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Breast Reconstruction & Augmentation Market Share

ID: MRFR//5796-HCR | 90 Pages | Author: Rahul Gotadki| December 2024

The breast reconstruction and augmentation market has witnessed a sizable boom, driven by evolving aesthetic choices and improvements in surgical techniques. Companies inside this marketplace hire several techniques to place themselves competitively and seize a share of the expanding demand for breast enhancement and reconstruction techniques. Adopting a patient-centric technique is critical. Companies prioritize know-how-affected person desires, issues, and expectancies, tailoring their products and advertising efforts. An affected person-focused approach contributes to better-affected person delight, fine phrase-of-mouth, and elevated emblem loyalty. Establishing the safety and efficacy of breast reconstruction and augmentation merchandise is paramount. Companies engage in scientific research and studies collaborations to generate evidence supporting the protection and lengthy-term effects of their implants.
To boost marketplace percentage, agencies pursue international marketplace enlargement strategies. This entails navigating numerous regulatory environments, organizing partnerships with worldwide distributors, and addressing cultural possibilities. A worldwide presence permits organizations to tap into the increasing demand for breast reconstruction and augmentation strategies worldwide. Recognizing the importance of surgical talent, agencies put money into schooling packages for healthcare specialists. These initiatives teach surgeons about the optimum use of various implant kinds, surgical strategies, and postoperative care. Educating capability sufferers is crucial for market positioning. Companies provoke instructional campaigns to provide statistics on the available options, procedural details, and healing expectancies.
Adherence to stringent regulatory requirements is non-negotiable. Companies that prioritize regulatory compliance display their dedication to patient protection and make contributions to constructing consideration amongst healthcare carriers and patients. Rigorous, excellent guarantee procedures are necessary to keep an advantageous logo picture and a robust market role. Managing recognition and setting up a strong logo presence is a strategic pass. Companies spend money on branding efforts that convey reliability, innovation, and a commitment to the affected person's well-being. Positive brand perception influences the choice-making procedure for each sufferer and healthcare expert.
Building strong collaborations with plastic surgeons and aesthetic clinics is a key method. Companies work carefully with healthcare professionals to recognize evolving surgical strategies, patient possibilities, and marketplace trends. Collaborative partnerships contribute to product improvement, clinical validation, and multiplied adoption of specific implants in various healthcare settings. Recognizing the individuality of every affected person, groups emphasize customization and personalization options. Implants that permit tailored answers considering elements including frame type, breast form, and favored effects beautify marketplace competitiveness. Personalized alternatives contribute to improved patient pride and positive surgical consequences.

Global Breast Reconstruction & Augmentation Market Overview


The Breast Reconstruction and Augmentation Market Size was valued at USD 2.36 Billion in 2023. The global breast reconstruction and augmentation industry is projected to grow from USD 2.52 Billion in 2024 to USD 3.92 Billion by 2032, exhibiting a CAGR of 5.02% during the forecast period (2024 - 2032).


Breast & augmentation, commonly known as breast enlargement, is a popular surgical procedure that improves the size and shape of the breast.  According to the annual plastic surgery procedural statistics, there were 17.5 million surgical and minimally invasive cosmetic procedures performed in the US in 2017, a 2% increase over 2016. The American Society of Plastic Surgeons (ASPS) stated that breast augmentation is one of the top five cosmetic procedures conducted in the US. There were 300,378 total breast augmentations in the US in 2017. The statistics by the American Society of Plastic Surgeons (ASPS), stated the average cost of a breast augmentation surgery was USD 3,708 in 2014. Factors such as increased focus on physical appearance and increase in availability of favorable cohesive silicone breast implants are driving the growth of the market.


The primary customer base for breast augmentation is women belonging to middle- and high-income families. The World Bank estimates that the global annual disposable income per capita for women is expected to increase at a CAGR of approximately 6% over the forecast period, driving the expansion of the market globally. In addition, the rise in the prevalence of breast cancer and the availability of wide range options for breast implants fuel the market growth. As per the data released by the World Health Organization (WHO), in 2012, 1.7 million women were diagnosed with breast cancer, leading to approximately 522,000 deaths during the same year.


The breast reconstruction surgery is the creation of new breast shape, or mound, using surgery. The American Cancer Society estimated that 252,710 new cases of invasive breast cancer were diagnosed in the US in 2017. According to the ASPS, breast reconstruction & augmentation accounted for 109,256 procedures in 2016 or 1.9% of all the reconstructive procedures.


