Sun Care Products Market Size was valued at USD 12.90 billion in 2023. The sun care products market industry is projected to grow from USD 13.30 Billion in 2024 to USD 16.86 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.01% during the forecast period (2024 - 2030). The rising worry about skin protection against harmful sun rays and increased awareness about skin cancer are the primary market drivers driving sun care products' market expansion.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
The rising demand for organic and natural personal care products as a result of rising health concerns is expected to drive the sun care product market over the forecast period. These are typically produced from plants and ensure that all of the natural elements utilized to make the product benefit the skin more.
The growing awareness of skin cancer and skin problems has boosted demand for sun care products, which is likely to rise even further over the predicted period. Furthermore, these products are gaining popularity among consumers due to their multi-functional sun protection properties as well as wrinkle prevention.
The common prevalence of melanoma and non-melanoma skin cancers induced by UV radiation exposure is the primary driver driving the Sun Care Products market. In addition, various sun care solutions contain components that address other relevant skincare issues, such as the symptoms of aging. The insatiable desire of the masses to remain youthful has led them to goods that claim to provide an overall replenishment of skin cells by delivering anti-aging as well as sun protection remedies. Furthermore, the use of organic and natural substances in these products is growing because they are eco-friendly and have no negative side effects. Additionally, the introduction of value-added goods with features such as diverse aromas, rapid-drying effects, glitter, and matte-finish is enticing consumers.
Sports participation has increased in recent years, particularly in outdoor events. According to Sport England, the number of cyclists in England climbed from 6.3 million in 2020 to 6.5 million in 2021, showing a 3% increase in the number of cyclists participating in the sport. The growing popularity of beach volleyball contributed to the market's expansion. According to the Outdoor Industry Association, the number of individuals engaged in outdoor activities will reach an all-time high in 2021.
Figure 1: Participation rate in outdoor sports, by population share (%), US
Source: Sports Fitness Industry Association
The market for sun care products is quickly developing as people become more aware of the importance of protecting their skin from dangerous UV radiation. The use of such products is expanding as government health organizations work to reduce the number of cases of UV-induced melanomas. The growing demand for natural and organic elements is projected to drive the uptake of sun care products among adults. Adults prefer physical products with mineral-based ingredients such as titanium dioxide and zinc oxide. The growing trend of sunbathing alternatives that do not expose skin to harmful ultraviolet (UV) radiation is boosting the market for sun care products. Lotions, creams, and sprays are common forms of sunless tanning products.
The sun care products market segmentation, based on type, includes sun protection products and after-sun products. The sun protection products segment dominated the market for sun care products and held the largest sun care products market revenue share of more than 70% in 2021. Over the projection term, the category is anticipated to continue to rule. Sun protection lotions are intended to shield the skin from sunburn and signs of early aging including wrinkles and leathery skin. These solutions have gained a lot of popularity among adults due to their numerous advantages, including protection against the increased risk of skin discolouration, skin cancer, and inflammation. The growing demand for natural and organic elements is projected to drive the adoption of after-sun care products among adults. Adults prefer physical products with mineral-based ingredients such as titanium dioxide and zinc oxide.
Figure 2: Sun Care Products Market, by Type, 2021 & 2030 (USD Billion)
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
The sun care products market segmentation, based on form, includes creams & lotion, gels, powders, and sprays. The creams & lotion segment dominated the Sun Care Products market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Adult cream is used on the skin to protect it from sunburn and premature aging, such as wrinkles and leathery skin. These products have grown in popularity among adults due to their multi-purpose benefits, such as protection against the increased risk of skin cancer, skin discoloration, and irritation.
January 2018: L'ORÉAL announced the acquisition of La Roche-Posay in January 2018. It was an irrevocable offer for the purchase of the entire stock of the corporation. This acquisition allows La Roche-Posay to maintain and strengthen its dermatologic position by expanding existing indications and making the thermal station a brand flagship.
The sun care products market data has been bifurcated by end-use into skincare and hair care. The skin care segment dominated the Sun Care Products market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030 due to rapid rise in global awareness of skin cancer and skin problems. Furthermore, these products are gaining popularity among consumers due to their multi-functional sun protection properties as well as wrinkle prevention.
