Blenders Market Analysis

Global Blenders Market Overview

Blenders Market Size was valued at USD 3.1 billion in 2022. The blenders market is projected to grow from USD 3.3 billion in 2023 to USD 4.9 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2023 - 2032). The enhanced functionality and performance of hand blenders are the primary market drivers driving the market's expansion. Technology improvements and other factors have also led to the development of complex and automated hand blenders, which will enhance demand for them throughout the course of the projected period.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Blenders Market Trends

• Shifting Trends Towards a Healthier Lifestyle and Eating Patterns to Drive Market Growth

Globally, people's fast-paced lifestyles and evolving work situations have led to unrestrained eating habits and an increase in diseases. According to statistics from the Centers for Disease Control and Prevention, almost 1 in 10 Americans regularly consume fruits and vegetables, which helps them avoid chronic diseases like cancer and heart disease. Fruits and vegetables are being consumed more frequently as a result of the increase in ailments that people are developing. One can simply adopt healthy eating habits while saving time thanks to the many advantages of blenders. The consumption of smoothies and milkshakes has increased as a result of heightened knowledge of the advantages of a balanced diet and growing social media influence. To ensure that their bodies are getting the nutrients and vitamins they need each day, the majority of consumers are switching to healthy options that can be consumed on-the-go. In the future years, it is anticipated that the shifting trend towards breakfast and smoothies created at home and consumed on the move would increase demand for blenders.

Urbanization is a key driver of the blender market's expansion because it boosted the need for convenience in busy urban lifestyles and gave rise to a booming middle class. The demand for kitchen equipment is higher in the urban market, especially in affluent cities. Two more significant factors influencing the market expansion for kitchen appliances are rising urbanization and product innovation. Rising urbanization levels are fueling demand for luxury and high-end homes, which is paving the way for a bright future for high-end kitchen appliances. It is anticipated that an increase in extra cash and a growth in the working population in metropolitan countries will fuel the need for kitchen equipment. High-income groups are a potential market for lifestyle products. Therefore, it is anticipated that the trend towards urbanization will offer a lucrative opportunity for the growth of the market CAGR.

The growth of the sector is particularly being driven by rising online retail sales. Online demand for blenders has significantly increased over the last few years. Through online channels, market vendors' various products and brands have gained more visibility. Due to the presence of a wide range of products, online shopping channels have also grown. The success of internet commerce is due in part to the extension of customer reach and cost savings in inventory management. Additionally, it is anticipated that growing internet connectivity, expanding mobile device adoption, and rising consumer awareness will all contribute to the growth of the global market via the e-commerce platform. Thus, driving the blenders market revenue.

Blenders Market Segment Insights

Blenders Product Type Insights

The Blenders Market segmentation, based on product type includes Countertop Blenders, Personal Blenders and Hand Blenders. The hand blenders segment dominated the market. Due to the reduction in size of houses and kitchens, particularly in urban areas, consumers have felt the need to maximize space. Smaller hand-held blenders as a result have recently become more popular and outsold conventional table-top blenders in sales.

Figure 1: Blenders Market, by Type, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Blenders Material Type Insights

The Blenders Market segmentation, based on material type, includes Plastic, Stainless Steel, Glass and Others (Aluminum, Copper etc.). The plastic category generated the most income. Plastic blenders have become much more popular, which can be ascribed to their portability and ease of use when traveling. The product is lightweight, as is its durability. Customers are consuming more as a result. Plastic blenders are a highly common product due to the risk of breakage when dropped.

Blenders Power Insights

The Blenders Market segmentation, based on power, includes > 200 Watts, 200 to 399 Watts, 400 to 699 Watts, 700 to 999 Watts and > 1,000 Watts. The 700 to 999 watts category generated the most income. The toughest ingredients can be blended with ease with a 700 watt motor. They are therefore excellent for soups, salad dressings, infant food, and other things. In households that don't prepare meals from scratch, a lower-watt blender can be used.

Blenders Material Sales Channel Insights

The Blenders Market segmentation, based on sales channel, includes Offline Channel and Online Channel. The online channel category generated the most income because of the channel's excellent shopping accessibility and convenience. In addition, online shopping choices for home electronics, such as hand blenders, are significantly influenced by online channels like social media and google AdWords.

