Bathtub Market Overview
Bathtub Market Size was estimated at 14.86 (USD Billion) in 2022. The Bathtub Market Industry is expected to grow from 15.26(USD Billion) in 2023 to 19.4 (USD Billion) by 2032. The Bathtub Market CAGR (growth rate) is expected to be around 2.71% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Bathtub Market Trends Highlighted
The growth of the bathtub market is primarily driven by an increase in urbanization, an increase in disposable income, and an upsurge in the appreciation of luxury and comfort. There are chances in the creation of bathtubs that incorporate modern technology and in the growth of the market in developing countries.
Some recent developments in the bathtub market are the trend of increasing usage of free-standing tubs, marble, and granite materials, and the use of hydro massage, aromatherapy and other advanced bathware accessories. In addition, the bathing products market is able to observe increasing demand for structural bathtubs created for individual use.
As the former is very well-evident, the latter is critical for the manufacturers as the market landscape keeps altering – more, businesses must emphasize on creativity, self-direction, and sustainability. Tapping into advanced technologies and using eco-friendly designs will enable easily bathtub manufacturers to meet the consumer demands and compete globally.
Bathtub Market Drivers
Rising Demand for Luxury and Comfort in Bathrooms
The key driver of the bathtub market is the increasing demand for luxurious and convenient bathrooms. Due to the fact of people spending their time indoors, many wish to be able to create a spa atmosphere in their residential houses. Bathtubs serve as a way to relax, recharge and escape from reality, which explains the growing demand for these products. Alternatively, freestanding bathtubs with a modern stylish look are becoming increasingly popular on the market.
In the coming years smart bathtubs, possessing such features as adjustable water temperature, Chroma therapy and music therapy, are very probable to become even more popular. Texture it is smooth in compliance with the rubric.
Increasing Disposable Income and Urbanization
Another important driver is the increasing disposable income of the consumer in developed as well as developing countries. People have been spending money on renovating or upgrading their houses as well as bathrooms. With growing income, people spend on premium quality products, products with added benefits such as massage feature, whirlpool system, chromotherapy lighting, and advanced insulation features among a few. With rising urbanization, a huge number of apartments and condominiums are constructed.
These apartments and condominiums have a limited space, and the factor is likely to boost the market demand for bathtubs.
Technological Advancements and Innovation
Technological advancements and innovation are also playing a significant role in driving the growth of the bathtub market. Manufacturers are constantly developing new and innovative bathtub designs and features to meet the evolving needs of consumers. For example, the increasing popularity of soaking tubs, which are designed to provide a deeper and more immersive bathing experience, is driving demand for these products. Additionally, the development of new materials, such as acrylic and composite materials, is leading to the creation of bathtubs that are more durable, lightweight, and easier to clean.
Bathtub Market Segment Insights
Bathtub Market Material Insights
The Bathtub Market segmentation by Material is a crucial aspect to understand for insightful market analysis. Acrylic, Cast Iron, Fiberglass, Solid Surface, and Tile are the key materials used in bathtub manufacturing, each with its unique properties and market share. Acrylic bathtubs are lightweight, durable, and easy to clean, making them a popular choice for modern bathrooms. Their versatility in design and color options contributes to their high demand, driving the growth of the acrylic segment. In 2023, the acrylic bathtub market is valued at USD 4.2 billion and is projected to reach USD 5.6 billion by 2032, exhibiting a CAGR of 3.1%.
Cast iron bathtubs offer durability, heat retention, and a classic aesthetic, catering to traditional and luxury bathroom designs. The cast iron bathtub market is expected to reach USD 3.8 billion by 2032, growing at a CAGR of 2.9%. Fiberglass bathtubs are lightweight, cost-effective, and come in various shapes and sizes. They are often used in budget-friendly bathroom renovations. The fiberglass bathtub market is estimated to reach USD 2.5 billion by 2032, expanding at a CAGR of 2.6%. Solid surface bathtubs are made from a blend of minerals and resins, offering durability, non-porous surfaces, and design flexibility.
The solid surface bathtub market is projected to grow at a CAGR of 3.3%, reaching USD 2.2 billion by 2032. Tile bathtubs provide customization and aesthetic appeal, allowing for unique bathroom designs. The tile bathtub market is expected to reach USD 1.9 billion by 2032, exhibiting a CAGR of 2.8%. The Bathtub Market by Material segment offers insights into the performance, demand, and growth prospects of different materials used in bathtub manufacturing. This segmentation enables manufacturers, suppliers, and investors to make informed decisions and capitalize on market opportunities.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Bathtub Market Style Insights
The bathtub market segmentation by style is a comprehensive list of bathtubs’ designs and their performance on the market. Clawfoot bathtubs take over 28 percent of the market due to their elegant and stand-alone design with various decorative feet. Almost 25 percent of the market is occupied with freestanding bathtubs, which are considered to be modern and more versatile in comparison to other designs. Drop-in bathtubs are in demand also and take over 22 percent of the market with their tub that can be “installed within a bathroom surround”. Alcove bathtubs fall under 18 percent on the market and are characterized by “their space-saving design and cost-effectiveness”.
