• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor

    China Direct Thermal Labels Market

    ID: MRFR/PNT/54974-HCR
    111 Pages
    Snehal Singh
    September 2025

    China Direct Thermal Labels Market Research Report: By Face Stock Material (Paper, Plastic) andBy Application (Food & Beverages, Pharmaceuticals, Personal Care, Retail, Others)- Forecast to 2035

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    China Direct Thermal Labels Market Research Report - Forecast till 2035 Infographic
    Purchase Options
    $ 4,950.0
    $ 5,950.0
    $ 7,250.0

    China Direct Thermal Labels Market Summary

    The China Direct Thermal Labels market is projected to experience substantial growth from 1250 USD Million in 2024 to 2750 USD Million by 2035.

    Key Market Trends & Highlights

    China Direct Thermal Labels Key Trends and Highlights

    • The market is expected to grow at a compound annual growth rate of 7.43 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 2750 USD Million, indicating robust demand.
    • In 2024, the market is valued at 1250 USD Million, reflecting a strong foundation for future expansion.
    • Growing adoption of direct thermal printing technology due to its cost-effectiveness is a major market driver.

    Market Size & Forecast

    2024 Market Size 1250 (USD Million)
    2035 Market Size 2750 (USD Million)
    CAGR (2025 - 2035) 7.43%

    Major Players

    Alibaba Group (CN), Tencent Holdings (CN), China Mobile (CN), Baidu (CN), JD.com (CN), China National Petroleum (CN), China State Construction Engineering (CN), Industrial and Commercial Bank of China (CN), China Life Insurance (CN)

    China Direct Thermal Labels Market Trends

    The Direct Thermal Labels Market in China has exploded over the last few years for a number of reasons. The economy’s rapid growth in e-commerce has caused a boom in the direct thermal shipping label market in retail, logistics, and even the pharmacy industries. Direct Thermal Labels have shown promise in streamlining operations for businesses in shipping and labeling products. Further, the government is now focused on improving the manufacturing base and encouraging label printing technologies which add to the growth of the market.

    The China Direct Thermal Labels market has untapped potential and looking to adopt sustainable practices will attract other businesses.

    There is also growing demand for eco-friendly labels as more businesses go green. Companies that manufacture pallet labels which are eco-friendly, even if they are biodegradable or recyclable, will be able to benefit greatly. Direct thermal labels are also changing due to the growth in custom digital printing which allows businesses to meet their exact requirements. The energy efficiency and sustainable development goals are being complemented with the automation of the Internet of Things with smart labels that support real-time data tracking and inventory control, eliminating the need for human interaction, making the labels more mainstream.

    Businesses are now incorporating technology into their labeling processes, which makes it easier to refresh information and track supplies. In addition, the latest developments in mobile technologies are making it easier for professionals in various sectors to use portable printed direct thermal labels, which makes inventory tracking and management simpler.

    Market Segment Insights

    Direct Thermal Labels Market Face Stock Material Insights

    The Face Stock Material segment within the China Direct Thermal Labels Market holds a vital position, characterized by a diverse range of materials that cater to various application needs. This segment primarily encompasses Paper and Plastic materials, each presenting unique advantages and challenges. Paper materials are traditionally favored for their cost-effectiveness and eco-friendliness, making them popular among numerous industries like retail and logistics.

    The usage of paper labels continues to flourish due to the strong demand for sustainable product packaging, aligning with China's environmental initiatives aimed at reducing waste and promoting recycling.In contrast, Plastic materials offer durability and resistance to moisture, making them imperative for applications requiring longevity and resilience in challenging environments, such as in outdoor labeling or exposure to varying temperatures. The significant growth in e-commerce and retail sectors in China has propelled the demand for diverse labeling solutions, thus enhancing the importance of Face Stock Material.

    Moreover, the rising awareness of barcode scanning and inventory management systems across various industries further solidifies its relevance, underscoring the ongoing evolution in printing technology and the need for adaptable labeling solutions.While both Paper and Plastic materials cater to distinct market requirements, the emergence of smart labeling technologies, such as QR codes and RFID, is further diversifying the Face Stock Material segment within the China Direct Thermal Labels Market. Their adaptability to modern technological advancements signifies potential growth opportunities not only for manufacturers but also for businesses looking to implement innovative label solutions.

