies. The growing complexity of software applications and the need to test them across multiple platforms and devices are also contributing to the demand for codeless testing solutions.


Opportunities for growth in the codeless testing market include the expansion into new industries, such as healthcare and finance, and the development of new features and capabilities that enhance the user experience and make testing more efficient. The increasing adoption of cloud-based testing platforms and the integration of artificial intelligence (AI) and machine learning (ML) technologies are also expected to drive market growth.


Recent trends in the codeless testing market include the rise of low-code/no-code platforms, the increasing use of AI and ML to automate testing processes, and the adoption of cloud-based testing solutions. The growing popularity of open-source codeless testing tools and the emergence of new vendors and startups in the market are also shaping the competitive landscape.


Global Codeless Testing Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Codeless Testing Market Drivers


Increasing Demand for Automation in Software Testing


The first market driver is the increasing demand for automation in software testing. The growing complexity and scale of software applications contribute to the aforementioned demand, and codeless testing tools provide faster and more efficient ways of test automation. Consequentially, organizations can save more resources and time to address other tasks, which drives the market. It also leads to the second market driver that involves the increasing importance and growth of the global market industry at hand.


The use of codeless testing tools is likely to grow because there is a need and demand for faster and more efficient testing methods. In addition, there is a problem with a shortage of developers and, especially, skilled testers. Codeless testing tools allow over coming these problems because they provide a comprehensive and friendly environment that does not require extensive coding skills. It is safe to say that the use of codeless testing tools will become more popular, which is why one can expect growth in the relevant market.


Growing Adoption of Agile and DevOps Methodologies


As organizations are increasingly focused on improving the speed and efficiency of their software development processes, Agile and DevOps methodologies are gaining popularity. Since codeless testing tools enable testers to quickly and easily create and execute tests, they are well-suited for the rapid development cycles characteristic of Agile and DevOps methodologies. The growing adoption of these methodologies is driving the growth of the Codeless Testing Market Industry across the globe.


Moreover, as the demand for faster testing methods is increasing due to the rapid growth in the number of applications providing a customer service in various fields, the suitability of the codesless testing tools for these purposes is further expected to boost their adoption. According to “Codeless Testing Market by Component and Endpoint – Global Opportunity Analysis and Industry Forecasts, 2017-2023”, similar factors, combined with the growing numbers of end-users worldwide and the escalating shortage of qualified testers, will result in the increased adoption of codeless testing technologies. Thus, with the changes and the trends described above, the Codeless Testing Market Industry is expected to grow significantly over the next few years.


Advancements in Artificial Intelligence (AI)


The development of artificial intelligence is also actively influencing the expansion of the codeless testing market. Automated testing tools that are driven by Al can replace many of the functions that require manual testers to execute test case combinations, set them up, execute them, and determine the results of these tests. This can considerably reduce the amount of time required for manual testing and allow testers to focus on solving more complex problems.


The utilization of artificial intelligence is anticipated to increase the use of codeless testing automated tools over the course of the next a few years. There is an increasing demand for codeless testing due to the constant struggle faced in the quality assessment sphere. Many organizations track their testing speed, while not all of the employees have the necessary skills for the job in some organizations. Automated tools, which require little technological proficiency, can help overcome both of these issues. Thus, the utilization of the codeless testing market industry will increase over the course of the next few years.


Codeless Testing Market Segment Insights


Codeless Testing Market Application Insights


The Codeless Testing Market is segmented by Application into Web Applications, Mobile Applications, Desktop Applications, Embedded Systems, and APIs. This growth is accredited to the rising use of web applications across all industries like e-commerce, finance, and healthcare. Mobile Applications are another leading segment, which is forecasted to grow a rate of 21.23% through the forecasted period. This is explained by the increase in mobile application use in gaming, social media, and transportation. Desktop Applications, Embedded Systems, and APIs are the other noticeable segments, which are expected to give way to the expansion of the Codeless Testing Market.


With the rapid growth of technology and digitalization, the need for automated testing, reduced testing costs and time to market has been increasing. Therefore, with the growth of these application segments, the use of codeless testing is going to increase as well.


Codeless Testing Market Application Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Codeless Testing Market Testing Type Insights


The Codeless Testing Market segmentation by Testing Type includes Functional Testing, Performance Testing, Security Testing, Accessibility Testing, and Usability Testing. Functional Testing is estimated to dominate the Codeless Testing Market revenue share and hold the maximum share throughout the forecast period, owing to its extensive applications in various industries. The correct operation of a software application and its behavior is verified using Functional Testing. On the other hand, Performance Testing is expected to grow at a substantial rate of CAGR, as DevOps and agile implementation is increasing, leading to growing execution and need for performance testing for efficacious and better performance applications.


