BOPP Labels Market Research Report: By Label Type (Pressure-Sensitive Labels, Heat-Seal Labels, In-Mold Labels, Shrink Sleeves), By Application (Food and Beverage, Healthcare, Personal Care, Industrial, Electronics), By Print Technology (Flexographic Printing, Digital Printing, Offset Printing, Gravure Printing), By Material (Biaxially-Oriented Polypropylene (BOPP), Cast Polypropylene (CPP), Polyethylene Terephthalate (PET), Polyvinyl Chloride (PVC)), By End-Use Industry (Packaging, Consumer Goods, Automotive, Healthcare, Industrial) and By

Global BOPP Labels Market Overview

The BOPP Labels Market Size was estimated at 22.0 (USD Billion) in 2022. The BOPP Labels Industry is expected to grow from 23.3(USD Billion) in 2023 to 39.0 (USD Billion) by 2032. The BOPP Labels Market CAGR (growth rate) is expected to be around 5.89% during the forecast period (2024 - 2032).

Key BOPP Labels Market Trends Highlighted

BOPP labels are gaining traction due to their exceptional printability, durability, and flexibility. As the demand for packaging and labeling solutions continues to surge, the market for BOPP labels is poised for significant growth. One of the key drivers propelling this growth is the rising demand for flexible packaging, which utilizes BOPP labels for tamper-evident seals and promotional applications. Furthermore, the expansion of e-commerce and the growing awareness of sustainability are creating opportunities for BOPP labels, as they are lightweight and recyclable compared to traditional materials.

Recent trends in the BOPP labels market include the adoption of digital printing technologies, which enable cost-effective and high-quality customization. Additionally, the integration of RFID (Radio Frequency Identification) capabilities is gaining momentum, allowing for real-time tracking and data collection. The market is also witnessing a shift towards advanced adhesives and coatings, enhancing the durability and performance of BOPP labels in challenging environments. With the increasing demand for premium packaging and the need for efficient and sustainable labeling solutions, the BOPP labels market is anticipated to continue its growth trajectory in the coming years.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

BOPP Labels Market Drivers

Rising Demand for BOPP Labels in the Packaging Industry

The increasing use of packed products of all types, including food and beverage items, for household and other daily uses continues to be a significant driver of the packaging industry. BOPP labels are commonly used in the packaging of all kinds of products, including food and beverages, medications and drugs, and other consumer goods. Thus, the rising demand for packaged products in emerging economies is expected to continue to drive the growth of the BOPP labels market.

Moreover, the versatility and cost-effectiveness of BOPP labels make them a viable option for manufacturers seeking to develop their products’ branding and shelf appeal. Finally, the growing popularity of e-commerce and the need for tamper-resistant packaging continue to drive the increased demand for BOPP labels throughout the packaging industry.

Advancements in Printing and Labeling Technology

Printing and labeling technology advancement has also driven the growth of the  BOPP Labels Market Industry. The development of new printing techniques, such as digital printing and flexographic printing, has enabled manufacturers to produce high-quality, cost-effective labels. In addition to printing technologies, the integration of RFID into BOPP labels is another development that is changing the functionality of the labels and creating new applications.

RFID-enabled BOPP labels can be used to track and monitor products throughout the supply chain, thereby offering better inventory management and product traceability.

Growing Environmental Awareness

Growing environmental awareness is also driving the growth of the  BOPP Labels Market Industry. Consumers are increasingly demanding eco-friendly packaging solutions, and BOPP labels are a sustainable option. BOPP is a recyclable material, and it can be produced using recycled content. Additionally, BOPP labels are lightweight, which reduces transportation costs and the overall carbon footprint of products.

BOPP Labels Market Segment Insights

BOPP Labels Market Label Type Insights

There are altogether four categories within the  BOPP Labels Market, and pressure-sensitive labels are the most common type, making up at least half of the market with over 50% market share. They can be applied and removed with minimal effort; they can also be printed in more colors and designs. Heat-seal labels are used when a product needs a strong and secure bond, and they are used in combination with a wide range of food and beverage packaging. In-mold labels are placed directly inside the mold of a product, so that the label is also tamper-evident and the label will not come off easily.

