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    CBD Oil Market

    ID: MRFR/HC/5886-CR
    117 Pages
    Rahul Gotadki
    July 2025

    CBD Oil (Cannabidiol Oil) Market Research Report By Application (Therapeutic, Cosmetics, Food and Beverages, Vaping, Nutraceuticals), By Source (Hemp-Derived, Marijuana-Derived), By Formulation (Oil, Tinctures, Capsules, Edibles, Topicals), By End Use (Pharmaceuticals, Personal Care Products, Food Industry, Wellness Centers) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    CBD Oil Market Infographic
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    CBD Oil Market Summary

    As per MRFR analysis, the CBD Oil (Cannabidiol Oil) Market Size was estimated at 8.0 USD Billion in 2024. The CBD Oil industry is projected to grow from 9.058 USD Billion in 2025 to 31.35 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 13.22 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The CBD Oil market is experiencing robust growth driven by evolving consumer preferences and regulatory advancements.

    • Consumer education regarding CBD benefits is increasing, leading to higher market engagement in North America.
    • The market is witnessing a surge in diverse product offerings, particularly in the therapeutic segment, which remains the largest.
    • Sustainability is becoming a focal point for brands, especially in the hemp-derived segment, which dominates the market.
    • Rising demand for natural remedies and innovative product development are key drivers propelling growth in both the therapeutic and cosmetics segments.

    Market Size & Forecast

    2024 Market Size 8.0 (USD Billion)
    2035 Market Size 31.35 (USD Billion)
    CAGR (2025 - 2035) 13.22%

    Major Players

    Charlotte's Web (US), CV Sciences (US), Green Roads (US), Medterra (US), Elixinol (AU), HempFusion (US), Joy Organics (US), NuLeaf Naturals (US), PureKana (US)

    CBD Oil Market Trends

    The CBD Oil (Cannabidiol Oil) Market is currently experiencing a notable evolution, driven by increasing consumer awareness regarding the potential health benefits associated with cannabidiol. This market appears to be expanding as more individuals seek natural alternatives for wellness and therapeutic applications. The growing acceptance of CBD products in various regions, coupled with a shift towards holistic health approaches, suggests a promising trajectory for the industry. Furthermore, regulatory changes in several jurisdictions may facilitate broader market access, thereby enhancing product availability and consumer choice. In addition, the rise of e-commerce platforms is likely transforming the way consumers purchase CBD Oil products. Online retailing offers convenience and a wider selection, which may appeal to a diverse demographic. As the market continues to mature, it seems that innovation in product formulations and delivery methods will play a crucial role in attracting new customers. Overall, the CBD Oil (Cannabidiol Oil) Market is poised for growth, with evolving consumer preferences and regulatory landscapes shaping its future.

    Increased Consumer Education

    There is a growing trend of consumers becoming more informed about CBD Oil and its potential benefits. This heightened awareness is leading to increased demand for high-quality products, as individuals seek reliable sources of information and effective solutions for their health concerns.

    Diverse Product Offerings

    The market is witnessing a diversification of product types, including oils, edibles, topicals, and beverages. This variety caters to different consumer preferences and lifestyles, allowing for broader market penetration and appeal.

    Focus on Sustainability

    Sustainability is emerging as a key consideration for consumers in the CBD Oil (Cannabidiol Oil) Market. Brands that prioritize eco-friendly practices, such as organic farming and sustainable packaging, are likely to resonate more with environmentally conscious buyers.

    The increasing acceptance of CBD oil for therapeutic purposes appears to be reshaping consumer perceptions and driving demand across various sectors.

    U.S. Food and Drug Administration (FDA)

    CBD Oil Market Drivers

    Innovative Product Development

    Innovation within the CBD Oil (Cannabidiol Oil) Market is a driving force that enhances consumer engagement and market growth. Companies are increasingly investing in research and development to create diverse product offerings, including edibles, beverages, and topical applications infused with CBD oil. This diversification caters to varying consumer preferences and expands the potential customer base. Recent trends indicate that innovative formulations, such as water-soluble CBD and enhanced bioavailability products, are gaining traction. As the market evolves, the introduction of novel products is likely to attract new consumers and retain existing ones, thereby solidifying the CBD Oil (Cannabidiol Oil) Market's position in the health and wellness sector.

    Rising Demand for Natural Remedies

    The CBD Oil (Cannabidiol Oil) Market experiences a notable surge in demand for natural remedies as consumers increasingly seek alternatives to conventional pharmaceuticals. This trend is driven by a growing awareness of the potential therapeutic benefits of CBD oil, which is perceived as a safer option for managing various health conditions. According to recent data, the market for CBD oil is projected to reach substantial figures, reflecting a compound annual growth rate that suggests a robust consumer interest. As more individuals turn to natural solutions for pain relief, anxiety management, and overall wellness, the CBD Oil (Cannabidiol Oil) Market is likely to expand significantly, catering to this evolving consumer preference.

    Legalization and Regulatory Support

    The evolving legal landscape surrounding cannabis products plays a crucial role in shaping the CBD Oil (Cannabidiol Oil) Market. As more regions implement favorable regulations and legal frameworks for the cultivation and sale of hemp-derived CBD products, the market is poised for growth. Recent legislative changes have facilitated easier access to CBD oil, thereby encouraging both consumers and businesses to engage with the market. This regulatory support not only enhances consumer confidence but also fosters innovation within the industry, leading to the development of new products and formulations. Consequently, the CBD Oil (Cannabidiol Oil) Market is likely to benefit from this supportive environment, attracting investments and expanding its reach.

    Increased Focus on Health and Wellness

    The contemporary consumer landscape reflects a heightened focus on health and wellness, which significantly influences the CBD Oil (Cannabidiol Oil) Market. As individuals prioritize holistic health approaches, the demand for CBD oil as a natural supplement continues to rise. Market data indicates that consumers are increasingly incorporating CBD oil into their daily routines for its purported benefits, such as stress reduction and improved sleep quality. This trend aligns with a broader movement towards preventive health measures, suggesting that the CBD Oil (Cannabidiol Oil) Market is well-positioned to capitalize on this growing consumer consciousness. The integration of CBD oil into wellness products further amplifies its market presence.

    Growing E-commerce and Online Sales Channels

    The rise of e-commerce has transformed the retail landscape, significantly impacting the CBD Oil (Cannabidiol Oil) Market. With consumers increasingly turning to online platforms for their shopping needs, the accessibility of CBD oil products has improved markedly. Data suggests that online sales channels are experiencing rapid growth, driven by the convenience and variety they offer. This shift not only allows consumers to explore a wider range of products but also enables brands to reach a global audience without the constraints of traditional retail. As e-commerce continues to flourish, the CBD Oil (Cannabidiol Oil) Market is likely to see enhanced sales and brand visibility, further propelling its expansion.

    Market Segment Insights

    By Application: Therapeutics (Largest) vs. Cosmetics (Fastest-Growing)

    In the CBD Oil market, the application segment exhibits a diverse distribution among its various categories. Therapeutics holds the largest market share, driven by a growing acceptance of CBD for medical purposes, including pain relief and anxiety management. This segment's prominence is bolstered by ongoing research and increasing legalization, contributing significantly to its demand. Conversely, the cosmetics industry is emerging rapidly, capitalizing on the beauty sector's trend towards natural and organic ingredients, thus attracting a younger consumer base seeking innovative products infused with CBD.

    Therapeutics (Dominant) vs. Cosmetics (Emerging)

    The therapeutics segment stands out as a dominant force in the CBD Oil market, characterized by its wide range of applications such as pain management, anxiety relief, and sleep aid. This segment benefits from extensive clinical research supporting the efficacy of CBD and the increasing integration of cannabinoid therapies within conventional healthcare. On the other hand, the cosmetics segment is an emerging player, leveraging the trend of wellness and self-care. Brands are increasingly introducing CBD-infused skincare products, appealing particularly to millennial and Gen Z demographics. This growth is fueled by the rising consumer awareness of the anti-inflammatory and antioxidant properties of CBD, paving the way for innovative beauty solutions.

    By Source: Hemp-Derived (Largest) vs. Marijuana-Derived (Fastest-Growing)

    In the CBD Oil market, the source of the oil plays a crucial role in determining market dynamics. Hemp-derived CBD oils currently dominate the market due to their regulatory advantages and widespread acceptance. This segment benefits from larger production capabilities and lower costs, making it the preferred choice for consumers and manufacturers alike. Conversely, the marijuana-derived segment remains significant but occupies a smaller share as it is often restricted by legal regulations. The preference for hemp-derived oils signals a mature market segment, while marijuana-derived oils carve paths in niche markets.