Security Testing is anticipated to change with a decent growth rate, attributed to increased focus of user companies on making applications and their data secure from hackers. Accessibility Testing is expected to grow with a consistent CAGR, and the need for digital accessibility is increasing in platforms for the people with disabilities. In contrast, Usability Testing is estimated to grow with a moderate CAGR, as user companies enhance consumer satisfaction and experience.


Codeless Testing Market Deployment Model Insights


The Codeless Testing Market segmentation by Deployment Model includes On-Premise, Cloud-Based, and Hybrid. The Cloud-Based segment is estimated to hold the largest share of the market in 2023, owing to its benefits such as scalability, flexibility, and cost-effectiveness. The Hybrid segment is expected to grow at the highest CAGR during the forecast period, due to its ability to provide the benefits of both on-premise and cloud-based deployment models. The On-Premise segment is expected to account for a significant share of the market, as many organizations prefer to keep their data and applications on-premises for security and compliance reasons.


Codeless Testing Market Enterprise Size Insights


The Codeless Testing Market is segmented by Enterprise Size into Small and Medium-Sized Enterprises (SMEs) and Large Enterprises. SMEs accounted for a larger share of the Codeless Testing Market revenue in 2023, owing to the increasing adoption of codeless testing solutions by SMEs to improve their software quality and reduce testing costs. The growing demand for agile and DevOps methodologies, along with the need for faster time-to-market, is driving the adoption of codeless testing among SMEs. Large enterprises are expected to witness significant growth in the Codeless Testing Market during the forecast period.


Large enterprises have complex software systems and applications that require extensive testing, making codeless testing an attractive option for them. The growing adoption of cloud-based codeless testing solutions is also contributing to the growth of the market in this segment.


Codeless Testing Market Industry Vertical Insights


The Codeless Testing Market is segmented by industry vertical, which includes IT and Telecom, Healthcare, Banking and Finance, Manufacturing, and Retail. Among these segments, the IT and Telecom vertical held the largest market share in 2023. The increasing adoption of digital technologies, cloud computing, and agile methodologies in the IT and Telecom industry is driving the demand for codeless testing solutions. The Healthcare vertical is also expected to witness significant growth due to the rising need for compliance with regulatory standards and the increasing adoption of electronic health records (EHRs).


The Banking and Finance vertical is another key segment, as financial institutions seek to automate their testing processes to improve efficiency and reduce costs. Manufacturing and Retail are also expected to contribute to the growth of the codeless testing market, as these industries look to improve product quality and enhance customer experiences. Overall, the Codeless Testing Market is expected to grow at a CAGR of 20.51% from 2023 to 2032, reaching a valuation of USD 26.01 billion by 2032.


Codeless Testing Market Regional Insights


The regional segmentation of the Codeless Testing Market offers valuable insights into the market's geographical distribution and growth prospects. In 2023, North America held the dominant market share, accounting for approximately 38.5% of the global revenue. The region's strong technological advancements, early adoption of codeless testing tools, and presence of leading industry players contribute to its market dominance. Europe follows closely behind, with a market share of around 27.2% in 2023. The region's focus on digital transformation and regulatory compliance drives the adoption of codeless testing solutions.


The Asia-Pacific region is anticipated to exhibit significant growth potential, with a projected market share of 22.1% by 2032. The region's rapidly expanding IT industry and increasing awareness of codeless testing benefits are key growth drivers. South America and the Middle East and Africa (MEA) regions are expected to experience steady growth in the coming years, driven by the growing adoption of codeless testing in various industries.


Codeless Testing Market Regional Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Codeless Testing Market Key Players And Competitive Insights


Major players in Codeless Testing Market are constantly striving to gain a competitive edge by investing in research and development, forming strategic partnerships, and expanding their product offerings. The Codeless Testing Market industry is characterized by intense competition, with leading Codeless Testing Market players vying for market share through aggressive marketing strategies and product innovation. Codeless Testing Market development is driven by technological advancements in artificial intelligence (AI) and machine learning (ML), enabling vendors to offer more sophisticated and user-friendly testing solutions. The competitive landscape is expected to remain dynamic in the coming years, with new entrants and disruptive technologies shaping the market dynamics.


One of the leading Codeless Testing Market players is Tricentis, headquartered in Austria. Tricentis offers a comprehensive suite of codeless testing solutions, including test case management, test automation, and performance testing. The company's flagship product, Tricentis Tosca, is widely recognized for its ease of use and advanced AI capabilities. Tricentis has a strong global presence and serves a diverse customer base across various industries. The company's success can be attributed to its focus on customer satisfaction, strategic partnerships, and continuous innovation.


