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Cloud Gaming Market Share

ID: MRFR//0860-CR | 126 Pages | Author: Ankit Gupta| February 2020

Cloud gaming market is highly competitive, so strategies and positioning are important to be successful in the industry. One of the methods often used is when the focus is put on special or exclusive content. Cloud gaming companies try to boost their competitiveness by getting an exclusive license of well-known games or by creating games on their own. In essence, this strategy pulls in individuals and fosters attachments among gaming enthusiasts who yearn for intense and engaging experiences. Through providing unique games, websites can appeal to gamers and generate a feel of exclusivity to make them use their platform rather than other providers. Strategic partnerships and collaborations can help in gaining market share positioning.


Many big gaming companies join hands with big tech or telecommunication companies to expand their network and profitability. These collaborations can lead to the provision of simultaneous services along with cloud gaming, thereby generating holistic platforms. Collaborations can benefit platforms by accessing a wider audience, improving infrastructure and expanding their content offering, which will secure their dominance in the market.


Market share positioning strategies in the cloud gaming sector involve pricing and subscription models to remain competitive. Gaming companies put a lot of efforts into how much they charge for their services so that they can appeal to a wide variety of consumers. They have to make sure that their prices are right where it makes sense for people to buy their games, but also make sure that people think the experience is worth paying for. These type of models are becoming popular now a day as user have to pay regular fee to use games library. Providing different subscription plans with various features helps in attracting more consumers because of its flexible and inclusive approach. Well, introducing cloud gaming services is a good way to increase business. It can also be combined with other devices and software. This way, people could play games anytime, anywhere and on any device they feel like. In this way, they can attract more people and take into account the different tastes and behaviors of gamers. The goal of this approach is to improve the platform's acceptance and acknowledge its position in the game industry.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 58.75% (2023-2032)

Cloud Gaming Market Overview


The Cloud Gaming Market size is projected to grow from USD 1.254 Billion in 2024 to USD 32.01 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 49.92% during the forecast period (2024 - 2032). Additionally, the market size for cloud gaming was valued at USD 0.79 Billion in 2023.


The low-latency capability of 5G technology and the growing number of internet users are the significant market drivers augmenting the growth of the market.


Figure 1: Cloud Gaming Market Size, 2023-2032 (USD Billion)


Cloud Gaming Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Cloud Gaming Market Trends


The increasing mobile cloud gaming trend drives market growth.


The growing mobile cloud gaming trend has been a crucial driver of the cloud gaming market's growth. Mobile cloud gaming enables gamers to play high-quality games directly on their smartphones or tablets, eliminating the need for costly gaming consoles or high-end PCs. This ease of use appeals to a broader audience, including casual gamers and those unwilling to invest in specialized gaming hardware. Players can play mobile cloud gaming anywhere, anytime, as long as they have a stable internet connection, bringing ease and flexibility to their gaming experience. This eliminates the need to install games or carry physical media, allowing users to enter gaming sessions.


Moreover, according to Ericsson's data, 22 service providers out of 106 have already launched mobile cloud gaming services as of October 2020. Globally, there are over 2.4 billion mobile gamers, according to the report. As a result, the rising popularity of cloud-based mobile gaming will likely drive the industry.


Due to governments' substantial cloud infrastructure plans in Europe and North America, numerous regional startups have entered the cloud gaming business. Among the startups in the region are Shadow, Parsec, Blacknut, LiquidSky, and others. Moreover, the US government previously announced the Cloud First Initiative, which aimed to minimize waste and increase efficiency in the US federal government's technology services by cutting government IT expenditures and supporting cloud infrastructure development. As indicated in the European Commission's Data Strategy, Digital Strategy, Industrial Strategy, and EU Recovery Plan, cloud computing aims to strengthen Europe's data sovereignty.


The European Commission's creation of a European Alliance on Industrial Data, Edge, and Cloud will allow for the expansion of various workstreams. The EU Cloud Rulebook for cloud services will provide a consistent European regulatory framework, transparency on compliance, and best practices for cloud use in Europe. These include European cloud markets, where consumers will have a single portal to cloud providers that meet critical EU standards and norms. These efforts will work together to assist in constructing the next-generation cloud supply.


Cloud gaming is progressively integrated into existing subscription services, providing a full gaming experience. Amazon Luna, for example, is a cloud gaming service that enables customers to broadcast games across several devices. It has teamed up with Ubisoft+ to provide access to Ubisoft's library of games for a monthly subscription charge through a channel within Luna.