    Source: Hemp-Derived (Dominant) vs. Marijuana-Derived (Emerging)

    Hemp-derived CBD oil stands out as the dominant player in the market, favored for its legal versatility and broader consumer acceptance. It is derived from industrial hemp, which is low in THC and high in CBD, making it suitable for a variety of applications from health and wellness to beauty products. This segment appeals to a wide range of consumers seeking therapeutic benefits without psychoactive effects. On the other hand, marijuana-derived CBD oil, while still emerging, is gaining popularity, particularly in regions where cannabis use is legalized. It typically contains higher levels of THC, which appeals to a specific demographic looking for a more potent therapeutic experience. This segment is driven by increasing legalization and shifting consumer perceptions, positioning it for rapid growth in the coming years.

    By Formulation: Oil (Largest) vs. Tinctures (Fastest-Growing)

    In the CBD Oil market, the formulation segment showcases a diverse range of product types, with oils standing as the largest segment in terms of market share. Oils are favored for their versatility and ease of use, appealing to both regular users and newcomers. Following closely are tinctures, which while not as dominant as oils, are rapidly gaining traction due to their efficacy and convenience, making substantial inroads into consumer preferences.

    Oils: Dominant vs. Tinctures: Emerging

    Oils in the CBD segment maintain a dominant market position owing to their ease of application and efficiency. This formulation type is often used for direct consumption or as an ingredient in various products, thereby broadening its appeal. Tinctures, on the other hand, have emerged as a popular alternative, especially among health-conscious consumers seeking precise dosages and rapid absorption rates. They are often considered more versatile and can be blended into drinks or foods, thus enhancing their market appeal. As consumer awareness grows, tinctures are expected to attract a larger share of the market.

    By End Use: Pharmaceuticals (Largest) vs. Wellness Centers (Fastest-Growing)

    The CBD oil market is segmented primarily into Pharmaceuticals, Personal Care Products, Food Industry, and Wellness Centers. Among these, the Pharmaceuticals segment holds the largest market share, driven by increasing acceptance for treating various health conditions. In contrast, the Wellness Centers segment is gaining substantial traction, particularly as consumers gravitate towards holistic and natural health solutions. Personal Care Products and the Food Industry are not far behind, but they primarily serve as secondary applications of CBD oil.

    Pharmaceuticals: Dominant vs. Wellness Centers: Emerging

    The Pharmaceuticals sector is characterized by its rigorous standards and regulatory compliance, positioning it as a dominant force in the CBD oil market. This segment benefits from strong backing in terms of research and clinical trials that validate CBD's therapeutic effects. On the other hand, the Wellness Centers segment is emerging rapidly, appealing to consumers seeking natural wellness alternatives. These centers leverage CBD oil in various treatments, promoting overall health and well-being. As awareness and demand for these services increase, Wellness Centers are expected to see significant growth, solidifying their place alongside established pharmaceutical players.

    Get more detailed insights about CBD Oil Market

    Regional Insights

    The CBD Oil (Cannabidiol Oil) Market is experiencing robust growth across various regions, with significant contributions from North America, Europe, South America, Asia Pacific, the Middle East, and Africa. In 2024, North America is projected to hold a major market share valued at 3.5 USD Billion, reflecting the region’s strong adoption of CBD products, influenced by regulatory advancements and heightened consumer awareness.

    Europe follows with a valuation of 2.0 USD billion, driven by growing demand for skincare and wellness products infused with CBD.South America, despite being the smallest segment at 0.75 USD billion, is on the rise due to increasing legalization and a younger demographic open to CBD products. Asia Pacific, valued at 1.5 USD Billion, demonstrates potential growth fueled by evolving consumer preferences and rising health awareness. 

    The Middle East and Africa, with a valuation of 0.58 USD billion, is gradually gaining traction as regulatory environments evolve. Each of these regions showcases unique trends, growth drivers, and challenges that shape the CBD Oil (Cannabidiol Oil) Market, highlighting the importance of understanding regional dynamics in this expanding industry.

    As consumer education and regulatory frameworks develop, opportunities for growth will continue to emerge across these diverse markets.

    CBD Oil (Cannabidiol Oil) Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

    Key Players and Competitive Insights

    The CBD Oil (Cannabidiol Oil) Market has witnessed significant growth in recent years, driven by an increasing consumer preference for natural and organic products, coupled with the expanding body of research affirming the health benefits of CBD. As the market matures, numerous companies are vying for prominence, presenting a highly competitive landscape characterized by innovation, branding strategies, and differing product offerings. 

