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Breathable Films Market Share

ID: MRFR//3667-HCR | 138 Pages | Author: Priya Nagrale| November 2024

In the competitive landscape of the Breathable Films Market, market share positioning strategies play a crucial role in determining the success and growth of companies. Here are some key strategies employed by players in the market:

Product Differentiation: One of the primary strategies for positioning market share in the breathable films market is product differentiation. Companies strive to differentiate their products by offering unique features such as enhanced breathability, moisture management, stretchability, or barrier properties. By focusing on product innovation and offering solutions tailored to specific end-user needs, companies can carve out a distinct market position and attract customers seeking specialized functionalities.

Brand Recognition and Reputation: Establishing a strong brand presence and reputation is essential for securing market share in the breathable films market. Companies invest in building brand recognition through effective marketing strategies, advertising campaigns, and maintaining high product quality standards. A trusted and reputable brand image helps in gaining customer trust, loyalty, and preference over competitors, thereby capturing a larger share of the market.

Market Segmentation and Targeting: Effective market segmentation and targeting strategies enable companies to focus their efforts on specific customer segments with the highest growth potential. By identifying niche markets or segments with unmet needs, companies can tailor their products and marketing messages to resonate with the target audience. This targeted approach allows companies to capture market share in specialized segments while maximizing their return on investment.

Strategic Partnerships and Alliances: Collaborations, partnerships, and alliances with other industry players, suppliers, or distributors can be instrumental in expanding market reach and gaining market share. By leveraging complementary strengths and resources, companies can access new markets, distribution channels, or technologies that enhance their competitive position in the breathable films market. Strategic partnerships also enable companies to share risks, reduce costs, and accelerate market penetration.

Geographical Expansion and Market Penetration: Companies seeking to increase their market share often focus on geographical expansion and market penetration strategies. This involves entering new geographic regions or expanding existing operations to capture untapped market opportunities. By establishing a strong presence in key regions, companies can leverage local market dynamics, customer preferences, and distribution networks to drive growth and gain market share.

Cost Leadership and Pricing Strategies: Cost leadership and competitive pricing strategies can be effective for gaining market share in the breathable films market, especially in price-sensitive segments. Companies that can offer competitive pricing while maintaining product quality and profitability are well-positioned to attract budget-conscious customers and gain market share from competitors. Additionally, implementing cost optimization measures and efficient manufacturing processes can help companies maintain a competitive edge in pricing.

Customer Relationship Management: Building and nurturing strong customer relationships is essential for securing market share in the breathable films market. Companies focus on delivering exceptional customer service, addressing customer needs promptly, and building long-term partnerships with key customers. By understanding customer preferences, feedback, and evolving requirements, companies can tailor their offerings to meet customer expectations and retain their loyalty, ultimately gaining market share through repeat business and referrals.

Investment in Research and Development: Continuous investment in research and development (R&D) is crucial for maintaining competitiveness and capturing market share in the breathable films market. Companies that innovate and introduce new products with advanced features, improved performance, or cost-effective solutions gain a competitive advantage over rivals. By staying at the forefront of technological advancements and market trends, companies can differentiate their offerings and attract customers seeking innovative solutions.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 7.43% (2024-2032)

Global Breathable Films Market Overview


Breathable Films Market Size was valued at USD 4.00 Billion in 2023. The Breathable Films Market industry is projected to grow from USD 4.34 Billion in 2024 to USD 7.70 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.43% during the forecast period (2024 - 2032). Consumers' increased expenditure on personal hygiene and rising demand for infant diapers are the primary market drivers that are boosting market growth.


Breathable Films Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Breathable Films Market Trends




  • Increasing demand for baby diapers is expected to drive market growth.




Market CAGR for breathable films is being driven by the increasing demand for baby diapers. With an increasing population, the demand for hygienic and comfortable diapers rises, driving the diaper business tremendously. The rise in per-capita disposable income and the increasing number of working mothers can be attributed to market growth. Growing awareness of newborn cleanliness and technological developments in diaper materials, breathability, and absorption capabilities have pushed producers to develop bio-based solutions.


Breathability refers to a fabric's resistance to air flow in and out of the weave or construction. Breathability is vital in a baby diaper for comfort and healthy skin. It helps to keep a baby's skin fresh and healthy by reducing the onset of diaper rash. Diaper dermatitis is caused by the breathability of the diaper. As a result, infants wearing permeable diapers reduce their risk of dermatitis by 38% to 50%.


Imerys is also a supplier of high-performance minerals used in the production of breathable film for diapers. FilmLink products are made from fine grade wet ground calcium carbonate (GCC). Its porous and round shape provides the best moisture vapour transmission rate (MVTR), allowing water vapour and air to travel through while moisture remains in the diaper.


Moreover, Consumers are getting more conscious, and they are willing to spend more money on personal cleanliness and a better lifestyle. Increasing female hygiene awareness and use is one of the primary drivers of the female hygiene market, which is estimated to increase by more than $43 billion by 2024 at a CAGR of more than 3.2% during the forecast period, with North America holding the lion's share. Other causes, such as a rising female workforce and better economic conditions, are increasing product availability through multiple channels, such as supermarkets, specialty stores, hypermarkets, and product developments aimed at catering to consumers' diverse demands. Consumers are also utilizing more baby diapers as the number of brands, promotional activities, and technical improvements in the baby diaper market increase.


The spread of the coronavirus epidemic has resulted in a major increase in the demand for personal protective equipment (PPE) kits and other critical medical supplies around the world. This is one of the key reasons fueling the market's expansion. The market is expanding as a result of rising demand for feminine hygiene products, which has been fueled by plans and initiatives established by governments around the world to increase the supply of sanitary napkins. There is also potential for the market for breathable films to grow over the forecast period due to rising applications from various industries such as personal care, pharmaceuticals, building and construction, medical, and food.


Breathable Films Market Segment Insights


Breathable Films Type Insights


The Breathable Films Market segmentation, based on type includes Polyethylene, Polypropylene, Polyurethane Polyether Block Amide, Co-Polyamide, and Polyether Ester. In the next years, the polyethylene segment is likely to dominate the market. Because of its outstanding breathing characteristics and inexpensive cost, PE is employed in the hygiene business. It's a barrier film that's utilized in newborn diapers, surgical drapes, and adult incontinence products. Growing knowledge about the use of hygiene products has increased demand for sanitary pads, adult incontinence products, and diapers that use polyethylene-based films as a barrier to reduce moisture and skin infection concerns. During the projected period, these variables are likely to fuel industry growth.


Breathable Films Application Insights


The Breathable Films Market segmentation, based on Application, includes Hygiene, Medical, Food Packaging, and Construction & Fabric. The food packaging segment was the largest by Application and is expected to remain at the top during the forecast period. Various packaging technologies have been created to meet the efficiency, comfort, safety, and freshness needs of packaged commodities. Breathable Films have various advantages, including decreasing CO2 buildup in packaging, which causes anaerobiosis, and automating steam release in a microwave. Other benefits of this packaging include improved gas exchange, an appealing appearance without fogging, longer product shelf life, and less loss during processing and coordinating.


Figure1: Breathable Films Market, by Type, 2022&2032(USD Billion)


Breathable Films Market, by Type


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Breathable Films Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Breathable Films Market area will dominate this market, due to construction industry boom. Rising building and construction activity in the United States and Canada, as well as increased infrastructure investment by businesses and governments, will boost regional industrial growth. Polyethylene films are used in the construction sector to safeguard important equipment and machinery by covering specified spaces.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: BREATHABLE FILMS MARKET SHARE BY REGION 2022 (USD Billion)


BREATHABLE FILMS MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Breathable Films Market accounts for the second-largest market share because of growing packaging material usage in the food and beverage, pharmaceutical, and personal care industries. Further, the German Breathable Films Market held the largest market share, and the UK Breathable Films Market was the fastest growing market in the European region


The Asia-Pacific Breathable Films Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because of the growing need for Breathable Films in the food packaging, medical, and sanitary industries. Moreover, China’s Breathable Films Market held the largest market share, and the Indian Breathable Films Market was the fastest growing market in the Asia-Pacific region.


