The Asia-Pacific region is undergoing a transformative phase fueled by rapid economic growth, an expanding middle class, and substantial migration from rural to urban areas. This dynamic shift has become a magnet for international retailers, particularly in countries like India and China, propelling the cleats market to new heights. The surge in online retailing for sports products is reshaping consumer behaviors across the region, offering a plethora of benefits, including instant access to catalogs and price lists, simplifying purchasing decisions. One notable trend is the dominance of online retailers, holding a significant market share compared to traditional brick-and-mortar stores. Consumers are increasingly drawn to online shopping, appreciating its time-saving convenience. The demand for luxury cleats is also on the rise, especially in developing regions, as online platforms provide a convenient avenue for consumers to explore and purchase a wide array of cleats. India, a powerhouse in the Asian economy, is witnessing a remarkable surge in the adoption of modern retailing and one-stop shopping. According to the India Brand Equity Foundation (IBEF), the retail space in India, measured in carpet area, witnessed an 81% increase from 2017 to reach a substantial 7.8 million square feet by the end of 2018. The Indian retail market is poised to soar by 60%, reaching USD 1.1 trillion by 2020, propelled by factors such as rising per capita income, heightened digital connectivity, and evolving lifestyles of the middle class. Online retailing in India is anticipated to compete head-to-head with traditional stores, projected to reach USD 17.8 billion in 2017, marking a 23% increase from the previous year. China, a retail giant in its own right, has experienced a staggering surge in online retail turnover, reaching CNY 5,155.570 billion (approximately USD 746.9 billion) in December 2016. This remarkable increase set a new record compared to the previous year's figures at CNY 3,877.320 billion (USD 561.72 billion). The robust growth of China's online retail sector mirrors the shifting consumer preferences and the increasing reliance on digital platforms for shopping. the economic boom and the flourishing organized retail sector in Asia-Pacific are acting as powerful catalysts, propelling the global cleats market to unprecedented growth during the forecast period. The region's vibrant retail landscape, marked by the dominance of online platforms and the emergence of modern retail formats, is reshaping how consumers engage with and purchase cleats. As the economic juggernaut of Asia-Pacific continues to thrive, so does the trajectory of the global cleats market, presenting immense opportunities for growth and innovation.
Global Cleats Market Size was valued at USD 180.07 Billion in 2022. The Cleats market industry is projected to grow from USD 196.72 Billion in 2024 to USD 377.58 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.45% during the forecast period (2024 - 2032). a rising interest in sports among young people and people of all ages, also the advancement of developing nations are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Global Market CAGR for cleats is being driven by the rising of people’s attraction towards sports. Cleats are athletic shoes that are used in a variety of sports, including football, rugby, and soccer. Different boot and stud cuts are available depending on the sport, the surface, and the wearer's position or purpose in the game. For instance, cricket is becoming more and more well-liked worldwide. Cricket's popularity should increase when T20 leagues are introduced around the world in the coming years. A rise in involvement in sports like rugby, American football, and soccer, as well as their rising popularity, are both predicted to fuel growth in the cleats market. The growth of the organized retail sector and an increase in disposable income are predicted to boost the cleats market throughout the forecast period. With rising per capita disposable income and greater consumer propensity to spend on cleats, purchasing power of consumers is anticipated to increase.
Additionally, football infrastructure is becoming more widely available, players are being encouraged to participate at all levels, and money is being spent on football shoes, which are all factors in the market expansion. Due to the popularity of football, the rise in health consciousness and the expansion of football play as an athletic activity, the market is anticipated to perform well over the forecast years. One of the most popular sports in the world is football.
Football and scoring clubs have opened up more frequently in recent years since these sports have grown to be among the most lucrative businesses in existence today. Sports clubs provide expert instruction to beginners and help them get ready for competitions and matches at the national and introductory levels. Professional coaches advise athletes to wear studs or cleats because they assist athletes perform better while participating in different sports, prevent injuries, and improve ground traction. Growth in the number of sports clubs is having a significant impact on the demand for cleats and the size of the cleats industry.
For instance, adventure tourism has grown dramatically worldwide during the past five years. The development of the travel and tourism industries has benefitted adventure tourism. There is a higher likelihood of combining adventure and leisure activities. Consequently, hiking became more well-liked. Since hikers all over the world are becoming more wealthy, there has been a noticeable surge in interest in hiking studs. An improved pair of hiking studs that is more secure and long-lasting is in high demand among adventure sports enthusiasts, which is thoroughly acknowledged by the leading companies already in existence. This is driving the Cleats market revenue.
