Certified Global Research Member
Key Questions Answered
- Global Market Outlook
- In-depth analysis of global and regional trends
- Analyze and identify the major players in the market, their market share, key developments, etc.
- To understand the capability of the major players based on products offered, financials, and strategies.
- Identify disrupting products, companies, and trends.
- To identify opportunities in the market.
- Analyze the key challenges in the market.
- Analyze the regional penetration of players, products, and services in the market.
- Comparison of major players’ financial performance.
- Evaluate strategies adopted by major players.
- Recommendations
Why Choose Market Research Future?
- Vigorous research methodologies for specific market.
- Knowledge partners across the globe
- Large network of partner consultants.
- Ever-increasing/ Escalating data base with quarterly monitoring of various markets
- Trusted by fortune 500 companies/startups/ universities/organizations
- Large database of 5000+ markets reports.
- Effective and prompt pre- and post-sales support.
In the coming time, the global market for Bluetooth Low Energy (BLE) beacons is expected to grow because more people are using these devices in something called "proximity marketing." Proximity marketing means using wireless technology to advertise directly to customers in a specific area. Businesses use this type of marketing to share personalized content and boost sales. It works by sending special messages and notifications to people's smartphones, tablets, and iPads when they are in the right place at the right time. Only people who use Wi-Fi or Bluetooth can get these messages, making it more likely that they are interested in the business.
Proximity marketing is like talking to customers when they are most likely to buy something. For example, if someone searches for a product online using their phone and then goes to a physical store, a Bluetooth Low Energy (BLE) beacon device can quickly connect to their phone using Bluetooth. It can then provide more information about the product they searched for on their smartphone. This kind of marketing is becoming more popular all around the world.
Most people don't like getting messages that don't make sense for them. So, businesses have to be smart about how they advertise. They need to make their ads very personalized and relevant. Big companies like Macy's, McDonald's, Walmart, and Lord & Taylor are good at this. They create ads that are really helpful for their customers, and this helps them make more money and keep their customers happy. In proximity marketing, each BLE signal has a unique ID or code. When a smartphone with Bluetooth gets near, it detects this signal and checks what action is assigned to it. Then, it shows a notification with information about a sale, a new product, a survey, and so on. This is why the market for BLE beacon devices is growing.
In conclusion, the anticipated growth in the global Bluetooth Low Energy (BLE) beacon market is intricately linked to the expanding use of BLE beacon devices in proximity marketing. This marketing strategy's ability to deliver personalized and timely messages to a targeted audience enhances its effectiveness. As businesses continue to refine their advertising approaches, particularly in the context of proximity marketing, the market for BLE beacon devices is poised for sustained expansion. The convergence of technology and consumer preferences is shaping a future where personalized and context-aware advertising plays a pivotal role in driving business success.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | Increased awareness of BLE beacon technology and innovation in information technology solutions such as IoT |
| Market Dynamics | Growing demand for smartphone usage |
BLE Beacons Market Highlights:
Global BLE Beacons Market Overview:
BLE Beacons Market size was valued at USD 1455.6 Million in 2023. The BLE beacons industry is projected to grow from USD 1895.19 Million in 2024 to USD 12021.0 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 25.98% during the forecast period (2024 - 2032). Increased awareness of BLE beacon technology and innovation in information technology solutions such as IoT, growing demand for smartphone usage and development in organized retail are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
BLE Beacons Market Trends
-
The rising integration of advanced communication technologies is driving market growth.
Market CAGR for BLE beacons is driven by the growing adoption of advanced communication technologies, including Bluetooth, Wi-Fi, RFID (radio-frequency identification), NFC (near-field communication), and the rising popularity of lot technology. Also, growing demand for Beacon based on advanced Bluetooth technology, such as Bluetooth 5.2, Bluetooth 5, and Bluetooth 4, from numerous industries such as transportation and logistics, entertainment and others are expected to boost the adoption of Beacon.
Additionally, the increasing adoption of BLE beacon devices in proximity marketing is expected to drive the growth of the global BLE beacon market revenue during the forecast period. Proximity marketing is a type of marketing that utilizes technology such as BLE beacon appliances to target nearby smartphone devices to showcase appropriate advertisements to the user. For instance, if the utilizers search for a particular product on the internet using a smartphone and walk into an offline store, the BLE beacon device can efficiently connect to that person's smartphone utilizing Bluetooth connectivity and offer relative information about the product on the smartphone. The global proximity market is rapidly growing across the globe.
The growing need for spatial data, which can be utilized to analyze the current demographic trend, is driving the growth of the market in various applications. One of the most widespread usages of beacon technology in higher education is the expedition of administrative tasks, such as attendance monitoring. Attendance monitoring via beacons increases efficiency and saves time. It also replaces a physical attendance sheet with spatially and automatically detected attendance information. Also, increasing globalization and demand from the automobile sector will emerge as key market development drivers. Increasing emphasis on business intelligence to achieve a competitive edge, increased usage of spatial data in analytics, rising demand for smart beacons for indoor navigation, and expanding industrialization contribute to the market's growth.
Moreover, market players focus highly on business intelligence to gain competitive advantages. For instance, in October 2022, ZPE Systems launched a smartphone-sized cloud gateway for IoT, OT, and IoMD applications. Nodegrid MiniSR is displayed with Environmental Monitoring Sensor, Alert Beacons, and iPhone for scale. The Mini SR supports wired and wireless connection, hosting third-party security software, key tools, and centralized cloud orchestration.
BLE Beacons Market Segment Insights:
BLE Beacons Type Insights
The BLE Beacons Market segmentation, based on type, includes iBeacon, Eddystone, and AltBeacon. The iBeacon segment dominated the market, accounting for 35% of market revenue (509.47 Billion). In developing economies, category growth is driven by the need for providing location-based alerts and information to nearby smartphones compatible with the iBeacon protocol. However, AltBeacon is the fastest-growing category owing to the growing adoption of AltBeacon, which is a genuine and interoperable nearness beacon that can be included as a feature in any BLE-compliant device.
Figure 1: BLE Beacons Market, by Type, 2022 & 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
BLE Beacons Mode Insights
The BLE Beacons Market segmentation, based on mode, includes non-connectable beacons {indoor positioning, real-time location system (RTLS), asset tracking/ monitoring, IOT sensor nodes, and advertising services}, and connectable beacons. The non-connectable beacons category generated the most income (70.4%) as more and more companies are adopting BLE beacons to capture a vast collection of consumer data, which helps these brands to engage better with their customers. However, connectable beacons are the fastest-growing category as it allows for tracking the location and health of beacons with crowd-sourced solutions.
BLE Beacons Application Insights
The BLE Beacons Market segmentation, based on application, includes healthcare, retail, manufacturing, media & entertainment, travel & tourism, transportation & logistics, and others. The retail category generated the most income owing to increasing beacon deployment for enhancing customer experience. Retailers are engaged in improving customer experience by installing in-store beacons to send promotional messages, thereby boosting their sales and efficiency. However, healthcare is the fastest-growing category the growing need for responding to emergencies. Hospitals leverage technology to provide customized solutions for the patient's history and current health conditions.
BLE Beacons Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American BLE beacons market will dominate due to the continuous adoption of technology in the hospitality and retail industries. Offering coupons and increasing trade promotions are becoming a norm to drive store sales in the competitive marketplace will boost market growth in this region. Further, the US BLE beacons market held the largest market share, and the Canada BLE beacons market was the fastest growing market in the North American region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: BLE Beacons Market SHARE BY REGION 2022 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's BLE beacons market accounts for the second-largest market share due to the increase in organized retail formats along with the increasing smartphone penetration. Further, the German BLE beacons market held the largest market share, and the UK BLE beacons market was the fastest-growing market in the European region.
The Asia-Pacific BLE Beacons Market is expected to grow fastest from 2023 to 2032. This is owing to the strong presence of key players and the rising adoption of core communication technologies such as Bluetooth, NFC, Wi-Fi, and ongoing loT technology in this region. Moreover, China’s BLE Beacons market held the largest market share, and the Indian BLE Beacons market was the fastest-growing market in the Asia-Pacific region.
BLE Beacons Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the BLE beacons market grow even more. Market participants are also undertaking numerous strategic activities to expand their global footprint, with important market developments including new product launches, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the BLE beacons industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global BLE beacons industry to benefit clients and increase the market sector. Major players in the BLE beacons market, including Zebra Technologies Corp., Estimote, Inc., Aruba, Kontakt.io, Inpixon, Chengdu Jaalee Technology Co., Ltd, Teltonika, IOBOT TECHNOLOGIES (THINGSUP), Sensoro Co., Ltd, and others, are attempting to increase market demand by investing in research and development operations.
