By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The anticipated expansion of the Cassava Bags market in North America can be attributed to several key factors. Strict government regulations and increasing consumer awareness of sustainability are key drivers of the cassava bags market in North America. In a survey conducted in April 2022 among U.S. consumers, 23% of Gen Z and 19% of Millennial respondents indicated that they frequently sought information about a brand's sustainability practices when making purchase decisions.
Across various industries such as retail, food, and e-commerce, there has been a notable rise in the adoption of cassava bags in the region.
Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: CASSAVA BAGS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
Europe's Cassava Bags Market accounts for the second-largest market share as the continuous innovation within the packaging industry, with a specific emphasis on sustainable materials, is likely playing a role in the increasing prominence of cassava bags. The European Union has endorsed a stringent resolution aiming to substantially reduce the overall consumption of thin plastic bags in the region by approximately 80% by 2022. This initiative is expected to favor manufacturers of biodegradable plastics and paper makers in the years to come. In response to market trends, manufacturers and businesses are likely to explore and embrace novel eco-friendly materials.
For instance, in April 2021, Smurfit Kappa introduced a new line of e-bottle packaging solutions designed for the expanding online beverage market. This range prioritizes sustainability, being crafted from recyclable raw materials and customizable to accommodate various bottle shapes and sizes. Additionally, the company offers a selection of automated solutions aimed at optimizing packaging processes. Further, the German Cassava Bags Market held the largest market share, and the UK Cassava Bags Market was the fastest-growing market in the European region
The Asia-Pacific Cassava Bags Market is expected to grow at the fastest CAGR from 2023 to 2032. Countries in the Asia-Pacific region, including Thailand, Indonesia, Vietnam, and the Philippines, play a significant role as major cassava producers, ensuring a consistent supply of raw materials. Additionally, the region's substantial population, swift urbanization, and heightened environmental awareness collectively contribute to a strong demand for sustainable alternatives to plastic. As per a survey by Rakuten Insight, around 31 percent of respondents in China emphasized the high importance of purchasing products that are sustainably made, packaged, or environmentally friendly.
These factors, combined with supportive government policies and a growing inclination towards eco-friendly goods, position the Asia-Pacific region as a key driver for the widespread adoption and market dominance of cassava bags. Moreover, China’s Cassava Bags Market held the largest market share, and the Indian Cassava Bags Market was the fastest-growing market in the Asia-Pacific region.