BLE Beacons Companies

Competitive Landscape of the BLE Beacons Market:

The Bluetooth Low Energy (BLE) beacons market is burgeoning, fueled by the relentless march of the Internet of Things (IoT) and its transformative potential across diverse industries. With beacons acting as miniature location transmitters, the market offers a treasure trove of opportunities for players navigating its dynamic landscape. Understanding the competitive forces at play is crucial for success, and this analysis delves into the strategies, factors for market share analysis, and the rising stars shaping the future of this exciting realm.

Some of the BLE Beacons companies listed below:

• Zebra Technologies Corp.


• Estimote, Inc.


• Aruba, Kontakt.io


• Inpixon


• Chengdu Jaalee Technology Co., Ltd


• Teltonika


• IOBOT TECHNOLOGIES (THINGSUP)


• Sensoro Co., Ltd


• Leantegra


• KKM Company Limited


• Gimbal


• ELA Innovation SA


• Asahi Kasei Corporation,


• Nordic Semiconductor


• Semiconductor Component Industries, LLC (OnSemi)


• HID Global Corporation


• Infsoft Gmbh


• MOKOSmart


• ALE International

Strategies Adopted by Key Players:

• Differentiation through Feature Innovation: Players like Estimote and Kontakt.io focus on advanced features like beacon management platforms, cloud integration, and analytics dashboards, creating a one-stop-shop for comprehensive beacon solutions.


• Vertical Specialization: Beacon providers like Gimbal and Blue Bite strategically target specific industries like retail or healthcare, tailoring features and software to address their unique needs and compliance requirements.


• Cost Leadership: Companies like Radius Networks and BeaconZone prioritize affordability, offering basic beacon models at competitive prices, particularly appealing to budget-conscious customers.


• Partnership-driven Growth: Collaborations with technology giants like Google and Apple for beacon compatibility in mobile platforms strengthen a brand's reach and credibility.

Factors for Market Share Analysis:

• Product Portfolio: The range and sophistication of beacon models offered, including indoor/outdoor variations, battery life, and transmission range, influence market share.


• Software and Platform Capabilities: The robustness and user-friendliness of beacon management platforms, analytics tools, and API accessibility determine a provider's appeal.


• Industry Focus: Specialization in specific verticals like retail, healthcare, or logistics, and demonstrated success in implementing effective beacon-based solutions, can solidify market leadership.


• Global Presence: A wider geographical reach and established distribution channels across regions like North America, Europe, and Asia-Pacific broaden market capture potential.


• Customer Service and Support: Responsive and efficient customer support, technical expertise, and training resources offered by a company contribute to market share gains.

New and Emerging Companies:

• BeaconZone: This Singapore-based company offers affordable beacons with cloud-based management software, targeting budget-conscious customers, particularly in Asia.


• Sensoro: A Chinese player, Sensoro, focuses on innovative beacons with features like temperature and humidity sensors, making them suitable for smart building and environmental monitoring applications.


• Beaconinside: This French company specializes in location analytics platforms utilizing beacon data, catering to retailers seeking to optimize foot traffic and personalize customer experiences.

Latest Company Updates:

On Sep.27, 2023- researchers at the McKelvey School of Engineering and the AI for Health Institute at Washington University in St. Louis announced the development of a potentially powerful wearable tech, Contact Tracing for Hospitals (CATCH), to help fight COVID, future pandemics in hospitals. The new automated tool for contact tracing is designed specifically for the unique challenges and risks faced by front-line healthcare workers in the hospital environment.

On May 05, 2023- InPlay launched a low energy beacon SoC, IN100 NanoBeacon Bluetooth, offering an ultra-low cost option to make sensor beacons for data collection, with no coding required. The IN100 is the first of the NanoBeacon family and is InPlay's breakthrough SoC that will redefine the future of IIoT applications.

IN 100 integrates with the latest Bluetooth 5.3 technology and features a firmware-less design, allowing users to focus on building and scaling their wireless applications. This NanoBeacon is easily connectable to analog or digital sensors and transmits data over Bluetooth in real-time wireless communication.

On Aug. 31, 2022- HID Global, a Bluetooth solution and RFID tracking solutions company announced that Belgium's national railway company, NMBS/SNCB, has deployed its real-time location & services platform, along with BEEKS's BLE beacons, monitor train location and departures. The Bluetooth devices are increasingly preferred over the GPS signals, which are only sometimes accurate.

On Sept. 20, 2021- Kontakt.io Inc., a leader in Bluetooth BLE indoor IoT solutions, announced the availability of the world's smallest BLE beacon, the Nano Tag, to solve for worker safety and enhance patient & visitor experience for the healthcare, hospitality, and events industries. This affordable, disposable & wearable device sets a new standard for location-aware disposable BLE tags.