Shrink sleeves are heats shrunk to fit the product, so it is also considered as a full body label that can be both attractive and functional. The growth is primarily induced by the increased demand for packaging, the surge of e-commerce and the trend of automation. As a result, pressure-sensitive labels will continue to dominate the market and have over 50% market share by 2032. The growth of the segment is related to the surge of demand for convenience and increasing popularity of e-commerce. Heat-seal labels will also see a moderate growth and account for over 20% of market share in 2032, whilst its growth will be triggered by the increased tamper-evident feature in food and beverage industry.

In-mold labels will also see a steady growth and account for over 15% of market share in 2032, mainly because of the demand for durable and tamper evident label from automotive and medical industries. Finally, shrink sleeve will see the fastest increase and by 2030 will also account for over 10% of market share, triggered by the demand for full body label in food and beverage industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

BOPP Labels Market Application Insights

The food and beverages segment of the  BOPP Labels Market will have the largest market share in 2023, and it will continue to dominate the market over the forecast period. The market’s growth is due to the increasing demand for packaged food and beverages, as well as the growing popularity of convenience foods. The healthcare segment will be another rapidly growing sector of the  BOPP Labels Market, as the demand for pharmaceutical and medical products will continue to increase. The personal care segment is another major contributor to the  BOPP Labels Market revenue and it will experience steady growth over the forecast period.

The industrial segment will also aid the  BOPP Labels Market growth as the demand for durable and high-quality labels in the industrial sector increases. The electronics segment will witness moderate growth as the demand for electronic devices increases and the popularity of e-commerce also grows over time.

BOPP Labels Market Print Technology Insights

The BOPP Labels Market is segmented based on Print Technology into Flexographic Printing, Digital Printing, Offset Printing, and Gravure Printing. Among these, Flexographic Printing accounted for the largest revenue share in 2023, and it is projected to maintain its dominance throughout the forecast period. The rising demand for flexible packaging solutions is primarily driving the growth of the Flexographic Printing segment. Digital Printing is expected to witness the fastest growth rate during the forecast period, owing to its ability to provide high-quality prints with shorter lead times.

Offset Printing is another widely used printing technology in the BOPP Labels Market, and it is expected to continue to be a significant contributor to the market revenue. Gravure Printing, on the other hand, is expected to witness a steady growth rate during the forecast period.

BOPP Labels Market Material Insights

Biaxially-oriented polypropylene (BOPP) held the largest share of the  BOPP Labels Market in 2023, and it is expected to continue to dominate the market throughout the forecast period. The growth of the BOPP segment can be attributed to its high strength, printability, and cost-effectiveness. Cast polypropylene (CPP) is another important material used in the production of BOPP labels. CPP is similar to BOPP in terms of properties, but it is less stiff and has a higher gloss finish. Polyethylene terephthalate (PET) is a strong and durable material that is often used in applications where clarity is important.

Polyvinyl chloride (PVC) is a versatile material that can be used in a variety of applications, including BOPP labels. PVC is known for its resistance to chemicals and moisture.

BOPP Labels Market End-Use Industry Insights

The BOPP Labels Market is segmented into various end-use industries, including packaging, consumer goods, automotive, healthcare, and industrial. Each segment presents unique market dynamics, growth opportunities, and challenges. The packaging segment holds a significant share in the  BOPP Labels Market, driven by the increasing demand for flexible packaging solutions in various industries. In 2023, the packaging segment was valued at USD 10.2 billion and is projected to reach USD 16.3 billion by 2032, exhibiting a CAGR of 5.6%. The consumer goods segment is another major contributor to the market, with a market size of USD 5.2 billion in 2023 and an estimated valuation of USD 8.3 billion by 2032, growing at a CAGR of 5.9%.

The automotive, healthcare, and industrial segments also contribute to the overall market growth, offering opportunities for manufacturers and suppliers.

BOPP Labels Market Regional Insights

The BOPP Labels Market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America dominated the market in 2023, accounting for over 35% of the  BOPP Labels Market revenue. The growth in this region can be attributed to the presence of key players in the region, along with the increasing demand for BOPP labels from various end-use industries such as food & beverage, pharmaceuticals, and consumer goods. Europe is expected to be the second-largest market for BOPP labels over the forecast period, owing to the growing demand from end-use industries such as food & beverage and pharmaceuticals.

APAC is estimated to witness the highest growth rate over the forecast period, owing to the increasing demand for BOPP labels from emerging economies such as China and India. MEA and South America are expected to register a steady growth rate over the forecast period.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

BOPP Labels Market Key Players And Competitive Insights

The BOPP Labels Market is a highly competitive one, and many of the major players are working hard on expanding their product offerings to meet the growing demand. Leading players in this market are investing heavily in research and development in order to launch new and improved products and technologies. The BOPP Labels Market industry is ever more competitive as new players enter the market and existing players expand their footprint. Over the coming years, it is expected that partnerships and alliances between market players will shape the competitive landscape in the BOPP Labels Market.

Avery Dennison is one of the leading players in the  BOPP Labels Market. The company offers a broad range of BOPP labels and materials, which may be used for a wide range of applications in the food and beverage, healthcare and consumer products sectors. Avery Dennison has production facilities and sales offices in more than 50 countries around the world, which ensures broad access to the customer base and coverage for the  market. Both its commitment to innovation and its top customer service have allowed the company to maintain its leading position in the market.

UPM Raflatac is another major BOPP Labels Market player. The company offers a wide range of BOPP labels and materials directed at a variety of applications in the food and beverage, healthcare and consumer products sectors. UPM Raflatac has production facilities and sales offices in more than 30 countries around the world. Its strong commitment to sustainability and responsible use of resources has allowed the company to increase its market share in recent years.

Key Companies in the BOPP Labels Market Include

• Lintec Corporation


• MultiColor Corporation


• Toppan Printing Co., Ltd.


• Avery Dennison


• UPM Raflatac


• Jindal Poly Films Limited


• Oji Holdings Corporation


• Premier Films


• Huhtamaki


• Loparex


• Schreiner Group


• Taghleef Industries Group


• Apollo Label Group


• CCL Industries


• ArconvertRitrama

BOPP Labels Market Industry Developments

The  BOPP labels market is projected to reach USD 39.0 billion by 2032, exhibiting a CAGR of 5.89% during the forecast period (2024-2032). Rising demand for flexible packaging solutions, increasing use of BOPP labels in food and beverage, pharmaceutical, and personal care industries, and growing adoption of automated labeling systems are key factors driving market growth.

Recent industry developments include the launch of new BOPP label materials with enhanced printability and durability, strategic partnerships between manufacturers and end-users, and investments in research and development to improve sustainability and efficiency. Key players in the market are focusing on expanding their product portfolio, optimizing production processes, and adopting eco-friendly practices to meet evolving customer needs and environmental regulations.

BOPP Labels Market Segmentation Insights

BOPP Labels Market Label Type Outlook

• Pressure-Sensitive Labels


• Heat-Seal Labels


• In-Mold Labels


• Shrink Sleeves

BOPP Labels Market Application Outlook

• Food and Beverage


• Healthcare


• Personal Care


• Industrial


• Electronics

BOPP Labels Market Print Technology Outlook

• Flexographic Printing


• Digital Printing


• Offset Printing


• Gravure Printing

BOPP Labels Market Material Outlook

• Biaxially-Oriented Polypropylene (BOPP)


• Cast Polypropylene (CPP)


• Polyethylene Terephthalate (PET)


• Polyvinyl Chloride (PVC)

BOPP Labels Market End-Use Industry Outlook

• Packaging


• Consumer Goods


• Automotive


• Healthcare


• Industrial

BOPP Labels Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa