The breast reconstruction and augmentation market is witnessing a remarkable increase in demand, fueled by growing attention to breast cancer and the choice for breast reconstruction following mastectomy. Advances in surgical strategies and the supply of various implant options contribute to the growing recognition of breast reconstruction approaches. There is an increasing emphasis on personalization and customization in breast reconstruction and augmentation processes. Surgeons are tailoring methods to satisfy the man or woman's aesthetic desires and choices of sufferers, supplying various implant sizes, shapes, and location options to acquire greater customized outcomes. Regulatory approvals for innovative technologies in breast reconstruction and augmentation are influencing market dynamics. The clearance of recent implant technology and surgical strategies by using regulatory bodies complements the options available to surgeons, fostering innovation and increasing the market landscape.
Surgeons are increasingly adopting twin-plane augmentation strategies in breast augmentation approaches. This method involves placing the implant in part underneath the chest muscle, presenting a more natural-looking final result and lowering the hazard of headaches, together with implant visibility and rippling. Autologous tissue reconstruction, mainly through techniques like DIEP (deep inferior epigastric perforator) flap and TRAM (transverse rectus abdominis myocutaneous) flap, is gaining prominence in breast reconstruction. The use of a patient's tissue gives a herbal feel and avoids the use of implants, catering to the ones looking for autologous options. Increasing cognizance of breast implant-associated infection (BII) is impacting the marketplace. Some people with breast implants document signs that they attribute to the implants, leading to a trend of explantation or removal surgeries. This has brought on heightened scrutiny, studies, and discussions surrounding implant protection.
The global expansion of cosmetic surgical procedure tourism is influencing the breast reconstruction and augmentation marketplace. Patients seek techniques in international locations recognized for superior surgical techniques, experienced surgeons, and value-powerful options, contributing to the globalization of the market. Nipple and areola reconstruction strategies are evolving, presenting greater herbal and aesthetically alluring consequences. Innovations in tattooing, grafting, and sculpting techniques decorate the alternatives to be had for individuals undergoing breast reconstruction, addressing the very last degrees of the reconstructive process. Psychosocial guide and patient education projects are becoming quintessential to breast reconstruction and augmentation techniques. Healthcare providers are recognizing the significance of addressing the emotional and mental factors of those surgical procedures, offering comprehensive aid to patients for the duration of the choice-making manner and healing.
The Breast Reconstruction and Augmentation Market Size was valued at USD 2.36 Billion in 2023. The global breast reconstruction and augmentation industry is projected to grow from USD 2.52 Billion in 2024 to USD 3.92 Billion by 2032, exhibiting a CAGR of 5.02% during the forecast period (2024 - 2032).
Breast & augmentation, commonly known as breast enlargement, is a popular surgical procedure that improves the size and shape of the breast. According to the annual plastic surgery procedural statistics, there were 17.5 million surgical and minimally invasive cosmetic procedures performed in the US in 2017, a 2% increase over 2016. The American Society of Plastic Surgeons (ASPS) stated that breast augmentation is one of the top five cosmetic procedures conducted in the US. There were 300,378 total breast augmentations in the US in 2017. The statistics by the American Society of Plastic Surgeons (ASPS), stated the average cost of a breast augmentation surgery was USD 3,708 in 2014. Factors such as increased focus on physical appearance and increase in availability of favorable cohesive silicone breast implants are driving the growth of the market.
The primary customer base for breast augmentation is women belonging to middle- and high-income families. The World Bank estimates that the global annual disposable income per capita for women is expected to increase at a CAGR of approximately 6% over the forecast period, driving the expansion of the market globally. In addition, the rise in the prevalence of breast cancer and the availability of wide range options for breast implants fuel the market growth. As per the data released by the World Health Organization (WHO), in 2012, 1.7 million women were diagnosed with breast cancer, leading to approximately 522,000 deaths during the same year.
The breast reconstruction surgery is the creation of new breast shape, or mound, using surgery. The American Cancer Society estimated that 252,710 new cases of invasive breast cancer were diagnosed in the US in 2017. According to the ASPS, breast reconstruction & augmentation accounted for 109,256 procedures in 2016 or 1.9% of all the reconstructive procedures.
The Breast reconstruction & augmentation market is segmented based on type, product type, end user and region.
On the basis type, the Breast reconstruction & augmentation market is segmented into Implant reconstruction, Autologous or "flap" reconstruction.
On the basis of product type the market is segmented into silicone, saline.
End user is segmented into hospitals & clinics, ambulatory surgical centers, cosmetic surgery centers and others.
In the current scope of the study, the above-mentioned segments are covered into four global regions, namely- the Americas, Europe, Asia Pacific and the Middle East & Africa.
The Americas accounts for the largest regional Breast reconstruction & augmentationmarket owing to the increasing number of cosmetic procedures performed annually, a rising number of clinics, and the wide availability of skilled specialists. A number of leading and new players are focusing on research and development to incorporate various new technologies, to overcome issues associated with existing implants. For instance, in September 2016, Allergen received the US FDA approval to market NATRELLE INSPIRA, a cohesive breast implant as its newest category into gummy implants to increase breast fullness.
Europe is anticipated to hold the second largest market for breast implants during the forecast period. According to Statista, the number of silicone type breast augmentation surgeries performed in Italy in 2017 was 48,240.
Moreover, Asia-Pacific is anticipated to exhibit high growth, owing to the reduced cost of implantation procedures, leading to rise of medical tourism in Asian countries such as India, China, and other South-East Asian economies. For instance, according to IndiCure Health Tours Pvt. Ltd, an Indian Medical Tour consulting company, the cost of breast implant surgeries performed in India is almost one-third of the cost for the procedures in the US.
Research Methodology
Market Research Future research is conducted by industry experts who offer insights into industry structure, market segmentation, assessment, Competitive Landscape (CL), penetration, as well as on emerging trends. Besides primary interviews (~ 80%) and secondary research (~ 20%), their analysis is based on their years of professional expertise in respective industries. Our analysts also predict where the market will be headed in the next five to ten years, by analysing historical trends and current market positions. Furthermore, the varying trends of segments and categories geographically presented are studied and are estimated based on the primary and secondary research.
Extensive primary research was conducted to gain a deeper insight of the market and the industry performance. In this particular report we have conducted primary surveys (interviews) with key level executives (VPs, CEOs, Marketing Directors, Business Development Managers, and many more) of major players who are active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed, over the next five to ten years.
Secondary research was mainly used to collect and identify information useful for extensive, technical, market-oriented, and commercial study of the Breast reconstruction & augmentation market. It was also used to obtain key information about major players, market classification, and segmentation according to industry trends, geographical markets, and developments related to the market and perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, SEC filings, journals, white papers, corporate presentations, company web sites, international organization of chemical manufacturers, some paid databases, and many others.
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