Children’s Cosmetics Market Share

Children’s Cosmetics Market Share Analysis

The rise in shops in developing countries As countries grow economically, more people join the middle class and move from rural to city areas. This has brought many international stores into these growing economies. In places like India, China, Japan, Malaysia, and South Africa, existing stores are growing, and new ones are opening. This expansion of stores is helping the market for children's cosmetics to grow. In China, especially in cities like Hong Kong, Beijing, and Shanghai, and in Japan, many new retailers have entered the market due to the economic growth in these countries. Singapore, in South-East Asia, is also attracting retailers who offer a variety of products all in one place. This is helping the market for children's cosmetics to grow. According to the India Brand Equity Foundation (IBEF), India's retail market is expected to grow by 60%, reaching USD 1.1 trillion by the end of 2020. This growth is because people's incomes are increasing, there is more digital connection, and the middle class is changing its lifestyle. Selling products online Online shopping is becoming very popular for selling cosmetics in developing countries. This helps companies reach more customers by making their products easily available online. In 2017, China reported about USD 1,391 billion in e-commerce sales. Children's cosmetic manufacturers are using online stores to sell their products. They offer different products at different prices on various online portals or their websites. Some companies are also providing online services that help customers choose the right cosmetic products for their children. In some cases, customers can even see and experience how they will look after using the cosmetics through virtual reality. L’Oreal’s makyaz.com is a successful example of a digital media assistant for beauty products. As the retail sector grows in developing countries, the sale of children's cosmetics is expected to increase. Creative packaging Companies are paying attention to the design of their product packaging as it has a noticeable impact on how children decide what to buy. Packaging is crucial in marketing a product as it communicates quality and reflects the brand's image. Children's cosmetic manufacturers focus on making their packaging sustainable and with clear labels. Parents prefer products without synthetic chemicals for their children. Companies targeting children focus on packaging that attracts children's attention and makes their product stand out on the store shelf compared to competitors.