Betaine Market Analysis

Global Betaine Market Overview

Betaine Market Size was prized at USD 3.9 billion in 2022. The betaine industry is projected to grow from USD 4.1 Billion in 2023 to USD 5.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.30% during the forecast period (2023 - 2030). Substantial increases in the pharmaceutical, nutraceutical, and food and beverage industries are the key market drivers enhancing the market growth. Betaine's broad use as an anti-stress agent in animal feed accelerates market expansion.Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Betaine Market Trends

• Expanding consumer demand from the food and beverage sector to boost the market growth

Betaine has been used to treat cancer, diabetes, certain cardiovascular diseases, and cognitive loss. Changing food consumption habits and growth in the demand for healthier foods is another reason projected to fuel the need for betaine over the coming years. Recent industry projections state that by 2020, the organic food business in the United States will account for about 4% of total food sales and be worth $850 billion. Because consumer tastes are evolving towards attractive and healthy packaged foods and beverages, the betaine market is predicted to grow. According to the current survey, 23% of American consumers routinely drink juice. Juice is consumed on average multiple times per week by 30% of the respondents polled. Therefore the growing prevalence of cardiovascular diseases has enhanced the betaine industru CAGR globally in recent years.

Over the next years, there is expected to be a significant increase in the global market due to the rising demand for food and drinks, notably in South Asia and the developing BRICS countries. In 2021, 2.5 billion metric tonnes of food were consumed globally. 626 million metric tonnes of bread and cereal products had the most consumption that year. The food and beverage coloring agents market, including natural and artificial colors, will likely develop throughout the projected period, increasing demand for betaine. Thus the rapid expansion and advancement in the food and beverage sector is another factor driving the growth of the betaine market revenue.

Segment Insights

Betaine Category Insights

The Betaine Market segmentation, based on category, includes natural and synthetic. The synthetic segment held the largest share of the market. Synthetic betaine is in high demand for personal care products because it retains water and moisturizes the skin. The natural betaine industry share would surpass its competitor due to better qualities such as increased heat stress tolerance, lower energy needs, and improved lean growth. Hence, the rising usage of natural betaine positively impacts market growth.

Betaine Type Insights

The Betaine Market data has been bifurcated by type into cocamidopropyl betaine, betaine anhydrous, and others. The cocamidopropyl betaine category is anticipated to boost the market growth in the upcoming years. The synthetic surfactant Cocamidopropyl betaine is frequently referred to as, primarily, coconut oil. The substance emulsifies and thickens in various goods, including hand soaps, shampoos, makeup removers, shaving cream, cosmetics, and body washes.

Figure 1: Betaine Market, by Type, 2022 & 2030 (USD Billion)Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

The second fastest-growing segment in the Betaine Market segmentation is anhydrous betaine. A substance called betaine anhydrous is produced naturally by the body. U.S. FDA has approved betaine anhydrous as a treatment for excessive urine levels of a substance called homocysteine (homocystinuria) in patients with specific hereditary diseases.

Betaine Application Insights

Based on application, the global betaine industry has been segmented into personal care, animal feed, food & beverages and others. The personal care sector summated the market in 2022 as the product is mostly utilized as a substitute for sulfur-based surfactants. With its water retention and moisturizing qualities, the product is a commonly utilized raw material for the personal care and cosmetic sector.

May 2021: Evonik Industries has created a new cost-effective and highly concentrated betaine product, Cocamidopropyl. This is commonly used for personal skincare goods such as liquid soaps, body washes, shampoos, foam baths, soap bars, and some are used in dental care products because of the scaling product TEGO BETAINE P 59 C. This creation has further broadened the growth opportunity for the betaine industry.

Additionally, the animal feed segment witnessed the fastest growth rate with respect to the Betaine Market revenue. Betaine is most well-known for its usage as a feed additive, which lowers feed costs by taking the place of methionine and choline chloride as methyl donors in poultry diets.

Betaine Regional Insights

By Region, the report provides market insights into Europe, Asia-Pacific, North America, and Rest of the World. The North America Betaine market accounted for USD 1.78 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. The substantial demand from the industries producing dietary supplements, functional drink goods, personal care products, and animal feed drives the region's betaine demand. Due to rising demand from the personal care and pharmaceutical industries, the United States is the largest market in the area. During the forecast period, the market for cosmetic products in the United States is anticipated to grow from its 2020 valuation of USD 16,153.1 million to USD 21,003.1 million by 2025.

Further, the leading countries studied in the market report are Canada, U.S, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil. 

