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    Fertility Testing Market

    ID: MRFR/LS/0221-HCR
    90 Pages
    Rahul Gotadki
    September 2025

    Fertility Testing Market Research Report Information by Product (Ovulation Predictor Kits, Fertility Monitors, Male Fertility Testing Products and others), Sample (Saliva, Urine, Blood and others), Mode of Purchase (Prescription-Based and OTC-Based), End-User (Home Care Settings, Hospitals, Fertility Clinics and others) and Region (Americas, Europe, Asia-Pacific and the Middle East & Africa) - Global Forecast till 2032

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    Fertility Testing Market Research Report - Global Forecast till 2032 Infographic
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    Table of Contents

    Fertility Testing Market Summary

    As per Market Research Future Analysis, the Fertility Testing Market was valued at USD 0.59 Billion in 2023 and is projected to grow to USD 1.25 Billion by 2032, with a CAGR of 7.63% from 2024 to 2032. The market is driven by increasing average age of first pregnancies, declining fertility rates, and rising awareness of fertility testing. The COVID-19 pandemic has posed challenges, impacting demand and access to fertility testing services. However, innovative solutions are being developed to navigate these challenges. Notably, Zora Health has launched a comprehensive fertility treatment platform, addressing the complexities of fertility care and aiming to improve patient experiences.

    Key Market Trends & Highlights

    Key trends influencing the Fertility Testing Market include technological advancements and changing societal norms.

    • Market Size in 2023: USD 0.59 Billion
    • Projected Market Size by 2032: USD 1.25 Billion
    • CAGR from 2024 to 2032: 7.63%
    • Significant growth opportunities in emerging markets like China and India

    Market Size & Forecast

    2023 Market Size USD 0.59 Billion
    2024 Projected Market Size USD 0.65 Billion
    2032 Projected Market Size USD 1.25 Billion
    CAGR (2024-2032) 7.63%

    Major Players

    Fertility Focus Limited, Geratherm Medical AG, UEBE Medical GmbH, Church & Dwight Co., Inc., Ava AG, Fairhaven Health, Lady Technologies, SPD Swiss Precision Diagnostics GmbH, Samplytics Technologies Private Limited, The Boots Company PLC.

    Fertility Testing Market Trends

    As per the market dynamics, due to the rising average age of first pregnancies, dropping fertility rates ly, and the release of advanced, user-friendly fertility monitors with high accuracy, favorable market growth circumstances are anticipated throughout the projection period. The rise of the industry is also expected to be fueled by other reasons, such as changing lifestyles and growing public knowledge of fertility testing. But over the projected period, the less accurate ovulation prediction kits and the unproven accuracy of urine-based ovulation monitors in PCOS/PCOD patients might limit the market growth.

    Therefore, these factors are projected to increase the  market size during the forecast period. 

    The increasing awareness and accessibility of fertility testing options appear to be reshaping reproductive health decisions globally, reflecting a growing societal emphasis on family planning and personal health management.

    U.S. Department of Health and Human Services

    Fertility Testing Market Drivers

    Rising Infertility Rates

    The increasing rates of infertility globally serve as a significant driver for the Global Fertility Testing Market Industry. Factors such as delayed childbearing, lifestyle choices, and environmental influences have contributed to this trend. As more couples face challenges in conceiving, the demand for fertility testing solutions is expected to rise. This growing need is reflected in the market's projected growth, with estimates indicating a rise from 0.65 USD Billion in 2024 to 1.56 USD Billion by 2035. The urgency to address infertility issues is likely to propel advancements in testing technologies and services.

    Market Growth Projections

    The Global Fertility Testing Market Industry is poised for substantial growth, with projections indicating an increase from 0.65 USD Billion in 2024 to 1.56 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate (CAGR) of 8.27% from 2025 to 2035. Such figures reflect the rising awareness of fertility issues, advancements in testing technologies, and increasing demand for personalized healthcare solutions. The market's expansion is likely to be influenced by various factors, including government initiatives and changing societal attitudes towards reproductive health.

    Government Initiatives and Support

    Government initiatives aimed at promoting reproductive health are crucial for the Global Fertility Testing Market Industry. Various countries are implementing policies to support fertility awareness and access to testing services. These initiatives often include funding for research, public health campaigns, and subsidies for fertility treatments. Such support not only raises awareness but also encourages individuals to seek fertility testing. As a result, the market is expected to experience substantial growth, with projections indicating a rise from 0.65 USD Billion in 2024 to 1.56 USD Billion by 2035, driven by enhanced accessibility and support.