Blenders Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American blenders market area will dominate this market. The evolving preferences of customers towards energy-efficient products, which is a major driver of regional growth, are to be attributed. The American populace is open to adopting and purchasing more expensive technology that can aid in energy conservation. In comparison to traditional blenders, blenders use less energy. In North America, the household market has a growing demand for blenders.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: BLENDERS MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe blenders market accounts for the second-largest market share. Rising disposable income in Germany, the United Kingdom, France, and the rest of Europe, as well as consumer demand for wholesome food and beverages with new and better flavors, are anticipated to propel the market to grow at a significant rate during the forecast period. Government initiatives include enhancing food and beverage manufacturing and processing in the processed food sector. Further, the German blenders market held the largest market share, and the UK blenders market was the fastest growing market in the European region

The Asia-Pacific Blenders Market is expected to grow at the fastest CAGR from 2023 to 2032. The region's growth is mostly related to the region's expanding population and quick urbanization. More than half of the population of the world resides in this area, which is driving up demand for home appliances. According to the World Bank Database, the region's population is more than 45% urban. The area is described as having a developing economy, a growing middle class, and modest living standards. The demand for blenders is being driven by the expanding millennial population and the widespread adoption of healthy eating habits. Moreover, China’s blenders market held the largest market share, and the Indian blenders market was the fastest growing market in the Asia-Pacific region.

Blenders Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the blenders market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, blenders industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global blenders industry to benefit clients and increase the market sector. In recent years, the blenders industry has offered some of the most significant advantages. Major players in the blenders market attempting to increase market demand by investing in research and development operations include Vitamix Corporation, Blendtec, Inc., Hamilton Beach Brands Holding Company, Conair Corporation, Cuisinart, Nutribullet, LLC, Oster, Philips Electronics N.V., Black+Decker Inc., Breville Group Limited, KitchenAid, Ninja Kitchen, Sunbeam Products Inc., Waring Commercial, Inc., Panasonic Corporation, Kuvings, Magimix, Braun GmbH, JTC Electronics Ltd and Electrolux AB.

Koninklijke Philips NV (Philips) is a diversified technology firm that creates and produces consumer electronics and medical solutions. Diagnostic imaging, image-guided treatment, ultrasound, monitoring and analytics, enterprise diagnostic informatics, sleep and respiratory care, population health management, linked care informatics, and therapeutic care are all sectors in which the business provides products and solutions. Products available include power toothbrushes, sterilisers, breast pumps, shavers, brush heads, baby bottles, groomers, trimmers, and items for skin, hair, and hair removal. It also sells personal care and dental healthcare items.

A variety of electric and electronic goods are developed, manufactured, sold, and serviced by Panasonic Holdings Corp. (Panasonic), originally known as Panasonic Corp. The range of products offered by Panasonic includes air conditioners for individual rooms, TVs, landlines, digital cameras, video equipment, audio equipment for the house, rice cookers, lights, wiring devices, air conditioners, air purifiers, and bicycles. Additionally, it provides projectors, batteries, electric motors, electronic materials, electronic components, electronic materials, semiconductors, LCD panels, mounting machines, welding equipment, PCs and tablets.

Key Companies in the blenders market include

• Vitamix Corporation


• Blendtec, Inc.


• Hamilton Beach Brands Holding Company


• Conair Corporation


• Cuisinart


• Nutribullet, LLC


• Oster


• Philips Electronics N.V.


• Black+Decker Inc.


• Breville Group Limited


• KitchenAid


• Ninja Kitchen


• Sunbeam Products Inc.


• Waring Commercial, Inc.


• Panasonic Corporation


• Kuvings


• Magimix


• Braun GmbH


• JTC Electronics Ltd.


• Electrolux AB

Blenders Industry Developments

July 2022 Philips Domestic Appliances India Ltd., a significant player in the small appliance market in India, has introduced the HL7703 Mixer Grinder. Retail outlets and the company's official website (e-store) will both sell it. The company claims that the new mixer grinder has innovative technology and can grind anything in just 90 seconds. With a 1000W motor that offers best-in-class performance, the small mixer grinder is powerful.

March 2022 For cordless hand blenders, a new lineup of motor choices from Power Motor is offered. The PT2730 and PT555PM range of cordless hand blenders and mixers offer a full motion solution. The highly integrated product assembly consists of the low voltage permanent motor driver, magnet DC motor, and rechargeable battery pack.

Blenders Market Segmentation

Blenders Product Type Outlook (USD Billion, 2018-2032)

• Countertop Blenders


• Personal Blenders


• Hand Blenders

Blenders Material Type Outlook (USD Billion, 2018-2032)

• Plastic


• Stainless Steel


• Glass


• Others (Aluminum, Copper etc.)

Blenders Power Outlook (USD Billion, 2018-2032)

• > 200 Watts


• 200 to 399 Watts


• 400 to 699 Watts


• > 1,000 Watts

Blenders Sales Channel Outlook (USD Billion, 2018-2032)

• Offline Channel


• Online Channel

Blenders Regional Outlook (USD Billion, 2018-2032)

• 
  North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• 
  Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• 
  Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  
  


• 
  Rest of Asia-Pacific
  
  
  
  • Rest of the World
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America