Figure 2: BETAINE MARKET SHARE BY REGION 2022 (%)Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Europe's betaine market accounts for the second-largest market. Europe retained the largest market share, with the region's booming food and beverage sector driving increased demand for food colorants. Comprehensive regulations regulate food colors as food additives in the European Union. According to United States Department of Agriculture, Germany is the largest market in the European Union for food and beverages. The industry generated about USD 203 billion in revenue in 2021 or 5.8% of the German GDP. Further, the German betaine held the largest market share, and the UK market of betaine was the fastest growing market in the European region.

The Asia-Pacific Betaine Market is expected to grow at the fastest CAGR from 2022 to 2030. Asia-Pacific has experienced significant market growth due to shifting consumer preferences for healthy ingredients in food, beverages, and personal care products, rising middle-class disposable income, and developing investments supported by local corporate expansions. In China, the cost of organic food will increase to approximately 521.86 billion yuan in 2021. Around 2.91 billion US dollars of organic food was shipped from China in the same period. Moreover, China's betaine held the largest market share, and the Indian betaine industry was the fastest-growing market in the Asia-Pacific region.

Betaine Key Market Players & Competitive Insights

Major market players are investing huge amounts of money in R&D to expand their product portfolios, which will spur further growth in the betaine market. With significant market developments like introducing new products, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic initiatives to expand their global footprint. To grow and thrive in a market that is becoming increasingly competitive, competitors in the betaine industry must offer reasonably priced goods.

One of the primary business strategies manufacturers use in the global betaine industry to assist clients and expand the market sector is local manufacturing to reduce operational costs. The betaine industry has recently given medicine some of the most important advantages. The betaine market major player, including E. I. du Pont de Nemours and Company (U.S.), Kao Corporation (Japan), Nutreco N.V. (Netherlands), DuPont (U.S.), and others, are seeking to increase market demand by funding R&D initiatives.

BASF SE is a European multinational chemical business and the world's largest chemical producer. The company's headquarters are in Ludwigshafen, Germany. The BASF Group has subsidiaries and joint ventures in over 80 countries and runs six integrated manufacturing sites and 390 other manufacturing sites throughout Europe, Asia, Australia, the Americas, and Africa. In July 2021, BASF SE and SOLAZYME introduced betaine, a novel and unique product. This trade name was assigned in accordance with the name Dehyton AO 45. This betaine product perfectly substitutes for aminopropyl, shampoo, liquid soaps, hand products, and liquid dishwashing solutions. Dehyton® PK 45 is an amphoteric surfactant found in shampoos, shower and bath products, and skin cleansers.

Also, Suki Skincare began in a kitchen to offer skincare solutions powerful enough to heal skin problems but gentle enough for people with extremely sensitive skin. Cleansers, toners, moisturizers, masques, serums, renewal creams, and other products are available for all skin types. They cooperate with dermatologists, scientists, and numerous others to ensure they use the most advanced clean technology. They are dedicated to offering individuals with all skin types 100% clean and scientifically advanced skincare treatments. In June 2021, Suki Skincare launched Reviving Cooling Spray for menopausal and perimenopausal women to capture most of the worldwide betaine market. The spray, which combines betaine and Fresoclat MGA, gives the skin a cooling sensation to alleviate the symptoms of hot flashes.

Key Companies in the betaine market include

• DuPont (U.S.)


• Associated British Foods PLC (U.K.)


• BASF SE (Germany)


• Nutreco N.V. (Netherlands)


• Amino GMBH (Germany)


• Kao Corporation (Japan)

Betaine Industry Developments

September 2022: Eton Pharmaceuticals, a cutting-edge pharmaceutical business dedicated to researching and commercializing medicines for rare disorders, announced today the purchase of betaine anhydrous for oral solution. Betaine anhydrous for the oral solution has a market of fewer than 2,000 patients in the United States, with an estimated annual market of $10 million.

October 2021: Competition Commission of India (CCI) approved Betaine B.V.'s acquisition of Hinduja Global Solutions' global healthcare BPO services business on Monday. Betaine will acquire Hinduja Global Solutions' worldwide healthcare business process outsourcing (BPO) services, as well as some assets, contracts, and employees, according to a statement from the fair trade authority.

Betaine Market Segmentation

Betaine Category Outlook

• Natural


• Synthetic

Betaine Type Outlook

• Cocamidopropyl Betaine


• Betaine Anhydrous


• Others

Betaine Application Outlook

• Personal Care


• Animal Feed


• Food & Beverages


• Others

Betaine Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America