Beard Care Products Market Size was valued at USD 16.6 Billion in 2023. The Beard Care Products Market industry is projected to grow from USD 17.8284 Billion in 2024 to USD 29.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.45% during the forecast period (2024 - 2032). Beards are becoming more trendy, and men are becoming more conscious of personal grooming is the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for beard care products is being driven by the increasing E-commerce industry. Consumers may now easily obtain a wide choice of grooming goods, including beard care products, thanks to the growing popularity of e-commerce platforms like Amazon, eBay, and Walmart. With a vast choice of products, competitive pricing, and quick delivery options, e-commerce platforms provide a convenient and hassle-free buying experience. Because consumers can readily compare products, read reviews, and make informed purchasing decisions, the increased popularity of online shopping is driving demand for beard care products. The e-commerce business is also propelling the expansion of small and independent beard care brands, which may reach a larger audience through online platforms without requiring a real store presence. As more customers buy online for their grooming needs, the increasing e-commerce industry is likely to fuel demand for beard care products in the future years.
The success of online grooming merchants such as Beardbrand, a renowned online store that specializes in beard care products, is an example of how the increasing e-commerce industry is boosting demand for beard care products. Beardbrand has a big following among men who want to take care of their beards and offers a wide choice of high-quality beard care products, such as oils, balms, and washes. The company has used the power of e-commerce platforms like Amazon to reach a larger audience and has achieved considerable sales increase in recent years. E-commerce platforms' convenience and accessibility have made it simpler for consumers to purchase high-quality grooming products, such as those supplied by Beardbrand, and have helped to raise demand for beard care products.
The male grooming sector is quickly expanding, driven by shifting ideas of masculinity and an increased emphasis on personal care and hygiene. Men are becoming more concerned with their looks and are ready to spend more on grooming items, particularly beard care products. The increased popularity of beards and facial hair is also fuelling demand for beard care products. Beard care products, such as oils, balms, and washes, help to keep beards healthy, silky, and manageable, and are increasing popularity among men.
Another important driver of the beard care products market is the growing awareness of personal grooming. People are prepared to spend more money on grooming goods, especially beard care products, as they become more aware of the benefits of personal grooming and sanitation. The growing availability of information about grooming and beauty products via social media, blogs, and other online channels is also driving demand for beard care products. Men are becoming more aware of the value of grooming themselves and are willing to invest on high-quality grooming products such as beard oils, balms, and washes. The increased popularity of beards and facial hair is also fueling demand for beard care products, as men seek ways to keep their beards healthy, soft, and manageable.
The Beard Care Products Market segmentation, based on type includes beard wash, beard oil, beard wax and others. In 2022, beard oil was the most popular product. It controlled the largest market share. Because it is good for all skin types and has great moisturizing capabilities, oil has been a popular product. Beard oils contain a variety of essential and carrier oils that promote healthy hair development while also softening the hair follicles. Companies are investing in R&D to create organic products. For instance, Wahl introduced beard care products in February 2019, containing oils to treat skin dryness, itching, inflammation, and hair loss. Beard wax and cream are expected to be the fastest-growing product categories during the projection period. Furthermore, the growing popularity of beard wax and creams due to its benefits such as softer beards and skin will boost the segment even further.
The Beard Care Products Market segmentation, based on category includes conventional and organic. The conventional segment now dominates the market for beard care products. Conventional beard care products, including as oils, balms, and washes, are widely available and popular among consumers due to their effectiveness and ease of use. These solutions are formulated with natural substances like essential oils and are intended to feed and moisturize the beard while also encouraging healthy growth and decreasing itching and irritation.
The Beard Care Products Market segmentation, based on distribution channel, includes store-based (supermarkets & hypermarkets, convenience stores, specialty stores and others) and non-store-based. Stores based category was the largest distribution channel in 2022, accounting for maximum share. Product sales through this channel are being driven by the availability of a variety of products from various brands at low costs in convenience stores. Furthermore, the in-store personal help provided by these businesses will have a favourable impact on segment growth.
