The global shift towards plant-based diets, driven by concerns over animal welfare, human health, and environmental sustainability, has propelled the popularity of vegan food. This trend is observed not only in developed nations but is also gaining significant traction in developing countries. The health-conscious population, in particular, is embracing vegetarian and vegan diets, motivated by a desire for cleaner, plant-based eating.
One of the driving factors behind the shift towards plant-based diets is the increasing awareness and concerns regarding the use of antibiotics and hormones in livestock feed. Consumers are becoming more conscious of the potential health risks associated with consuming meat from animals treated with antibiotics and hormones. Additionally, the rising costs of meat and animal protein sources have contributed to the exploration of alternative, more affordable and sustainable protein options, further fueling the adoption of vegetarian and vegan diets.
Europe, in particular, has witnessed a substantial rise in the adoption of veganism. According to a survey commissioned by the Vegan Society and the Food & You surveys organized by the Food Standards Agency (FSA) and the National Centre for Social Science Research, the vegan population in the UK experienced significant growth. In 2014, the vegan population was recorded at 150,000 individuals, constituting 0.25% of the total population. By 2018, this number had surged to 600,000 individuals, representing 1.16% of the population. This remarkable increase underscores the growing acceptance and mainstreaming of veganism in a relatively short period.
The adoption of plant-based diets goes beyond strict veganism, as flexitarianism, a semi-vegetarian diet that includes occasional consumption of meat, gains popularity. Flexitarians seek to incorporate more plant-based foods into their diets while occasionally enjoying animal-based products. This shift towards plant-based eating patterns, whether fully vegan or flexitarian, is a key driver for the growing demand for plant-based proteins.
Chickpea protein ingredients, with their versatile and nutritious profile, are well-positioned to meet the rising demand for plant-based protein sources. Chickpeas have been a staple in vegetarian and vegan diets for centuries, and the extraction of protein from chickpeas provides a sustainable and plant-centric alternative to traditional protein sources.
The growth of the global chickpea protein ingredients market is closely aligned with the broader trend of adopting plant-based diets. As more consumers recognize the health, environmental, and ethical benefits of reducing meat consumption, the demand for plant-based proteins, including those derived from chickpeas, is expected to continue its upward trajectory. This trend not only reflects a shift in individual dietary choices but also represents a broader societal movement towards more sustainable and conscientious living.