Breathable Films Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Breathable Films Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Breathable Filmsindustry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Breathable Films industry to benefit clients and increase the market sector. In recent years, the Breathable Films industry has offered some of the most significant advantages to medicine. Major players in the Breathable Films Market, including TORAY INDUSTRIES, INC. (Japan), Covestro AG (Germany), NITTO DENKO CORPORATION (Japan), Fatra A.S. (Czech Republic), Schweitzer-Mauduit International, Inc.(U.S.) and others, are attempting to increase market demand by investing in research and development operations.


Mitsui Chemicals is a Nikkei-listed Japanese chemicals corporation with operations in Japan, Europe, China, Southeast Asia, and the United States. It is a subsidiary of the Mitsui group and one of Japan's top chemical firms. The company primarily specializes with functional polymeric materials, petrochemicals, and basic chemicals. Mitsui Chemicals was formed in 1968 by the amalgamation of Toyo Koatsu and Mitsui Chemical Industry. The former was created in 1933 and mostly manufactured fertilizers, whilst the later was founded in 1941 and produced dyes and organic intermediates. In February 2019, Mitsui Chemicals established a new breathable film manufacturing facility through its wholly-owned subsidiary Mitsui Hygiene Materials (Thailand). To satisfy the expanding demand in South East Asia, the plant's capacity has been increased to 10,900 tons per year.


Berry Group, Inc. is a Fortune 500 plastic packaging maker and marketer. It is headquartered in Evansville, Indiana, and has over 265 sites and 46,000 employees worldwide. In Fortune Magazine's rating, the corporation is one of the largest Indiana-based companies, with revenues of $14 billion or more in fiscal year 2022. Berry replaced Berry Plastics as the company's name. The business is divided into three segments: (1) Health, Hygiene, and Specialties; (2) Consumer Packaging; and (3) Engineered Materials. In January 2020, Berry has announced a USD 20 million capacity expansion for environmentally friendly and breathable films. In North America, the company will extend its healthcare, hygiene, and speciality films platform.


Key Companies in the Breathable Films market include



  • Trioplast Industrier AB (Sweden)

  • Schweitzer-Mauduit International Inc.(US)

  • Fatra A.S.(Czech Republic)

  • NITTO DENKO CORPORATION (Japan)

  • Covestro AG (Germany)

  • TORAY INDUSTRIES INC. (Japan)

  • Mitsui Chemicals Inc.(Japan)

  • Arkema S.A. (France)

  • The RKW Group (Germany)

  • Clopay Plastic Products Co.Inc.(US)


Breathable Films Industry Developments


 January 2020, RKW Group launched RoofTooGuard breather, a synthetic roofing underlayment with selectable adhesive and breathability. This product has distinct characteristics such as increased permeability and water resistance.


 July 2019, Arkema acquired Pochoir SAS, a French company that specializes in high-performance thermo-bonding adhesive films. This acquisition will allow for the incorporation of environmentally friendly breathable membranes as well as product portfolio growth.


March 2021, Printpack has introduced the Preserve brand of breathable laminated film for fresh food that has been pre-qualified by the How2Recycle organization. The film is made entirely of polyethylene and is suitable for in-store recycling.


Breathable Films Market Segmentation


Breathable Films Market By Type Outlook



  • Polyethylene

  • Polypropylene

  • Polyurethane Polyether Block Amide

  • Co-Polyamide

  • Polyether Ester


Breathable Films Market By Application Outlook



  • Hygiene

  • Medical

  • Food Packaging

  • Construction & Fabric


Breathable Films Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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