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Cleats Market Analysis

ID: MRFR//8155-CR | 128 Pages | Author: Snehal Singh| February 2021

Football, a sport that captivates audiences worldwide, is experiencing an escalating surge in popularity across both developed and developing nations. As per the Federation Internationale de Football Association (FIFA), the global governing body for football, a staggering 240 million registered soccer players were recorded globally in 2016. Notably, the youth engagement in football has witnessed a notable upswing in recent times. Data from the Sports & Fitness Industry Association reveals a substantial increase in football participants within the 6–12 age group. Specifically, flag football witnessed a slightly more substantial surge, climbing from 1.142 million in 2017 to 1.245 million in 2018. Rugby, too, is experiencing a surge in player participation. World Rugby, the governing body for rugby union, reported that in 2018, 9.6 million players engaged in the sport globally, marking an estimated 10% increase compared to 2017. Notably, more than 2 million girls and boys took part in rugby in 2018. The rising number of players in soccer and rugby, coupled with the increasing demand for sports accessories, is anticipated to propel the need for cleats. Consequently, the global cleats market is poised for growth, driven by the escalating popularity of these sports. The economic landscape, coupled with the organized retail sector's expansion in the Asia-Pacific region, is contributing significantly to the global cleats market. Disposable income, representing the per capita income of households after deducting income taxes, plays a pivotal role in shaping consumer spending habits. The ascending trajectory of per capita disposable income is a catalyst for heightened consumer buying power and an increased willingness to spend. Asia-Pacific, serving as the epicenter of global growth, presents promising prospects for the cleats market. The robust economic growth and rapidly rising per capita income levels are anticipated to fuel the demand for cleats in the region. Moreover, the burgeoning middle-class population in emerging economies within Asia-Pacific is elevating customer expectations, prompting a strategic recalibration for industrial manufacturers operating in the region. the global cleats market stands at the intersection of the thriving popularity of football and rugby, coupled with the economic vibrancy and organized retail expansion in the Asia-Pacific region. As these dynamics continue to evolve, the demand for cleats is expected to soar, presenting growth opportunities for manufacturers and retailers in the sports footwear industry. The blend of sports enthusiasm and economic empowerment is shaping a vibrant market landscape for cleats globally, with Asia-Pacific emerging as a focal point for sustained growth.

Global Cleats Market Overview


Global Cleats Market Size was valued at USD 180.07 Billion in 2022. The Cleats market industry is projected to grow from USD 196.72 Billion in 2024 to USD 377.58 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.45% during the forecast period (2024 - 2032). a rising interest in sports among young people and people of all ages, also the advancement of developing nations are the key market drivers enhancing the market growth.



Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Cleats Market Trends



  • Increasing popularity of various sports among the youth is driving the market growth


Global Market CAGR for cleats is being driven by the rising of people’s attraction towards sports. Cleats are athletic shoes that are used in a variety of sports, including football, rugby, and soccer. Different boot and stud cuts are available depending on the sport, the surface, and the wearer's position or purpose in the game. For instance, cricket is becoming more and more well-liked worldwide. Cricket's popularity should increase when T20 leagues are introduced around the world in the coming years. A rise in involvement in sports like rugby, American football, and soccer, as well as their rising popularity, are both predicted to fuel growth in the cleats market. The growth of the organized retail sector and an increase in disposable income are predicted to boost the cleats market throughout the forecast period. With rising per capita disposable income and greater consumer propensity to spend on cleats, purchasing power of consumers is anticipated to increase.


Additionally, football infrastructure is becoming more widely available, players are being encouraged to participate at all levels, and money is being spent on football shoes, which are all factors in the market expansion. Due to the popularity of football, the rise in health consciousness and the expansion of football play as an athletic activity, the market is anticipated to perform well over the forecast years. One of the most popular sports in the world is football.


Football and scoring clubs have opened up more frequently in recent years since these sports have grown to be among the most lucrative businesses in existence today. Sports clubs provide expert instruction to beginners and help them get ready for competitions and matches at the national and introductory levels. Professional coaches advise athletes to wear studs or cleats because they assist athletes perform better while participating in different sports, prevent injuries, and improve ground traction. Growth in the number of sports clubs is having a significant impact on the demand for cleats and the size of the cleats industry.


For instance, adventure tourism has grown dramatically worldwide during the past five years. The development of the travel and tourism industries has benefitted adventure tourism. There is a higher likelihood of combining adventure and leisure activities. Consequently, hiking became more well-liked. Since hikers all over the world are becoming more wealthy, there has been a noticeable surge in interest in hiking studs. An improved pair of hiking studs that is more secure and long-lasting is in high demand among adventure sports enthusiasts, which is thoroughly acknowledged by the leading companies already in existence. This is driving the Cleats market revenue.


Cleats Market Segment Insights


Cleats Sports Type Insights


The Cleats market segmentation, based on Sports type includes american football, cricket, soccer, rugby, and others. The soccer segment dominated the market; increasing popularity for soccer across the globe is the main factor growing the demand for cleat market.