Sigfox SA, a subsidiary of Citymesh NV, is the provider of zero-generation network and Internet of Things (IoT) solutions. It offers various Internet connection devices, provides two-way data transmission, and device-to-cloud connectivity solutions. The company utilizes ultra-narrow band radio modulation technology to exchange radio messages over the air Sigfox serves agriculture and environment, automotive, construction, consumer electronics, emergency services and security, healthcare, intelligent buildings, manufacturing and supply chain, retail and leisure, smart city and public transport, and other sectors. In December 2021, CAR-LITE and Sigfox launched an intelligent light beacon based on the oG network to replace emergency triangles on the road. The unique light beacon, developed and designed by CAR-LITE, will send automated alerts to the appropriate road safety authorities and accurately geo-locate the location of failed vehicles, based on the Sigfox oG network, without the need for an internet connection, Wi-Fi or SIM card.
HID Global is an American manufacturer of certain identity products. The firm is an independent brand of Assa Abloy, a Swedish door and permit control conglomerate. The firm sells logical access control products, physical access control products, and secure issuance products that comprise cards, readers, smart card readers (OMNIKEY), networked access products, card printers/encoders (FARGO) and software. Its other business segments include virtualization technology, cashless payment, government ID, RFID for industry and logistics and Animal ID solutions and professional services. In August 2022, HID Global announced that the Belgian national railway company, NMBS/SNCB, has successfully deployed a real-time location service platform with HID BEEKs Bluetooth Low-Energy (BLE) beacons to accurately monitor train location and ensure on-time departures.
Key Companies in the BLE Beacons market include
-
-
Estimote, Inc.
-
Aruba, Kontakt.io
-
Inpixon
-
Chengdu Jaalee Technology Co., Ltd
-
Teltonika
-
IOBOT TECHNOLOGIES (THINGSUP)
-
Sensoro Co., Ltd
-
Leantegra
-
KKM Company Limited
-
Gimbal
-
ELA Innovation SA
-
Asahi Kasei Corporation,
-
Nordic Semiconductor
-
Semiconductor Component Industries, LLC (OnSemi)
-
HID Global Corporation
-
Infsoft Gmbh
-
MOKOSmart
-
ALE International.
BLE Beacons Industry Developments
January 2023: Berkeley Lights, Inc., launched Beacon Select, the company's new optofluidic system for cell line development. Beacon Select is based on the same advanced technology offered by the original Beacon System launched in 2017, which currently has over 130 systems installed globally.
November 2022: Infsoft introduced a new Locator Beacon that combines BLE and UWB. The updated infsoft Locator Beacon combines Bluetooth Low Energy and Ultra-wideband tracking technology for client and server tracking. With the new hardware from the Ingolstadt-based full-service provider, large companies may achieve many use cases based on the locator infrastructure.
BLE Beacons Market Segmentation:
BLE Beacons Type Outlook
-
iBeacon
-
Eddystone
-
AltBeacon
BLE Beacons Mode Outlook
-
Non-Connectable Beacons
-
Indoor Positioning
-
Real-Time Location System (RTLS)
-
Asset Tracking/ Monitoring
-
IoT Sensor Nodes
-
Advertising Services
-
Connectable Beacons
BLE Beacons Application Outlook
-
Healthcare
-
Retail
-
Manufacturing
-
Media & Entertainment
-
Travel & Tourism
-
Transportation & Logistics
-
Others
BLE Beacons Regional Outlook
-
North America
-
US
-
Canada
-
Europe
-
Germany
-
France
-
UK
-
Italy
-
Spain
-
Rest of Europe
-
Asia-Pacific
-
China
-
Japan
-
India
-
Australia
-
South Korea
-
Australia
-
Rest of Asia-Pacific
-
Rest of the World
-
Middle East
-
Africa
-
Latin America
Leading companies partner with us for data-driven Insights
Kindly complete the form below to receive a free sample of this Report
Tailored for You
- Dedicated Research on any specifics segment or region.
- Focused Research on specific players in the market.
- Custom Report based only on your requirements.
- Flexibility to add or subtract any chapter in the study.
- Historic data from 2014 and forecasts outlook till 2040.
- Flexibility of providing data/insights in formats (PDF, PPT, Excel).
- Provide cross segmentation in applicable scenario/markets.