Another key player in the Codeless Testing Market is Applitools, based in the United States. Applitools provides a cloud-based codeless testing platform that enables developers and testers to automate visual testing and ensure the quality of web and mobile applications. The company's platform uses AI and computer vision algorithms to identify and validate UI elements, streamlining the testing process and reducing the time and effort required for visual testing. Applitools has gained significant traction in the market due to its innovative technology, user-friendly interface, and strong customer support.


Key Companies in the Codeless Testing Market Include




  • Accenture




  • Mindtree




  • TCS




  • Capgemini




  • Qualitest




  • Broadcom




  • LTI




  • HCL Technologies




  • Cigniti




  • UST




  • Wipro




  • Maveric Systems




  • IBM




  • Infosys




  • Cognizant




Codeless Testing Market Industry Developments


The Codeless Testing Market is projected to grow from USD 4.85 billion in 2023 to USD 26.01 billion by 2032, at a CAGR of 20.51%. This growth is attributed to the increasing adoption of agile and DevOps methodologies, the need for faster and more efficient testing, and the growing popularity of cloud-based testing platforms. Recent news developments in the codeless testing market include the acquisition of Applitools by SAP, the launch of a new codeless testing platform by Tricentis, and the partnership between Google Cloud and Squish to provide codeless testing solutions. These developments indicate a growing interest in codeless testing and its potential to revolutionize the software testing landscape.


Codeless Testing Market Segmentation Insights




  • Codeless Testing Market Application Outlook




    • Web Applications




    • Mobile Applications




    • Desktop Applications




    • Embedded Systems




    • APIs








  • Codeless Testing Market Testing Type Outlook




    • Functional Testing




    • Performance Testing




    • Security Testing




    • Accessibility Testing




    • Usability Testing








  • Codeless Testing Market Deployment Model Outlook




    • On-Premise




    • Cloud-Based




    • Hybrid








  • Codeless Testing Market Enterprise Size Outlook




    • Small and Medium-Sized Enterprises (SMEs)




    • Large Enterprises








  • Codeless Testing Market Industry Vertical Outlook




    • IT and Telecom




    • Healthcare




    • Banking and Finance




    • Manufacturing




    • Retail








  • Codeless Testing Market Regional Outlook




    • North America




    • Europe




    • South America




    • Asia Pacific




    • Middle East and Africa





Report Attribute/Metric Details
Market Size 2022 4.03(USD Billion)
Market Size 2023 4.85(USD Billion)
Market Size 2032 26.01(USD Billion)
Compound Annual Growth Rate (CAGR) 20.51% (2024 - 2032)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2023
Market Forecast Period 2024 - 2032
Historical Data 2019 - 2023
Market Forecast Units USD Billion
Key Companies Profiled Accenture, Mindtree, TCS, Capgemini, Qualitest, Broadcom, LTI, HCL Technologies, Cigniti, UST, Wipro, Maveric Systems, IBM, Infosys, Cognizant
Segments Covered Application, Testing Type, Deployment Model, Enterprise Size, Industry Vertical, Regional
Key Market Opportunities Growth of DevOps Increased adoption of agile methodologies Rising demand for faster testing cycles Expansion into emerging markets Advancements in AI and machine learning
Key Market Dynamics Increased automation AI adoption cloudbased testing digital transformation and DevOps adoption
Countries Covered North America, Europe, APAC, South America, MEA


Frequently Asked Questions (FAQ) :

The Codeless Testing Market is expected to be valued at 4.85 Billion USD in 2023.

The Codeless Testing Market is projected to reach 26.01 Billion USD by 2032.

The Codeless Testing Market is estimated to grow at a CAGR of 20.51% from 2023 to 2032.

North America is expected to hold the largest market share in the Codeless Testing Market in 2023.

The IT and Telecom industry is expected to drive the highest demand for Codeless Testing solutions in 2023.

Some of the key competitors in the Codeless Testing Market include Applitools, TestProject, and Rainforest QA.

The key factors driving the growth of the Codeless Testing Market include the increasing adoption of agile and DevOps methodologies, the need for faster and more efficient testing processes, and the growing demand for testing across multiple devices and platforms.

The challenges faced by the Codeless Testing Market include the lack of skilled professionals, the need for continuous improvement and innovation in codeless testing tools, and the resistance to change from traditional testing methods.

The opportunities for growth in the Codeless Testing Market include the increasing adoption of AI and ML in codeless testing tools, the growing demand for codeless testing services from small and medium-sized businesses, and the expansion of the codeless testing market into new regions.

The key trends in the Codeless Testing Market include the shift towards cloud-based codeless testing solutions, the increasing adoption of codeless testing for mobile and web applications, and the growing popularity of open-source codeless testing tools.

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