    Overall, the Face Stock Material segment serves as a fundamental component in the broader China Direct Thermal Labels Market, driven by ongoing trends in sustainability, durability requirements, and the integration of smart technologies in labeling systems.

    Direct Thermal Labels Market Application Insights

    The Application segment of the China Direct Thermal Labels Market is pivotal to the overall industry dynamics, reflecting diverse needs across various sectors. In the Food and Beverages segment, direct thermal labels are essential for efficient inventory management and traceability, ensuring compliance with health regulations. The Pharmaceuticals sector relies heavily on accurate labeling for effective medication tracking and patient safety, emphasizing the need for high-quality thermal labels.

    Personal Care products utilize direct thermal labels for branding and consumer information, contributing significantly to shelf appeal and market growth.The Retail sector utilizes these labels for pricing, promotional offers, and inventory management, driving consumer engagement through effective communication strategies. Additionally, the Others category encompasses various applications ranging from logistics to industrial uses, showcasing the versatility and importance of direct thermal labels across different market niches.

    This segmentation not only highlights the critical role of direct thermal labels in each industry but also reflects the growing demand for reliable labeling solutions in China, aligned with regulatory requirements and consumer expectations.The market is influenced by trends such as sustainability, with a focus on eco-friendly materials and technological advancements improving labeling efficiency. Thus, the various applications collectively underscore the significance of the China Direct Thermal Labels Market in facilitating operational effectiveness and enhancing consumer experiences across multiple sectors.

    Get more detailed insights about China Direct Thermal Labels Market Research Report - Forecast till 2035

    Key Players and Competitive Insights

    The China Direct Thermal Labels Market has been experiencing notable growth and transformation in recent years, driven by increasing demand across various industries including retail, logistics, and healthcare. The competitive landscape in this market is characterized by a mix of established players and emerging companies, all vying for a share of the expanding market that is heavily influenced by advancements in printing technology and the rising need for efficient labeling solutions. Companies in this sector are constantly innovating to meet the diverse requirements of their customers, which often include high-quality printing, cost-effectiveness, and sustainability.

    As firms strive to outdo one another, the dynamics of partnerships, pricing strategies, and product development are essential for maintaining a competitive edge in this lucrative market.Cenveo has established a solid presence in the China Direct Thermal Labels Market, leveraging its extensive experience in label manufacturing to deliver high-quality products tailored to meet the specific needs of its clients. The company’s strengths lie in its commitment to innovation and operational efficiency, allowing it to manufacture direct thermal labels that are both versatile and reliable.

    Cenveo's ability to adapt to the dynamic market landscape in China, combined with a focus on customer satisfaction, positions the company favorably among its competitors. Furthermore, their emphasis on sustainable practices enhances their reputation and appeal in a market that increasingly values environmentally friendly products.Toshiba Tec is recognized in the China Direct Thermal Labels Market for its cutting-edge solutions and a broad array of products designed to meet the diverse labeling needs of businesses. The company offers a range of direct thermal label printers and associated products that cater to various sectors, including retail, healthcare, and logistics.

    Toshiba Tec’s strengths lie in its technological expertise and robust distribution network, which enables it to provide reliable support to its customers throughout China. The company has engaged in strategic partnerships and collaborations aimed at enhancing its market offerings, which have further solidified its position within the region. Additionally, Toshiba Tec's focus on research and development has led to continuous innovations, ensuring that they remain at the forefront of the direct thermal labeling industry in China. This commitment to advancement and a solid market presence underscores Toshiba Tec's ongoing competitiveness in this vibrant landscape.

    Key Companies in the China Direct Thermal Labels Market market include

    Industry Developments

    The China Direct Thermal Labels Market has seen several noteworthy developments recently. Notably, in September 2023, SATO Holdings expanded its footprint in the region by increasing its manufacturing capabilities to cater to the rising demand for sustainable labeling solutions in various sectors, reflecting a growing emphasis on eco-friendly materials. Additionally, in August 2023, Zebra Technologies launched a new direct thermal label printer designed for high-volume operations, enhancing productivity for Chinese retailers.

    On the mergers and acquisitions front, MultiColor Corporation announced in July 2023 its acquisition of a local label manufacturer, which is expected to strengthen its presence in China’s competitive market. The market valuation for direct thermal labels in China is projected to grow significantly owing to increasing e-commerce activities and a trend towards automation in logistics and retail sectors. A major happening includes the rise in investment in smart label technologies over the last two years, indicating a shift toward integrating advanced tracking solutions in labeling.

    Companies like Avery Dennison have been focusing on upgrading their technology offerings to support this transition. This combination of technological advancements and strategic expansion by key players is shaping a dynamic landscape in the China Direct Thermal Labels Market.

    Market Segmentation

    Outlook

    • Food & Beverages
    • Pharmaceuticals
    • Personal Care
    • Retail
    • Others

    Direct Thermal Labels Market Application Outlook

    • Food & Beverages
    • Pharmaceuticals
    • Personal Care
    • Retail
    • Others

    Direct Thermal Labels Market Face Stock Material Outlook

    • Paper
    • Plastic

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 338.1(USD Million)
    MARKET SIZE 2024 450.0(USD Million)
    MARKET SIZE 2035 750.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 4.753% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Cenveo, Toshiba Tec, Teraoka Seiko, SATO Holdings, Zebra Technologies, MultiColor Corporation, TAGnPLAY, Nippon Paper Industries, Sun Chemical, Dai Nippon Printing, Brother Industries, Smartrac, UPM Raflatac, Avery Dennison
    SEGMENTS COVERED Face Stock Material, Application
    KEY MARKET OPPORTUNITIES Rising e-commerce industry demand, Growing retail sector applications, Eco-friendly label solutions, Enhanced printing technology adoption, Expanding logistics and supply chain needs
    KEY MARKET DYNAMICS growing e-commerce sector, increasing retail automation, demand for cost-effective solutions, environmental sustainability concerns, technological advancements in printing
    COUNTRIES COVERED China

    FAQs

    What is the projected market size for the China Direct Thermal Labels Market in 2024?

    The projected market size for the China Direct Thermal Labels Market in 2024 is expected to be valued at 450.0 million USD.

    What is the expected market size for the China Direct Thermal Labels Market by 2035?

    By 2035, the China Direct Thermal Labels Market is anticipated to reach a valuation of 750.0 million USD.

    What is the expected compound annual growth rate (CAGR) for the China Direct Thermal Labels Market from 2025 to 2035?

    The expected CAGR for the China Direct Thermal Labels Market from 2025 to 2035 is projected to be 4.753%.

    What are the key players in the China Direct Thermal Labels Market?

    Key players in the China Direct Thermal Labels Market include Cenveo, Toshiba Tec, SATO Holdings, and Zebra Technologies among others.

    How is the China Direct Thermal Labels Market segmented by face stock material?

    The market is segmented into two face stock materials: paper and plastic.

    What is the market value for paper face stock material in the China Direct Thermal Labels Market in 2024?

    In 2024, the market value for paper face stock material in the China Direct Thermal Labels Market is valued at 270.0 million USD.

    What is the anticipated value for plastic face stock material in the China Direct Thermal Labels Market by 2035?

    By 2035, the anticipated value for plastic face stock material in the China Direct Thermal Labels Market is expected to be 300.0 million USD.

    What are the growth drivers for the China Direct Thermal Labels Market?

    Key growth drivers for the China Direct Thermal Labels Market include the increasing demand from retail and logistics sectors.

    What are the emerging trends in the China Direct Thermal Labels Market?

    Emerging trends in the China Direct Thermal Labels Market include advancements in printing technology and eco-friendly materials.

    How may geopolitical factors impact the China Direct Thermal Labels Market?

    Geopolitical factors may create supply chain disruptions that could affect the growth and pricing dynamics of the China Direct Thermal Labels Market.

    Report Infographic
    Free Sample Request

    Kindly complete the form below to receive a free sample of this Report

    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials