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    China Whole Milk Powder Market

    ID: MRFR/F-B & N/56214-HCR
    200 Pages
    Garvit Vyas
    September 2025

    China Whole Milk Powder Market Research Report: By Type (Organic, Conventional) and By Application (Bakery & Confectionery, Infant Nutrition, Nutritional Foods, Beverages, Others) - Forecast to 2035

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    China Whole Milk Powder Market Research Report Forecast till 2035 Infographic
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    Table of Contents

    China Whole Milk Powder Market Summary

    The China Whole Milk Powder market is projected to grow from 3500 USD Million in 2024 to 5200 USD Million by 2035.

    Key Market Trends & Highlights

    China Whole Milk Powder Key Trends and Highlights

    • The market is expected to witness a compound annual growth rate of 3.66 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 5200 USD Million, indicating robust growth.
    • In 2024, the market is valued at 3500 USD Million, reflecting a strong demand for whole milk powder in China.
    • Growing adoption of dairy products due to increasing health awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 3500 (USD Million)
    2035 Market Size 5200 (USD Million)
    CAGR (2025 - 2035) 3.66%

    Major Players

    Alibaba Group (CN), Tencent Holdings (CN), China Mobile (CN), Baidu (CN), JD.com (CN), China National Petroleum (CN), China State Construction Engineering (CN), Industrial and Commercial Bank of China (CN), China Life Insurance (CN)

    China Whole Milk Powder Market Trends

    In the China Whole Milk Powder Market, consumer preferences for high-quality dairy products are still being influenced by continuing health and wellness trends. The growing emphasis on nutritional value has resulted in an increase in the demand for whole milk powder, which is abundant in essential vitamins and proteins. The increasing prevalence of infant formula, which frequently contains whole milk powder as a primary ingredient, is indicative of the increased health awareness of parents with respect to their children's nutrition.

    In addition, the impact of e-commerce is revolutionizing the way consumers access milk powder, as online platforms are enabling a wider variety of products to be accessible to both urban and rural populations. There is a vast array of opportunities in this market, particularly for local producers, to improve their supply chains and ensure that their dairy farming practices are in accordance with the changing expectations of consumers.

    Manufacturers are afforded an exceptional opportunity to capture market share and establish credibility through the government's support for the dairy sector, which is achieved through initiatives that are designed to enhance quality standards. In addition, the ongoing expansion of the middle class in China presents a substantial opportunity to introduce premium and organic whole milk powder options, which will appeal to consumers seeking healthier alternatives.

    An increase in cross-border e-commerce has been observed in recent trends, which has made it easier for Chinese consumers to access international brands.The competitive landscape is being reshaped, and the pressure on domestic producers to enhance and innovate their product offerings is high. Furthermore, the adoption of environmentally favorable and sustainable production methods is increasing, which is consistent with the broader values of consumers who are becoming increasingly cognizant of environmental issues. Overall, the China Whole Milk Powder Market is undergoing a rapid transformation, which is influenced by the changing market dynamics, technological advancements, and consumer demands.

    China Whole Milk Powder Market Drivers

    Market Segment Insights

    Get more detailed insights about China Whole Milk Powder Market Research Report Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The China Whole Milk Powder Market is characterized by robust competition and significant growth opportunities due to the rising demand for dairy products among consumers. Factors such as increasing health awareness, changing dietary patterns, and the influence of Western lifestyle choices have propelled the market forward. The growing population and urbanization in China have further added momentum to the whole milk powder segment, prompting both domestic and international players to invest and establish a foothold in this lucrative market. Companies are focusing on product innovation, enhanced distribution channels, and strategic pricing to cater to the evolving preferences of Chinese consumers.

    Understanding the competitive landscape in this market is critical for stakeholders looking to capitalize on emerging trends and harness the potential for expansion.Inner Mongolia Yili Industrial Group stands as a dominant player in the China Whole Milk Powder Market, recognized for its extensive product portfolio and strong brand reputation. The company leverages its advanced production technologies and quality control measures to ensure that its whole milk powder products meet the highest standards in safety and nutrition. Yili has established a comprehensive distribution network across the country, allowing it to maintain a commanding presence in both urban and rural markets.

    The company benefits from its strong research and development capabilities, enabling it to innovate continuously and respond to changing consumer needs. By focusing on sustainability and quality, Inner Mongolia Yili Industrial Group has positioned itself as a trusted brand, making a significant impact on the dairy industry in China.Dairy Farmers of America is another influential entity with considerable involvement in the China Whole Milk Powder Market, actively participating in meeting local dairy needs with its offerings. The company boasts a diverse product line that includes whole milk powder, among other dairy-based essentials, making it a versatile provider in the sector.

    Dairy Farmers of America leverages its vast membership base and cooperative model to enhance its distribution reach in China, ensuring that its products are available to a wide demographic. The company emphasizes quality sourcing and partnerships with local farms, which enables it to maintain a steady supply chain. In recent years, Dairy Farmers of America has engaged in strategic mergers and acquisitions, further solidifying its market position in China.