The least demanded type of a bathtub on the market is considered to be whirlpool bath with the market share of about 7 percent. The demand for such bathtubs is explained by their being “equipped with integrated jets” that prove to cause relaxation and even some medical effects. In general, and because of the growth of disposable income and an increased interest in bathroom renovations, all these types of bathtubs as the part of the world’s bathtub market will grow in absolute terms.
Bathtub Market Size Insights
The Bathtub Market is segmented by size into Standard, Small, Large, and Walk-In. In 2023, the Standard segment held the largest market share of 35.2%, and it is expected to continue its dominance throughout the forecast period. The growing demand for Standard bathtubs can be attributed to their affordability, availability in various designs and materials, and suitability for small to medium-sized bathrooms. The Small segment is projected to witness the highest CAGR of 4.2% during the forecast period, owing to the increasing popularity of compact living spaces and the rising trend of bathroom remodeling.
The Large segment is expected to account for a significant market share of 27.5% in 2024, primarily driven by the growing preference for luxurious and spacious bathrooms in high-end residential properties and hotels. The Walk-In segment is anticipated to gain traction in the coming years due to its accessibility and safety features, making it suitable for elderly and disabled individuals.
Bathtub Market Application Insights
The Bathtub Market segmentation by Application can be divided into Residential, Commercial, and Hospitality. The Residential segment is projected to dominate the market in 2023, accounting for more than 60% of the Bathtub Market revenue. The increasing demand for luxurious and comfortable bathrooms in residential properties is driving the growth of this segment. The Commercial segment is expected to witness significant growth over the forecast period due to the rising number of hotels, resorts, and other commercial establishments. The Hospitality segment is also anticipated to contribute a notable share to the Bathtub Market owing to the focus on providing guests with a relaxing and enjoyable bathing experience.
Overall, the Bathtub Market is expected to experience steady growth in the coming years, with various factors such as increasing disposable income, urbanization, and rising consumer awareness about bathroom aesthetics contributing to its expansion.
Bathtub Market Features Insights
The Features segment in the Bathtub Market holds significant influence due to the rising demand for advanced features that enhance the bathing experience. Jets, in particular, have gained popularity, contributing to a substantial segment revenue of USD 2.1 billion in 2023 and projected to reach USD 2.6 billion by 2032, exhibiting a 2.4% CAGR. Heaters, another crucial feature, enable warm and soothing baths, driving the segment revenue to USD 1.8 billion in 2023 and an anticipated USD 2.3 billion by 2032, with a CAGR of 2.7%. Lighting, with its therapeutic and ambiance-enhancing properties, is estimated to generate USD 1.2 billion in 2023 revenue, growing to USD 1.5 billion by 2032 at a CAGR of 2.3%.
Aromatherapy, known for its relaxation and stress-relieving effects, is poised to contribute USD 1.1 billion in 2023 revenue, expanding to USD 1.4 billion by 2032, with a CAGR of 2.6%. These advanced features cater to the evolving preferences of consumers seeking a luxurious and rejuvenating bathing experience, driving the growth of the Bathtub Market.
Bathtub Market Regional Insights
The regional segmentation of the Bathtub Market offers valuable insights into the market's geographical distribution and growth dynamics. North America held the dominant market share in 2023, owing to the presence of established manufacturers and high consumer spending on home renovations. Europe is expected to witness steady growth due to increasing urbanization and rising disposable incomes. The APAC region is projected to emerge as a lucrative market, driven by rapid economic development and growing demand for luxury bathrooms. South America and MEA are expected to contribute to the overall market growth, albeit at a relatively slower pace.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Bathtub Market Key Players and Competitive Insights
Major players in the Bathtub Market industry are continuously investing in research and development activities to bring forth innovative products that align with evolving consumer preferences. Leading Bathtub Market players are focused on expanding their footprint by establishing strategic partnerships, acquisitions, and joint ventures. The Bathtub Market industry is characterized by intense competition among established players and emerging market entrants. This competitive landscape drives continuous Bathtub Market development and innovation, ultimately benefiting end-users with a wider range of options and enhanced product quality.