Cleats Ground Type Insights


The Cleats market segmentation, based on ground type includes multi-ground, soft/muddy grass, artificial turf, firm/natural grass, and artificial grass. Firm/natural grass is expected to hold the majority of market in 2022. Due to its resemblance to natural grounds, it attracts the attention of majority of population interested in sports.


Cleats Distribution channel Insights


The Cleats market segmentation, based on distribution channel, includes store-based (supermarkets, hypermarkets, specialty stores, others) and non-store based. Store-based category is expected to hold the domineering market share in 2022, as people interested in playing sports are more interested in buying quality products from big markets.


Figure1: Cleats Market, by Distribution channel, 2022 & 2032 (USD Billion)


Cleats Market, by Distribution channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Cleats Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Cleats market area will dominate this market, owing to an increase in Football's popularity and the expansion of professional leagues like the National Football League (NFL) and Major League Soccer (MLS)


Further, the major countries studiedin the market reportare The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: CLEATS MARKET SHARE BY REGION 2022 (USD Billion)


CLEATS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Cleats market accounts for the second-largest market share due to the great popularity of football in Europe and increased consumer spending on football-related goods, such as football shoes, are credited with this. Further, the German Cleats market held the largest market share, and the UK Cleats market was the fastest growing market in the European region


The Asia-Pacific Cleats Market is expected to grow at the fastest CAGR from 2024 to 2032. Westernization and modernization are some key market growth variables for this region, and economies are elevating customer expectations and resetting strategic imperatives for industrial enterprises in the region. Moreover, China’s Cleats market held the largest market share, and the Indian Cleats market was the fastest growing market in the Asia-Pacific region.


Cleats Key Market Players& Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Cleats market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Cleats industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Cleats industry to benefit clients and increase the market sector. In recent years, the Cleats industry has offered some of the most significant quality products for cleats industry. Major players in the Cleats market, including Fila Holdings Corp, Geox, Puma, Reebok International Ltd, New Balance, NIKE Inc, Adidas, Under Armourinc, and others, are attempting to increase market demand by investing in research and development operations.


Reebok International Limited is an American manufacturer of athletic footwear and gear and a part of the Authentic Brands Group. The Revenge Plus, also known as the Club C, and the Newport Classic, made popular by John McEnroe and Boris Becker, respectively, contributed to the brand's rise to prominence in the world of professional tennis. The company started to branch out from tennis and aerobics shoes to running and basketball in the middle to late 1980s. In 2021 after considering its alternatives, Adidas decided to sell Reebok, and after estimating the costs associated with the sale or spin-off of the company, it predicted a loss to operating profit of around €250 million.


New Balance Athletics, Inc. (NB), usually known as simply "New Balance," is one of the top manufacturers of sports apparel and footwear in the world. For the European market, where it produces several of its well-known models, New Balance, a company with its headquarters in Boston, Massachusetts, has manufacturing facilities in both the United States and the United Kingdom. New Balance asserts that their products stand out from the competition with technical elements like heel counters, blended gel inserts, and a larger selection of sizes, especially for extremely narrow or very broad widths. In 2021, Santis was appointed creative director for New Balance's Made in USA line, which under his leadership has grown into "a creative weapon," in the words of Yuron White, a former employee of Nike who joined the firm in January 2020 as vice president of lifestyle.


Key Companies in the Cleats Market Include



  • Fila Holdings Corp

  • Reebok International Ltd

  • New Balance

  • NIKE Inc

  • Adidas

  • Under Armourinc

  • Puma

  • Iconix Brand Group Inc

  • ASICS

  • Geox


Cleats Industry Developments


July 2021: Adidas' short list of contenders for the brand, Wolverine World Wide and Authentic Brands Group, working together, private equity firms Advent International, CVC, Cerberus Capital, and Sycamore Partners, as well as other businesses, made the cut.


July 2019: A pair of Nike Inc. running sneakers fetched $437,500 at a Sotheby's auction. Bill Bowerman, a track coach and co-founder of Nike, created the so-called "Moon Shoes" for runners competing in the 1972 Olympics trials. Miles Nadal, a Canadian investor and auto enthusiast, had just paid $850,000 for 99 pairs of sport shoes that were part of a limited edition collection. The previous record was $190,373 in 2017 for a pair of autographed Converse shoes purchased in California and rumoured to have been worn by Michael Jordan during the 1984 Olympic basketball final. The purchase price set a new record for one pair of trainers.


March 2023: Puma said that it would discontinue utilising kangaroo leather in its goods, including the revamped KING football boot, which has uppers made of at least 20%, recycled material.


Cleats Market Segmentation


Cleats Sports Type Outlook



  • American Football

  • Cricket

  • Soccer

  • Rugby

  • Others


Cleats Ground Type Outlook



  • Multi-ground

  • Soft/muddy grass

  • Artificial turf

  • Firm/natural grass

  • Artificial grass


Cleats Distribution Channel Outlook



  • Store-Based

    • Supermarkets

    • Hypermarkets

    • Specialty stores

    • Others





  • Non-Store-Based


Cleats Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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