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    Canada Video On Demand Market

    ID: MRFR/ICT/63347-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    Canada Video On Demand Market Research Report By Revenue Model (Subscription Video on Demand (SVoD), Transactional Video On Demand (TVoD), Advertisement Based Video On Demand (AVoD)) and By Content Type (Sports, Music, TV Entertainment, Kids, Movies, Others)- Forecast to 2035

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    Canada Video On Demand Market Research Report- Forecast to 2035 Infographic
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    Table of Contents

    Canada Video On Demand Market Summary

    The Canada Video On Demand market is projected to experience substantial growth from 10.6 USD billion in 2024 to 27.5 USD billion by 2035.

    Key Market Trends & Highlights

    Canada Video On Demand Key Trends and Highlights

    • The market is expected to grow at a compound annual growth rate of 9.03 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 27.5 USD billion, indicating robust expansion.
    • In 2024, the market is valued at 10.6 USD billion, reflecting a strong foundation for future growth.
    • Growing adoption of streaming technology due to increasing consumer demand for on-demand content is a major market driver.

    Market Size & Forecast

    2024 Market Size 10.6 (USD Billion)
    2035 Market Size 27.5 (USD Billion)
    CAGR (2025-2035) 9.03%

    Major Players

    Fandor, Disney, Shaw Communications, Bell Canada, Crave, Apple, Rogers, YouTube, Paramount, Amazon, Netflix

    Canada Video On Demand Market Trends

    The landscape of the Canada Video On Demand Market has been significantly influenced by a number of distinct trends. The expanding prevalence of high-speed internet in Canada has been a significant market driver, enabling a broader audience to access streaming services more easily. Subscriber-based models, which provide a diverse selection of content for a fixed monthly fee, are now preferred by a significant number of Canadians. This has resulted in consistent growth for providers that can provide enticing libraries of films and series that are customized to local preferences. 

    In addition, the Canadian government is providing support and incentives for local production, which is fostering the development of original content that is specifically tailored to Canadian audiences. This initiative is intended to increase the visibility of Canadian talent and narrative. In addition to fostering partnerships with local creators and filmmakers, this trend also broadens the range of available content, thereby fostering innovation in the industry. Multi-device access is becoming a critical feature as consumers become more demanding of flexibility, and mobile and device compatibility are becoming increasingly essential. 

    The increase in the availability of mobile applications and smart TVs has facilitated the binge-watching of content at any time and in any location. Furthermore, the proliferation of ad-supported video on demand services is generating opportunities for advertisers and content creators to establish a more cost-effective connection with Canadian audiences. 

    Opportunity awaits content creators and providers who can capitalize on emerging technologies, including augmented reality and virtual reality, to provide distinctive interactive experiences. As Canadians continue to adopt digital entertainment, it will be essential for all market participants to comprehend and adjust to these changing preferences.

    Canada Video On Demand Market Drivers

    Market Segment Insights

    Canada Video On Demand Market Segment Insights

    Canada Video On Demand Market Segment Insights

    Video On Demand Market Revenue Model Insights

    Video On Demand Market Revenue Model Insights

    The Canada Video On Demand Market has seen considerable evolution, with the Revenue Model segment playing a critical role in its overall growth and success. This segment encompasses various frameworks through which revenue is generated, primarily focusing on three distinct models: Subscription Video on Demand (SVoD), Transactional Video On Demand (TVoD), and Advertisement Based Video On Demand (AVoD). Each model serves a unique consumer preference and contributes differently to the market's dynamics. SVoD has gained substantial traction in Canada, driven by changing viewer habits that favor convenience and unlimited access to content for a flat fee.This model allows services to build loyal subscriber bases, ensuring consistent revenue streams over time. 

    On the other hand, TVoD offers a pay-per-view option that appeals to users who prefer to pay only for the content they consume, creating flexibility in viewing choices while also attracting consumers who wish to explore specialized content without a long-term commitment. Meanwhile, AVoD leverages advertising as its primary revenue source, allowing users to access a broad range of content for free, albeit with interruptions from ads. This model caters to budget-conscious viewers who seek no-cost options, thus expanding the potential audience base for service providers.The competitive landscape of the Canada Video On Demand Market is shifting, with each revenue model presenting unique advantages and challenges. 

    Growing technological advancements and increasing internet penetration in the region have opened several avenues for these models to flourish. Consumer trends indicate a rising preference for diverse content offerings, further driving innovation across these revenue models. As services explore strategic partnerships and integrate advanced analytics, the Canada Video On Demand Market segmentation will continue to evolve.Each revenue model contributes to the overall market growth by addressing various consumer needs, thereby shaping the future landscape of digital entertainment in Canada.

    Video On Demand Market Content Type Insights

    Video On Demand Market Content Type Insights

    The Canada Video On Demand Market segmentation focusing on Content Type reveals diverse consumption patterns among viewers. The growth of Sports programming has provided unique opportunities, particularly with major sporting events drawing significant audience attention, thus enhancing viewer engagement. Music content, now more accessible than ever, caters to an expanding demographic, allowing users to discover a wide range of genres and artists. TV Entertainment continues to dominate, showcasing popular series and exclusive contents that attract subscriptions, indicating its critical role in driving revenue.The Kids segment has also witnessed substantial growth, with parents seeking safe and engaging content for younger audiences, thereby propelling its demand. 

    Movies remain a core offering within the market, with a mix of classic and new releases essential for retaining viewer interest, along with superior production standards. Other categories, encompassing various genres and niche content, contribute to a well-rounded viewer experience, appealing to diverse tastes. Altogether, these segments reflect the dynamic nature of content consumption in Canada, driven by evolving viewer preferences and technological advances in the Video On Demand space.Insights into the Canada Video On Demand Market data indicate a shift towards personalized viewing experiences as consumers actively seek tailored content that aligns with their interests.

    Get more detailed insights about Canada Video On Demand Market Research Report- Forecast to 2035

    Regional Insights

    Key Players and Competitive Insights

    The Canada Video On Demand Market is characterized by a dynamic competitive landscape that revolves around the growing consumer demand for digital entertainment and a wide range of content offerings. The market is diverse, featuring a mix of local and international players, each striving to capture audience attention through innovative services and unique content libraries. The increasing penetration of high-speed internet and the shift in consumer viewing habits towards streaming over traditional cable networks have created a fertile ground for VoD platforms. Companies are continually evolving their approaches, focusing on user experience, content curation, and pricing strategies to enhance their market presence and attract subscribers. 

    As competition intensifies, companies must navigate the delicate balance of licensing high-demand content while developing their original programming to differentiate their services in this competitive environment.Fandor has established itself as a niche player within the Canada Video On Demand Market, appealing to cinephiles with a carefully curated library that emphasizes independent and classic films. Its strengths lie in its focus on quality and the diversity of its offerings, which cater to audiences seeking unique cinematic experiences beyond mainstream selections. Fandor's market presence in Canada is bolstered by its commitment to the indie film community, which resonates well with a growing audience of discerning viewers. In terms of user engagement, Fandor offers features such as personalized recommendations and community-driven content, enhancing viewer retention and satisfaction. 

    The company’s strategic emphasis on a subscription-based model allows it to maintain a steady revenue stream while investing in acquiring additional content that aligns with its brand identity.Disney has made a significant impact on the Canada Video On Demand Market by leveraging its extensive library of beloved franchises, original programming, and strong brand recognition. With key products such as its flagship streaming service, Disney+ offers a diverse range of content encompassing family-friendly movies, animated classics, and exclusive new series. 

    Disney's market presence in Canada is further strengthened by strategic partnerships and promotional collaborations that enhance subscriber growth and engagement. The company’s strengths include its ability to create compelling, high-quality content that resonates with a wide audience demographic. Disney has also engaged in strategic acquisitions that bolster its content offerings, ensuring a constant influx of new material to keep subscribers entertained. The combination of a vast content library and a strong understanding of consumer preferences positions Disney as a formidable competitor in the Canadian Video On Demand landscape, as it continues to innovate and expand its services to capture further market share.

    Key Companies in the Canada Video On Demand Market market include

    Industry Developments

    Bell Media expanded Crave's availability in Canada by introducing it as a subscription option on Amazon Prime Video Channels in February 2024. This allowed Prime members to directly access Crave's extensive content library, which includes HBO and Max originals, Crave originals, and more, through their Prime accounts. 

    Bell Media commemorated Crave's tenth anniversary in June 2024, emphasizing its status as the premier bilingual streaming service in Canada. At that time, Crave offered a diverse selection of renowned series, HBO and Max content, and Crave Originals, with a growing distribution across platforms such as Roku, Apple TV, Chromecast, and Prime Video. 

    Crave achieved 3.64 million subscribers in February 2025, representing an 18% year-over-year increase. The increase was primarily due to a substantial increase in direct-to-consumer (DTC) subscriptions (up 51%) and sports streaming (up 66%). The quarter and year saw record-breaking hours transmitted on Crave, and digital revenue accounted for 42% of Bell Media's total revenue.

    Market Segmentation

    Video On Demand Market Content Type Outlook

    • Sports
    • Music
    • TV Entertainment
    • Kids
    • Movies
    • Others

    Video On Demand Market Revenue Model Outlook

    • Subscription Video on Demand (SVoD)
    • Transactional Video On Demand (TVoD)
    • Advertisement Based Video On Demand (AVoD)

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 8.99(USD Billion)
    MARKET SIZE 2024 10.62(USD Billion)
    MARKET SIZE 2035 27.5(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 9.035% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Fandor, Disney, Digital Motion Pictures, Vimeo, Shaw Communications, Bell Canada, Crave, Apple, Rogers, Tubi, YouTube, Paramount, Amazon, Netflix
    SEGMENTS COVERED Revenue Model, Content Type
    KEY MARKET OPPORTUNITIES Growing demand for localized content, Increasing popularity of mobile streaming, Expansion of 5G infrastructure, Rise of ad-supported VOD services, Partnerships with telecom providers
    KEY MARKET DYNAMICS content variety, subscription growth, price competition, technological advancements, consumer behavior shifts
    COUNTRIES COVERED Canada

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the expected market size of the Canada Video On Demand Market in 2024?

    The Canada Video On Demand Market is expected to be valued at approximately 10.62 billion USD in 2024.

    How much is the Canada Video On Demand Market projected to grow by 2035?

    By 2035, the market is projected to grow to about 27.5 billion USD.

    What is the expected compound annual growth rate (CAGR) for the Canada Video On Demand Market from 2025 to 2035?

    The expected CAGR for the Canada Video On Demand Market is 9.035% during the period from 2025 to 2035.

    Which revenue model is expected to dominate the Canada Video On Demand Market in 2024?

    The Subscription Video on Demand (SVoD) model is expected to dominate with a value of 5.2 billion USD in 2024.

    How much revenue is expected from the Transactional Video On Demand (TVoD) segment in 2024?

    The Transactional Video On Demand (TVoD) segment is expected to generate approximately 3.8 billion USD in 2024.

    What is the market value of the Advertisement Based Video On Demand (AVoD) segment in 2024?

    The Advertisement Based Video On Demand (AVoD) segment is expected to reach a value of around 1.62 billion USD in 2024.

    Who are the major players in the Canada Video On Demand Market?

    Key players in the market include Fandor, Disney, Vimeo, Shaw Communications, and Netflix among others.

    What are the major growth drivers for the Canada Video On Demand Market?

    The growth drivers include rising internet penetration, increasing consumer demand for streaming services, and technological advancements.

    How will the revenue from Subscription Video on Demand (SVoD) change by 2035?

    Revenue from Subscription Video on Demand (SVoD) is expected to rise to about 13.5 billion USD by 2035.

    What is the projected revenue from the Advertisement Based Video On Demand (AVoD) segment by 2035?