    Companies are increasingly focused on not only meeting regulatory standards but also differentiating their products to cater to the diverse preferences of consumers globally. The level of competition is influenced by various factors, including product quality, pricing strategies, distribution channels, and marketing efforts that resonate with target demographics. Understanding the competitive dynamics within this market is crucial for stakeholders aiming to establish a strong market position.Royal CBD has positioned itself as a reputable player within the Global CBD Oil Market by focusing on premium quality products that cater to the health-conscious consumer.

    The brand has built its reputation through transparency in ingredient sourcing, product testing, and adherence to regulatory standards, ensuring that consumers can trust the quality of its offerings. 

    Royal CBD emphasizes a broad range of product formulations, including tinctures, gummies, and topicals that come from organic hemp sources. Its strengths lie in its strong branding, effective marketing strategies, and a commitment to consumer education about the benefits of CBD. 

    The company's strategic partnerships for distribution and collaboration with health professionals have enhanced its market presence, allowing it to reach a diverse audience across the globe.

    PureKana has also emerged as a significant contender in the Global CBD Oil Market. The company offers a variety of CBD products, including oils, capsules, and edibles, all crafted from non-GMO hemp. PureKana emphasizes product quality and safety, showcasing third-party testing results to reassure consumers regarding the efficacy and purity of its offerings. 

    Its strengths in the market include an established online presence, strategic marketing campaigns focused on wellness and lifestyle integration, and a commitment to sustainability in sourcing practices. PureKana has engaged in collaborations that enhance its product line and broaden its consumer reach. 

    With a consistent focus on innovation and the introduction of new product variations, the company continues to maintain a strong foothold in the global CBD landscape, catering to both novice and experienced users.

    Key Companies in the CBD Oil Market market include

    Industry Developments

    • Q2 2024: Charlotte’s Web Holdings Appoints New CEO to Drive Growth in CBD Oil Market Charlotte’s Web Holdings, a leading CBD oil producer, announced the appointment of Bill Morachnick as its new Chief Executive Officer, effective May 2024, to accelerate the company’s growth and innovation in the CBD sector.
    • Q1 2024: Canopy Growth Sells CBD Wellness Subsidiary to Focus on Core Cannabis Business Canopy Growth Corporation completed the sale of its U.S.-based CBD wellness subsidiary, Martha Stewart CBD, in March 2024, as part of a strategic shift to concentrate on its core cannabis operations.
    • Q2 2024: Elixinol Launches New Broad-Spectrum CBD Oil Line Targeting Sleep and Stress Relief Elixinol, a global CBD brand, launched a new line of broad-spectrum CBD oils in April 2024, formulated specifically for sleep and stress relief, expanding its product portfolio in the wellness market.
    • Q1 2024: Aurora Cannabis Announces Strategic Partnership with European Distributor for CBD Oils Aurora Cannabis entered into a distribution agreement with a major European pharmaceutical distributor in February 2024, aiming to expand the reach of its CBD oil products across key EU markets.
    • Q2 2024: Medterra CBD Opens New Manufacturing Facility in Kentucky Medterra CBD inaugurated a new state-of-the-art manufacturing facility in Kentucky in May 2024, increasing its production capacity to meet rising demand for CBD oil products in the U.S.
    • Q1 2024: CV Sciences Closes $10 Million Funding Round to Accelerate CBD Oil Product Development CV Sciences, a prominent CBD oil company, raised $10 million in a funding round completed in January 2024, with proceeds earmarked for research, product development, and market expansion.
    • Q2 2024: Green Roads Partners with Major U.S. Pharmacy Chain to Distribute CBD Oil Products Green Roads announced a partnership in June 2024 with a leading U.S. pharmacy chain, enabling nationwide distribution of its CBD oil products and expanding its retail footprint.
    • Q1 2024: Endoca Receives Regulatory Approval to Market CBD Oil in Japan Endoca, a European CBD oil producer, secured regulatory approval in March 2024 to sell its CBD oil products in Japan, marking a significant step in its international expansion strategy.
    • Q2 2024: HempFusion Acquires CBD Skincare Brand Sagely Naturals HempFusion Wellness Inc. acquired Sagely Naturals, a leading CBD skincare brand, in April 2024 to diversify its product offerings and strengthen its position in the CBD wellness market.
    • Q1 2024: Bluebird Botanicals Launches USDA Certified Organic CBD Oil Bluebird Botanicals introduced a new line of USDA certified organic CBD oil in February 2024, targeting health-conscious consumers seeking premium, organic wellness products.
    • Q2 2024: Neurogan Signs Exclusive Supply Contract with European Retailer for CBD Oil Neurogan, a U.S.-based CBD oil manufacturer, signed an exclusive supply agreement in May 2024 with a major European retailer, expanding its international distribution network.
    • Q1 2024: Hempstrol Secures $5 Million Investment to Expand CBD Oil Production in India Hempstrol, an India-based CBD oil company, closed a $5 million investment round in January 2024 to scale up its production facilities and accelerate market penetration in South Asia.