Breast Reconstruction & Augmentation Market Segment Insights


The Breast reconstruction & augmentation market is segmented based on type, product type, end user and region.


Breast Reconstruction & Augmentation Type Insights


On the basis type, the Breast reconstruction & augmentation market is segmented into Implant reconstruction, Autologous or "flap" reconstruction. 


Breast Reconstruction & Augmentation Product Type Insights


On the basis of product type the market is segmented into silicone, saline. 


Breast Reconstruction & Augmentation End User Insights


End user is segmented into hospitals & clinics, ambulatory surgical centers, cosmetic surgery centers and others.


Breast Reconstruction & Augmentation Regional Insights


In the current scope of the study, the above-mentioned segments are covered into four global regions, namely- the Americas, Europe, Asia Pacific and the Middle East & Africa.


The Americas accounts for the largest regional Breast reconstruction & augmentationmarket owing to the increasing number of cosmetic procedures performed annually, a rising number of clinics, and the wide availability of skilled specialists. A number of leading and new players are focusing on research and development to incorporate various new technologies, to overcome issues associated with existing implants. For instance, in September 2016, Allergen received the US FDA approval to market NATRELLE INSPIRA, a cohesive breast implant as its newest category into gummy implants to increase breast fullness.


Europe is anticipated to hold the second largest market for breast implants during the forecast period. According to Statista, the number of silicone type breast augmentation surgeries performed in Italy in 2017 was 48,240.


Moreover, Asia-Pacific is anticipated to exhibit high growth, owing to the reduced cost of implantation procedures, leading to rise of medical tourism in Asian countries such as India, China, and other South-East Asian economies. For instance, according to IndiCure Health Tours Pvt. Ltd, an Indian Medical Tour consulting company, the cost of breast implant surgeries performed in India is almost one-third of the cost for the procedures in the US.


Research Methodology


Market Research Future research is conducted by industry experts who offer insights into industry structure, market segmentation, assessment, Competitive Landscape (CL), penetration, as well as on emerging trends. Besides primary interviews (~ 80%) and secondary research (~ 20%), their analysis is based on their years of professional expertise in respective industries. Our analysts also predict where the market will be headed in the next five to ten years, by analysing historical trends and current market positions. Furthermore, the varying trends of segments and categories geographically presented are studied and are estimated based on the primary and secondary research.



  • Primary Research


Extensive primary research was conducted to gain a deeper insight of the market and the industry performance. In this particular report we have conducted primary surveys (interviews) with key level executives (VPs, CEOs, Marketing Directors, Business Development Managers, and many more) of major players who are active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed, over the next five to ten years.



  • Secondary Research


Secondary research was mainly used to collect and identify information useful for extensive, technical, market-oriented, and commercial study of the Breast reconstruction & augmentation market. It was also used to obtain key information about major players, market classification, and segmentation according to industry trends, geographical markets, and developments related to the market and perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, SEC filings, journals, white papers, corporate presentations, company web sites, international organization of chemical manufacturers, some paid databases, and many others.


Intended Audience



  • Breast implant manufacturers

  • Pharmaceutical companies

  • Government and private laboratories

  • Research and Development (R&D) companies

  • Medical research laboratories

  • Cosmetic Centers

  • Market research and consulting service providers


Breast Reconstruction & Augmentation Market Segmentation


Breast reconstruction & augmentation Type Outlook



  • Implant reconstruction

  • Autologous or "flap" reconstruction


Breast reconstruction & augmentation Product type Outlook



  • Silicone

  • Saline


Breast reconstruction & augmentation End User Outlook



  • Hospitals & Clinics

  • Ambulatory Surgical Centers

  • Cosmetic Surgery Centers

  • Cosmetic Surgery Centers


Breast reconstruction & augmentation Market Top  Key Players



  • Allergan Inc

  • Sientra Inc

  • GC Aesthetics

  • Mentor Worldwide LLC (Part of Johnson & Johnson)

  • Establishment Labs

  • Polytech Health & Aesthetics GmbH (Deutsche Beteiligungs AG)

  • Groupe Sebbin SAS

  • HansBiomed Co. Ltd

  • Laboratoires Arion

  • Cereplas

  • Ideal Implant Inc

  • Shanghai Kangning Medical Supplies Ltd

  • Guangzhou Wanhe Plastic Materials Co. Ltd

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