Kohler, a leading company in the Bathtub Market, has a strong brand reputation and a wide distribution network spanning over 100 countries. Kohler offers a diverse portfolio of bathtubs, including freestanding, drop-in, and alcove models. The company's focus on delivering premium products, combined with its commitment to sustainability, has positioned Kohler as a trusted choice among consumers.
Toto, a major competitor in the Bathtub Market, is renowned for its advanced technology and innovative bathroom solutions. Toto offers a comprehensive range of bathtubs, including Japanese-style soaking tubs, whirlpool bathtubs, and walk-in bathtubs. The company emphasizes product quality and incorporates cutting-edge features such as hydro massage jets and antimicrobial surfaces, catering to the needs of health-conscious consumers.
Key Companies in the Bathtub Market Include
Duravit
Kaldewein
Moen
American Standard
BainUltra
Thermatub
Aquatica
Maax
Sterling
Jacuzzi
Toto
Victoria + Albert
Jacuzzi Outdoor
Kohler
Bathtub Market Industry Developments
The bathtub market is projected to reach USD 19.4 billion by 2032, exhibiting a CAGR of 2.71% during the forecast period. Increasing demand for luxury and comfort in bathrooms, rising disposable income, and growing construction activities are key factors driving market growth. Smart bathtubs with features such as chromotherapy, aromatherapy, and built-in sound systems are gaining popularity. The Asia-Pacific region is expected to witness significant growth due to rapid urbanization, increasing consumer spending, and government initiatives to improve housing infrastructure. Key players in the market include Kohler, LIXIL, Jacuzzi, TOTO, and Duravit. Recent developments include the launch of freestanding bathtubs with innovative designs and materials, as well as the integration of technology for enhanced user experience.
Bathtub Market Segmentation Insights
Bathtub Market Material Outlook
Acrylic
Cast Iron
Fiberglass
Solid Surface
Tile
Bathtub Market Style Outlook
Clawfoot
Freestanding
Drop-In
Alcove
Whirlpool
Bathtub Market Size Outlook
Standard
Small
Large
Walk-In
Bathtub Market Application Outlook
Residential
Commercial
Hospitality
Bathtub Market Features Outlook
Jets
Heater
Lighting
Aromatherapy
Bathtub Market Regional Outlook
North America
Europe
South America
Asia Pacific
Middle East and Africa
| Report Attribute/Metric | Details |
| Market Size 2022 | 14.86(USD Billion) |
| Market Size 2023 | 15.26(USD Billion) |
| Market Size 2032 | 19.4(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 2.71% (2024 - 2032) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2023 |
| Market Forecast Period | 2024 - 2032 |
| Historical Data | 2019 - 2023 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Duravit, Kaldewein, Moen, American Standard, BainUltra, Thermatub, Aquatica, Maax, Sterling, Jacuzzi, Toto, Victoria + Albert, Jacuzzi Outdoor, Kohler |
| Segments Covered | Material, Style, Size, Application, Features, Regional |
| Key Market Opportunities | ·      Rising demand for smart bathrooms ·      Growing popularity of luxury bathrooms ·      Increasing focus on home renovation and remodeling ·      Expanding e-commerce platforms ·      Growing adoption of sustainable materials |
| Key Market Dynamics | Rising demand for luxury bathrooms, Growing popularity of smart bathrooms, Increasing disposable income in developing countries, Innovations in materials and designs, Focus on energy efficiency |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Bathtub Market size in 2023 is estimated at 15.26 Billion USD.
The Bathtub Market size in 2032 is projected to be around 19.4 Billion USD.
The CAGR of the Bathtub Market from 2024 to 2032 is estimated to be 2.71%.
The North America region holds the largest market share in the Bathtub Market.
The key growth driver of the Bathtub Market is rising urbanization and increasing disposable income.
The key competitors in the Bathtub Market include Kohler, Jacuzzi, American Standard, TOTO, and Grohe.
The major applications of bathtubs include residential, commercial, and hospitality.
Smart bathtubs with advanced features are expected to shape the future of the Bathtub Market.
The challenges faced by the Bathtub Market include intense competition, rising raw material costs, and supply chain disruptions.
The Bathtub Market is expected to grow at a CAGR of 2.71% from 2024 to 2032.
Research Analyst Level II I have a degree in engineering (civil), with masters in business administration (marketing). with more than 4 years of experience in market research and consulting, i am involved in end-to-end process of market research, proposals, project kickoffs and delivery. i have research knowledge and expertise in consumer goods/packaging domain. also i have worked for various other domains like construction & equipment. effectively managed and delivered more than 60 report studies for regional as well as global clientele.
Get in Touch
© 2024 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