July 2022: Johnson & Johnson Services, Inc. and Procter & Gamble Company's R&D capabilities have elevated them to the forefront of the sun protection goods market. The company's business approach is based on continuous product and brand growth and innovation, as well as the development of new inventive goods.
March 2018: Shiseido Co., Ltd., a Japanese firm, also has a considerable sun care products market share. In 2018, the corporation launched the VISION 2020 strategy to restore the corporate basis and completely fix structural challenges.
Based on end users, the sun care products industry has been segmented into store and non-store. The store segment dominated the Sun Care Products market and held the largest revenue share in 2021. The category is expected to maintain its dominance over the forecast period. These stores attract a big number of customers and are usually located in the central parts of the city.
By region, the study provides market insights into North America, Asia-Pacific, Europe, and the Rest of the World. North America's sun care products market accounted largest market share, 43.50% in 2021, and had a market of USD 5.26 billion. North America Sun Care Products market accounts for the largest market share. In 2021, Asia-Pacific dominated the sun care products market, accounting for maximum sales. Rising consumer awareness of the negative consequences of prolonged sun exposure on the skin has boosted product demand across the region. Furthermore, a rising variety of products that provide additional benefits, such as dark spot elimination and anti-aging, have fueled product demand even further.
Further, the major countries studied in the market report are The U.S., Canada, France, Germany, the UK, Spain, China, Italy, Japan, India, Australia, South Korea, and Brazil.
Figure 3: SUN CARE PRODUCTS MARKET SHARE BY REGION 2021 (%)
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
In 2021, Europe Sun Care Products Market held the second largest market for sun care goods. The region's rising frequency of skin-related illnesses such as solar elastosis and skin cancer is fueling need for effective sun care products market. Moreover, Germany Sun Care Products market held the largest market share, and the UK Sun Care Products market was the fastest-growing market in this region.
The Asia-Pacific Sun Care Products Market is expected to grow at the fastest CAGR from 2022 to 2030. The rise of the chemical sector in India and China is predicted to ensure continued raw material access to skin care product makers and, thus, to be a positive factor for Asian manufacturers over the forecast period. The increased demand from emerging markets such as China and India, as a result of an increase in the number of new product launches and rising worries about the negative effects of UV rays and skin diseases, is expected to favorably influence the Asia Pacific market. Moreover, China Sun Care Products market held the largest market share, and the India Sun Care Products market was the fastest-growing market in this region.
On Jun.21, 2023, Skinvest, a skincare solutions provider, launched its latest sun protection products line, the Sunny Side Up Cookie and Cream, in India. Developed in collaboration with dermatologists from Stanford University, these products are developed to establish a new benchmark for sun protection while empowering individuals with Indian skin tones. The brand prioritizes customer education to raise awareness of the myths and misconceptions about sunscreens.
Recent Develpoment
On Jun.05, 2023, Bioré, a Japanese brand, launched its viral sunscreen, UV Aqua Rich, bringing its first facial care product with UV to the region. UV protection is becoming an integral part of the daily skincare routine, offering huge potential and prompting rising levels of innovation and brands to move in. Bioré is focused on the opportunity the shift towards daily-use products with UV protection brings.
On May 24, 2023, dōTERRA, an integrative health and wellness company, launched a new comprehensive sun care line comprising multiple SPF formats and a soothing after-sun spray. Further, the line features safe, natural & effective ingredients and CPTG essential oils. All these products are vegan-friendly, cruelty-free, reef-safe, and free from phthalates, parabens, oxybenzone, and synthetic fragrances.
On May 09, 2023, Univar Solutions Basil Ltd., a subsidiary of Univar Solutions Inc., announced a distribution agreement with Croda do Basil Ltd., a provider of specialty chemicals for sun care filters. Under the agreement, Univar Solutions will distribute Croda's sun care filters in Brazil. The deal further expands Univar Solutions' comprehensive beauty and personal care products offering in the sun care space.