    The Advertisement Based Video On Demand (AVoD) segment is projected to reach approximately 4.75 billion USD by 2035.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. Canada
    59. Video On Demand Market, BY Revenue Model (USD Billion)
    60. Subscription
    61. Video on Demand (SVoD)
    62. Transactional Video On Demand
    63. (TVoD)
    64. Advertisement Based Video On Demand (AVoD)
    65. Canada
    66. Video On Demand Market, BY Content Type (USD Billion)
    67. Sports
    68. Music
    69. TV
    70. Entertainment
    71. Kids
    72. Movies
    73. Others
    74. Competitive Landscape
    75. Overview
    76. Competitive
    77. Analysis
    78. Market share Analysis
    79. Major
    80. Growth Strategy in the Video On Demand Market
    81. Competitive
    82. Benchmarking
    83. Leading Players in Terms of Number of Developments
    84. in the Video On Demand Market
    85. Key developments and growth
    86. strategies
    87. New Product Launch/Service Deployment
    88. Merger
    89. & Acquisitions
    90. Joint Ventures
    91. Major
    92. Players Financial Matrix
    93. Sales and Operating Income
    94. Major
    95. Players R&D Expenditure. 2023
    96. Company
    97. Profiles
    98. Fandor
    99. Financial
    100. Overview
    101. Products Offered
    102. Key
    103. Developments
    104. SWOT Analysis
    105. Key
    106. Strategies
    107. Disney
    108. Financial
    109. Overview
    110. Products Offered
    111. Key
    112. Developments
    113. SWOT Analysis
    114. Key
    115. Strategies
    116. Digital Motion Pictures
    117. Financial
    118. Overview
    119. Products Offered
    120. Key
    121. Developments
    122. SWOT Analysis
    123. Key
    124. Strategies
    125. Vimeo
    126. Financial
    127. Overview
    128. Products Offered
    129. Key
    130. Developments
    131. SWOT Analysis
    132. Key
    133. Strategies
    134. Shaw Communications
    135. Financial
    136. Overview
    137. Products Offered
    138. Key
    139. Developments
    140. SWOT Analysis
    141. Key
    142. Strategies
    143. Bell Canada
    144. Financial
    145. Overview
    146. Products Offered
    147. Key
    148. Developments
    149. SWOT Analysis
    150. Key
    151. Strategies
    152. Crave
    153. Financial
    154. Overview
    155. Products Offered
    156. Key
    157. Developments
    158. SWOT Analysis
    159. Key
    160. Strategies
    161. Apple
    162. Financial
    163. Overview
    164. Products Offered
    165. Key
    166. Developments
    167. SWOT Analysis
    168. Key
    169. Strategies
    170. Rogers
    171. Financial
    172. Overview
    173. Products Offered
    174. Key
    175. Developments
    176. SWOT Analysis
    177. Key
    178. Strategies
    179. Tubi
    180. Financial
    181. Overview
    182. Products Offered
    183. Key
    184. Developments
    185. SWOT Analysis
    186. Key
    187. Strategies
    188. YouTube
    189. Financial
    190. Overview
    191. Products Offered
    192. Key
    193. Developments
    194. SWOT Analysis
    195. Key
    196. Strategies
    197. Paramount
    198. Financial
    199. Overview
    200. Products Offered
    201. Key
    202. Developments
    203. SWOT Analysis
    204. Key
    205. Strategies
    206. Amazon
    207. Financial
    208. Overview
    209. Products Offered
    210. Key
    211. Developments
    212. SWOT Analysis
    213. Key
    214. Strategies
    215. Netflix
    216. Financial
    217. Overview
    218. Products Offered
    219. Key
    220. Developments
    221. SWOT Analysis
    222. Key
    223. Strategies
    224. References
    225. Related
    226. Reports
    227. LIST
    228. OF ASSUMPTIONS
    229. Canada Video On Demand Market SIZE ESTIMATES
    230. & FORECAST, BY REVENUE MODEL, 2019-2035 (USD Billions)
    231. Canada
    232. Video On Demand Market SIZE ESTIMATES & FORECAST, BY CONTENT TYPE, 2019-2035
    233. (USD Billions)
    234. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    235. ACQUISITION/PARTNERSHIP
    236. LIST
    237. Of figures
    238. MARKET SYNOPSIS
    239. CANADA
    240. VIDEO ON DEMAND MARKET ANALYSIS BY REVENUE MODEL
    241. CANADA
    242. VIDEO ON DEMAND MARKET ANALYSIS BY CONTENT TYPE
    243. KEY BUYING
    244. CRITERIA OF VIDEO ON DEMAND MARKET
    245. RESEARCH PROCESS OF
    246. MRFR
    247. DRO ANALYSIS OF VIDEO ON DEMAND MARKET
    248. DRIVERS
    249. IMPACT ANALYSIS: VIDEO ON DEMAND MARKET
    250. RESTRAINTS IMPACT
    251. ANALYSIS: VIDEO ON DEMAND MARKET
    252. SUPPLY / VALUE CHAIN:
    253. VIDEO ON DEMAND MARKET
    254. VIDEO ON DEMAND MARKET, BY REVENUE
    255. MODEL, 2025 (% SHARE)
    256. VIDEO ON DEMAND MARKET, BY REVENUE
    257. MODEL, 2019 TO 2035 (USD Billions)
    258. VIDEO ON DEMAND MARKET,
    259. BY CONTENT TYPE, 2025 (% SHARE)
    260. VIDEO ON DEMAND MARKET,
    261. BY CONTENT TYPE, 2019 TO 2035 (USD Billions)
    262. BENCHMARKING
    263. OF MAJOR COMPETITORS

    Canada Video On Demand Market Segmentation

     

     

     

    • Video On Demand Market By Revenue Model (USD Billion, 2019-2035)

      • Subscription Video on Demand (SVoD)
      • Transactional Video On Demand (TVoD)
      • Advertisement Based Video On Demand (AVoD)

     

    • Video On Demand Market By Content Type (USD Billion, 2019-2035)

      • Sports
      • Music
      • TV Entertainment
      • Kids
      • Movies
      • Others

     

     

     

     

     

     

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