    Increasing Awareness of Fertility Issues

    The growing awareness surrounding fertility issues is a pivotal driver for the Global Fertility Testing Market Industry. As societal norms evolve, more individuals are recognizing the importance of reproductive health. Educational campaigns and health initiatives have contributed to this awareness, leading to an increased demand for fertility testing solutions. In 2024, the market is projected to reach 0.65 USD Billion, reflecting a heightened focus on proactive fertility management. This trend is likely to continue as more people seek to understand their reproductive health, thereby driving the growth of the industry.

    Technological Advancements in Testing Methods

    Technological innovations are transforming the landscape of the Global Fertility Testing Market Industry. The introduction of advanced testing methods, such as at-home fertility kits and mobile applications, has made fertility testing more accessible and user-friendly. These innovations not only enhance the accuracy of results but also empower individuals to take charge of their reproductive health. As the market evolves, it is anticipated that these advancements will attract a broader consumer base, contributing to the projected growth from 0.65 USD Billion in 2024 to 1.56 USD Billion by 2035, with a CAGR of 8.27% from 2025 to 2035.

    Growing Demand for Personalized Healthcare Solutions

    The shift towards personalized healthcare is influencing the Global Fertility Testing Market Industry. Consumers are increasingly seeking tailored solutions that cater to their specific reproductive health needs. This trend is evident in the rising popularity of personalized fertility testing kits that provide customized insights based on individual health profiles. As the demand for such personalized solutions grows, the market is likely to expand significantly. The projected growth from 0.65 USD Billion in 2024 to 1.56 USD Billion by 2035 underscores the potential for personalized healthcare to reshape the fertility testing landscape.

    Market Segment Insights

    Fertility Testing Product Insights

    The fertility testing market segmentation, based on product, is ovulation testing kits, fertility monitors, and others. The fertility testing market growth was high under the ovulation testing kits segment in 2021 due to the increased use of ovulation testing kits and the easy availability of over-the-counter test kits for at-home testing.

    Fertility Testing Gender Insights

    The fertility testing market segmentation, based on gender, is male and female. The female fertility testing segment had a prominent share in 2021 due to the availability of a wide range of fertility testing products for females, technologically advanced testing kits which predict accurate ovulation dates, and decreasing female fertility rates.

    Fertility Testing Distribution Channel Insights

    Based on the distribution channel, the  market is divided into hospital pharmacy, retail pharmacy, and online pharmacy. The retail pharmacy segment had a prominent share in 2021. The growing number of pharmacies and chains, with the availability of medications in supermarkets and mass retailers in countries like the UK and US, is driving the retail pharmacy segment.

    Get more detailed insights about Fertility Testing Market Research Report - Global Forecast till 2032

    Regional Insights

    Key Companies in the Fertility Testing Market market include

    Industry Developments

    Future Outlook

    Fertility Testing Market Future Outlook

    The Fertility Testing Market is projected to grow at an 8.27% CAGR from 2024 to 2035, driven by technological advancements, increasing infertility rates, and rising awareness of reproductive health.

    New opportunities lie in:

    • Develop AI-driven fertility assessment tools for personalized treatment plans.
    • Expand telehealth services for remote fertility consultations and testing.
    • Invest in innovative home testing kits to enhance consumer accessibility and convenience.

    By 2035, the Fertility Testing Market is expected to be robust, reflecting significant advancements and increased consumer engagement.