On Feb.22, 2023, US-based company Larkly launched its new powder-based mineral sunscreen to provide consumers with an environmentally sustainable and makeup-friendly option. The new mineral-based powder sunscreen offers multiple benefits over traditional cream to allow users to protect the skin from UVA and UVB rays, causing sun damage and its potentially deadly effects.
Major key players are investing a lot of money in R&D to increase their product lines, which will help the sun care products market grow more. Key Market participants are also taking a range of strategic initiatives to grow their global footprint, with key Sun Care Products market developments such as new product launches, increased investments, contractual agreements, mergers and acquisitions, and partnerships with other organizations. Competitors in the sun care products industry must offer cost-effective items to expand and survive in an increasingly competitive and rising Sun Care Products market environment.
One of the primary business strategies adopted by manufacturers in the sun care products industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, the sun care products industry has provided some of the most significant benefits. The sun care products markets major players such as Beiersdorf AG (Germany), Johnson and Johnson (US), Groupe Clarins (France), Coty Inc (US), and others are working on expanding the market demand by investing in research and development activities.
For instance, Sunrider Corporation, headquartered in Torrance, California, is a privately held multi-level marketing corporation. Sunrider has tens of thousands of franchise outlets and tens of thousands of distributors worldwide. Sunrider produces health, beauty, food, and domestic items in four locations: Southern California, China, Singapore, and Taiwan. Sunrider has business in 42 countries and has offices in 22 of them. Recently, Sunrider introduced a new CC cream in June 2021 with mineral-based SPF 30 protection. Similarly, in 2020, ISDIN announced the launch of SunISDIN soft gel capsules in the United States.
L'Oréal S.A. is a French cosmetics and personal care corporation based in Clichy, Hauts-de-Seine, with a registered office in Paris. It is the world's largest cosmetics corporation, with activities focusing on hair colour, skin care, sun protection, make-up, perfume, and hair care. L'Oreal SA, for example, purchased Takami Co., a skincare company, in 2020. In addition, L'Oreal SA purchased Thayers Natural Remedies, a natural skincare brand located in the United States, from Henry Thayer Company. The brand was absorbed by L'Oréal's Consumer Products Division.
Key Companies in the Sun Care Products market include
Sun Care Products Industry Developments
August 2019: Beiersdorf purchased the Coppertone sun care line. Beiersdorf's leadership position as a sun protection expert is strengthened by this acquisition. Beiersdorf enters the US sun care sector and grows its operations in North America, thanks to Coppertone's strong position in the region.
August 2019: KINeSYS Performance Sunscreen collaborated with rock climbers Tommy Caldwell and Kevin Jorgeson from Australia. These two athletes are well-known rock climbers as well as motivational speakers. They will be promoting KINeSYS sunscreen products in Australia.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 12.90 billion |
| Market Size 2024 | USD 13.30 billion |
| Market Size 2032 | USD 16.86 billion |
| Compound Annual Growth Rate (CAGR) | 3.01% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018 & 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Foam, End-Use, Distribution channel, and Region |
| Geographies Covered | North America, Asia Pacific, Europe, and the Rest of the World |
| Countries Covered | The U.S, Canada, Germany, France, Italy, Spain, China, the UK, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Beiersdorf AG Germany, Groupe Clarins France, Coty Inc US, Loreal France, Johnson and Johnson US, Shiseido Co. Ltd Japan, Bio derma Laboratories, France, The Estee Lauder Companies Inc US, and Unilever UK |
| Key Market Opportunities | Increased awareness about skin cancer |
| Key Market Dynamics | rising worry about skin protection against harmful The rising demand for organic and natural personal care products |
Sun Care Products Market Highlights:
Frequently Asked Questions (FAQ) :
The sun care products market size was valued at USD 12.90 billion in 2023.
The global market is projected to grow at a CAGR of 3.01% during the forecast period 2024-2032.
Europe had the largest share of the global market.
The key players in the market are Beiersdorf AG (Germany), Johnson and Johnson (US), Groupe Clarins (France), Coty Inc (US), And Loreal (France).
The sun protection products category dominated the market in 2021.
Creams & lotion had the largest share of the global market.
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