The Cleats market segmentation, based on Sports type includes american football, cricket, soccer, rugby, and others. The soccer segment dominated the market; increasing popularity for soccer across the globe is the main factor growing the demand for cleat market.
The Cleats market segmentation, based on ground type includes multi-ground, soft/muddy grass, artificial turf, firm/natural grass, and artificial grass. Firm/natural grass is expected to hold the majority of market in 2022. Due to its resemblance to natural grounds, it attracts the attention of majority of population interested in sports.
The Cleats market segmentation, based on distribution channel, includes store-based (supermarkets, hypermarkets, specialty stores, others) and non-store based. Store-based category is expected to hold the domineering market share in 2022, as people interested in playing sports are more interested in buying quality products from big markets.
Figure1: Cleats Market, by Distribution channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Cleats market area will dominate this market, owing to an increase in Football's popularity and the expansion of professional leagues like the National Football League (NFL) and Major League Soccer (MLS)
Further, the major countries studiedin the market reportare The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: CLEATS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Cleats market accounts for the second-largest market share due to the great popularity of football in Europe and increased consumer spending on football-related goods, such as football shoes, are credited with this. Further, the German Cleats market held the largest market share, and the UK Cleats market was the fastest growing market in the European region
The Asia-Pacific Cleats Market is expected to grow at the fastest CAGR from 2024 to 2032. Westernization and modernization are some key market growth variables for this region, and economies are elevating customer expectations and resetting strategic imperatives for industrial enterprises in the region. Moreover, China’s Cleats market held the largest market share, and the Indian Cleats market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Cleats market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Cleats industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Cleats industry to benefit clients and increase the market sector. In recent years, the Cleats industry has offered some of the most significant quality products for cleats industry. Major players in the Cleats market, including Fila Holdings Corp, Geox, Puma, Reebok International Ltd, New Balance, NIKE Inc, Adidas, Under Armourinc, and others, are attempting to increase market demand by investing in research and development operations.
Reebok International Limited is an American manufacturer of athletic footwear and gear and a part of the Authentic Brands Group. The Revenge Plus, also known as the Club C, and the Newport Classic, made popular by John McEnroe and Boris Becker, respectively, contributed to the brand's rise to prominence in the world of professional tennis. The company started to branch out from tennis and aerobics shoes to running and basketball in the middle to late 1980s. In 2021 after considering its alternatives, Adidas decided to sell Reebok, and after estimating the costs associated with the sale or spin-off of the company, it predicted a loss to operating profit of around €250 million.
New Balance Athletics, Inc. (NB), usually known as simply "New Balance," is one of the top manufacturers of sports apparel and footwear in the world. For the European market, where it produces several of its well-known models, New Balance, a company with its headquarters in Boston, Massachusetts, has manufacturing facilities in both the United States and the United Kingdom. New Balance asserts that their products stand out from the competition with technical elements like heel counters, blended gel inserts, and a larger selection of sizes, especially for extremely narrow or very broad widths. In 2021, Santis was appointed creative director for New Balance's Made in USA line, which under his leadership has grown into "a creative weapon," in the words of Yuron White, a former employee of Nike who joined the firm in January 2020 as vice president of lifestyle.
Key Companies in the Cleats Market Include
Cleats Industry Developments
July 2021: Adidas' short list of contenders for the brand, Wolverine World Wide and Authentic Brands Group, working together, private equity firms Advent International, CVC, Cerberus Capital, and Sycamore Partners, as well as other businesses, made the cut.
July 2019: A pair of Nike Inc. running sneakers fetched $437,500 at a Sotheby's auction. Bill Bowerman, a track coach and co-founder of Nike, created the so-called "Moon Shoes" for runners competing in the 1972 Olympics trials. Miles Nadal, a Canadian investor and auto enthusiast, had just paid $850,000 for 99 pairs of sport shoes that were part of a limited edition collection. The previous record was $190,373 in 2017 for a pair of autographed Converse shoes purchased in California and rumoured to have been worn by Michael Jordan during the 1984 Olympic basketball final. The purchase price set a new record for one pair of trainers.
March 2023: Puma said that it would discontinue utilising kangaroo leather in its goods, including the revamped KING football boot, which has uppers made of at least 20%, recycled material.
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