Figure1: Beard Care Products Market, by Distribution channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America dominates the market due to strong demand for beard care products and the existence of significant players in the region such as Dollar Beard Club, Beardbrand, and Honest Amish. Furthermore, the region has a big population of men who are interested in personal grooming and have disposable means to spend on grooming items.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: BEARD CARE PRODUCTS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Beard Care Products Market accounts for the second-largest market share due to rising disposable income and growing awareness of personal grooming in this area. Furthermore, the German Beard Care Products Market had the greatest market share, while the UK Beard Care Products Market was the fastest expanding market in the European region.
The Asia-Pacific Beard Care Products Market is estimated to expand at the quickest CAGR between 2023 and 2032. This is because men are willing to spend money on grooming products in order to look handsome. Furthermore, China's Beard Care Products Market had the greatest market share, while India's Beard Care Products Market was the fastest expanding market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Beard Care Products Market , grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Beard Care Productsindustry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Beard Care Products industry to benefit clients and increase the market sector. In recent years, the Beard Care Products industry has offered some of the most significant advantages to medicine. Major players in the Beard Care Products Market , including Beardbrand (US), The Bearded Bastard LLC. (US), Texas Beard Company (US), Liberty Premium Grooming Co.(US), Smoky Mountain Beard Co.(US), Murdock London (UK) and others, are attempting to increase market demand by investing in research and development operations.
The Art of Shaving is a high-end men's shaving and skin care accessories retailer based in the United States. Eric Malka and Myriam Zaoui opened the first store in Manhattan in 1996. The store was so successful that it expanded to a second location on Madison Avenue. Natural shaving products were created by the brand. The company expanded to include locations in the United States, Canada, the United Arab Emirates, Qatar, and Russia. In 2009, Procter & Gamble purchased The Art of Shaving. August 2020, The Art of Shaving Introduced a new line of beard care products, including beard oil, beard wash, and beard conditioner. This enabled them to provide a more extensive choice of grooming items to their clients.
Dollar Shave Club is a California-based American firm that mails razors and other personal grooming supplies to customers. It offers monthly razor blade supply as well as extra grooming supplies for home delivery. Mark Levine and Michael Dubin established Dollar Shave Club. The two met at a party and discussed their dissatisfaction with the high cost of razor blades. In October 2019, Dollar Beard Club launched a subscription box business that allowed clients to receive reduced monthly deliveries of grooming goods. This increased client loyalty and made purchasing grooming goods more convenient for customers.
Key Companies in the Beard Care Products Market Include
Beard Care Products Industry Developments
July 2022, ROPOSO, a famous entertainment commerce website, and actor Rana Daggubati have united to establish 'DCRAF,' a men's grooming brand. This brand debuted in mid-2022, with a line of skincare and beard grooming items. The goods are artistically crafted, containing carbonized faces of various beard-wearing celebs.
January 2020, Beardbrand expanded their product line to include hair products in addition to beard care products, expanding their product line to include a larger range of grooming items.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 16.6 Billion |
| Market Size 2024 | USD 17.8284 Billion |
| Market Size 2032 | USD 29.4 Billion |
| Compound Annual Growth Rate (CAGR) | 6.45% (2024-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Category, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, AsiaPacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | The Famous Beard Oil Company LLC(US), The Man Company(India), Beardbrand (US), The Bearded Bastard LLC. (US), Texas Beard Company (US), Liberty Premium Grooming Co.(US), Smoky Mountain Beard Co.(US), Murdock London (UK), Badass Beard Care (US), Zeus Beard Products (US) |
| Key Market Opportunities | The expansion of the organized retail sector |
| Key Market Dynamics | New Innovative Products. |
Beard Care Products Market Highlights:
Frequently Asked Questions (FAQ) :
The Beard Care Products Market size was valued at USD 15.5Billion in 2022.
The market is projected to grow at a CAGR of 6.45% during the forecast period, 2024-2032.
North America had the largest share in the market
The key players in the market are Beardbrand (US), The Bearded Bastard LLC. (US), Texas Beard Company (US), Liberty Premium Grooming Co.(US), Smoky Mountain Beard Co.(US), Murdock London (UK).
The conventional category dominated the market in 2022.
The beard oil had the largest share in the market.
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