    With a focus on sustainability and innovation, the company strives to fulfill the rising demand for wholesome dairy products and strengthen its role in the competitive landscape of the Whole Milk Powder Market in China.

    Key Companies in the China Whole Milk Powder Market market include

    Industry Developments

    Recent developments in the China Whole Milk Powder Market indicate a dynamic landscape characterized by a focus on quality and safety following past scandals. Companies like Inner Mongolia Yili Industrial Group and Mengniu Dairy continue to invest heavily in production technologies to enhance product safety and meet rising consumer demand. In September 2023, Inner Mongolia Yili announced a significant expansion plan to increase its capacity for whole milk powder production, responding to the heightened demand for dairy products amidst growing health consciousness among Chinese consumers.

    Mergers and acquisitions have also been a focal point, with notable activity earlier in 2023 when the Dairy Farmers of America entered into a partnership with a Chinese dairy firm, enhancing its market presence in Asia. The market valuation for leading companies like Fonterra and Danone has been on an upward trajectory, further elevating the competitive landscape. Sustained growth in domestic consumption and a shift towards premium products are influencing the overall market, reflecting changing consumer preferences toward higher quality and organic offerings.

    Furthermore, industry regulations are tightening, reinforcing the emphasis on product integrity and traceability within the market, ultimately shaping future trends in the China Whole Milk Powder Market.

    Market Segmentation

    Outlook

    • Bakery & Confectionery
    • Infant Nutrition
    • Nutritional Foods
    • Beverages
    • Others

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 2.08(USD Billion)
    MARKET SIZE 2024 2.5(USD Billion)
    MARKET SIZE 2035 4.2(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 4.829% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Inner Mongolia Yili Industrial Group, Dairy Farmers of America, Sanlu Group, FrieslandCampina, Fonterra, Wondersun, Danone, Hong Kong Dairy Farm, Mengniu Dairy, China Mengniu Dairy, Bright Dairy, Yili Group, Nestle, Lactalis, Tianjin Danone Dairy
    SEGMENTS COVERED Type, Application
    KEY MARKET OPPORTUNITIES Rising demand for infant nutrition, Growth in online retail channels, Increasing health consciousness among consumers, Expansion in dairy exports, Opportunities in organic whole milk powder
    KEY MARKET DYNAMICS increasing health consciousness, rising demand for infant formula, growing middle-class population, evolving dietary preferences, government regulations and standards
    COUNTRIES COVERED China

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

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    FAQs

    What is the projected market size of the China Whole Milk Powder Market in 2024?

    The projected market size of the China Whole Milk Powder Market in 2024 is valued at 2.5 USD Billion.

    What is the expected market size of the China Whole Milk Powder Market by 2035?

    By 2035, the market size of the China Whole Milk Powder Market is expected to reach 4.2 USD Billion.

    What is the expected CAGR for the China Whole Milk Powder Market from 2025 to 2035?

    The expected CAGR for the China Whole Milk Powder Market from 2025 to 2035 is 4.829%.

    What is the market size for Organic Whole Milk Powder in 2024?

    The market size for Organic Whole Milk Powder in 2024 is valued at 0.8 USD Billion.

    How much is the Conventional Whole Milk Powder market expected to be valued at in 2035?

    The Conventional Whole Milk Powder market is expected to be valued at 2.9 USD Billion in 2035.

    Which companies are the major players in the China Whole Milk Powder Market?

    Major players in the China Whole Milk Powder Market include Inner Mongolia Yili Industrial Group, Dairy Farmers of America, and FrieslandCampina among others.

    What are the growth opportunities in the China Whole Milk Powder Market?

    Growth opportunities in the China Whole Milk Powder Market are driven by rising demand for both organic and conventional milk powder.

    What are the key applications of whole milk powder in China?

    Whole milk powder in China is primarily used in dairy products, infant formula, and food processing.

    How has the competition evolved in the China Whole Milk Powder Market?

    Competition in the China Whole Milk Powder Market has evolved with numerous players enhancing their product offerings to cater to diverse consumer preferences.

    What trends are currently shaping the China Whole Milk Powder Market?

    Current trends in the China Whole Milk Powder Market include an increasing focus on organic products and health-conscious consumer behaviors.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. China
    59. Whole Milk Powder Market, BY Type (USD Billion)
    60. Organic
    61. Conventional
    62. China
    63. Whole Milk Powder Market, BY Application (USD Billion)
    64. Bakery
    65. & Confectionery
    66. Infant Nutrition
    67. Nutritional
    68. Foods
    69. Beverages
    70. Others
    71. Competitive Landscape
    72. Overview
    73. Competitive
    74. Analysis
    75. Market share Analysis
    76. Major
    77. Growth Strategy in the Whole Milk Powder Market
    78. Competitive
    79. Benchmarking
    80. Leading Players in Terms of Number of Developments
    81. in the Whole Milk Powder Market
    82. Key developments and
    83. growth strategies
    84. New Product Launch/Service Deployment
    85. Merger
    86. & Acquisitions
    87. Joint Ventures
    88. Major
    89. Players Financial Matrix
    90. Sales and Operating Income
    91. Major
    92. Players R&D Expenditure. 2023
    93. Company
    94. Profiles
    95. Inner Mongolia Yili Industrial Group
    96. Financial
    97. Overview
    98. Products Offered
    99. Key
    100. Developments
    101. SWOT Analysis
    102. Key
    103. Strategies
    104. Dairy Farmers of America
    105. Financial
    106. Overview
    107. Products Offered
    108. Key
    109. Developments
    110. SWOT Analysis
    111. Key
    112. Strategies
    113. Sanlu Group
    114. Financial
    115. Overview
    116. Products Offered
    117. Key
    118. Developments
    119. SWOT Analysis
    120. Key
    121. Strategies
    122. FrieslandCampina
    123. Financial
    124. Overview
    125. Products Offered
    126. Key
    127. Developments
    128. SWOT Analysis
    129. Key
    130. Strategies
    131. Fonterra
    132. Financial
    133. Overview
    134. Products Offered
    135. Key
    136. Developments
    137. SWOT Analysis
    138. Key
    139. Strategies
    140. Wondersun
    141. Financial
    142. Overview
    143. Products Offered
    144. Key
    145. Developments
    146. SWOT Analysis
    147. Key
    148. Strategies
    149. Danone
    150. Financial
    151. Overview
    152. Products Offered
    153. Key
    154. Developments
    155. SWOT Analysis
    156. Key
    157. Strategies
    158. Hong Kong Dairy Farm
    159. Financial
    160. Overview
    161. Products Offered
    162. Key
    163. Developments
    164. SWOT Analysis
    165. Key
    166. Strategies
    167. Mengniu Dairy
    168. Financial
    169. Overview
    170. Products Offered
    171. Key
    172. Developments
    173. SWOT Analysis
    174. Key
    175. Strategies
    176. China Mengniu Dairy
    177. Financial
    178. Overview
    179. Products Offered
    180. Key
    181. Developments
    182. SWOT Analysis
    183. Key
    184. Strategies
    185. Bright Dairy
    186. Financial
    187. Overview
    188. Products Offered
    189. Key
    190. Developments
    191. SWOT Analysis
    192. Key
    193. Strategies
    194. Yili Group
    195. Financial
    196. Overview
    197. Products Offered
    198. Key
    199. Developments
    200. SWOT Analysis
    201. Key
    202. Strategies
    203. Nestle
    204. Financial
    205. Overview
    206. Products Offered
    207. Key
    208. Developments
    209. SWOT Analysis
    210. Key
    211. Strategies
    212. Lactalis
    213. Financial
    214. Overview
    215. Products Offered
    216. Key
    217. Developments
    218. SWOT Analysis
    219. Key
    220. Strategies
    221. Tianjin Danone Dairy
    222. Financial
    223. Overview
    224. Products Offered
    225. Key
    226. Developments
    227. SWOT Analysis
    228. Key
    229. Strategies
    230. References
    231. Related
    232. Reports
    233. LIST
    234. OF ASSUMPTIONS
    235. China Whole Milk Powder Market SIZE ESTIMATES
    236. & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    237. China
    238. Whole Milk Powder Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035
    239. (USD Billions)
    240. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    241. ACQUISITION/PARTNERSHIP
    242. LIST
    243. Of figures
    244. MARKET SYNOPSIS
    245. CHINA
    246. WHOLE MILK POWDER MARKET ANALYSIS BY TYPE
    247. CHINA WHOLE
    248. MILK POWDER MARKET ANALYSIS BY APPLICATION
    249. KEY BUYING
    250. CRITERIA OF WHOLE MILK POWDER MARKET
    251. RESEARCH PROCESS
    252. OF MRFR
    253. DRO ANALYSIS OF WHOLE MILK POWDER MARKET
    254. DRIVERS
    255. IMPACT ANALYSIS: WHOLE MILK POWDER MARKET
    256. RESTRAINTS
    257. IMPACT ANALYSIS: WHOLE MILK POWDER MARKET
    258. SUPPLY / VALUE
    259. CHAIN: WHOLE MILK POWDER MARKET
    260. WHOLE MILK POWDER MARKET,
    261. BY TYPE, 2025 (% SHARE)
    262. WHOLE MILK POWDER MARKET, BY
    263. TYPE, 2019 TO 2035 (USD Billions)
    264. WHOLE MILK POWDER MARKET,
    265. BY APPLICATION, 2025 (% SHARE)
    266. WHOLE MILK POWDER MARKET,
    267. BY APPLICATION, 2019 TO 2035 (USD Billions)
    268. BENCHMARKING
    269. OF MAJOR COMPETITORS

    China Whole Milk Powder Market Segmentation

     

    • Whole Milk Powder Market By Type (USD Billion, 2019-2035)

      • Organic
      • Conventional

     

    • Whole Milk Powder Market By Application (USD Billion, 2019-2035)

      • Bakery & Confectionery
      • Infant Nutrition
      • Nutritional Foods
      • Beverages
      • Others

     

     

     

     

     

     

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    Customer Strories

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    Case Study

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