Calcium Fortified Food Market

• Increasing population and evolving dietary preferences among consumers are driving the market growth

Market CAGR for Calcium-Fortified Food is being driven by the increasing population and evolving dietary preferences among consumers. The primary advantage of food fortification lies in its capacity to effect change in dietary practices without necessitating active consumer participation. This approach can be seamlessly implemented by the food industry and can reach a vast consumer base through retail channels.

It is noteworthy that the Food and Agriculture Organization of the United Nations supports this approach and recommends that governments in nations with high malnutrition rates consider fortifying food products with essential nutrients such as calcium, iodine, vitamin A, and iron, while also regulating and overseeing the fortification process.

The increasing population and evolving dietary preferences among consumers are key drivers of growth in the Calcium-Fortified Food Market. As per the 2022 Food and Health Survey conducted by the International Food Information Council, prevalent dietary patterns include clean eating (16%), mindful eating (14%), calorie counting (13%), and plant-based diets (12%). Notably, despite the growing trend of dieting in the United States, the primary motivations behind these dietary choices—long-term health preservation (35%) and weight management (34%)—remain consistent with previous years.

It is worth mentioning that Baby Boomers are more inclined to prioritize long-term health (46%) and weight management (48%) as their motivations. This underscores a heightened health consciousness among consumers, leading to an increased willingness to invest in healthier dietary options. This consumer inclination is stimulating the market for vitamin D-fortified and mineral-enhanced food products. In developed economies, the market share is being propelled by the health-consciousness of end users, particularly pregnant women, caregivers of infants, and the elderly population, who are increasingly aware of the benefits of fortified foods and beverages.

Furthermore, the boost in disposable incomes in developing economies, coupled with an enhanced focus on health and well-being, is driving substantial market growth.

As a result, it is anticipated that throughout the projection period, demand for the Calcium-Fortified Food Market will increase due to the increasing population and evolving dietary preferences among consumers. Thus, driving the Calcium-Fortified Food Market revenue.

The increasing awareness regarding health and nutrition among consumers is a pivotal driver for the Global Calcium-Fortified Food Market Industry. As individuals become more conscious of their dietary choices, the demand for calcium-fortified products has surged. This trend is particularly evident in regions with high incidences of osteoporosis and other calcium deficiency-related health issues. For instance, the market is projected to reach 119.0 USD Billion in 2024, reflecting a growing preference for fortified foods. Consumers are actively seeking products that contribute to bone health, thereby propelling the growth of this segment.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. Growth in the North American region is being propelled by initiatives focused on food fortification, aimed at promoting a healthy diet and addressing health concerns, particularly malnutrition and micronutrient deficiencies. The market for Calcium-Fortified Food is expected to expand as consumers in this region become increasingly aware of deficiencies in nutrients like iodine, vitamins A & D, and myopia. The country's market is experiencing growth due to heightened consumer interest and awareness regarding the immune-boosting properties of a proper diet and eating habits.

For example, research, as outlined in a report by the US Bone and Joint Health Initiative (USBJI), reveals that one in two Americans suffers from musculoskeletal conditions, resulting in an estimated annual cost of USD 213 billion, encompassing both treatment expenses and lost wages. This indicates a significant market potential for health-focused dietary products.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: CALCIUM-FORTIFIED FOOD MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe's Calcium-Fortified Food Market accounts for the second-largest market share as The European Calcium-Fortified Food Market is poised for significant growth, driven by well-established fortified food industries and heightened health consciousness among consumers. According to Glanbia plc, The United Kingdom leads the market for functional/fortified foods and beverages with a substantial 23% market share, followed by Germany (16%), France (12%), Spain (10%), and Italy (9%). In the European landscape, the UK dominates the market for functional/fortified packaged foods, while Germany takes the lead in the beverage sector.

The COVID-19 pandemic has had a discernible impact on the food and beverage market in Europe, with more consumers actively seeking products to bolster their health. According to FMCG Gurus, 41% of European consumers have conducted research on healthier eating and drinking habits as a direct response to COVID-19. An additional 41% have shown an increased interest in functional products that contain health-enhancing ingredients. These trends indicate a growing market for health-conscious products in the European region.

Further, the German Calcium-Fortified Food Market held the largest market share, and the UK Calcium-Fortified Food Market was the fastest-growing market in the European region

The Asia-Pacific Calcium-Fortified Food Market is expected to grow at the fastest CAGR from 2023 to 2032. Osteoporosis has emerged as a noteworthy concern in the Asia-Pacific region, especially among the female population. According to the Asian Federation of Osteoporosis Societies (AFOS) in 2018, it was estimated that China witnessed around 485,000 hip fractures, while India had approximately 332,000 cases. These fractures had considerable implications for healthcare costs.

In 2018, across countries such as China, Chinese Taipei, Hong Kong SAR, India, Japan, Malaysia, Singapore, South Korea, and Thailand, it was estimated that over 1.1 million hip fractures occurred, resulting in a direct cost of USD 7.5 billion. Looking ahead to 2050, the number of hip fractures is projected to increase by 2.3-fold, reaching over 2.5 million cases annually. This anticipated surge would result in substantial projected costs, approaching almost USD 13 billion. In the context of business, this underscores the significant market potential for calcium-fortified foods.

These products offer a convenient source of the essential mineral calcium, which plays a vital role in addressing the osteoporosis challenge, particularly among aging populations in the Asia-Pacific region. As osteoporosis continues to be a health concern, calcium-fortified foods can meet the nutritional needs of consumers and potentially contribute to better bone health, offering a promising market opportunity for such products. Moreover, China’s Calcium-Fortified Food Market held the largest market share, and the Indian Calcium-Fortified Food Market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the Calcium-Fortified Food market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Calcium-Fortified Food industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Calcium-Fortified Food industry to benefit clients and increase the market sector. In recent years, the Calcium-Fortified Food industry has offered some of the most significant advantages to health-conscious consumers and those at risk of calcium and vitamin deficiencies. Major players in the Calcium-Fortified Food Market, including Nestlé S.A., Abbot, General Mills Inc., Mondelz International Inc., Cargill Incorporated, Danone, Bühler AG, Koninklijke DSM NV, Arla Foods amba, Corbion NV, Dr.

Paul Lohmann GmbH KG Chemische Fabrik are attempting to increase market demand by investing in research and development operations.

Abbott is a diversified healthcare company engaged in the discovery, development, manufacturing, and sale of a wide range of healthcare products. Their portfolio includes branded generic pharmaceuticals, diagnostic systems, and tests, pediatric and adult nutritional products, medical devices such as those used in heart care, electrophysiology, and neuromodulation, as well as minerals, nutrition products, and dietary supplements. They have research and development facilities in several countries and operate manufacturing plants ly. Abbott markets its products across various regions, spanning North America, Latin America, the Middle East, Europe, Asia-Pacific, and Africa.

The company's headquarters are situated in Abbott Park, Illinois, United States.

Cargill Incorporated is a prominent agribusiness firm that operates across various sectors including food, financial products, agriculture, industry, and risk management. The company is involved in the marketing, processing, and distribution of commodities like grains, oilseeds, sugar, meat, and cotton. Additionally, Cargill produces natural ingredients for diverse industries such as personal care, pet food, animal feed, and bio-industrial products. Cargill offers a range of support services encompassing technical assistance, data solutions, transportation, logistics, risk management, and marketing. The company is also engaged in the production and distribution of starch, starch sweeteners, fuel ethanol, and biodiesel.

Cargill's feed and pet food products are marketed under various brands like Nutrena, Provimi, Cargill, EWOS, Diamond V, and Purina. With a presence spanning the Americas, Europe, the Middle East, Africa, and the Asia-Pacific region, Cargill is headquartered in Minneapolis, Minnesota, United States. In a significant move, in April 2020, Cargill formed a joint venture with Bflike, a startup developed by BOX NV, aimed at leading the way in the rapidly evolving plant-based meat and fish alternatives market.

This collaboration underscores Cargill's commitment to providing sustainable and affordable plant-based options that meet consumer expectations and enrich dietary choices in various markets.