    Market Segmentation

    Gender Outlook

    • Male
    • Female

    Region Outlook

    North America
    • US
    • Canada
    • Mexico

    Product Outlook

    • Ovulation Testing Kit
    • Fertility Monitors
    • Others

    Distribution Channel Outlook

    • Hospital Pharmacy
    • Retail Pharmacy
    • Online Pharmacy

    Fertility Testing Gender Outlook

    • Male
    • Female

    Fertility Testing Region Outlook

    North America
    • US
    • Canada
    • Mexico

    Fertility Testing Product Outlook

    • Ovulation Testing Kit
    • Fertility Monitors
    • Others

    Fertility Testing Distribution Channel Outlook

    • Hospital Pharmacy
    • Retail Pharmacy
    • Online Pharmacy

    Report Scope

    Attribute/Metric Details
    Market Size 2023 0.59 (USD Billion)
    Market Size 2024 0.65 (USD Billion)
    Market Size 2032 1.25 (USD Billion)
    Compound Annual Growth Rate (CAGR) 7.63 % (2024 - 2032)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2023
    Market Forecast Period 2024 - 2032
    Historical Data 2019 - 2023
    Geographies Covered North America, Europe, Asia-Pacific, and the Rest of the World (RoW)
    Key Vendors Fertility Focus Limited, Geratherm Medical AG, UEBE Medical GmbH, Church & Dwight Co., Inc., Ava AG, Fairhaven Health, Lady Technologies, SPD Swiss Precision Diagnostics GmbH, Samplytics Technologies Private Limited., The Boots Company PLC (Walgreens Boots Alliance), SNOWDEN, AdvaCare Pharma USA, and HiLin Life Products Inc.
    Key Market Opportunities Emerging nations to offer new growth avenues
    Key Market Drivers Increasing first-time pregnancy age

    Market Highlights

    Author
    Rahul Gotadki
    Assistant Manager

    He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

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    FAQs

    What is the study period of this market?

    The study period of the  fertility testing market is 2024 - 2032

    What is the growth rate of the fertility testing market?

    The  fertility testing market is growing at a CAGR of 7.63% over the next 10 years.

    Which region has the highest fertility testing market growth rate?

    Asia-Pacific is expected to register the highest CAGR during 2024 - 2032

    Which region has the largest share of the fertility testing market?

    North America held the largest share in 2023

    Who are the key players in the fertility testing market?

    Fertility Focus Limited, Geratherm Medical AG, UEBE Medical GmbH, Church & Dwight Co., Inc., Ava AG, Fairhaven Health, Lady Technologies, SPD Swiss Precision Diagnostics GmbH, Samplytics Technologies Private Limited., The major companies operating in the  fertility testing market are the Boots Company PLC (Walgreens Boots Alliance), SNOWDEN, AdvaCare Pharma USA, and HiLin Life Products Inc.