Cloud gaming benefits from technological developments and smart collaborations to improve performance and reach. The deployment of 5G networks allows quicker and more dependable internet connections, which are critical for cloud gaming. Players may expect lower latency and higher-quality streaming with 5G, which will accelerate the adoption of cloud gaming.


Cloud Gaming Market Segment Insights


Cloud Gaming Type Insights


The global cloud gaming market segmentation, based on type, includes video streaming and file streaming. The Video streaming segment is expected to lead the Cloud Gaming market throughout the forecast period. Video streaming is essential in cloud gaming because it allows gamers to stream their gameplay in real-time from remote servers to their devices. Video streaming is essential for broadcasting esports competitions and events. Esports competitions are live-streamed to millions worldwide, allowing fans to see their favorite professional players and teams in action. YouTube Gaming also functions as an esports content platform, offering live streaming and VOD (Video on Demand) access to tournaments and matches. Esports organizations frequently have official YouTube channels where they broadcast their competitions.


Figure 2: Cloud Gaming Market, by Type, 2022 & 2032 (USD Billion)


Global Cloud Gaming Market, by Type


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Cloud Gaming Gaming System Insights


The global Cloud Gaming market segmentation, based on Gaming System, includes G-Cluster, PlayStation, StreamMyGame, Steam In-Home Streaming, Remote Play, and Others. The G-cluster category is expected to hold the major share of the Cloud Gaming market over the forecast period. Ubitus, a cloud gaming technology vendor, created the G-Cluster cloud gaming system. For both gamers and game creators, the G-Cluster gaming system provides a wide range of applications and use cases. G-Cluster has entered the virtual reality (VR) gaming market, allowing users to stream VR games to their devices. This eliminates the need for costly VR hardware and allows gamers to enjoy immersive VR gaming by just streaming the game material to compatible devices.


The PlayStation gaming system segment is expected to be the fastest-growing segment of the Cloud Gaming market over the forecast period. The PlayStation gaming system's principal application is console gaming. A large library of games made exclusively for PlayStation consoles, such as the PlayStation 5 (PS5) or its predecessor, the PlayStation 4 (PS4), is available to players. These consoles include high-quality visuals, engaging gameplay, and a variety of exclusive titles.


Cloud Gaming Deployment Insights


The global cloud gaming market segmentation, based on deployment, includes public cloud, hybrid cloud, and private cloud. The public cloud category is expected to hold the major share of the cloud gaming market over the forecast period. A public cloud deployment methodology can be used to install cloud gaming. Cloud gaming technology is hosted and managed by a cloud service provider, who makes it available online to the general public. Cloud gaming services can benefit from the scalability, flexibility, and global reach of cloud infrastructure by adopting the public cloud deployment architecture. Because the games are processed and produced in the cloud, users may access them from various devices without the need for powerful local hardware.


Cloud Gaming End User Insights


The global cloud gaming market segmentation, based on end user, includes casual gamers, serious gamers, and social gamers. The casual gamers category is expected to hold the major share of the cloud gaming market over the forecast period. Because of its accessibility and convenience, cloud gaming has the potential to attract casual gamers. Cloud gaming reduces the need for costly gaming equipment. Casual gamers who do not want to invest in gaming consoles or high-end PCs can still access and play a large choice of games via cloud gaming services. They only require a suitable gadget and a reliable internet connection.


Cloud Gaming Regional Insights


By region, the analysis offers market insights into North America, Asia Pacific, Europe, and the Rest of the World. The North American Cloud Gaming market is anticipated to lead the market throughout the forecast period. Early adoption of cloud technology, increased demand for online gaming, and widespread availability of efficient internet infrastructure are all expected to drive market growth in North America.


Further, the key countries considered in the market report are The US, Canada, German, France, the UK, Spain, Italy, China, Japan, India, South Korea, Brazil, and Australia.


Figure 3: CLOUD GAMING MARKET SHARE BY REGION 2022 (USD Billion)


GLOBAL CLOUD GAMING MARKET SHARE BY REGION


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Europe Cloud Gaming market accounts for the second-highest market share. The region's cloud gaming market will likely grow as Europe's gaming sector expands. These growing opportunities drive collaboration, investment, and acquisition in Europe's gaming sector. For example, the European Commission authorized Microsoft Corporation's acquisition of ZeniMax Media, a game developer and publisher, in March 2021. Further, the German Cloud Gaming market held the largest market share, and the UK Cloud Gaming market was the fastest-growing market in the European region.


The Asia Pacific Cloud Gaming Market is expected to grow at the fastest CAGR from 2023 to 2032. Growing demand for gaming content from China, Japan, India, and South Korea drives the region's expansion. Furthermore, growing smartphone penetration in these countries is expected to drive the Asia Pacific cloud gaming sector. Moreover, China’s Cloud Gaming market held the largest market share, and the Indian Cloud Gaming market was the fastest-growing market in the Asia Pacific region.


Cloud Gaming Key Market Players & Competitive Insights


The Cloud Gaming market is expanding due to extensive research and development efforts by leading industry players to diversify their product lines. Significant market changes include contracts, mergers and acquisitions, increased investments, and collaboration with other organizations. Furthermore, key industry players are planning various measures to broaden their international reach. The Cloud Gaming business must provide services at reasonable costs to expand and prosper in a more difficult and competitive market climate.


Local manufacturing to lower operational costs is one of the primary approaches organizations use to service clients and expand the market sector in the global Cloud Gaming market. The Cloud Gaming business has recently provided major benefits to casual gamers. Major corporations in the Cloud Gaming market, including Sony Corporation (Japan), GameFly (US), Nvidia Corporation (US), Ubitus Inc. (US), and others, are trying to surge market demand by spending on research and development processes.


Microsoft is a global software company that provides software services, gadgets, and solutions. As a full-service software company, it provides hardware, software, licensing, and support services. R&D investments are key to strengthening the company's product portfolio and its position in cloud gaming services. A new game-streaming platform, Project xCloud, introduced the company's organic growth capability with a quality experience for all gamers. Microsoft introduced Xbox Cloud Gaming in Argentina and New Zealand in June 2022. Subscribers to Xbox Game Pass Ultimate can stream over 100 games on phones, tablets, PCs, and Samsung TVs. Xbox Cloud Gaming, which is powered by special Xbox Series X consoles, is currently accessible in 28 countries.


Nintendo Co Ltd (Nintendo) is a Japanese company that designs, manufactures, and sells electronic home entertainment goods. With the help of numerous firms and organizations, the company develops hardware and software for handheld and home console video gaming systems. Its main items include computer-enhanced dedicated video game systems, playing cards, karuta, and other gaming-related items. Nintendo Co sells games under the Nintendo and Wii brands. Nintendo delivers information and services via the Internet, including Internet-based competition games and digital software and services. Nintendo Switch and Nintendo 64 are two of the company's game systems. It has business operations throughout Europe, the Americas, Asia Pacific, and other regions. Nintendo's headquarter is situated in Kyoto, Japan. Nintendo purchased SRD Co. Ltd in February 2022. This acquisition will increase Nintendo's software development resources, allowing it to improve development efficiency and create even more polished games in the future.


Key Companies in the Cloud Gaming market include




  • Sony Corporation (Japan)




  • GameFly (US)




  • Nvidia Corporation (US)




  • Cirrascale Corporation (US)




  • Tsinghua Tongfang Co., Ltd (China)




  • Ubitus Inc. (US)




  • Playkey (US)




  • PlayGiga (Spain)




  • Microsoft Corporation (US)




  • Zynga Inc. (US)




  • Google, LLC (US)




  • Hatch Entertainment Ltd. (Finland)




Cloud Gaming Industry Developments


June 2022: Microsoft introduced Xbox Cloud Gaming in Argentina and New Zealand. Subscribers to Xbox Game Pass Ultimate can stream over 100 games on phones, tablets, PCs, and Samsung TVs. Xbox Cloud Gaming, powered by special Xbox Series X consoles, is currently accessible in 28 countries.


February 2022: Nintendo purchased SRD Co. Ltd. This acquisition will increase Nintendo's software development resources, allowing it to improve development efficiency and create even more polished games in the future.


Cloud Gaming Market Segmentation


Cloud Gaming Type Outlook




  • Video Streaming




  • File Streaming




Cloud Gaming Gaming System Outlook




  • G-Cluster




  • PlayStation




  • StreamMyGame




  • Steam In-Home Streaming




  • Remote Play




  • Others




Cloud Gaming Deployment Outlook




  • Public Cloud




  • Hybrid Cloud




  • Private Cloud




Cloud Gaming End User Outlook




  • Casual Gamers




  • Serious Gamers




  • Social Gamers




Cloud Gaming Regional Outlook





  • North America



    • US




    • Canada






  • Europe



    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific



    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World



    • Middle East




    • Africa




    • Latin America






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