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The surge in awareness regarding children’s cosmetics is primarily propelled by advertising initiatives from key players and the widespread presence of beauty blogs on various social media platforms. Social networking sites such as Facebook, Instagram, Twitter, and YouTube serve as dynamic platforms hosting a continuous stream of beauty-related content dedicated to children's grooming styles and products. This digital presence significantly contributes to the increased sales of cosmetics designed for children. The impact of social media, in this context, is pivotal in steering the demand for cosmetics, as children and youth actively engage with these platforms for information. The influence of blogs posted on social media platforms advocating for children's cosmetics is substantial, shaping and driving market growth. The pervasive nature of social media ensures that these beauty blogs reach a broad audience, creating a considerable impact on consumer preferences and choices. The trend of taking selfies and creating and sharing short entertainment videos on social media has further intensified the demand for children's cosmetics globally. The visual appeal and trends showcased in these user-generated content pieces significantly contribute to the perception and desirability of such products among the younger demographic. In addition to established players, startups are leveraging social media channels to raise awareness about cosmetic products specifically designed for children. Social media campaigns initiated by these startups play a crucial role in disseminating information, highlighting product features, and fostering a positive perception of children's cosmetics. This collective effort across various social media platforms contributes to the overall growth and acceptance of these products in the market. The global children's cosmetics market is experiencing a transformative impact due to the multifaceted role played by social media. The engagement of children and youth on these platforms has not only created a substantial market but has also influenced the very nature of product development and marketing strategies. The market dynamics are evolving, with social media acting as a catalyst for change, shaping consumer preferences and driving innovation in the children's cosmetics segment. Looking ahead, the anticipated continuation of social media trends, such as the popularity of beauty blogs, the prevalence of user-generated content, and the rise of short-form videos, is expected to sustain and potentially further boost the sales of children's cosmetics. The interconnected relationship between social media and the children's cosmetics market underscores the significance of a digital presence in influencing consumer behavior and steering market dynamics. In conclusion, the impact of social media on the growth of the global children's cosmetics market is undeniable. The continuous flow of beauty-related content, coupled with the interactive nature of social media platforms, is instrumental in shaping trends, fostering awareness, and driving the demand for cosmetic products tailored for the younger demographic. As social media continues to evolve, its role in the children's cosmetics market is likely to remain a key factor influencing the industry landscape.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Category, Product Type, and Distribution Channel |
Children’s Cosmetics Market Highlights:
Global Children’s Cosmetics Market Research Future Insights
The children’s cosmetics market size is projected to reach approximately USD 1.80 billion by 2030, at a CAGR of 6.69% from 2024 to 2030. As per the children’s cosmetics industry research, the growing preference for makeup can contribute to the increasing cosmetics sales for children. Parenting style is a critical factor contributing to the children's cosmetics market dynamics. The professions of parents often influence parenting. For instance, children of makeup artists are found to have curiosity about different aesthetic-enhancing products. In certain cases, children are naturally inclined towards makeup, while parents are happy to let them explore the world of beauty and fashion.
COVID-19 Impact Analysis
According to the children’s cosmetics market report, the cosmetic industry has been impacted by the COVID-19 pandemic, which resulted in a significant reduction in the children's cosmetics market demand. Additionally, the customer purchasing pattern was dramatically changed across the beauty and personal care space owing to the lockdown and widespread store closures in the first quarter of 2020.
Children’s Cosmetics Market Dynamics
The market dynamics include the rise in the number of creative professionals and the easy accessibility of cosmetics by children, backed by enhanced socio-economical establishments. In the digital era, the rise in awareness about the latest cosmetic launch and their various techniques to apply among children via social media websites can add to the children's cosmetics market expansion. Different cosmetic product manufacturers are investing in the innovation of children's cosmetics that are strictly assessed for safety parameters. The expansion of the product portfolio by key players can enhance the children’s cosmetics market growth.
Market Drivers
- Growth of the e-commerce industry
Several players in the market are initiating digital marketing strategies, creating interactive advertisements, and making significant efforts to encourage their products via social media, which is likely to boost product demand. The growing influence of social media and enhancing internet penetration attract consumers to e-commerce to buy personal care by-products. For instance, in August 2019, a Brazil-based company named Grupo Boticário revealed its plans to develop Beleza na Web, an e-commerce outlet for trading its products. Thus, it acts a crucial children’s cosmetic market driver.
- The rise in demand for cosmetics for children
Market Restraints
- Rising awareness of side effects
Cosmetic products contain various synthetic chemicals, including pigment molecules, preservatives, and other additives, which can have crucial side effects on the body, such as allergic reactions, acne or discoloration, the formation of black patches, and others. This can be due to the continuous deposit of toxic chemicals in the body owing to prolonged exposure to these products. Thus, according to the children’s cosmetics market research, these factors can change their appearance permanently and thereby assist them in decreasing the daily use of Clean beauty products.
- Lack of legalization initiatives in many Asian and African countries.
Market Opportunities
- Adoption of Sustainable Cosmetics
Products formulated with naturally emanated ingredients are accumulating more popularity across the globe due to their safe and non-toxic nature. Increasing demand for eco-friendly products is expected to drive the children’s cosmetics market growth over the forecast period due to the increasing awareness related to sustainability among the population. This can be due to rising consumer awareness related to the adverse impact of synthetic chemicals on health and the environment.
- Innovative product launches by the market players
Children's Cosmetics Market Segment Insights
By Category Insights
The children’s cosmetics market segmentation has been divided into organic and conventional on the basis of category. The organic category held a major market share in 2021 owing to the growing awareness of organic children's cosmetics among customers. Besides this, the conventional was the fastest-growing category due to the rising demand for beauty kits.
By Product Type Insights
The children’s cosmetics market segmentation is divided into face products, eye products, lip products, and others based on product type. The face products category had a major share in 2021 due to growing awareness regarding skincare products. However, eye products were the fastest-growing category owing to the rising demand for beauty-enhancing products.
By Distribution Channel Insights
Based on distribution channels, the market segmentation is divided into specialty stores, supermarkets, and hypermarkets, online, and others. The supermarkets and hypermarkets category had a major share in 2021 owing to the availability of a huge range of products from several cosmetic brands under one roof. Besides this, online is the fastest growing online due to the ease and convenience provided by online purchasing.
Global Children’s Cosmetics Market Share, by Region, 2021 (%)
Children’s Cosmetics Market Overview by Region Insights
As per the children’s cosmetics market forecast, the market has been divided into Europe, North America, Asia-Pacific, and the Rest of the World. North America accounted for the most extensive market share. Asia-Pacific is projected to exhibit the highest CAGR during the review period.
North America
North America held a prominent market share in 2021 due to the increased spending power of the populace, coupled with growing demand for luxury and premium products. Furthermore, as per the market research, an enhancing number of well-known beauty product stores in the region is one of the major factors for the baby care market size. For instance, in February 2020, Sephora, the largest cosmetic brand in the U.S., revealed its expansion, including opening approximately 100 new stores around this region in 2020.
Asia-Pacific
Asia-Pacific was the fastest-growing region in 2021 due to developing economies, including China and India. This is owing to various factors, including growing urbanization and standard of living and an enhancing number of working women, fueling the product demand. For instance, as per the data issued in 2019 by the Ministry of Economy, Trade, and Industry of Japan beauty, the number of cosmetics produced enhanced from 434 thousand tons in 2017 to 455 thousand tons in 2018.
Children’s Cosmetics Market Competitive Landscape Insights
The market competitive landscape includes tier-1, tier-2, and local players. The tier-1 and tier-2 players have reach with diverse product portfolios. Companies such as Klee Naturals, Little Cosmetics, Nanjing Miss Beauty Cosmetics Co., Ltd., and Candy Color Cosmetics dominate the market because of strategic developments, product differentiation, financial stability, and diversified regional presence. The market players are concentrating on supporting R&D activities. Furthermore, they embrace strategic growth initiatives, such as development, product introduction, joint ventures, and partnerships, to strengthen their market position and capture an extensive customer base. For instance,
Prominent players in the market include Nestle S.A., BABISIL, Cotton Babies, Inc., Danone S.A., The Himalaya Drug Company, Farlin Infant Products Corporation, Mead Johnson Nutrition Company, Townley, Inc., L’ORÉAL S.A., Puttisu-USA, and Foshan Akia Cosmetics Co., Ltd. among others.
Scope of the Children's Cosmetics Market Report Segmentation
By Category
- Organic
- Conventional
By Product Type
- Face Products
- Eye Products
- Lip Products
- Others
By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Online
- Others
By Region
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia and New Zealand
- Rest of Asia-Pacific
- Rest of the World
- South America
- Middle East
- Africa
Objectives of the Study
The objectives of the study are summarized in 5 stages. They are as mentioned below:
- children’s cosmetics Market Forecast:
To identify and estimate the children’s cosmetics market size by category, product type, and distribution channel by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of children’s cosmetics between 2024 and 2030
- Market Landscape and Trends:
To identify and infer the drivers, restraints, opportunities, and challenges for the market.
- Market Influencing Factors:
To find out the factors which are affecting the sales of children’s cosmetics among consumers
- Impact of COVID-19:
To identify and understand the various factors involved in the market affected by the pandemic
- Company Profiling:
To provide a detailed children's cosmetics market analysis into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.
Intended Audience
- Children’s Cosmetics Manufacturers
- Raw Material Suppliers
- Retailers, Wholesalers, and Distributors
- Governments, Associations, and Industrial Bodies
- Investors and Trade Experts
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