    Future Outlook

    CBD Oil Market Future Outlook

    The CBD Oil market is projected to grow at a 13.22% CAGR from 2024 to 2035, driven by increasing consumer awareness, regulatory advancements, and expanding applications in wellness and healthcare.

    New opportunities lie in:

    • Development of targeted CBD-infused wellness products for specific health conditions.
    • Expansion into international markets with tailored regulatory compliance strategies.
    • Investment in advanced extraction technologies to enhance product purity and yield.

    By 2035, the CBD Oil market is expected to be robust, reflecting substantial growth and diversification.

    Market Segmentation

    CBD Oil Market Source Outlook

    • Hemp-Derived
    • Marijuana-Derived

    CBD Oil Market End Use Outlook

    • Pharmaceuticals
    • Personal Care Products
    • Food Industry
    • Wellness Centers

    CBD Oil Market Application Outlook

    • Therapeutic
    • Cosmetics
    • Food and Beverages
    • Vaping
    • Nutraceuticals

    CBD Oil Market Formulation Outlook

    • Oil
    • Tinctures
    • Capsules
    • Edibles
    • Topicals

    Report Scope

    MARKET SIZE 20248.0(USD Billion)
    MARKET SIZE 20259.058(USD Billion)
    MARKET SIZE 203531.35(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)13.22% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesGrowing consumer interest in wellness products drives innovation in the CBD Oil (Cannabidiol Oil) Market.
    Key Market DynamicsRising consumer demand for natural wellness products drives innovation and competition in the CBD Oil market.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Rahul Gotadki
    Assistant Manager

    He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

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    FAQs

    What is the projected growth of the CBD Oil market?

    The CBD Oil market is the expected increase in total market value of 31.35 USD billion over a defined forecast period 2025–2035. It is driven by factors such as demand trends, technological advances, regulatory changes, and geographic expansion.

    What is the size of the CBD Oil market?

    CBD Oil market size was valued at approximately 8 billion USD in 2024. This figure will reach 31.35 billion USD covering all regions (America, Europe, Asia, MEA and ROW), focusing its segments / services / distribution channels till 2035.

    What is the CAGR of the CBD Oil market?

    CBD Oil market is expected to grow at a CAGR of 13.22% between 2025 and 2035.

    How much will the CBD Oil market be worth by 2035?

    CBD Oil market is expected to be worth of 31.35 billion USD, reflecting growth driven by usage, technology and global demands by the end of 2035.

    How will the CBD Oil market perform over the next 10 years?

    Over the next 10 years the CBD Oil market is expected to shift from usd billion 8 to 31.35 billion USD, led by adoption of advanced tech, demographic trends, regulatory approvals, with potential headwinds from 2025 to 2035.

    Which region is expected to dominate the Global CBD Oil market by 2035?

    North America is expected to dominate the Global CBD Oil market with a projected value of 9.5 billion USD by 2035.

    What are the projected market values for the therapeutic application of CBD oil by 2035?

    The therapeutic application of CBD oil is projected to reach 8.0 billion USD by 2035.

    What market size is anticipated for the cosmetic application of CBD oil by 2035?

    The cosmetic application of CBD oil is anticipated to reach a market size of 4.0 billion USD by 2035.

    Who are some of the key players in the Global CBD Oil market?

    Key players in the Global CBD Oil market include Royal CBD, PureKana, CBDistillery, and Charlotte's Web.

    What challenges does the Global CBD Oil market face?

    The Global CBD Oil market faces challenges such as regulatory issues and varying consumer perceptions.

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