    1. REPORT PROLOGUE
    2. MARKET INTRODUCTION
      1. Definition
      2. Scope of the Study
        1. Research Objective
        2. Assumptions
        3. Limitations
    3. RESEARCH METHODOLOGY
    4. Overview
      1. Primary Research
      2. Secondary Research
      3. Market
    5. Size Estimation
    6. MARKET DYNAMICS
      1. Overview
      2. Drivers
      3. Restraints
      4. Opportunities
    7. MARKET FACTOR ANALYSIS
    8. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
        1. Bargaining Power of Buyers
        2. Threat of New Entrants
    9. Threat of Substitutes
      1. Intensity of Rivalry
      2. Value Chain Analysis
    10. GLOBAL FERTILITY TESTING MARKET, BY PRODUCT
      1. Overview
      2. Ovulation
    11. Predictor Kits
    12. Market Estimates & Forecast, by Region, 2022-2030
    13. Market
    14. Estimates & Forecast, by Country, 2022-2030
      1. Fertility Monitors
    15. Market Estimates & Forecast, by Region, 2022-2030
    16. Market Estimates &
    17. Forecast, by Country, 2022-2030
      1. Male Fertility Testing Products
    18. Market
    19. Estimates & Forecast, by Region, 2022-2030
    20. Market Estimates & Forecast,
    21. by Country, 2022-2030
      1. Others
    22. Market Estimates & Forecast, by
    23. Region, 2022-2030
    24. Market Estimates & Forecast, by Country, 2022-2030
    25. GLOBAL FERTILITY TESTING MARKET, BY SAMPLE
      1. Overview
      2. Saliva
    26. Market Estimates & Forecast, by Region, 2022-2030
    27. Market Estimates &
    28. Forecast, by Country, 2022-2030
      1. Urine
    29. Market Estimates & Forecast,
    30. by Region, 2022-2030
    31. Market Estimates & Forecast, by Country, 2022-2030
      1. Blood
    32. Market Estimates & Forecast, by Region, 2022-2030
    33. Market
    34. Estimates & Forecast, by Country, 2022-2030
      1. Others
    35. Market Estimates
    36. & Forecast, by Region, 2022-2030
    37. Market Estimates & Forecast, by Country,
    38. GLOBAL FERTILITY TESTING MARKET, BY MODE OF PURCHASE
    39. Overview
      1. Prescription-Based
    40. Market Estimates & Forecast, by Region,
    41. Market Estimates & Forecast, by Country, 2022-2030
    42. OTC-Based
    43. Market Estimates & Forecast, by Region, 2022-2030
    44. Market
    45. Estimates & Forecast, by Country, 2022-2030
    46. GLOBAL FERTILITY TESTING
    47. MARKET, BY END USER
      1. Overview
      2. Home Care Settings
    48. Market
    49. Estimates & Forecast, by Region, 2022-2030
    50. Market Estimates & Forecast,
    51. by Country, 2022-2030
      1. Hospitals
    52. Market Estimates & Forecast,
    53. by Region, 2022-2030
    54. Market Estimates & Forecast, by Country, 2022-2030
      1. Fertility Clinics
    55. Market Estimates & Forecast, by Region, 2022-2030
    56. Market Estimates & Forecast, by Country, 2022-2030
      1. Others
    57. Market
    58. Estimates & Forecast, by Region, 2022-2030
    59. Market Estimates & Forecast,
    60. by Country, 2022-2030
    61. GLOBAL FERTILITY TESTING MARKET, BY REGION
    62. Overview
      1. Americas
        1. North America
    63. Canada
      1. Latin America
      2. Europe
        1. Western Europe
        2. Eastern Europe
      3. Asia-Pacific
        1. Japan
        2. China
        3. India
        4. Australia
        5. South Korea
        6. Rest of Asia-Pacific
      4. Middle East & Africa
        1. Middle East
        2. Africa
    64. COMPANY LANDSCAPE
      1. Overview
        1. Competitive Analysis
    65. COMPANY PROFILES
      1. TaiDoc Technology Corporation
        1. Company
    66. Overview
      1. Product Type Overview
        1. Financial Overview
    67. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    68. Church & Dwight Co., Inc.
      1. Company Overview
        1. Product
    69. Type Overview
      1. Financial Overview
        1. Key Developments
    70. SWOT Analysis
      1. Key Strategies
      2. Fairhaven Health, LLC.
    71. Company Overview
      1. Product Type Overview
        1. Financial Overview
        2. Key Developments
        3. SWOT Analysis
        4. Key Strategies
      2. Fertility Focus Limited
        1. Company Overview
        2. Product
    72. Type Overview
      1. Financial Overview
        1. Key Developments
    73. SWOT Analysis
      1. Key Strategies
      2. Geratherm Medical AG
    74. Company Overview
      1. Product Type Overview
        1. Financial Overview
        2. Key Developments
        3. SWOT Analysis
        4. Key Strategies
      2. HiLin Life Products, Inc.
        1. Company Overview
        2. Product
    75. Type Overview
      1. Financial Overview
        1. Key Developments
    76. SWOT Analysis
      1. Key Strategies
      2. Prestige Brands Holdings, Inc.
        1. Company Overview
        2. Product Type Overview
        3. Financial
    77. Overview
      1. Key Developments
        1. SWOT Analysis
        2. Key
    78. Strategies
      1. Quidel Corporation
        1. Company Overview
    79. Product Type Overview
      1. Financial Overview
        1. Key Developments
        2. SWOT Analysis
        3. Key Strategies
      2. Babystart Ltd.
        1. Company Overview
        2. Product Type Overview
        3. Financial
    80. Overview
      1. Key Developments
        1. SWOT Analysis
        2. Key
    81. Strategies
      1. Swiss Precision Diagnostics GmbH
        1. Company Overview
        2. Product Type Overview
        3. Financial Overview
    82. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    83. Hilin Life Products
      1. Company Overview
        1. Product Type Overview
        2. Financial Overview
        3. Key Developments
        4. SWOT
    84. Analysis
      1. Key Strategies
      2. Others
    85. APPENDIX
    86. References
      1. Related Reports
    87. GLOBAL FERTILITY TESTING MARKET SYNOPSIS, 2022-2030
    88. TESTING MARKET ESTIMATES & FORECAST, 2022-2030 (USD MILLION)
    89. FERTILITY TESTING MARKET, BY PRODUCT, 2022-2030 (USD MILLION)
    90. FERTILITY TESTING MARKET, BY SAMPLE, 2022-2030 (USD MILLION)
    91. FERTILITY TESTING MARKET, BY MODE OF PURCHASE, 2022-2030 (USD MILLION)
    92. GLOBAL FERTILITY TESTING MARKET, BY END USER, 2022-2030 (USD MILLION)
    93. GLOBAL FERTILITY TESTING MARKET, BY REGION, 2022-2030 (USD MILLION)
    94. NORTH AMERICA: FERTILITY TESTING MARKET, BY PRODUCT, 2022-2030 (USD MILLION)
    95. (USD MILLION)
    96. 2030 (USD MILLION)
    97. 2030 (USD MILLION)
    98. (USD MILLION)
    99. (USD MILLION)
    100. (USD MILLION)
    101. (USD MILLION)
    102. (USD MILLION)
    103. 2030 (USD MILLION)
    104. 2030 (USD MILLION)
    105. PRODUCT, 2022-2030 (USD MILLION)
    106. MARKET, BY SAMPLE, 2022-2030 (USD MILLION)
    107. TESTING MARKET, BY MODE OF PURCHASE, 2022-2030 (USD MILLION)
    108. AMERICA: FERTILITY TESTING MARKET, BY END USER, 2022-2030 (USD MILLION)
    109. EUROPE: FERTILITY TESTING MARKET, BY PRODUCT, 2022-2030 (USD MILLION)
    110. EUROPE: FERTILITY TESTING MARKET, BY SAMPLE, 2022-2030 (USD MILLION)
    111. MILLION)
    112. (USD MILLION)
    113. 2030 (USD MILLION)
    114. BY SAMPLE, 2022-2030 (USD MILLION)
    115. MARKET, BY MODE OF PURCHASE, 2022-2030 (USD MILLION)
    116. FERTILITY TESTING MARKET, BY END USER, 2022-2030 (USD MILLION)
    117. EUROPE: FERTILITY TESTING MARKET, BY PRODUCT, 2022-2030 (USD MILLION)
    118. EASTERN EUROPE: FERTILITY TESTING MARKET, BY SAMPLE, 2022-2030 (USD MILLION)
    119. (USD MILLION)
    120. 2030 (USD MILLION)
    121. PRODUCT, 2022-2030 (USD MILLION)
    122. BY SAMPLE, 2022-2030 (USD MILLION)
    123. MARKET, BY MODE OF PURCHASE, 2022-2030 (USD MILLION)
    124. FERTILITY TESTING MARKET, BY END USER, 2022-2030 (USD MILLION)
    125. EAST & AFRICA: FERTILITY TESTING MARKET, BY PRODUCT, 2022-2030 (USD MILLION)
    126. (USD MILLION)
    127. BY MODE OF PURCHASE, 2022-2030 (USD MILLION)
    128. FERTILITY TESTING MARKET, BY END USER, 2022-2030 (USD MILLION)
    129. TESTING MARKET
    130. GLOBAL FERTILITY TESTING MARKET SHARE, BY SAMPLE, 2022 (%)
    131. FERTILITY TESTING MARKET SHARE, BY MODE OF PURCHASE, 2022 (%)
    132. FERTILITY TESTING MARKET SHARE, BY END USER, 2022 (%)
    133. TESTING MARKET SHARE, BY REGION, 2022 (%)
    134. MARKET SHARE BY REGION, 2022 (%)
    135. MARKET SHARE, BY COUNTRY, 2022 (%)
    136. SHARE, BY REGION, 2022 (%)
    137. SHARE, BY COUNTRY, 2022 (%)
    138. SHARE, BY COUNTRY, 2022 (%)
    139. MARKET SHARE, BY COUNTRY, 2022 (%)
    140. COMPANY SHARE ANALYSIS, 2022 (%)
    141. FINANCIALS
    142. TAIDOC TECHNOLOGY CORPORATION: REGIONAL REVENUE
    143. CO., INC.: KEY FINANCIALS
    144. REVENUE
    145. FAIRHAVEN HEALTH, LLC.: KEY FINANCIALS
    146. SEGMENTAL REVENUE
    147. FERTILITY FOCUS LIMITED.: KEY FINANCIALS
    148. SEGMENTAL REVENUE
    149. GERATHERM MEDICAL AG: KEY FINANCIALS
    150. REVENUE
    151. LIFE PRODUCTS, INC.: KEY FINANCIALS
    152. REVENUE
    153. PRESTIGE BRANDS HOLDINGS, INC.: KEY FINANCIALS
    154. INC.: SEGMENTAL REVENUE
    155. REVENUE
    156. CORPORATION.: SEGMENTAL REVENUE
    157. REVENUE
    158. DIAGNOSTICS GMBH: KEY FINANCIALS
    159. SEGMENTAL REVENUE
    160. SEGMENTAL REVENUE

    Fertility Testing Market Segmentation

    Market Segmentation Overview

    • Detailed segmentation data will be available in the full report
    • Comprehensive analysis by multiple parameters
    • Regional and country-level breakdowns
    • Market size forecasts by segment
    Fertility Testing Market Research Report - Global Forecast till 2032 Infographic
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